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OMO\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. OMO\u3068\u306f<\/h3>\n\n\n\n<p>OMO\u3068\u306f\u300cOnline Merges with Offline\u300d\u306e\u7565\u79f0\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u878d\u5408\u3055\u305b\u305f\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3059\u3002\u7279\u306b\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3044\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u6226\u7565\u3067\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u4e21\u65b9\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u52b9\u679c\u7684\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5f93\u6765\u306eO2O\uff08Online to Offline\uff09\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3078\u306e\u4e00\u65b9\u5411\u306e\u8a98\u5c0e\u3092\u4e3b\u773c\u3068\u3057\u3066\u3044\u305f\u306e\u306b\u5bfe\u3057\u3001OMO\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u3092\u53d6\u308a\u6255\u3044\u3001\u53cc\u65b9\u5411\u306e\u81ea\u7136\u306a\u6d41\u308c\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002\u9867\u5ba2\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u901a\u3058\u3066\u3001\u5b9f\u5e97\u8217\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u3001\u540c\u8cea\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. O2O\u3068OMO\u306e\u9055\u3044<\/h3>\n\n\n\n<p>O2O\u3068\u306f\u300cOnline to Offline\u300d\u306e\u7565\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u9023\u643a\u3055\u305b\u308b\u624b\u6cd5\u3068\u3057\u3066\u5e83\u304f\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001OMO\u3068O2O\u306b\u306f\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002O2O\u304c\u4e3b\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5b9f\u5e97\u8217\u3078\u306e\u9867\u5ba2\u8a98\u5c0e\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\u3001OMO\u3067\u306f\u3088\u308a\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001O2O\u3067\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u304b\u3089\u5b9f\u5e97\u8217\u3078\u306e\u96c6\u5ba2\u3092\u56f3\u308b\u306e\u306b\u5bfe\u3057\u3001OMO\u3067\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u6d3b\u7528\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u306e\u4e21\u65b9\u3067\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u307e\u3059\u3002QR\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u305f\u5e97\u8217\u3067\u306e\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u78ba\u8a8d\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u306a\u3069\u3001\u3088\u308a\u67d4\u8edf\u306a\u8cfc\u8cb7\u4f53\u9a13\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068OMO\u306f\u3001\u4e00\u898b\u4f3c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u305d\u306e\u672c\u8cea\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u304c\u300c\u3042\u3089\u3086\u308b\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u7d71\u5408\u300d\u3092\u76ee\u6307\u3059\u306e\u306b\u5bfe\u3057\u3001OMO\u306f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u306b\u3088\u308b\u65b0\u3057\u3044\u9867\u5ba2\u4f53\u9a13\u306e\u5275\u9020\u300d\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u3001EC\u30b5\u30a4\u30c8\u3001\u5b9f\u5e97\u8217\u3001\u30ab\u30bf\u30ed\u30b0\u306a\u3069\u3001\u8907\u6570\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u4e3b\u773c\u3092\u7f6e\u304d\u307e\u3059\u304c\u3001OMO\u3067\u306f\u305d\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3001\u3044\u304b\u306b\u9867\u5ba2\u306e\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b\u3092\u91cd\u8996\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u3067\u306e\u5546\u54c1\u306e\u5728\u5eab\u72b6\u6cc1\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u78ba\u8a8d\u3067\u304d\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4e88\u7d04\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u8a66\u7740\u3067\u304d\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u3088\u308a\u4fbf\u5229\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4. OMO\u304c\u6ce8\u76ee\u3055\u308c\u308b\u80cc\u666f<\/h3>\n\n\n\n<p>\u5c0f\u58f2\u696d\u754c\u3067OMO\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u3068\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u304c\u3042\u308a\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u5b9f\u5e97\u8217\u306b\u3044\u306a\u304c\u3089\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u5546\u54c1\u60c5