{"id":12694,"date":"2025-01-31T08:00:00","date_gmt":"2025-01-30T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&p=12694"},"modified":"2025-06-10T14:23:11","modified_gmt":"2025-06-10T05:23:11","slug":"stp-analysis-marketing-framework","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/stp-analysis-marketing-framework\/","title":{"rendered":"STP\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u6cd5\u3068\u4e8b\u4f8b\u89e3\u8aac"},"content":{"rendered":"\n

\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u304c\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u4e2d\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u308b\u306e\u304cSTP\u5206\u6790\u3067\u3059\u3002\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u591a\u304f\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001STP\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3001\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1. STP\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n

1.1. STP\u5206\u6790\u306e\u5b9a\u7fa9\u3068\u91cd\u8981\u6027<\/h3>\n\n\n\n

STP\u5206\u6790\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3001Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u3001Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u5b9a\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001STP\u5206\u6790\u306f\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7126\u70b9\u3092\u7d5e\u3063\u305f\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9650\u3089\u308c\u305f\u7d4c\u55b6\u8cc7\u6e90\u3092\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1.2. \u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u304c\u63d0\u5531\u3057\u305f\u80cc\u666f<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u306b\u3088\u3063\u3066\u4f53\u7cfb\u5316\u3055\u308c\u307e\u3057\u305f\u30021960\u5e74\u4ee3\u3001mass marketing\u306e\u9650\u754c\u304c\u6307\u6458\u3055\u308c\u308b\u4e2d\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u30b3\u30c8\u30e9\u30fc\u306f\u3001\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd\u306b\u306a\u308b\u3068\u63d0\u5531\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3053\u306e\u8003\u3048\u65b9\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6642\u4ee3\u306b\u304a\u3044\u3066\u3082\u3001\u305d\u306e\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u69d8\u5316\u3059\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u5e02\u5834\u3092\u9069\u5207\u306b\u7d30\u5206\u5316\u3057\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u9375\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

1.3. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3051\u308b\u4f4d\u7f6e\u3065\u3051<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u4e0a\u3067\u3001\u6700\u3082\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u30024P\u3084SWOT\u5206\u6790\u306a\u3069\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u51fa\u3059\u904e\u7a0b\u3067\u3001STP\u5206\u6790\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u304c\u6fc0\u3057\u3044\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u3053\u306e\u5206\u6790\u624b\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1.4. 3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u5168\u4f53\u50cf<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

\u7b2c1\u30b9\u30c6\u30c3\u30d7\uff1a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09 \u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u5730\u7406\u7684\u5909\u6570\u3001\u4eba\u53e3\u7d71\u8a08\u7684\u5909\u6570\u3001\u5fc3\u7406\u7684\u5909\u6570\u3001\u884c\u52d5\u7684\u5909\u6570\u306a\u3069\u306e\u57fa\u6e96\u3092\u7528\u3044\u3066\u3001\u5e02\u5834\u3092\u610f\u5473\u306e\u3042\u308b\u5358\u4f4d\u306b\u5206\u5272\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u7b2c2\u30b9\u30c6\u30c3\u30d7\uff1a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 \u7d30\u5206\u5316\u3057\u305f\u5e02\u5834\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u3082\u9b45\u529b\u7684\u3067\u3001\u304b\u3064\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u306f\u3001\u5e02\u5834\u306e\u898f\u6a21\u3084\u6210\u9577\u6027\u3001\u7af6\u5408\u72b6\u6cc1\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u7b2c3\u30b9\u30c6\u30c3\u30d7\uff1a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0 \u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u3092\u884c\u3044\u307e\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u9867\u5ba2\u306e\u5fc3\u306e\u4e2d\u3067\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b\u3079\u304d\u304b\u3092\u6226\u7565\u7684\u306b\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"STP\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6210\u529f\u306b\u5c0e\u304f\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u6cd5\u3068\u4e8b\u4f8b\u89e3\u8aac\"<\/figure>\n\n\n\n

2. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09\u306e\u5b9f\u8df5<\/h2>\n\n\n\n

2.1. \u5e02\u5834\u7d30\u5206\u5316\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n

