{"id":10480,"date":"2025-01-15T18:00:00","date_gmt":"2025-01-15T09:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=10480"},"modified":"2025-06-10T14:24:28","modified_gmt":"2025-06-10T05:24:28","slug":"nps-net-promoter-score-guide","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/nps-net-promoter-score-guide\/","title":{"rendered":"NPS\u3068\u306f\uff1f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u30fb\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u91cd\u8981\u6027\u304c\u5897\u3059\u4e2d\u3001\u591a\u304f\u306e\u4f01\u696d\u304cNPS\uff08Net Promoter Score\uff09\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u6307\u6a19\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001NPS\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3001\u3055\u3089\u306b\u306f\u5177\u4f53\u7684\u306a\u6539\u5584\u65bd\u7b56\u307e\u3067\u3001\u73fe\u5834\u3067\u5373\u5b9f\u8df5\u3067\u304d\u308b\u60c5\u5831\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. NPS\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. NPS\u3068\u306f\u4f55\u304b<\/h3>\n\n\n\n<p>NPS\uff08\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\uff09\u3068\u306f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u30022003\u5e74\u306b\u30d5\u30ec\u30c3\u30c9\u30e9\u30a4\u30af\u30d8\u30eb\u30c9\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u672c\u6307\u6a19\u306f\u3001\u300c\u53cb\u4eba\u3084\u540c\u50da\u306b\u3053\u306e\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u3092\u85a6\u3081\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u5358\u4e00\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u56de\u7b54\u304b\u3089\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>NPS\u306f\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6570\u5024\u5316\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u3001\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u306e\u76f8\u95a2\u304c\u9ad8\u304f\u3001\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\u304c\u3057\u3084\u3059\u3044\u3053\u3068\u304b\u3089\u3001\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u306b\u652f\u6301\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. NPS\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h3>\n\n\n\n<p>\u8fd1\u5e74\u3001NPS\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u91cd\u8981\u6027\u306e\u9ad8\u307e\u308a\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3067\u306f\u6349\u3048\u304d\u308c\u306a\u3044\u3001\u9867\u5ba2\u306e\u771f\u306e\u611f\u60c5\u3084\u63a8\u5968\u610f\u5411\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3053\u3068\u304c\u3001NPS\u306e\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u3001NPS\u306f\u7d4c\u55b6\u6307\u6a19\u3068\u306e\u76f8\u95a2\u304c\u9ad8\u3044\u3053\u3068\u304c\u5b9f\u8a3c\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304cNPS\u3092\u7d4c\u55b6\u306eKPI\u3068\u3057\u3066\u63a1\u7528\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u306b\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1.jpg\" alt=\"\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u69d8\u5b50\" class=\"wp-image-10723\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1-300x225.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1-1024x768.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1-768x576.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1-1536x1152.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/75a813a2-1663-46b4-a1dc-c9a0e9127402-scaled-1-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. NPS\u6e2c\u5b9a\u306e\u5b9f\u52d9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. NPS\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n\n\n\n<p>NPS\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u3001\u63a8\u5968\u8005\u306e\u5272\u5408\u304b\u3089\u6279\u5224\u8005\u306e\u5272\u5408\u3092\u5f15\u304f\u3053\u3068\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u30020\u304b\u308910\u306e11\u6bb5\u968e\u8a55\u4fa1\u3067\u30019-10\u70b9\u3092\u56de\u7b54\u3057\u305f\u9867\u5ba2\u3092\u300c\u63a8\u5968\u8005\u300d\u30017-8\u70b9\u3092\u300c\u4e2d\u7acb\u8005\u300d\u30010-6\u70b9\u3092\u300c\u6279\u5224\u8005\u300d\u3068\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306aNPS\u306e\u8a08\u7b97\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a NPS = \u63a8\u5968\u8005\u306e\u5272\u5408\uff08%\uff09 &#8211; \u6279\u5224\u8005\u306e\u5272\u5408\uff08%\uff09 \u3053\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u65b9\u6cd5\u306b\u3088\u308a\u3001-100\u304b\u3089+100\u306e\u9593\u3067\u30b9\u30b3\u30a2\u304c\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. \u63a8\u5968\u8005\u30fb\u4e2d\u7acb\u8005\u30fb\u6279\u5224\u8005\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n<p>NPS\u306b\u304a\u3051\u308b\u5404\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n\n\n\n<p>\u63a8\u5968\u8005\uff089-10\u70b9\uff09\uff1a \u30fb\u7a4d\u6975\u7684\u306b\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u5968\u3059\u308b\u5c64 \u30fb\u4f01\u696d\u306e\u30d5\u30a1\u30f3\u3068\u3057\u3066\u7d99\u7d9a\u7684\u306a\u5229\u7528\u304c\u671f\u5f85\u3067\u304d\u308b \u30fb\u53e3\u30b3\u30df\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u8ca2\u732e\u3059\u308b<\/p>\n\n\n\n<p>\u4e2d\u7acb\u8005\uff087-8\u70b9\uff09\uff1a \u30fb\u73fe\u72b6\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u304c\u3001\u7a4d\u6975\u7684\u306a\u63a8\u5968\u306b\u306f\u81f3\u3089\u306a\u3044\u5c64 \u30fb\u7af6\u5408\u4ed6\u793e\u3078\u306e\u4e57\u308a\u63db\u3048\u30ea\u30b9\u30af\u304c\u5b58\u5728\u3059\u308b \u30fb\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u63a8\u5968\u8005\u3078\u306e\u8ee2\u63db\u304c\u53ef\u80fd<\/p>\n\n\n\n<p>\u6279\u5224\u8005\uff080-6\u70b9\uff09\uff1a \u30fb\u4e0d\u6e80\u3092\u62b1\u3048\u3066\u304a\u308a\u3001\u5426\u5b9a\u7684\u306a\u53e3\u30b3\u30df\u3092\u767a\u4fe1\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u5c64 \u30fb\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u60c5\u5831\u6e90 \u30fb\u9069\u5207\u306a\u5bfe\u5fdc\u306b\u3088\u308a\u3001\u95a2\u4fc2\u6539\u5584\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. \u8abf\u67fb\u8a2d\u8a08\u306e\u57fa\u672c<\/h3>\n\n\n\n<p>NPS\u306e\u8abf\u67fb\u8a2d\u8a08\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u8cea\u554f\u4e8b\u9805\u306f\u7c21\u6f54\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u8868\u73fe\u3092\u4f7f\u7528\u3057\u3001\u56de\u7b54\u8005\u306e\u8ca0\u62c5\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u8abf\u67fb\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u6b63\u78ba\u306b\u53cd\u6620\u3067\u304d\u308b\u3088\u3046\u3001\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u76f4\u5f8c\u304c\u671b\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8a2d\u8a08\u3067\u306f\u3001\u63a8\u5968\u5ea6\u3092\u554f\u3046\u8cea\u554f\u306b\u52a0\u3048\u3066\u3001\u305d\u306e\u7406\u7531\u3092\u5c0b\u306d\u308b\u81ea\u7531\u56de\u7b54\u6b04\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u306e\u58f0\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b9\u30b3\u30a2\u306e\u80cc\u666f\u306b\u3042\u308b\u5177\u4f53\u7684\u306a\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. \u52b9\u679c\u7684\u306a\u8cea\u554f\u8a2d\u8a08<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306aNPS\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8cea\u554f\u8a2d\u8a08\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u57fa\u672c\u7684\u306aNPS\u306e\u8cea\u554f\u306b\u52a0\u3048\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u88dc\u8db3\u8cea\u554f\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u9078\u629e\u7406\u7531\u306e\u78ba\u8a8d \u30fb\u5177\u4f53\u7684\u306a\u6539\u5584\u8981\u671b \u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u983b\u5ea6 \u30fb\u4ed6\u793e\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u6bd4\u8f03\u8a55\u4fa1<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024x683.jpg\" alt=\"\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024&#215;683.jpg\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30d5\u30a1\u30fc\u30e05\u9078\u30102025\u5e74\u6700\u65b0\u3011\u6226\u7565\u7cfb\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5c02\u9580\u307e\u3067\u5fb9\u5e95\u6bd4\u8f03<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u6025\u901f\u306b\u8907\u96d1\u5316\u3057\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u652f\u63f4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u6226\u7565\u7acb\u6848\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1696\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1.jpg\" alt=\"\" class=\"wp-image-10724\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1-300x199.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1-1024x678.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1-768x509.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1-1536x1018.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ef76a7a3-1788-436a-9b6d-2c31b840b7c8-scaled-1-2048x1357.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u30b9\u30b3\u30a2\u306e\u89e3\u91c8\u3068\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. \u696d\u754c\u5225\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af<\/h3>\n\n\n\n<p>NPS\u306e\u8a55\u4fa1\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u578b\u81ea\u52d5\u8eca\u4fdd\u967a\u696d\u754c\u306e\u5e73\u5747\u306f\u6bd4\u8f03\u7684\u9ad8\u304f\u3001\u4e00\u65b9\u3067\u516c\u5171\u30b5\u30fc\u30d3\u30b9\u30bb\u30af\u30bf\u30fc\u306f\u4f4e\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u793e\u306eNPS\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306f\u3001\u5fc5\u305a\u696d\u754c\u5e73\u5747\u3092\u53c2\u8003\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. \u30b9\u30b3\u30a2\u306e\u8a55\u4fa1\u57fa\u6e96<\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306aNPS\u306e\u8a55\u4fa1\u57fa\u6e96\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a \u30fb50\u4ee5\u4e0a\uff1a\u5353\u8d8a\u3057\u305f\u30ec\u30d9\u30eb \u30fb30-50\uff1a\u826f\u597d\u306a\u30ec\u30d9\u30eb \u30fb0-30\uff1a\u6539\u5584\u306e\u4f59\u5730\u3042\u308a \u30fb0\u672a\u6e80\uff1a\u65e9\u6025\u306a\u6539\u5584\u304c\u5fc5\u8981<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u57fa\u6e96\u306f\u696d\u754c\u306e\u7279\u6027\u3084\u5e02\u5834\u74b0\u5883\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u3053\u3068\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. \u30c8\u30c3\u30d7\u4f01\u696d\u306e\u4e8b\u4f8b\u5206\u6790<\/h3>\n\n\n\n<p>\u4e16\u754c\u7684\u306b\u9ad8\u3044NPS\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u30c8\u30c3\u30d7\u4f01\u696d\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\uff1a \u30fb\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u8fc5\u901f\u306a\u6d3b\u7528 \u30fb\u7d44\u7e54\u5168\u4f53\u3067\u306e\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u306e\u5fb9\u5e95 \u30fb\u7d99\u7d9a\u7684\u306a\u6539\u5584\u6d3b\u52d5\u306e\u5b9f\u65bd \u30fb\u5f93\u696d\u54e1\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u3068\u306e\u9023\u52d5<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. \u65e5\u672c\u4f01\u696d\u306e\u7279\u5fb4\u3068\u50be\u5411<\/h3>\n\n\n\n<p>\u65e5\u672c\u4f01\u696d\u306eNPS\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u7279\u5fb4\u7684\u306a\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u65e5\u672c\u306e\u9867\u5ba2\u306f\u8a55\u4fa1\u306b\u614e\u91cd\u3067\u3001\u6975\u7aef\u306a\u8a55\u4fa1\u3092\u907f\u3051\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u3066NPS\u304c\u4f4e\u3081\u306b\u51fa\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u65e5\u672c\u5e02\u5834\u3067\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068NPS\u306e\u76f8\u95a2\u304c\u7279\u306b\u5f37\u304f\u3001\u304d\u3081\u7d30\u304b\u306a\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306e\u5411\u4e0a\u304c\u76f4\u63a5\u7684\u306b\u30b9\u30b3\u30a2\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u9069\u5207\u306a\u6539\u5584\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2007\" height=\"1405\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/1e8b65e1-2071-4be5-a21a-f48996d2ade8.jpg\" alt=\"\" class=\"wp-image-10729\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/1e8b65e1-2071-4be5-a21a-f48996d2ade8.jpg 2007w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/1e8b65e1-2071-4be5-a21a-f48996d2ade8-300x210.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/1e8b65e1-2071-4be5-a21a-f48996d2ade8-1024x717.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/1e8b65e1-2071-4be5-a21a-f48996d2ade8-768x538.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/1e8b65e1-2071-4be5-a21a-f48996d2ade8-1536x1075.jpg 1536w\" sizes=\"(max-width: 2007px) 100vw, 2007px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u8abf\u67fb\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. \u8abf\u67fb\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>NPS\u306e\u8abf\u67fb\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u4e0a\u3067\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u306e\u6027\u8cea\u306b\u5fdc\u3058\u3066\u3001\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u9078\u629e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5c0f\u58f2\u696d\u3067\u306f\u8cfc\u8cb7\u76f4\u5f8c\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u5b9a\u671f\u7684\u306a\u6e2c\u5b9a\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6ce8\u610f\u3059\u3079\u304d\u70b9\u3068\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u91cd\u8981\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u6e2c\u5b9a\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3054\u3068\u306bNPS\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. \u30b5\u30f3\u30d7\u30eb\u6570\u306e\u6c7a\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u4fe1\u983c\u6027\u306e\u9ad8\u3044NPS\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30b5\u30f3\u30d7\u30eb\u6570\u306e\u78ba\u4fdd\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u7d71\u8a08\u7684\u306a\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6700\u4f4e\u3067\u3082\u6570\u767e\u4ef6\u306e\u56de\u7b54\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u5341\u5206\u306a\u30b5\u30f3\u30d7\u30eb\u6570\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u7d99\u7d9a\u7684\u306a\u6e2c\u5b9a\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u4e00\u5b9a\u306e\u30b5\u30f3\u30d7\u30eb\u6570\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u7cfb\u5217\u3067\u306e\u6bd4\u8f03\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1.jpg\" alt=\"\" class=\"wp-image-10726\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1-300x169.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1-1024x576.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1-768x432.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1-1536x864.