\u5831\u3092\u691c\u7d22\u3057\u305f\u308a\u3001\u4fa1\u683c\u6bd4\u8f03\u3092\u884c\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u56f0\u96e3\u306b\u306a\u308b\u4e2d\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u5f37\u5316\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002OMO\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u53ce\u96c6\u30fb\u5206\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u4e21\u65b9\u3067\u5f97\u3089\u308c\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1696\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1.jpg\" alt=\"OMO\u3068\u306f\uff1f\u5c0f\u58f2\u696d\u754c\u3067\u6ce8\u76ee\u306eO2O\u6226\u7565\u3092\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304b\u3089\u5fb9\u5e95\u89e3\u8aac\" class=\"wp-image-14437\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1-300x199.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1-1024x678.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1-768x509.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1-1536x1018.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/6a161094-560b-4c7c-90fe-25a5d449618a-scaled-1-2048x1357.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. OMO\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u5b9f\u8df5\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6d3b\u7528<\/h3>\n\n\n\n<p>OMO\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u52b9\u679c\u7684\u306a\u53ce\u96c6\u3068\u6d3b\u7528\u306b\u3042\u308a\u307e\u3059\u3002\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u95b2\u89a7\u5c65\u6b74\u3001\u4f1a\u54e1\u60c5\u5831\u306a\u3069\u3001\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u3067\u306e\u9867\u5ba2\u884c\u52d5\u3092\u7d10\u4ed8\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u4f1a\u54e1\u8a3c\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u3001\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. \u5b9f\u5e97\u8217\u3067\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n\n\n\n<p>\u5b9f\u5e97\u8217\u306b\u304a\u3044\u3066\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u65b0\u3057\u3044\u8cfc\u8cb7\u4f53\u9a13\u306e\u63d0\u4f9b\u304c\u91cd\u8981\u3067\u3059\u3002\u5e97\u8217\u5185\u3067\u306eQR\u30b3\u30fc\u30c9\u306e\u8a2d\u7f6e\u3084\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u306e\u6d3b\u7528\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3068\u9023\u643a\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306a\u3069\u3001\u69d8\u3005\u306a\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306bQR\u30b3\u30fc\u30c9\u3092\u4ed8\u3051\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u8aad\u307f\u53d6\u308b\u3053\u3068\u3067\u8a73\u7d30\u306a\u5546\u54c1\u60c5\u5831\u3084\u53e3\u30b3\u30df\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u308a\u3001\u5e97\u8217\u5185\u3067\u306e\u5728\u5eab\u78ba\u8a8d\u3084\u30b5\u30a4\u30ba\u30fb\u8272\u9055\u3044\u306e\u5546\u54c1\u3092\u305d\u306e\u5834\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. EC\u30b5\u30a4\u30c8\u3068\u306e\u9023\u643a\u65b9\u6cd5<\/h3>\n\n\n\n<p>EC\u30b5\u30a4\u30c8\u3068\u5b9f\u5e97\u8217\u306e\u9023\u643a\u3067\u306f\u3001\u5728\u5eab\u60c5\u5831\u306e\u5171\u6709\u3084\u30dd\u30a4\u30f3\u30c8\u30b7\u30b9\u30c6\u30e0\u306e\u7d71\u5408\u3001\u6c7a\u6e08\u65b9\u6cd5\u306e\u5171\u901a\u5316\u306a\u3069\u3001\u69d8\u3005\u306a\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u3069\u3061\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3057\u3066\u3082\u540c\u3058\u3088\u3046\u306a\u8cfc\u8cb7\u4f53\u9a13\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u5e97\u8217\u3067\u5728\u5eab\u5207\u308c\u306e\u5546\u54c1\u3092\u305d\u306e\u5834\u3067EC\u30b5\u30a4\u30c8\u304b\u3089\u6ce8\u6587\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u8cfc\u5165\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56<\/h3>\n\n\n\n<p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u3064\u306a\u3050\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5e97\u8217\u5185\u3067\u306e\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b\u3084\u3001\u4f4d\u7f6e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u305f\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3001\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u306a\u3069\u3001\u69d8\u3005\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u63d0\u6848\u3084\u30af\u30fc\u30dd\u30f3\u306e\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3068\u58f2\u4e0a\u306e\u5897\u52a0\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u5165\u5c65\u6b74\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1479\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1.jpg\" alt=\"\" class=\"wp-image-14438\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1-300x173.