\u5e02\u5834\u7d30\u5206\u5316\u3068\u306f\u3001\u5927\u304d\u306a\u5e02\u5834\u3092\u5171\u901a\u306e\u30cb\u30fc\u30ba\u3084\u7279\u6027\u3092\u6301\u3064\u5c0f\u3055\u306a\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u5272\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u7d30\u5206\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u7126\u70b9\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9650\u3089\u308c\u305f\u7d4c\u55b6\u8cc7\u6e90\u3092\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u969b\u306f\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u4ee5\u4e0b\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\uff1a \u30fb\u6e2c\u5b9a\u53ef\u80fd\u6027\uff1a\u5e02\u5834\u898f\u6a21\u3084\u8cfc\u8cb7\u529b\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u3053\u3068 \u30fb\u30a2\u30af\u30bb\u30b9\u53ef\u80fd\u6027\uff1a\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3053\u3068 \u30fb\u5b9f\u8cea\u6027\uff1a\u5341\u5206\u306a\u898f\u6a21\u304c\u3042\u308a\u3001\u53ce\u76ca\u6027\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068 \u30fb\u5dee\u5225\u5316\u53ef\u80fd\u6027\uff1a\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u53cd\u5fdc\u3059\u308b\u3053\u3068<\/p>\n\n\n\n

2.2. \u52b9\u679c\u7684\u306a\u7d30\u5206\u5316\u306e\u305f\u3081\u306e4\u3064\u306e\u5909\u6570<\/h3>\n\n\n\n

\u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u969b\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306e\u5909\u6570\u3092\u7528\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

1. \u5730\u7406\u7684\u5909\u6570 \u30fb\u5730\u57df\u3001\u90fd\u5e02\u898f\u6a21\u3001\u6c17\u5019\u306a\u3069 \u30fb\u56fd\u3084\u5730\u57df\u306b\u3088\u308b\u6587\u5316\u7684\u5dee\u7570\u3082\u8003\u616e<\/p>\n\n\n\n

2. \u4eba\u53e3\u7d71\u8a08\u7684\u5909\u6570 \u30fb\u5e74\u9f62\u3001\u6027\u5225\u3001\u6240\u5f97\u3001\u8077\u696d \u30fb\u5bb6\u65cf\u69cb\u6210\u3001\u5b66\u6b74\u306a\u3069<\/p>\n\n\n\n

3. \u5fc3\u7406\u7684\u5909\u6570 \u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3 \u30fb\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3001\u793e\u4f1a\u7684\u968e\u5c64<\/p>\n\n\n\n

4. \u884c\u52d5\u7684\u5909\u6570 \u30fb\u88fd\u54c1\u4f7f\u7528\u983b\u5ea6\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3 \u30fb\u8cfc\u8cb7\u52d5\u6a5f\u3001\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u614b\u5ea6<\/p>\n\n\n\n

2.3. B2B\u30fbB2C\u5225\u306e\u5e02\u5834\u7d30\u5206\u5316\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n

B2C\u5e02\u5834\u3068B2B\u5e02\u5834\u3067\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u7570\u306a\u308a\u307e\u3059\u3002B2C\u5e02\u5834\u3067\u306f\u4e3b\u306b\u500b\u4eba\u306e\u7279\u6027\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306b\u6ce8\u76ee\u3057\u307e\u3059\u304c\u3001B2B\u5e02\u5834\u3067\u306f\u4f01\u696d\u898f\u6a21\u3084\u696d\u7a2e\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u304c\u91cd\u8981\u306a\u5909\u6570\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

B2B\u5e02\u5834\u7279\u6709\u306e\u7d30\u5206\u5316\u57fa\u6e96\uff1a \u30fb\u4f01\u696d\u898f\u6a21\uff08\u5f93\u696d\u54e1\u6570\u3001\u58f2\u4e0a\u9ad8\uff09 \u30fb\u696d\u7a2e\u30fb\u696d\u614b \u30fb\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9 \u30fb\u53d6\u5f15\u898f\u6a21\u3084\u983b\u5ea6 \u30fb\u6280\u8853\u30ec\u30d9\u30eb \u30fb\u7d44\u7e54\u306e\u7279\u6027<\/p>\n\n\n\n

2.4. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5b9f\u65bd\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

1. \u904e\u5ea6\u306a\u7d30\u5206\u5316\u3092\u907f\u3051\u308b \u5e02\u5834\u3092\u7d30\u304b\u304f\u5206\u3051\u3059\u304e\u308b\u3068\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u898f\u6a21\u304c\u5c0f\u3055\u304f\u306a\u308a\u3059\u304e\u3066\u3001\u4e8b\u696d\u3068\u3057\u3066\u6210\u7acb\u3057\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2. \u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u78ba\u4fdd \u5e02\u5834\u3092\u7d30\u5206\u5316\u3059\u308b\u969b\u306f\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3060\u3051\u3067\u306a\u304f\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5224\u65ad\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

3. \u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057 \u5e02\u5834\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u7d30\u5206\u5316\u57fa\u6e96\u304c\u751f\u307e\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u7acb\u6848<\/h2>\n\n\n\n