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/3f9d1942-867c-4995-abcb-b0e4e3044e06-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. \u30d0\u30a4\u30a2\u30b9\u6392\u9664\u306e\u624b\u6cd5<\/h3>\n\n\n\n<p>NPS\u306e\u8abf\u67fb\u3067\u306f\u3001\u69d8\u3005\u306a\u30d0\u30a4\u30a2\u30b9\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u6ce8\u610f\u3059\u3079\u304d\u306f\u3001\u56de\u7b54\u8005\u306e\u9078\u629e\u30d0\u30a4\u30a2\u30b9\u3067\u3059\u3002\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306b\u306e\u307f\u8abf\u67fb\u304c\u504f\u308b\u3053\u3068\u3092\u907f\u3051\u3001\u5e45\u5e83\u3044\u9867\u5ba2\u5c64\u304b\u3089\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8cea\u554f\u306e\u4ed5\u65b9\u306b\u3088\u308b\u30d0\u30a4\u30a2\u30b9\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e2d\u7acb\u7684\u306a\u8868\u73fe\u3092\u7528\u3044\u3001\u8a98\u5c0e\u7684\u306a\u8cea\u554f\u3092\u907f\u3051\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u9867\u5ba2\u306e\u58f0\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. \u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u52b9\u7387\u5316<\/h3>\n\n\n\n<p>\u52b9\u7387\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u305f\u3081\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084CRM\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u5206\u6790\u304c\u53ef\u80fd\u306a\u5f62\u5f0f\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8fc5\u901f\u306a\u8ab2\u984c\u767a\u898b\u3068\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2305\" height=\"1300\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c.jpg\" alt=\"\" class=\"wp-image-10725\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c.jpg 2305w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c-300x169.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c-1024x578.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c-768x433.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c-1536x866.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/efc4400f-8733-4bd7-ac3e-352987afb49c-2048x1155.jpg 2048w\" sizes=\"(max-width: 2305px) 100vw, 2305px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. NPS\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584\u65bd\u7b56<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. \u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u7acb\u3066\u65b9<\/h3>\n\n\n\n<p>NPS\u306e\u8abf\u67fb\u7d50\u679c\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u7b56\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u6539\u5584\u9805\u76ee\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\uff1a \u30fb\u5177\u4f53\u7684\u306a\u6539\u5584\u76ee\u6a19\u306e\u8a2d\u5b9a \u30fb\u5b9f\u65bd\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u7b56\u5b9a \u30fb\u62c5\u5f53\u90e8\u7f72\u306e\u660e\u78ba\u5316 \u30fb\u9032\u6357\u7ba1\u7406\u65b9\u6cd5\u306e\u78ba\u7acb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. \u90e8\u9580\u6a2a\u65ad\u7684\u306a\u6539\u5584\u6d3b\u52d5<\/h3>\n\n\n\n<p>NPS\u306e\u6539\u5584\u306b\u306f\u3001\u8907\u6570\u306e\u90e8\u9580\u304c\u9023\u643a\u3057\u3066\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u4f53\u9a13\u306f\u69d8\u3005\u306a\u90e8\u9580\u306e\u6d3b\u52d5\u304c\u7d44\u307f\u5408\u308f\u3055\u3063\u3066\u5f62\u6210\u3055\u308c\u308b\u305f\u3081\u3001\u90e8\u9580\u9593\u306e\u58c1\u3092\u8d8a\u3048\u305f\u5354\u529b\u4f53\u5236\u306e\u69cb\u7bc9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3001\u5546\u54c1\u958b\u767a\u306a\u3069\u3001\u9867\u5ba2\u63a5\u70b9\u3092\u6301\u3064\u90e8\u9580\u306e\u9023\u643a\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u60c5\u5831\u5171\u6709\u3068\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u5354\u8b70\u306e\u5834\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6539\u5584\u6d3b\u52d5\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. \u5f93\u696d\u54e1\u6559\u80b2\u3078\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>NPS\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u696d\u54e1\u306e\u7406\u89e3\u3068\u5354\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u91cd\u8981\u6027\u3084\u3001NPS\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u3001\u5b9a\u671f\u7684\u306a\u7814\u4fee\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u63a5\u70b9\u3092\u6301\u3064\u5f93\u696d\u54e1\u306b\u5bfe\u3057\u3066\u306f\u3001\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3092\u7528\u3044\u305f\u5b9f\u8df5\u7684\u306a\u6559\u80b2\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u5f93\u696d\u54e1\u306eNPS\uff08eNPS\uff09\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u793e\u5185\u306e\u6539\u5584\u610f\u8b58\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. KPI\u3068\u306e\u9023\u643a\u65b9\u6cd5<\/h3>\n\n\n\n<p>NPS\u3092\u4f01\u696d\u306e\u91cd\u8981\u306aKPI\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3001\u4ed6\u306e\u7d4c\u55b6\u6307\u6a19\u3068\u306e\u9023\u643a\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u58f2\u4e0a\u9ad8\u3084\u5229\u76ca\u7387\u306a\u3069\u306e\u8ca1\u52d9\u6307\u6a19\u3068\u306e\u76f8\u95a2\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001NPS\u6539\u5584\u306e\u7d4c\u55b6\u7684\u306a\u610f\u7fa9\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u90e8\u9580\u5225\u306eKPI\u3068NPS\u306e\u95a2\u9023\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2121\" height=\"1414\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb.jpg\" alt=\"\" class=\"wp-image-10728\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb.jpg 