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1-1024x592.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1-768x444.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1-1536x887.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/aa4613fe-b04b-4825-a8d6-dd3ff80f975c-scaled-1-2048x1183.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u696d\u754c\u5225OMO\u5b9f\u8df5\u30ac\u30a4\u30c9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. \u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306e\u5c55\u958b<\/h3>\n\n\n\n<p>\u30a2\u30d1\u30ec\u30eb\u696d\u754c\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u9023\u643a\u304c\u7279\u306b\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u5546\u54c1\u3092\u5b9f\u969b\u306b\u624b\u306b\u53d6\u3063\u3066\u78ba\u8a8d\u3057\u305f\u3044\u4e00\u65b9\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u691c\u7d22\u3084\u5728\u5eab\u78ba\u8a8d\u3082\u5f53\u305f\u308a\u524d\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u696d\u754c\u3067\u306eOMO\u6226\u7565\u3067\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6d3b\u7528\u3057\u305f\u5e97\u8217\u5185\u3067\u306e\u5546\u54c1\u60c5\u5831\u63d0\u4f9b\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u898b\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u8a66\u7740\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u5e97\u8217\u5185\u3067QR\u30b3\u30fc\u30c9\u3092\u6d3b\u7528\u3057\u3066\u5546\u54c1\u306e\u8a73\u7d30\u60c5\u5831\u3084\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u4f8b\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u78ba\u8a8d\u3057\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u306b\u53d6\u308a\u5bc4\u305b\u3066\u8a66\u7740\u4e88\u7d04\u304c\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3082\u3001\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u5c55\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. \u98df\u54c1\u5c0f\u58f2\u696d\u3067\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u98df\u54c1\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u91cd\u8996\u3057\u306a\u304c\u3089\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3059\u308b\u52d5\u304d\u304c\u52a0\u901f\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u751f\u9bae\u98df\u54c1\u3092\u6271\u3046\u5c0f\u58f2\u696d\u3067\u306f\u3001\u5546\u54c1\u306e\u54c1\u8cea\u3084\u9bae\u5ea6\u3092\u5b9f\u969b\u306b\u78ba\u8a8d\u3057\u305f\u3044\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3064\u3064\u3001\u4fbf\u5229\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u901a\u3058\u305f\u5e97\u8217\u3067\u306e\u7279\u58f2\u60c5\u5831\u306e\u63d0\u4f9b\u3084\u3001EC\u30b5\u30a4\u30c8\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u306e\u5e97\u8217\u53d7\u3051\u53d6\u308a\u30b5\u30fc\u30d3\u30b9\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ec\u30b7\u30d4\u63d0\u6848\u306a\u3069\u304c\u5c55\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u5165\u30c7\u30fc\u30bf\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1700\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1.jpg\" alt=\"\" class=\"wp-image-14439\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1-300x199.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1-1024x680.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1-768x510.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1-1536x1020.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/5f129286-381a-4147-a40a-c9aa04c9fcac-scaled-1-2048x1360.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. \u5bb6\u96fb\u91cf\u8ca9\u5e97\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u5bb6\u96fb\u91cf\u8ca9\u5e97\u3067\u306f\u3001\u9ad8\u984d\u5546\u54c1\u3092\u6271\u3046\u3053\u3068\u304b\u3089\u3001\u5b9f\u5e97\u8217\u3067\u306e\u5546\u54c1\u8aac\u660e\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u60c5\u5831\u63d0\u4f9b\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u305fOMO\u6226\u7565\u304c\u5c55\u958b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306f\u5546\u54c1\u3092\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u3044\u4e00\u65b9\u3067\u3001\u8a73\u7d30\u306a\u4ed5\u69d8\u6bd4\u