3.1. \u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u8a55\u4fa1\u57fa\u6e96<\/h3>\n\n\n\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u8a55\u4fa1\u57fa\u6e96\u3092\u7dcf\u5408\u7684\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5e02\u5834\u306e\u9b45\u529b\u5ea6\uff08\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u6027\uff09 \u30fb\u7af6\u5408\u72b6\u6cc1\uff08\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u53ef\u80fd\u6027\uff09 \u30fb\u81ea\u793e\u306e\u5f37\u307f\u3068\u306e\u9069\u5408\u6027 \u30fb\u53c2\u5165\u969c\u58c1\u306e\u9ad8\u3055 \u30fb\u53ce\u76ca\u6027\u306e\u898b\u8fbc\u307f \u30fb\u9577\u671f\u7684\u306a\u6301\u7d9a\u53ef\u80fd\u6027<\/p>\n\n\n\n

3.2. 3\u3064\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/h3>\n\n\n\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

1. \u96c6\u4e2d\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u7d4c\u55b6\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u308b\u6226\u7565\u3067\u3059\u3002\u5c0f\u898f\u6a21\u4f01\u696d\u3084\u30cb\u30c3\u30c1\u5e02\u5834\u3092\u72d9\u3046\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

2. \u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u8907\u6570\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u7d4c\u55b6\u8cc7\u6e90\u306b\u4f59\u88d5\u306e\u3042\u308b\u5927\u4f01\u696d\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

3. \u7121\u5dee\u5225\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u5e02\u5834\u5168\u4f53\u3092\u5bfe\u8c61\u3068\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3054\u3068\u306e\u9055\u3044\u3092\u8003\u616e\u3057\u306a\u3044\u6226\u7565\u3067\u3059\u3002\u6a19\u6e96\u5316\u3055\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

3.3. \u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3068\u306e\u9069\u5408\u6027 \u30fb\u5e02\u5834\u306e\u5c06\u6765\u6027\u3068\u6210\u9577potential \u30fb\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411 \u30fb\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5145\u8db3\u53ef\u80fd\u6027 \u30fb\u53ce\u76ca\u30e2\u30c7\u30eb\u306e\u5b9f\u73fe\u53ef\u80fd\u6027 \u30fb\u30ea\u30b9\u30af\u5206\u6563\u306e\u5fc5\u8981\u6027<\/p>\n\n\n\n

3.4. \u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n

\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u3057\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u30b3\u30a2\u30b3\u30f3\u30d4\u30bf\u30f3\u30b9\u306e\u6d3b\u7528 \u81ea\u793e\u306e\u5f37\u307f\u304c\u6700\u3082\u6d3b\u304b\u305b\u308b\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u5dee\u5225\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30fb\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u6027 \u9577\u671f\u7684\u306b\u7dad\u6301\u3067\u304d\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3067\u304d\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30fb\u7d4c\u55b6\u8cc7\u6e90\u306e\u52b9\u7387\u7684\u6d3b\u7528 \u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u6700\u3082\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3067\u304d\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u512a\u5148\u7684\u306b\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u78ba\u7acb\u624b\u6cd5<\/h2>\n\n\n\n

4.1. \u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001STP\u5206\u6790\u306b\u304a\u3051\u308b\u6700\u7d42\u6bb5\u968e\u3067\u3042\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u660e\u78ba\u306b\u3059\u308b\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u6226\u7565\u7684\u306b\u6c7a\u5b9a\u3057\u3001\u9867\u5ba2\u306b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306a\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9055\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u901a\u3058\u305f\u5dee\u5225\u5316\u3092\u542b\u307f\u307e\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u610f\u5473\u306e\u3042\u308b\u5dee\u5225\u5316\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

4.2. \u52b9\u679c\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306e\u4f5c\u6210<\/h3>\n\n\n\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u306e\u4f4d\u7f6e\u95a2\u4fc2\u3092\u8996\u899a\u7684\u306b\u8868\u73fe\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u4f5c\u6210\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

1. \u8a55\u4fa1\u8ef8\u306e\u8a2d\u5b9a \u30fb\u4fa1\u683c\u5e2f\u3068\u54c1\u8cea \u30fb\u6a5f\u80fd\u6027\u3068\u30c7\u30b6\u30a4\u30f3\u6027 \u30fb\u4f1d\u7d71\u6027\u3068\u9769\u65b0\u6027 \u306a\u3069\u3001\u5e02\u5834\u7279\u6027\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u8ef8\u3092\u9078\u5b9a<\/p>\n\n\n\n