2121w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/ea596829-ab9e-467b-9868-626fc1562adb-2048x1365.jpg 2048w\" sizes=\"(max-width: 2121px) 100vw, 2121px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u5148\u9032\u7684\u306aNPS\u6d3b\u7528\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306eNPS\u6e2c\u5b9a\u3068\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u58f0\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3057\u3001\u8fc5\u901f\u306a\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u3084e\u30b3\u30de\u30fc\u30b9\u5206\u91ce\u3067\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u5373\u6642\u306e\u8ab2\u984c\u767a\u898b\u3068\u5bfe\u5fdc\u306b\u3088\u308a\u3001\u9867\u5ba2\u96e2\u308c\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. AI\u3092\u6d3b\u7528\u3057\u305f\u5206\u6790\u624b\u6cd5<\/h3>\n\n\n\n<p>AI\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u5ea6\u306aNPS\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u306b\u3088\u308b\u81ea\u7531\u56de\u7b54\u306e\u5206\u6790\u3084\u3001\u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3068NPS\u306e\u95a2\u9023\u6027\u3092\u5206\u6790\u3057\u3001\u5c06\u6765\u7684\u306a\u9867\u5ba2\u884c\u52d5\u306e\u4e88\u6e2c\u3082\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1.jpg\" alt=\"\" class=\"wp-image-10727\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1-300x169.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1-1024x576.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1-768x432.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1-1536x864.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0d37c15a-78c0-4f70-8af9-54bace7df858-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u306e\u7d71\u5408<\/h3>\n\n\n\n<p>NPS\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306e\u6587\u8108\u3067\u6349\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306eNPS\u3092\u6e2c\u5b9a\u3057\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u306e\u671f\u5f85\u5024\u3068\u5b9f\u969b\u306e\u4f53\u9a13\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3057\u3001\u512a\u5148\u7684\u306b\u6539\u5584\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. \u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u3067NPS\u3092\u5c55\u958b\u3059\u308b\u969b\u306f\u3001\u6587\u5316\u7684\u306a\u9055\u3044\u3084\u5730\u57df\u7279\u6027\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u540c\u3058NPS\u3067\u3082\u3001\u5730\u57df\u306b\u3088\u3063\u3066\u8a55\u4fa1\u57fa\u6e96\u3084\u56de\u7b54\u50be\u5411\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u8a00\u8a9e\u3084\u6587\u5316\u306b\u914d\u616e\u3057\u305f\u8cea\u554f\u8a2d\u8a08 \u30fb\u5730\u57df\u3054\u3068\u306e\u57fa\u6e96\u5024\u306e\u8a2d\u5b9a \u30fb\u5404\u5730\u57df\u306e\u7279\u6027\u306b\u5fdc\u3058\u305f\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848 \u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u3068\u30ed\u30fc\u30ab\u30eb\u306e\u30d0\u30e9\u30f3\u30b9\u7ba1\u7406<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1.jpg\" alt=\"\" class=\"wp-image-10734\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/030d0d0e-bb25-402c-ae6a-f4444650c2bc-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. NPS\u5411\u4e0a\u306e\u305f\u3081\u306e\u5b9f\u8df5\u6226\u7565<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. \u63a8\u5968\u8005\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>NPS\u306e\u5411\u4e0a\u306b\u306f\u3001\u63a8\u5968\u8005\u306e\u5272\u5408\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u63a8\u5968\u8005\u306f\u4f01\u696d\u306e\u6210\u9577\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u5b58\u5728\u3067\u3042\u308a\u3001\u7a4d\u6975\u7684\u306a\u53e3\u30b3\u30df\u306b\u3088\u3063\u3066\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002\u63a8\u5968\u8005\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u8cea\u3092\u4e00\u8cab\u3057\u3066\u9ad8\u3044\u6c34\u6e96\u306b\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u901a\u3058\u3066\u3001\u671f\u5f85\u3092\u4e0a\u56de\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u63a8\u5968\u610f\u5411\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u65e2\u5b58\u306e\u63a8\u5968\u8005\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002VIP\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u901a\u3058\u3066\u3001\u63a8\u5968\u8005\u306b\u7279\u5225\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u63a8\u5968\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. \u6279\u5224\u8005\u5bfe\u5fdc\u306e\u5177\u4f53\u7b56<\/h3>\n\n\n\n<p>\u6279\u5224\u8005\u3078\u306e\u9069\u5207\u306a\u5bfe\u5fdc\u306f\u3001NPS\u306e\u6539\u5584\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u6279\u5224\u8005\u306e\u58f0\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u6539\u5584\u306e\u305f\u3081\u306e\u8cb4\u91cd\u306a\u60c5\u5831\u6e90\u3068\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5bfe\u5fdc\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u6279\u5224\u8005\u306e\