8f03\u3084\u4fa1\u683c\u691c\u8a0e\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u3044\u305f\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u305f\u3081\u3001\u5e97\u8217\u5185\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u8aac\u660e\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5728\u5eab\u78ba\u8a8d\u3001\u5b9f\u5e97\u8217\u3067\u306e\u5546\u54c1\u8cfc\u5165\u5f8c\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3001\u69d8\u3005\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u6700\u9069\u306a\u5546\u54c1\u63d0\u6848\u3084\u95a2\u9023\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306e\u5fdc\u7528<\/h3>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u696d\u306b\u304a\u3044\u3066\u3082\u3001OMO\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u305f\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7f8e\u5bb9\u9662\u3084\u98f2\u98df\u5e97\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3068\u5b9f\u5e97\u8217\u3067\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u3067\u3059\u3002\u4e88\u7d04\u7ba1\u7406\u3084\u9867\u5ba2\u306e\u597d\u307f\u306e\u30c7\u30fc\u30bf\u5316\u3001\u6765\u5e97\u5c65\u6b74\u306e\u7ba1\u7406\u306a\u3069\u3001\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1.jpg\" alt=\"\" class=\"wp-image-14440\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0a89ad8a-0833-4429-9970-fc8604692215-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. OMO\u5c0e\u5165\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. \u73fe\u72b6\u5206\u6790\u3068\u8ab2\u984c\u62bd\u51fa<\/h3>\n\n\n\n<p>OMO\u6226\u7565\u306e\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u73fe\u72b6\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u305d\u308c\u305e\u308c\u306e\u5f37\u307f\u3068\u5f31\u307f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u6d3b\u7528\u72b6\u6cc1\u3001\u30b7\u30b9\u30c6\u30e0\u30a4\u30f3\u30d5\u30e9\u306e\u6574\u5099\u72b6\u6cc1\u306a\u3069\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306b\u304a\u3051\u308b\u8ab2\u984c\u306e\u6d17\u3044\u51fa\u3057\u3067\u3059\u3002\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cfc\u8cb7\u4f53\u9a13\u306b\u3069\u306e\u3088\u3046\u306a\u30ae\u30e3\u30c3\u30d7\u304c\u3042\u308b\u306e\u304b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. \u76ee\u6a19\u8a2d\u5b9a\u3068KPI\u7b56\u5b9a<\/h3>\n\n\n\n<p>\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306f\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3068KPI\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u58f2\u4e0a\u9ad8\u3084\u9867\u5ba2\u6570\u3068\u3044\u3063\u305f\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u7d99\u7d9a\u5229\u7528\u7387\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u6307\u6a19\u3082\u542b\u3081\u3066\u3001\u7dcf\u5408\u7684\u306a\u8a55\u4fa1\u57fa\u6e96\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9023\u643a\u306b\u3088\u308b\u76f8\u4e57\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u72ec\u81ea\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8cfc\u5165\u8005\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5229\u7528\u7387\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u54e1\u306e\u5e97\u8217\u6765\u5e97\u7387\u306a\u3069\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u793a\u3059\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1.jpg\" alt=\"\" class=\"wp-image-14442\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/0779806b-a92f-486c-955e-05723f0bc518-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. \u30b7\u30b9\u30c6\u30e0\u69cb\u7bc9\u3068\u904b\u7528\u4f53\u5236<\/h3>\n\n\n\n<p>OMO\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30b7\u30b9\u30c6\u30e0\u30a4\u30f3\u30d5\u30e9\u306e\u69cb\u7bc9\u3068\u904b\u7528\u4f53\u5236\u306e\u6574\u5099\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5b9f\u5e97\u8217\u306ePOS\u30b7\u30b9\u30c6\u30e0\u3068EC\u30b5\u30a4\u30c8\u306e\u9023\u643a\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u7d71\u5408\u3001\u5728\u5eab\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306e\u4e00\u5143\u5316\u306a\u3069\u3001\u69d8\u3005\u306a\u30b7\u30b9\u30c6\u30e0\u8981\u4ef6\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u6642\u306b\u3001\u3053\u308c\u3089\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u52b9\u679c\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306e\u7d44\u7e54\u4f53\u5236\u3082\u91cd\u8981\u3067\u3059\u3002\u5b9f\u5e97\u8217\u3068EC\u306e\