2. \u7af6\u5408\u5206\u6790\u306e\u5b9f\u65bd \u30fb\u4e3b\u8981\u7af6\u5408\u4ed6\u793e\u306e\u7279\u5fb4\u3092\u5206\u6790 \u30fb\u5e02\u5834\u3067\u306e\u5404\u793e\u306e\u4f4d\u7f6e\u3065\u3051\u3092\u78ba\u8a8d \u30fb\u9867\u5ba2\u304b\u3089\u306e\u8a55\u4fa1\u3092\u8003\u616e<\/p>\n\n\n\n

3. \u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u6c7a\u5b9a \u30fb\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u5316 \u30fb\u9867\u5ba2\u30cb\u30fc\u30ba\u3068\u306e\u9069\u5408\u6027\u3092\u78ba\u8a8d \u30fb\u5c06\u6765\u7684\u306a\u5e02\u5834\u5909\u5316\u3082\u8003\u616e<\/p>\n\n\n\n

4.3. \u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u898b\u3064\u3051\u65b9<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4 \u30fb\u4fa1\u683c\u6226\u7565 \u30fb\u6d41\u901a\u30c1\u30e3\u30cd\u30eb \u30fb\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8 \u30fb\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9 \u30fb\u6280\u8853\u529b\u3084\u5c02\u9580\u6027<\/p>\n\n\n\n

\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308a\u3001\u304b\u3064\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u6642\u7684\u306a\u5dee\u5225\u5316\u3067\u306f\u306a\u304f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u306b\u3064\u306a\u304c\u308b\u8981\u7d20\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

4.4. \u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n

\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85 \u30fb\u81ea\u793e\u306e\u5f37\u307f\u3068\u7d4c\u55b6\u8cc7\u6e90 \u30fb\u5e02\u5834\u74b0\u5883\u3068\u7af6\u5408\u72b6\u6cc1 \u30fb\u9577\u671f\u7684\u306a\u4e8b\u696d\u6226\u7565\u3068\u306e\u6574\u5408\u6027<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3057\u3001\u5e02\u5834\u3067\u306e\u6700\u9069\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u6c7a\u5b9a\u3057\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306b\u53cd\u6620\u3055\u305b\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. STP\u5206\u6790\u306e\u5b9f\u8df5\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n

5.1. \u5206\u6790\u306e\u9032\u3081\u65b9\u3068\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n

STP\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u9806\u5e8f\u7acb\u3066\u3066\u9032\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

1. \u73fe\u72b6\u5206\u6790 \u30fb\u5e02\u5834\u74b0\u5883\u306e\u628a\u63e1 \u30fb\u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790 \u30fb\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u306e\u78ba\u8a8d<\/p>\n\n\n\n

2. \u6226\u7565\u7acb\u6848 \u30fb\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u57fa\u6e96\u306e\u6c7a\u5b9a \u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a \u30fb\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a<\/p>\n\n\n\n

3. \u5b9f\u884c\u8a08\u753b\u306e\u4f5c\u6210 \u30fb\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306e\u691c\u8a0e \u30fb\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306e\u6c7a\u5b9a \u30fb\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406<\/p>\n\n\n\n

5.2. \u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u624b\u6cd5<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306aSTP\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5e02\u5834\u8abf\u67fb\u30c7\u30fc\u30bf \u30fb\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8 \u30fb\u7af6\u5408\u5206\u6790\u30ec\u30dd\u30fc\u30c8 \u30fb\u696d\u754c\u7d71\u8a08 \u30fb\u793e\u5185\u30c7\u30fc\u30bf \u30fb\u5916\u90e8\u5c02\u9580\u6a5f\u95a2\u306e\u30ec\u30dd\u30fc\u30c8<\/p>\n\n\n\n

\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u5b9a\u91cf\u7684\u30fb\u5b9a\u6027\u7684\u306e\u4e21\u9762\u304b\u3089\u5206\u6790\u3057\u3001\u5b9f\u8df5\u7684\u306a\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30c7\u30fc\u30bf\u6d3b\u7528\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

5.3. \u6226\u7565\u7acb\u6848\u306e\u305f\u3081\u306e\u30ef\u30fc\u30af\u30b7\u30fc\u30c8<\/h3>\n\n\n\n

STP\u5206\u6790\u3092\u4f53\u7cfb\u7684\u306b\u9032\u3081\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u6d3b\u7528\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

1. \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30b7\u30fc\u30c8 \u30fb\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u7279\u5fb4\u6574\u7406 \u30fb\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u898f\u6a21\u3084\u6210\u9577\u6027 \u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u9593\u306e\u9055\u3044\u306e\u660e\u78ba\u5316<\/p>\n\n\n\n