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u6279\u5224\u8005\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u5bfe\u3057\u3066\u3001\u8fc5\u901f\u304b\u3064\u8aa0\u5b9f\u306a\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u554f\u984c\u306e\u6839\u672c\u539f\u56e0\u3092\u7279\u5b9a\u3057\u3001\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u56de\u5fa9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6279\u5224\u8005\u306e\u610f\u898b\u3092\u7a4d\u6975\u7684\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u540c\u69d8\u306e\u554f\u984c\u306e\u518d\u767a\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u901a\u3058\u3066\u3001\u6279\u5224\u8005\u3092\u4e2d\u7acb\u8005\u3084\u63a8\u5968\u8005\u3078\u3068\u8ee2\u63db\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n<p>NPS\u306e\u5411\u4e0a\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u78ba\u7acb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u679c\u7684\u306b\u56de\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u6301\u7d9a\u7684\u306a\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3059\uff1a \u30fbPlan\uff1aNPS\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u6539\u5584\u8a08\u753b\u306e\u7acb\u6848 \u30fbDo\uff1a\u5177\u4f53\u7684\u306a\u6539\u5584\u65bd\u7b56\u306e\u5b9f\u884c \u30fbCheck\uff1a\u6539\u5584\u52b9\u679c\u306e\u6e2c\u5b9a\u3068\u691c\u8a3c \u30fbAct\uff1a\u691c\u8a3c\u7d50\u679c\u306b\u57fa\u3065\u304f\u65bd\u7b56\u306e\u4fee\u6b63<\/p>\n\n\n\n<p>\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u5b9f\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7d99\u7d9a\u7684\u306a\u5411\u4e0a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u958b\u50ac\u3057\u3001\u6539\u5584\u6d3b\u52d5\u306e\u9032\u6357\u3092\u7d44\u7e54\u5168\u4f53\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. ROI\u6700\u5927\u5316\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>NPS\u3078\u306e\u6295\u8cc7\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u6700\u5927\u306e\u6539\u5584\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u89b3\u70b9\u304b\u3089ROI\u3092\u6700\u5927\u5316\u3057\u307e\u3059\uff1a \u30fb\u6539\u5584\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051 \u30fb\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u5b9a\u91cf\u7684\u306a\u8a55\u4fa1 \u30fb\u77ed\u671f\u7684\/\u9577\u671f\u7684\u306a\u52b9\u679c\u306e\u30d0\u30e9\u30f3\u30b9 \u30fb\u30ea\u30bd\u30fc\u30b9\u306e\u52b9\u7387\u7684\u306a\u914d\u5206<\/p>\n\n\n\n<p>\u307e\u305f\u3001NPS\u3068\u8ca1\u52d9\u6307\u6a19\u3068\u306e\u76f8\u95a2\u5206\u6790\u3092\u884c\u3044\u3001\u6295\u8cc7\u52b9\u679c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u5c64\u306e\u652f\u6301\u3092\u5f97\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1.jpg\" alt=\"\" class=\"wp-image-10730\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5cbd1f21-196b-4047-87ca-6d90845b4880-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u4eca\u5f8c\u306eNPS\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">8.1. \u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306eNPS\u9032\u5316<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u5c55\u306b\u4f34\u3044\u3001NPS\u306e\u6e2c\u5b9a\u30fb\u6d3b\u7528\u65b9\u6cd5\u3082\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u305f\u9867\u5ba2\u63a5\u70b9\u304c\u5897\u52a0\u3059\u308b\u4e2d\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306eNPS\u6e2c\u5b9a\u3068\u5bfe\u5fdc\u304c\u3088\u308a\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u74b0\u5883\u306b\u304a\u3051\u308b\u9867\u5ba2\u4f53\u9a13\u306e\u6e2c\u5b9a\u3082\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3059\u308b\u9867\u5ba2\u306e\u4f53\u9a13\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u4e00\u8cab\u3057\u305f\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2. \u65b0\u3057\u3044\u6e2c\u5b9a\u624b\u6cd5\u306e\u767b\u5834<\/h3>\n\n\n\n<p>\u5f93\u6765\u306eNPS\u6e2c\u5b9a\u624b\u6cd5\u306b\u52a0\u3048\u3066\u3001\u65b0\u3057\u3044\u6e2c\u5b9a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u611f\u60c5\u5206\u6790\u3084\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u306e\u7d71\u5408\u5206\u6790\u306a\u3069\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u624b\u6cd5\u304c\u958b\u767a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u6e2c\u5b9a\u624b\u6cd5\u3067\u3059\uff1a \u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u611f\u60c5\u5206\u6790 \u30fb\u4e88\u6e2c\u578bNPS\u30e2\u30c7\u30eb \u30fb\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u7d71\u5408\u6e2c\u5b9a \u30fb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30d9\u30fc\u30b9\u5206\u6790<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.3. \u696d\u754c\u5225\u306e\u6d3b\u7528\u5c55\u671b<\/h3>\n\n\n\n<p>\u5404\u696d\u754c\u306b\u304a\u3051\u308bNPS\u306e\u6d3b\u7528\u306f\u3001\u3055\u3089\u306a\u308b\u6df1\u5316\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u696d\u754c\u3067\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u6d3b\u7528\u304c\u9032\u307f\u3001\u3088\u308a\u8fc5\u901f\u306a\u9867\u5ba2\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u88fd\u9020\u696d\u3067\u306f\u3001\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u3078\u306eNPS\u306e\u7d44\u307f\u8fbc\u307f\u304c\u9032\u307f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u306e\u88fd\u54c1\u6539\u5584\u304c\u52a0\u901f\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u5f93\u696d\u54e1\u6e80\u8db3\u5ea6\u3068NPS\u306e\u9023\u52d5\u6027\u304c\u3088\u308a\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4. \u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306e\u5909\u5316<\/h3>\n\n\n\n<p>NPS\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3068\u3057\u3066\u3055\u3089\u306a\u308b\u9032\u5316\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u6587\u5316\u7684\u306a\u9055\u3044\u3084\u5730\u57df\u7279\u6027\u3092\u8003\u616e\u3057\u305f\u67d4\u8edf\u306a\u904b\u7528\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001ESG\uff08\u74b0\u5883\u30fb\u793e\u4f1a\u30fb\u30ac\u30d0\u30ca\u30f3\u30b9\uff09\u306e\u89b3\u70b9\u304b\u3089\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u6e2c\u5b9a\u306b\u3088\u308a\u9ad8\u3044\u6ce8\u76ee\u304c\u96c6\u307e\u3063\u3066\u3044\u307e\u3059\u3002NPS\u306f\u3001\u4f01\u696d\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u3082\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u3001\u5730\u57df\u3054\u3068\u306e\u7279\u6027\u3092\u8003\u616e\u3057\u3064\u3064\u3001\u7d71\u4e00\u7684\u306aNPS\u904b\u7528\u57fa\u6e96\u3092\u78ba\u7acb\u3059\u308b\u52d5\u304d\u3082\u898b\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1.jpg\" alt=\"\" class=\"wp-image-10731\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/53a29d57-dc7c-44f2-953b-5353d87b86bd-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">NPS\u306e\u57fa\u672c\u7684\u306a\u8cea\u554f<\/h3>\n\n\n\n<p>Q: NPS\u306f\u306a\u305c10\u6bb5\u968e\u8a55\u4fa1\u306a\u306e\u3067\u3059\u304b\uff1f A: 0\u304b\u308910\u307e\u3067\u306e11\u6bb5\u968e\u8a55\u4fa1\u306f\u3001\u9867\u5ba2\u306e\u63a8\u5968\u610f\u5411\u3092\u3088\u308a\u7d30\u304b\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a55\u4fa1\u30b9\u30b1\u30fc\u30eb\u306b\u3088\u308a\u3001\u63a8\u5968\u8005\u3001\u4e2d\u7acb\u8005\u3001\u6279\u5224\u8005\u3092\u660e\u78ba\u306b\u533a\u5206\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Q: NPS\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f A: NPS\u306f\u9867\u5ba2\u306e\u63a8\u5968\u610f\u5411\u3092\u6e2c\u5b9a\u3059\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u5c06\u6765\u306e\u884c\u52d5\u4e88\u6e2c\u306b\u512a\u308c\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306f\u73fe\u5728\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3067\u3001\u3088\u308a\u591a\u9762\u7684\u306a\u8a55\u4fa1\u3092\u884c\u3044\u307e\u3059\u3002NPS\u306f\u5358\u4e00\u306e\u8cea\u554f\u3067\u6e2c\u5b9a\u3067\u304d\u308b\u7c21\u4fbf\u6027\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1.jpg\" alt=\"\" class=\"wp-image-10732\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6f50ed3f-ebe4-4200-846f-e472c0606b3d-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30b3\u30a2\u306b\u95a2\u3059\u308b\u8cea\u554f<\/h3>\n\n\n\n<p>Q: NPS\u306e\u826f\u3044\u6570\u5024\u306f\u3044\u304f\u3064\u3067\u3059\u304b\uff1f A: \u4e00\u822c\u7684\u306b\u3001+50\u4ee5\u4e0a\u304c\u512a\u308c\u305f\u6c34\u6e96\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u696d\u754c\u5e73\u5747\u306f\u696d\u7a2e\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u696d\u754c\u306b\u304a\u3051\u308b\u76f8\u5bfe\u7684\u306a\u4f4d\u7f6e\u3065\u3051\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Q: NPS\u30b9\u30b3\u30a2\u304c100\u3060\u3068\u3069\u3046\u3044\u3046\u610f\u5473\u3067\u3059\u304b\uff1f A: \u30b9\u30b3\u30a2100\u306f\u3001\u5168\u3066\u306e\u56de\u7b54\u8005\u304c\u63a8\u5968\u8005\uff089-10\u70b9\uff09\u3067\u3042\u308b\u7406\u60f3\u7684\u306a\u72b6\u614b\u3092\u793a\u3057\u307e\u3059\u3002\u5b9f\u52d9\u3067\u306f\u6975\u3081\u3066\u7a00\u306a\u30b1\u30fc\u30b9\u3067\u3042\u308a\u3001\u6301\u7d9a\u7684\u306a\u9054\u6210\u306f\u56f0\u96e3\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1.jpg\" alt=\"\" class=\"wp-image-10733\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/57bf73b3-3a38-4e0e-9e31-14cd8542fffe-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u52d9\u7684\u306a\u8cea\u554f<\/h3>\n\n\n\n<p>Q: NPS\u8abf\u67fb\u306e\u9069\u5207\u306a\u983b\u5ea6\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f A: \u696d\u7a2e\u3084\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u56db\u534a\u671f\u3054\u3068\u306e\u6e2c\u5b9a\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u91cd\u8981\u306a\u9867\u5ba2\u63a5\u70b9\u3067\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u6e2c\u5b9a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>Q: \u30b5\u30f3\u30d7\u30eb\u6570\u306f\u3069\u308c\u304f\u3089\u3044\u5fc5\u8981\u3067\u3059\u304b\uff1f A: \u7d71\u8a08\u7684\u306a\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6700\u4f4e\u3067\u3082200-300\u4ef6\u306e\u56de\u7b54\u304c\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u3053\u306e\u7a0b\u5ea6\u306e\u30b5\u30f3\u30d7\u30eb\u6570\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1.jpg\" alt=\"\" class=\"wp-image-10735\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1-1024x684.