u62c5\u5f53\u90e8\u9580\u306e\u9023\u643a\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. \u793e\u5185\u6559\u80b2\u3068\u4eba\u6750\u80b2\u6210<\/h3>\n\n\n\n<p>OMO\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5f93\u696d\u54e1\u306e\u7406\u89e3\u3068\u5354\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u7279\u306b\u5b9f\u5e97\u8217\u306e\u30b9\u30bf\u30c3\u30d5\u306b\u5bfe\u3057\u3066\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u65b9\u6cd5\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u306e\u9023\u643a\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u3001\u5341\u5206\u306a\u6559\u80b2\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30ad\u30eb\u3092\u6301\u3064\u4eba\u6750\u306e\u80b2\u6210\u3082\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u4eba\u6750\u3092\u80b2\u6210\u3059\u308b\u3053\u3068\u3067\u3001OMO\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1254\" height=\"836\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/54cc6223-a285-48a2-a191-9cafc12792a6.jpg\" alt=\"\" class=\"wp-image-14441\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/54cc6223-a285-48a2-a191-9cafc12792a6.jpg 1254w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/54cc6223-a285-48a2-a191-9cafc12792a6-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/54cc6223-a285-48a2-a191-9cafc12792a6-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/54cc6223-a285-48a2-a191-9cafc12792a6-768x512.jpg 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. OMO\u306e\u5c06\u6765\u5c55\u671b\u3068\u8ab2\u984c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u308b\u53ef\u80fd\u6027<\/h3>\n\n\n\n<p>\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3051\u308bOMO\u306e\u5c55\u958b\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u3068\u3068\u3082\u306b\u3055\u3089\u306a\u308b\u767a\u5c55\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001AI\u3084IoT\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304c\u3088\u308a\u7dca\u5bc6\u306b\u306a\u308b\u3053\u3068\u304c\u4e88\u6e2c\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5206\u6790\u3057\u3001\u305d\u306e\u5834\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6d3b\u7528\u3057\u305f\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3082\u6b21\u3005\u3068\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u5e97\u8217\u5185\u3067\u306e\u5546\u54c1\u4f4d\u7f6e\u60c5\u5831\u306e\u63d0\u4f9b\u3084\u3001AR\u3092\u4f7f\u7528\u3057\u305f\u5546\u54c1\u60c5\u5831\u306e\u8868\u793a\u306a\u3069\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6280\u8853\u9769\u65b0\u306b\u3088\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u306f\u3055\u3089\u306b\u66d6\u6627\u306b\u306a\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. \u9867\u5ba2\u4f53\u9a13\u306e\u66f4\u306a\u308b\u5411\u4e0a<\/h3>\n\n\n\n<p>OMO\u306e\u672c\u8cea\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\u306b\u3042\u308a\u307e\u3059\u3002\u4eca\u5f8c\u306f\u3001\u3088\u308a\u4e00\u5c64\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u3067\u898b\u305f\u5546\u54c1\u3092\u5b9f\u5e97\u8217\u3067\u5373\u5ea7\u306b\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u305f\u308a\u3001\u5e97\u8217\u3067\u6c17\u306b\u5165\u3063\u305f\u5546\u54c1\u3092\u305d\u306e\u5834\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u3067\u304d\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u67d4\u8edf\u306a\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u5316\u3067\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30c7\u30fc\u30bf\u4fdd\u8b77<\/h3>\n\n\n\n<p>OMO\u306e\u5c55\u958b\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u6d3b\u7528\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u304c\u3001\u540c\u6642\u306b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4fdd\u8b77\u3082\u91cd\u8981\u306a\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u306e\u6539\u6b63\u3084\u3001\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3092\u53d7\u3051\u3066\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u7ba1\u7406\u3068\u904b\u7528\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u6d3b\u7528\u306b\u95a2\u3059\u308b\u900f\u660e\u6027\u3092\u78ba\u4fdd\u3057\u3001\u9867\u5ba2\u306e\u540c\u610f\u3092\u5f97\u305f\u4e0a\u3067\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u5f37\u5316\u3057\u3001\u30c7\u30fc\u30bf\u6f0f\u6d29\u306a\u3069\u306e\u30ea\u30b9\u30af\u306b\u5099\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