2. \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u8a55\u4fa1\u30b7\u30fc\u30c8 \u30fb\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9b45\u529b\u5ea6\u8a55\u4fa1 \u30fb\u81ea\u793e\u306e\u9069\u5408\u6027\u8a55\u4fa1 \u30fb\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u8a08\u753b<\/p>\n\n\n\n

3. \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7 \u30fb\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u8981\u56e0 \u30fb\u9867\u5ba2\u4fa1\u5024\u63d0\u6848 \u30fb\u5b9f\u73fe\u53ef\u80fd\u6027\u306e\u691c\u8a3c<\/p>\n\n\n\n

5.4. PDCA\u30b5\u30a4\u30af\u30eb\u306e\u56de\u3057\u65b9<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u4e00\u5ea6\u5b9f\u65bd\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

Plan\uff08\u8a08\u753b\uff09 \u30fb\u5e02\u5834\u74b0\u5883\u306e\u5206\u6790 \u30fb\u6226\u7565\u306e\u7acb\u6848 \u30fbKPI\u306e\u8a2d\u5b9a<\/p>\n\n\n\n

Do\uff08\u5b9f\u884c\uff09 \u30fb\u65bd\u7b56\u306e\u5b9f\u65bd \u30fb\u30ea\u30bd\u30fc\u30b9\u306e\u6295\u5165 \u30fb\u7d44\u7e54\u7684\u306a\u5c55\u958b<\/p>\n\n\n\n

Check\uff08\u8a55\u4fa1\uff09 \u30fb\u7d50\u679c\u306e\u6e2c\u5b9a \u30fb\u52b9\u679c\u691c\u8a3c \u30fb\u8ab2\u984c\u306e\u62bd\u51fa<\/p>\n\n\n\n

Act\uff08\u6539\u5584\uff09 \u30fb\u6226\u7565\u306e\u898b\u76f4\u3057 \u30fb\u65bd\u7b56\u306e\u6539\u5584 \u30fb\u65b0\u305f\u306a\u5c55\u958b\u306e\u691c\u8a0e<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. \u696d\u754c\u5225STP\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h2>\n\n\n\n

6.1. \u88fd\u9020\u696d\u3067\u306e\u6d3b\u7528\u4f8b<\/h3>\n\n\n\n

\u88fd\u9020\u696d\u306b\u304a\u3051\u308bSTP\u5206\u6790\u306e\u6d3b\u7528\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u9ad8\u7d1a\u5bb6\u96fb\u30e1\u30fc\u30ab\u30fc\u306e\u4f8b \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u6240\u5f97\u5c64\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u9ad8\u6240\u5f97\u8005\u5c64\u3001\u30c7\u30b6\u30a4\u30f3\u91cd\u8996\u5c64 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u9ad8\u54c1\u8cea\u30fb\u30c7\u30b6\u30a4\u30f3\u6027\u91cd\u8996\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30d6\u30e9\u30f3\u30c9<\/p>\n\n\n\n

\u30fb\u5de5\u4f5c\u6a5f\u68b0\u30e1\u30fc\u30ab\u30fc\u306e\u4f8b \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u4e2d\u5c0f\u88fd\u9020\u696d \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u512a\u308c\u305f\u5b9f\u7528\u6a5f<\/p>\n\n\n\n

6.2. \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306e\u5b9f\u8df5\u65b9\u6cd5<\/h3>\n\n\n\n

\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u591a\u3044\u305f\u3081\u3001\u3088\u308a\u7d30\u304b\u3044\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u660e\u78ba\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u98f2\u98df\u30c1\u30a7\u30fc\u30f3\u306e\u4f8b \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e74\u9f62\u5c64\u3001\u5229\u7528\u30b7\u30fc\u30f3 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u82e5\u624b\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u5feb\u9069\u306a\u4ed5\u4e8b\u5834\u3068\u3057\u3066\u306e\u30ab\u30d5\u30a7<\/p>\n\n\n\n

\u30fb\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30af\u30e9\u30d6\u306e\u4f8b \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e74\u9f62\u3001\u904b\u52d5\u76ee\u7684 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u5065\u5eb7\u610f\u8b58\u306e\u9ad8\u304440-50\u4ee3 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u5065\u5eb7\u7ba1\u7406\u306b\u7279\u5316\u3057\u305f\u5c02\u9580\u65bd\u8a2d<\/p>\n\n\n\n