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1-768x513.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1-1536x1025.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/a6ba1d5f-1b64-4282-bc36-b7413f2a7ed6-scaled-1-2048x1367.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6539\u5584\u306b\u95a2\u3059\u308b\u8cea\u554f<\/h3>\n\n\n\n<p>Q: NPS\u3092\u52b9\u679c\u7684\u306b\u6539\u5584\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f A: \u6539\u5584\u306b\u306f\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u91cd\u8981\u3067\u3059\uff1a 1. \u8a73\u7d30\u306a\u539f\u56e0\u5206\u6790 2. \u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u305f\u6539\u5584\u8a08\u753b\u306e\u7acb\u6848 3. \u5168\u793e\u7684\u306a\u6539\u5584\u6d3b\u52d5\u306e\u5b9f\u65bd 4. \u52b9\u679c\u6e2c\u5b9a\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/p>\n\n\n\n<p>Q: \u5f93\u696d\u54e1\u306e\u95a2\u4e0e\u306f\u3069\u306e\u3088\u3046\u306b\u56f3\u308b\u3079\u304d\u3067\u3059\u304b\uff1f A: \u5f93\u696d\u54e1\u6559\u80b2\u3068\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u7ba1\u7406\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\uff1a \u30fbNPS\u306e\u91cd\u8981\u6027\u306b\u95a2\u3059\u308b\u7814\u4fee\u5b9f\u65bd \u30fb\u90e8\u9580\u5225\u306e\u76ee\u6a19\u8a2d\u5b9a \u30fb\u6539\u5584\u6d3b\u52d5\u3078\u306e\u7a4d\u6975\u7684\u306a\u53c2\u52a0\u4fc3\u9032 \u30fb\u6210\u679c\u306b\u5fdc\u3058\u305f\u8a55\u4fa1\u30fb\u5831\u916c\u5236\u5ea6\u306e\u5c0e\u5165<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306e\u57fa\u6e96\u5024\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306e\u696d\u754c\u5e73\u5747\u306f+32\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u76ee\u6a19\u5024\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u3044\u308b+50\u4ee5\u4e0a\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u306b\u304a\u3044\u30661\u4f4d\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u304c\u56de\u7b54\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u56de\u7b54\u6642\u306f\u3001\u76f4\u8fd1\u306e\u4f53\u9a13\u3060\u3051\u3067\u306a\u304f\u3001\u7dcf\u5408\u7684\u306a\u8a55\u4fa1\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u63a8\u5968\u8005\u304c\u56de\u7b54\u3059\u308b\u5834\u5408\u3082\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u304c\u3042\u308c\u3070\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6709\u76ca\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6279\u5224\u8005\u304c\u3044\u308b\u5834\u5408\u3001\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u6279\u5224\u8005\u304c\u3044\u308b\u3053\u3068\u306f\u3001\u6539\u5584\u306e\u6a5f\u4f1a\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u57fa\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u306b\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8abf\u67fb\u7d50\u679c\u306e\u5206\u6790\u306b\u304a\u3044\u3066\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u6ce8\u610f\u70b9\u306f\uff1f<\/h3>\n\n\n\n<p>\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u306e\u30b9\u30b3\u30a2\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u7531\u56de\u7b54\u306e\u5185\u5bb9\u3082\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u6e2c\u5b9a\u3068\u3001\u696d\u754c\u5e73\u5747\u3068\u306e\u6bd4\u8f03\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6539\u5584\u7b56\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u63a8\u5968\u8005\u304c\u5897\u3048\u306a\u3044\u5834\u5408\u306e\u6539\u5584\u65b9\u6cd5\u306f\uff1f<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u898b\u76f4\u3057\u3001\u9867\u5ba2\u304c\u611f\u3058\u3066\u3044\u308b\u4e0d\u6e80\u70b9\u3084\u6539\u5584\u8981\u671b\u3092\u4e01\u5be7\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u63a8\u5968\u8005\u304c\u5c11\u306a\u3044\u63a5\u70b9\u306b\u6ce8\u76ee\u3057\u3001\u91cd\u70b9\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n","protected":false},"author":4,"featured_media":24546,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"\u9867\u5ba2\u6e80\u8db3\u5ea6\u8a55\u4fa1\u306e\u91cd\u8981\u6307\u6a19\u3067\u3042\u308bNPS\u306b\u3064\u3044\u3066\u3001\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6307\u6a19\u3068\u3057\u3066\u306e\u7279\u5fb4\u3084\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u7db2\u7f85\u7684\u306b\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u52d9\u3067\u5373\u6d3b\u7528\u3067\u304d\u308b\u60c5\u5831\u304c\u6e80\u8f09\u3067\u3059\u3002","content-type":"","footnotes":""},"categories":[30],"tags":[806,808,807],"bana_industry":[1141],"bana_cat":[1146],"class_list":["post-10480","column","type-column","status-publish","has-post-thumbnail","hentry","category-marketing","tag-806","tag-808","tag-807","bana_industry-smb","bana_cat-marketing"],"acf":{"h2_1":"","h2_2":"","h2_3":"","h2_4":"","h2_5":"","h2_end":""},"yoast_head":"<!-- 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