. \u4eca\u5f8c\u306e\u5c55\u958b\u4e88\u6e2c<\/h3>\n\n\n\n<p>\u5c0f\u58f2\u696d\u754c\u306b\u304a\u3051\u308bOMO\u306e\u91cd\u8981\u6027\u306f\u3001\u4eca\u5f8c\u3055\u3089\u306b\u9ad8\u307e\u308b\u3053\u3068\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u5f79\u5272\u304c\u5909\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u6d3b\u304b\u3057\u305f\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u767b\u5834\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5b9f\u5e97\u8217\u3092\u30b7\u30e7\u30fc\u30eb\u30fc\u30e0\u5316\u3057\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u884c\u3046\u3068\u3044\u3046\u5f62\u614b\u3082\u5897\u3048\u3066\u3044\u304f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001O2O\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u306a\u304c\u3089\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u7279\u306b\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308a\u306a\u304c\u3089\u3001\u65b0\u3057\u3044\u4fa1\u5024\u3092\u5275\u9020\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2007\" height=\"1405\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/03ebb7b2-3818-49ca-ae3c-781f9fcd4df0.jpg\" alt=\"\" class=\"wp-image-14444\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/03ebb7b2-3818-49ca-ae3c-781f9fcd4df0.jpg 2007w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/03ebb7b2-3818-49ca-ae3c-781f9fcd4df0-300x210.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/03ebb7b2-3818-49ca-ae3c-781f9fcd4df0-1024x717.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/03ebb7b2-3818-49ca-ae3c-781f9fcd4df0-768x538.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/03ebb7b2-3818-49ca-ae3c-781f9fcd4df0-1536x1075.jpg 1536w\" sizes=\"(max-width: 2007px) 100vw, 2007px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. OMO\u6226\u7565\u306e\u8a55\u4fa1\u3068\u6539\u5584<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. \u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5<\/h3>\n\n\n\n<p>OMO\u6226\u7565\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u5b9f\u5e97\u8217\u3067\u306e\u58f2\u4e0a\u30c7\u30fc\u30bf\u3001EC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u7dcf\u5408\u7684\u306a\u8a55\u4fa1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u60c5\u5831\u53ce\u96c6\u3092\u3057\u3066\u5b9f\u5e97\u8217\u3067\u8cfc\u5165\u3059\u308b\u30b1\u30fc\u30b9\u3084\u3001\u5b9f\u5e97\u8217\u3067\u5546\u54c1\u3092\u78ba\u8a8d\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3059\u308b\u30b1\u30fc\u30b9\u306a\u3069\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u6d41\u308c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9<\/h3>\n\n\n\n<p>OMO\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u679c\u7684\u306b\u56de\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\uff08Plan\uff09\u3001\u65bd\u7b56\u3092\u5b9f\u884c\u3057\uff08Do\uff09\u3001\u305d\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3057\uff08Check\uff09\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u30fb\u5b9f\u65bd\u3059\u308b\uff08Action\uff09\u3068\u3044\u3046\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u9023\u643a\u306b\u95a2\u3059\u308b\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53ce\u96c6\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u52dd\u624b\u3084\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u306e\u5bfe\u5fdc\u306a\u3069\u3001\u7d30\u304b\u306a\u70b9\u307e\u3067\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1.jpg\" alt=\"\" class=\"wp-image-14443\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/b030d9cb-c996-4f94-b46d-0491bcf739e9-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>OMO\u6226\u7565\u306e\u6539\u5584\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u3067\u3059\u3002\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304c\u672c\u5f53\u306b\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u5411\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u65e2\u5b58\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u5e38\u306b\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u5408\u308f\u305b\u3066\u3001\u65b0\u3057\u3044\u30b5\u30fc\u30d3\u30b9\u3084\u6a5f\u80fd\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u65b0\u6a5f\u80fd\u306e\u5c0e\u5165\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u3066\u884c\u3044\u3001\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3092\u9078\u629e\u7684\u306b\u63a1\u7528\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