6.3. B2B\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n

B2B\u4f01\u696d\u3067\u306f\u3001\u4f01\u696d\u7279\u6027\u3084\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306b\u57fa\u3065\u3044\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30d9\u30f3\u30c0\u30fc\u306e\u4f8b \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u696d\u7a2e\u3001\u4f01\u696d\u898f\u6a21\u3001IT\u6210\u719f\u5ea6 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u4e2d\u5805\u4f01\u696d\u306eIT\u90e8\u9580 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u5c0e\u5165\u3057\u3084\u3059\u304f\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/p>\n\n\n\n

\u30fb\u7269\u6d41\u4f01\u696d\u306e\u4f8b \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u53d6\u6271\u5546\u54c1\u3001\u914d\u9001\u30a8\u30ea\u30a2 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1aEC\u4e8b\u696d\u8005 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff1a\u30c7\u30b8\u30bf\u30eb\u5bfe\u5fdc\u578b\u306e\u6b21\u4e16\u4ee3\u7269\u6d41<\/p>\n\n\n\n

6.4. \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u306e\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n

\u7d4c\u55b6\u8cc7\u6e90\u306e\u9650\u3089\u308c\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u306f\u3001\u3088\u308a\u7126\u70b9\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u30cb\u30c3\u30c1\u5e02\u5834\u3078\u306e\u7279\u5316 \u30fb\u660e\u78ba\u306a\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u78ba\u7acb \u30fb\u6bb5\u968e\u7684\u306a\u5e02\u5834\u62e1\u5927\u6226\u7565 \u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528 \u30fb\u30a2\u30b8\u30e3\u30a4\u30eb\u306a\u6226\u7565\u4fee\u6b63<\/p>\n\n\n\n

\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u629e\u3057\u3001\u305d\u3053\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6210\u529f\u4e8b\u4f8b\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. STP\u5206\u6790\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n

7.1. \u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u5bfe\u7b56<\/h3>\n\n\n\n

STP\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u9665\u308a\u3084\u3059\u3044\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u305d\u306e\u5bfe\u7b56\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305a\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u5931\u6557\u306f\u3001\u5e02\u5834\u3092\u904e\u5ea6\u306b\u7d30\u5206\u5316\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5e02\u5834\u898f\u6a21\u304c\u5c0f\u3055\u304f\u306a\u308a\u3059\u304e\u3066\u3001\u4e8b\u696d\u3068\u3057\u3066\u6210\u7acb\u3057\u306a\u304f\u306a\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u5e02\u5834\u898f\u6a21\u3092\u7dad\u6301\u3067\u304d\u308b\u7bc4\u56f2\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u5341\u5206\u306b\u6d3b\u304b\u305b\u3066\u3044\u306a\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u3082\u5927\u304d\u306a\u5931\u6557\u306e\u4e00\u3064\u3067\u3059\u3002\u5e02\u5834\u306e\u9b45\u529b\u5ea6\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3068\u306e\u9069\u5408\u6027\u3092\u614e\u91cd\u306b\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u4e0d\u660e\u78ba\u306a\u307e\u307e\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3082\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

7.2. \u5206\u6790\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u306b\u306f\u3001STP\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\uff1a<\/p>\n\n\n\n

1. \u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u591a\u89d2\u5316 \u30fb\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u306e\u4f75\u7528 \u30fb\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u5b9f\u65bd \u30fb\u5e02\u5834\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u6d3b\u7528 \u30fb\u7af6\u5408\u5206\u6790\u306e\u6df1\u6398\u308a<\/p>\n\n\n\n

2. \u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9069\u5207\u306a\u9078\u629e \u30fb\u5e02\u5834\u7279\u6027\u306b\u5fdc\u3058\u305f\u7d30\u5206\u5316\u57fa\u6e96\u306e\u8a2d\u5b9a \u30fb\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u660e\u78ba\u5316 \u30fb\u9867\u5ba2\u4fa1\u5024\u63d0\u6848\u306e\u5177\u4f53\u5316<\/p>\n\n\n\n

3. \u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u66f4\u65b0 \u30fb\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3078\u306e\u5bfe\u5fdc \u30fb\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306e\u628a\u63e1 \u30fb\u7af6\u5408\u52d5\u5411\u306e\u5b9a\u671f\u7684\u306a\u78ba\u8a8d<\/p>\n\n\n\n

7.3. \u7d44\u7e54\u5168\u4f53\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

STP\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3055\u305b\u308b\u306b\u306f\u3001\u7d44\u7e54\u5168\u4f53\u3067\u306e\u7406\u89e3\u3068\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u3001\u88fd\u54c1\u958b\u767a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u90e8\u9580\u304c\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a \u30fb\u5b9a\u671f\u7684\u306a\u6226\u7565\u4f1a\u8b70\u306e\u958b\u50ac \u30fb\u90e8\u9580\u6a2a\u65ad\u7684\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30c1\u30fc\u30e0\u306e\u7d50\u6210 \u30fb\u5206\u6790\u7d50\u679c\u306e\u793e\u5185\u5171\u6709\u30b7\u30b9\u30c6\u30e0\u306e\u69cb\u7bc9 \u30fb\u6559\u80b2\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u65bd<\/p>\n\n\n\n

