{"id":12762,"date":"2025-02-06T08:00:00","date_gmt":"2025-02-05T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&p=12762"},"modified":"2025-06-10T14:22:45","modified_gmt":"2025-06-10T05:22:45","slug":"what-is-pest-analysis-complete-guide","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/what-is-pest-analysis-complete-guide\/","title":{"rendered":"PEST\u5206\u6790\u3068\u306f\uff1f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u5916\u90e8\u74b0\u5883\u3092\u6226\u7565\u306b\u6d3b\u304b\u3059\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n

\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u306e\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3092\u7684\u78ba\u306b\u5206\u6790\u3057\u3001\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u300cPEST\u5206\u6790\u300d\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001PEST\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u307e\u3067\u3001\u5b9f\u52d9\u3067\u306e\u5fdc\u7528\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1. PEST\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n

1.1. PEST\u5206\u6790\u306e\u5b9a\u7fa9\u3068\u76ee\u7684<\/h3>\n\n\n\n

PEST\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3092\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002Political\uff08\u653f\u6cbb\u7684\u8981\u56e0\uff09\u3001Economic\uff08\u7d4c\u6e08\u7684\u8981\u56e0\uff09\u3001Social\uff08\u793e\u4f1a\u7684\u8981\u56e0\uff09\u3001Technological\uff08\u6280\u8853\u7684\u8981\u56e0\uff09\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u3001\u30de\u30af\u30ed\u74b0\u5883\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3092\u7684\u78ba\u306b\u6349\u3048\u3001\u305d\u308c\u3089\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u74b0\u5883\u5909\u5316\u304c\u3082\u305f\u3089\u3059\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7279\u5b9a\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001PEST\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u5c06\u6765\u7684\u306a\u4e8b\u696d\u74b0\u5883\u306e\u5909\u5316\u3092\u4e88\u6e2c\u3057\u3001\u6226\u7565\u7684\u306a\u5bfe\u5fdc\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

1.2. \u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u3068\u3057\u3066\u306e\u4f4d\u7f6e\u3065\u3051<\/h3>\n\n\n\n

\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306e\u5206\u6790\u306b\u304a\u3044\u3066\u3001PEST\u5206\u6790\u306f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30af\u30ed\u74b0\u5883\u3068\u306f\u3001\u4f01\u696d\u6d3b\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5927\u304d\u306a\u5916\u90e8\u8981\u56e0\u3092\u6307\u3057\u3001\u500b\u5225\u4f01\u696d\u3067\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u7279\u5fb4\u306f\u3001\u3088\u308a\u5e83\u3044\u8996\u91ce\u3067\u4e8b\u696d\u74b0\u5883\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u653f\u6cbb\u7684\u8981\u56e0\u3067\u306f\u6cd5\u898f\u5236\u306e\u5909\u66f4\u3084\u653f\u7b56\u306e\u52d5\u5411\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3067\u306f\u666f\u6c17\u52d5\u5411\u3084\u70ba\u66ff\u5909\u52d5\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3067\u306f\u4eba\u53e3\u52d5\u614b\u3084\u4fa1\u5024\u89b3\u306e\u5909\u5316\u3001\u6280\u8853\u7684\u8981\u56e0\u3067\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3084\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u9032\u5c55\u306a\u3069\u3092\u5206\u6790\u306e\u5bfe\u8c61\u3068\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306a\u5305\u62ec\u7684\u306a\u74b0\u5883\u5206\u6790\u306b\u3088\u308a\u3001\u81ea\u793e\u306e\u4e8b\u696d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8981\u56e0\u3092\u4e8b\u524d\u306b\u628a\u63e1\u3057\u3001\u30ea\u30b9\u30af\u306e\u6700\u5c0f\u5316\u3084\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

1.3. PEST\u5206\u6790\u3067\u628a\u63e1\u3067\u304d\u308b\u3053\u3068<\/h3>\n\n\n\n

PEST\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n

\u7b2c\u4e00\u306b\u3001\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u3057\u3044\u898f\u5236\u306e\u5c0e\u5165\u304c\u4e8b\u696d\u306b\u3082\u305f\u3089\u3059\u5f71\u97ff\u3084\u3001\u6280\u8853\u9769\u65b0\u306b\u3088\u308b\u5e02\u5834\u69cb\u9020\u306e\u5909\u5316\u306a\u3069\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u306b\u3001\u4e8b\u5b9f\u3068\u89e3\u91c8\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002PEST\u5206\u6790\u3067\u306f\u3001\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u89e3\u91c8\u3092\u901a\u3058\u3066\u6226\u7565\u7684\u306a\u793a\u5506\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\u306b\u3001\u5c06\u6765\u7684\u306a\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u74b0\u5883\u8981\u56e0\u306e\u5909\u5316\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3084\u30ea\u30b9\u30af\u8981\u56e0\u3092\u65e9\u671f\u306b\u767a\u898b\u3057\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"PEST\u5206\u6790\u3068\u306f\uff1f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u5916\u90e8\u74b0\u5883\u3092\u6226\u7565\u306b\u6d3b\u304b\u3059\u5b8c\u5168\u30ac\u30a4\u30c9\"<\/figure>\n\n\n\n