. \u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u691c\u8a3c<\/h3>\n\n\n\n<p>OMO\u306e\u5c0e\u5165\u306b\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u6295\u8cc7\u3084\u4eba\u6750\u80b2\u6210\u306a\u3069\u3001\u76f8\u5f53\u306e\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u9069\u5207\u306b\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u58f2\u4e0a\u5897\u52a0\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u5b9a\u91cf\u7684\u306a\u52b9\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u3084\u7af6\u4e89\u529b\u306e\u5f37\u5316\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u52b9\u679c\u3082\u542b\u3081\u3066\u3001\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u9023\u643a\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3068\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6295\u8cc7\u306e\u512a\u5148\u9806\u4f4d\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u3001\u6bb5\u968e\u7684\u306b\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306aOMO\u6226\u7565\u306e\u5b9f\u73fe\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1.jpg\" alt=\"\" class=\"wp-image-14447\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/65cbcf99-c9e7-44e3-afbd-1d223bcdefff-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">OMO\u3068O2O\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: OMO\u3068O2O\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: OMO\u306f\u300cOnline Merges with Offline\u300d\u306e\u7565\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u3092\u76ee\u6307\u3059\u6226\u7565\u3067\u3059\u3002\u4e00\u65b9\u3001O2O\u306f\u300cOnline to Offline\u300d\u306e\u7565\u3067\u3001\u4e3b\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u5b9f\u5e97\u8217\u3078\u306e\u8a98\u5c0e\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002OMO\u3067\u306f\u3088\u308a\u5305\u62ec\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u5275\u9020\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1704\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1.jpg\" alt=\"\" class=\"wp-image-14445\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1-1024x682.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1-768x511.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1-1536x1022.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/14723c4f-4cf2-43f5-9f5c-0a100cb5ed92-scaled-1-2048x1363.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: OMO\u3068\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>A: \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u304c\u8907\u6570\u306e\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u7d71\u5408\u7ba1\u7406\u3092\u91cd\u8996\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001OMO\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5883\u754c\u3092\u7121\u304f\u3057\u3001\u3088\u308a\u81ea\u7136\u306a\u5f62\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u7d71\u5408\u7ba1\u7406\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u3057\u3044\u4fa1\u5024\u5275\u9020\u3092\u91cd\u8996\u3059\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1.jpg\" alt=\"\" class=\"wp-image-14446\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/e7539054-a5f2-482b-b5c6-22ebc51b44a6-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u52b9\u679c\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: OMO\u5c0e\u5165\u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u4e3b\u306a\u52b9\u679c\u3068\u3057\u3066\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5b9f\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u306e\u76f8\u4e57\u52b9\u679c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u5897\u3048\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1.jpg\" alt=\"\" class=\"wp-image-14448\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1-300x169.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1-1024x576.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1-768x432.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1-1536x864.