7.4. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u306e\u9032\u3081\u65b9<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u4e00\u5ea6\u5b9f\u65bd\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u9032\u5316\u306b\u5408\u308f\u305b\u3066\u3001\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3068\u66f4\u65b0\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\uff1a \u30fb\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u306e\u5b9f\u65bd \u30fbKPI\u306e\u8a2d\u5b9a\u3068\u6e2c\u5b9a \u30fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u306e\u69cb\u7bc9 \u30fb\u67d4\u8edf\u306a\u6226\u7565\u4fee\u6b63\u306e\u4ed5\u7d44\u307f\u4f5c\u308a<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

8. \u3053\u308c\u304b\u3089\u306eSTP\u5206\u6790\u306e\u5c55\u671b<\/h2>\n\n\n\n

8.1. \u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3051\u308b\u9032\u5316<\/h3>\n\n\n\n

\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u5c55\u306b\u4f34\u3044\u3001STP\u5206\u6790\u3082\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084AI\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u5e02\u5834\u7d30\u5206\u5316\u3068\u9867\u5ba2\u7406\u89e3\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306eSTP\u5206\u6790\u306e\u7279\u5fb4\uff1a \u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528 \u30fbAI\u306b\u3088\u308b\u9867\u5ba2\u884c\u52d5\u5206\u6790 \u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u7d71\u5408 \u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9ad8\u5ea6\u5316<\/p>\n\n\n\n

\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u5f93\u6765\u306f\u628a\u63e1\u304c\u56f0\u96e3\u3060\u3063\u305f\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u55dc\u597d\u6027\u3092\u3001\u3088\u308a\u6b63\u78ba\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

8.2. \u65b0\u3057\u3044\u5e02\u5834\u74b0\u5883\u3078\u306e\u9069\u5fdc<\/h3>\n\n\n\n

\u5e02\u5834\u74b0\u5883\u306e\u6025\u901f\u306a\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001STP\u5206\u6790\u3082\u3088\u308a\u67d4\u8edf\u3067\u9069\u5fdc\u529b\u306e\u9ad8\u3044\u3082\u306e\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u3078\u306e\u5bfe\u5fdc\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

1. \u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u3078\u306e\u5bfe\u5fdc \u30fb\u56fd\u969b\u5e02\u5834\u3067\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3 \u30fb\u6587\u5316\u7684\u5dee\u7570\u306e\u8003\u616e \u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/p>\n\n\n\n

2. \u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u914d\u616e \u30fb\u74b0\u5883\u8ca0\u8377\u3078\u306e\u8003\u616e \u30fb\u793e\u4f1a\u7684\u8cac\u4efb\u306e\u7d44\u307f\u8fbc\u307f \u30fb\u6301\u7d9a\u53ef\u80fd\u306a\u4e8b\u696d\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9<\/p>\n\n\n\n

3. \u65b0\u3057\u3044\u6d88\u8cbb\u8005\u884c\u52d5\u3078\u306e\u5bfe\u5fdc \u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316 \u30fb\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30a8\u30b3\u30ce\u30df\u30fc \u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/p>\n\n\n\n

8.3. \u7d71\u5408\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u9023\u643a<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u3088\u308a\u5e83\u7bc4\u306a\u7d71\u5408\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u90e8\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u4ee5\u4e0b\u306e\u8981\u7d20\u3068\u306e\u9023\u643a\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7 \u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30fbCRM\u6226\u7565 \u30fb\u30d6\u30e9\u30f3\u30c9\u6226\u7565 \u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u6709\u6a5f\u7684\u306b\u7d50\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

8.4. \u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3067\u306e\u6ce8\u610f\u70b9<\/h3>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067STP\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u7279\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

1. \u5730\u57df\u7279\u6027\u306e\u8003\u616e \u30fb\u6587\u5316\u7684\u80cc\u666f\u306e\u7406\u89e3 \u30fb\u5e02\u5834\u6210\u719f\u5ea6\u306e\u9055\u3044 \u30fb\u7af6\u4e89\u74b0\u5883\u306e\u9055\u3044<\/p>\n\n\n\n

