{"id":12812,"date":"2024-04-30T14:42:33","date_gmt":"2024-04-30T05:42:33","guid":{"rendered":"https:\/\/open-insight.net\/glossary\/?post_type=contents&#038;p=12812"},"modified":"2024-04-30T14:42:33","modified_gmt":"2024-04-30T05:42:33","slug":"3877","status":"publish","type":"contents","link":"https:\/\/open-insight.net\/glossary\/contents\/3877\/","title":{"rendered":"4C\u3068\u306f"},"content":{"rendered":"<p>4C&#8217;\u306f\u3001Consumer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u3001Cost\uff08\u30b3\u30b9\u30c8\uff09\u3001Convention\uff08\u4fbf\u5229\u6027\uff09\u3001Communication\uff08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u982d\u6587\u5b57\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u3001\u3053\u308c\u306f\u9867\u5ba2\u306e\u8996\u70b9\u3092\u6700\u512a\u5148\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u3092\u6307\u3057\u307e\u3059\u3002Robert F. 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