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/10f796ff-13ed-4c53-864b-ea105cc2588b-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0e\u5165\u6642\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: OMO\u5c0e\u5165\u6642\u306e\u4e3b\u306a\u8ab2\u984c\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u30b7\u30b9\u30c6\u30e0\u30a4\u30f3\u30d5\u30e9\u306e\u6574\u5099\u3001\u5f93\u696d\u54e1\u6559\u80b2\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u7ba1\u7406\u306a\u3069\u304c\u4e3b\u306a\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5728\u5eab\u7ba1\u7406\u3084\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u9069\u5207\u306a\u6d3b\u7528\u65b9\u6cd5\u306e\u78ba\u7acb\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1.jpg\" alt=\"\" class=\"wp-image-14449\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/01\/952dee42-7cbb-41d0-bacc-3b1de5e99cec-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0f\u58f2\u696d\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u5c0f\u58f2\u696d\u3067\u306eOMO\u306e\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>A: \u5e97\u8217\u5185\u3067\u306eQR\u30b3\u30fc\u30c9\u6d3b\u7528\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306b\u3088\u308b\u5546\u54c1\u60c5\u5831\u63d0\u4f9b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u78ba\u8a8d\u3057\u305f\u5546\u54c1\u306e\u5e97\u8217\u3067\u306e\u8a66\u7740\u4e88\u7d04\u306a\u3069\u3001\u69d8\u3005\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0f\u58f2\u696d\u306e\u73fe\u5834\u3067OMO\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u306f\uff1f<\/h3>\n\n\n\n<p>\u5c0f\u58f2\u696d\u306e\u73fe\u5834\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304c\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OMO\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5177\u4f53\u4f8b\u306f\uff1f<\/h3>\n\n\n\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u958b\u306b\u304a\u3044\u3066\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8a66\u7740\u5f8c\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u53d7\u3051\u53d6\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u4ee3\u8868\u7684\u306a\u4e8b\u4f8b\u304c\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u5e97\u8217\u3068EC\u306e\u9023\u643a\u306b\u304a\u3051\u308b\u6210\u529f\u4e8b\u4f8b\u306f\uff1f<\/h3>\n\n\n\n<p>\u5c0f\u58f2\u696d\u306e\u73fe\u5834\u3067\u306f\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u3084\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u3067\u306e\u5728\u5eab\u5171\u6709\u306a\u3069\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u7387\u7684\u306a\u63d0\u4f9b\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u6210\u529f\u4e8b\u4f8b\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"author":4,"featured_media":24556,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"OMO\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u6f6e\u6d41\u3068\u3057\u3066\u5c0f\u58f2\u696d\u754c\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u306b\u3088\u308a\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u6226\u7565\u3068\u3057\u3066\u3001\u305d\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001OMO\u306e\u57fa\u790e\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u307e\u3067\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002","content-type":"","footnotes":""},"categories":[5],"tags":[105,401,121],"bana_industry":[1141],"bana_cat":[1146],"class_list":["post-12605","column","type-column","status-publish","has-post-thumbnail","hentry","category-corporate_planning","tag-105","tag-401","tag-121","bana_industry-smb","bana_cat-marketing"],"acf":{"h2_1":"","h2_2":"","h2_3":"","h2_4":"","h2_5":"","h2_end":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMO\u3068\u306f\uff1f\u5c0f\u58f2\u696d\u754c\u3067\u6ce8\u76ee\u306eO2O\u6226\u7565\u3092\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304b\u3089\u5fb9\u5e95\u89e3\u8aac<\/title>\n<meta name=\"description\" content=\"OMO\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u305f\u306a\u6f6e\u6d41\u3068\u3057\u3066\u5c0f\u58f2\u696d\u754c\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u306b\u3088\u308a\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u6226\u7565\u3068\u3057\u3066\u3001\u305d\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001OMO\u306e\u57fa\u790e\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u307e\u3067\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/open-insight.net\/intersect\/column\/what-is-omo-marketing-strategy-guide\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMO\u3068\u306f\uff1f\u5c0f\u58f2\u696d\u754c\u3067\u6ce8\u76ee\u306eO2O\u6226\u7565\u3092\u5b9f\u5e97\u8217\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u9023\u643a\u304b\u3089\u5fb9\u5e95\u89e3\u8aac\" \/>\n<meta property=\"og:description\" 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