2. \u73fe\u5730\u5316\u6226\u7565 \u30fb\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u7a0b\u5ea6 \u30fb\u6a19\u6e96\u5316\u3068\u9069\u5fdc\u5316\u306e\u30d0\u30e9\u30f3\u30b9 \u30fb\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5354\u529b<\/p>\n\n\n\n

3. \u30ea\u30b9\u30af\u7ba1\u7406 \u30fb\u653f\u6cbb\u7d4c\u6e08\u30ea\u30b9\u30af \u30fb\u70ba\u66ff\u30ea\u30b9\u30af \u30fb\u898f\u5236\u5bfe\u5fdc<\/p>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u306b\u304a\u3044\u3066\u306f\u3001\u5404\u5e02\u5834\u306e\u7279\u6027\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u9069\u5207\u306aSTP\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u5730\u57df\u3054\u3068\u306e\u9055\u3044\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n

STP\u5206\u6790\u306e\u57fa\u672c<\/h3>\n\n\n\n

Q: STP\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: STP\u5206\u6790\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002Segmentation\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff09\u3001Targeting\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u3001Positioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Q: STP\u3068\u306f\u4f55\u306e\u7565\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: Segmentation\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09\u3001Targeting\uff08\u6a19\u7684\u5e02\u5834\u306e\u9078\u5b9a\uff09\u3001Positioning\uff08\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u3065\u3051\uff09\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u5206\u6790\u624b\u6cd5\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n

Q: STP\u5206\u6790\u3067\u4f55\u304c\u308f\u304b\u308b\u306e\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3001\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9078\u5b9a\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

Q: STP\u5206\u6790\u30684P\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: STP\u5206\u6790\u306f\u5e02\u5834\u6226\u7565\u306e\u7acb\u6848\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u30014P\u306f\u88fd\u54c1\u3001\u4fa1\u683c\u3001\u6d41\u901a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u691c\u8a0e\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u4e21\u8005\u306f\u88dc\u5b8c\u95a2\u4fc2\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5b9f\u8df5\u7684\u306a\u8cea\u554f<\/h3>\n\n\n\n

Q: \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u5171\u901a\u306e\u7279\u5fb4\u3084\u8cfc\u8cb7\u884c\u52d5\u3092\u6301\u3064\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u308b\u3053\u3068\u3067\u3059\u3002\u5730\u7406\u7684\u8981\u56e0\u3001\u4eba\u53e3\u7d71\u8a08\u7684\u8981\u56e0\u3001\u5fc3\u7406\u7684\u8981\u56e0\u3001\u884c\u52d5\u7684\u8981\u56e0\u306a\u3069\u306e\u57fa\u6e96\u3092\u7528\u3044\u3066\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Q: \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30da\u30eb\u30bd\u30ca\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u65b9\u3001\u30da\u30eb\u30bd\u30ca\u306f\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5206\u6790\u306e\u9032\u3081\u65b9<\/h3>\n\n\n\n

Q: STP\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306a\u9806\u5e8f\u3067\u884c\u3046\u306e\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u307e\u305a\u5e02\u5834\u7d30\u5206\u5316\uff08S\uff09\u3092\u884c\u3044\u3001\u6b21\u306b\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\uff08T\uff09\u3092\u884c\u3044\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u9078\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3067\u306e\u81ea\u793e\u306e\u4f4d\u7f6e\u3065\u3051\uff08P\uff09\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Q: STP\u5206\u6790\u306e\u6ce8\u610f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u904e\u5ea6\u306a\u5e02\u5834\u7d30\u5206\u5316\u3092\u907f\u3051\u308b\u3053\u3068\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9069\u5408\u6027\u3092\u5341\u5206\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u660e\u78ba\u306a\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

STP\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u5206\u6790\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/h3>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3082\u3068\u306b\u3001\u5e02\u5834\u3068\u9867\u5ba2\u3092\u4f53\u7cfb\u7684\u306b\u628a\u63e1\u3057\u3066\u3044\u304f\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u5e02\u5834\u306b\u4f4d\u7f6e\u3065\u3051\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u660e\u78ba\u306b\u5b9a\u3081\u3001\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u6d3b\u304b\u3057\u305f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

STP\u5206\u6790\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u7528\u3044\u3089\u308c\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u65b0\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u7279\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u9078\u5b9a\u304b\u3089\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u307e\u3067\u5e45\u5e83\u304f\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3069\u306e\u3088\u3046\u306b\u72d9\u3046\u3079\u304d\u5e02\u5834\u3092\u7279\u5b9a\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u7d30\u5206\u5316\u3055\u308c\u305f\u5e02\u5834\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u6700\u9069\u306a\u5e02\u5834\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

STP\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u306f\uff1f<\/h3>\n\n\n\n

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