2. PEST\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20<\/h2>\n\n\n\n

2.1. \u653f\u6cbb\u7684\u8981\u56e0\uff08Political\uff09\u306e\u898b\u65b9<\/h3>\n\n\n\n

\u653f\u6cbb\u7684\u8981\u56e0\u306f\u3001\u4f01\u696d\u6d3b\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u653f\u6cbb\u7684\u306a\u74b0\u5883\u3084\u6cd5\u898f\u5236\u3092\u5206\u6790\u3059\u308b\u8981\u7d20\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u304c\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u6cd5\u898f\u5236\u306e\u5909\u66f4\u3084\u65b0\u898f\u5236\u306e\u5c0e\u5165
\u30fb\u653f\u5e9c\u306e\u653f\u7b56\u3084\u65b9\u91dd\u306e\u5909\u66f4
\u30fb\u7a0e\u5236\u6539\u6b63
\u30fb\u52b4\u50cd\u6cd5\u5236\u306e\u5909\u66f4
\u30fb\u56fd\u969b\u95a2\u4fc2\u3084\u901a\u5546\u653f\u7b56\u306e\u52d5\u5411<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u653f\u6cbb\u7684\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001\u73fe\u72b6\u306e\u628a\u63e1\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u7684\u306a\u5909\u5316\u306e\u53ef\u80fd\u6027\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u5834\u5408\u3001\u5404\u56fd\u306e\u653f\u6cbb\u7684\u8981\u56e0\u306b\u3064\u3044\u3066\u3082\u5206\u6790\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2.2. \u7d4c\u6e08\u7684\u8981\u56e0\uff08Economic\uff09\u306e\u898b\u65b9<\/h3>\n\n\n\n

\u7d4c\u6e08\u7684\u8981\u56e0\u3067\u306f\u3001\u30de\u30af\u30ed\u7d4c\u6e08\u74b0\u5883\u304c\u4f01\u696d\u6d3b\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u4e3b\u306a\u5206\u6790\u5bfe\u8c61\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fbGDP\u6210\u9577\u7387\u3084\u666f\u6c17\u52d5\u5411
\u30fb\u91d1\u5229\u3084\u70ba\u66ff\u30ec\u30fc\u30c8\u306e\u5909\u52d5
\u30fb\u30a4\u30f3\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3\/\u30c7\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3
\u30fb\u96c7\u7528\u60c5\u52e2
\u30fb\u6240\u5f97\u6c34\u6e96\u306e\u5909\u5316<\/p>\n\n\n\n

\u7d4c\u6e08\u7684\u8981\u56e0\u306e\u5206\u6790\u3067\u306f\u3001\u73fe\u5728\u306e\u7d4c\u6e08\u72b6\u6cc1\u3060\u3051\u3067\u306a\u304f\u3001\u5c06\u6765\u7684\u306a\u7d4c\u6e08\u30c8\u30ec\u30f3\u30c9\u3084\u666f\u6c17\u5faa\u74b0\u306a\u3069\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u7d4c\u6e08\u306e\u76f8\u4e92\u4f9d\u5b58\u95a2\u4fc2\u3082\u91cd\u8981\u306a\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2.3. \u793e\u4f1a\u7684\u8981\u56e0\uff08Social\uff09\u306e\u898b\u65b9<\/h3>\n\n\n\n

\u793e\u4f1a\u7684\u8981\u56e0\u306f\u3001\u4eba\u53e3\u52d5\u614b\u3084\u4fa1\u5024\u89b3\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306e\u793e\u4f1a\u7684\u306a\u5909\u5316\u3092\u5206\u6790\u3059\u308b\u8981\u7d20\u3067\u3059\u3002\u4e3b\u306a\u5206\u6790\u5bfe\u8c61\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9805\u76ee\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u4eba\u53e3\u69cb\u6210\u306e\u5909\u5316
\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316
\u30fb\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u89b3\u3084\u884c\u52d5\u306e\u5909\u5316
\u30fb\u52b4\u50cd\u74b0\u5883\u3084\u5c31\u696d\u89b3\u306e\u5909\u5316
\u30fb\u6559\u80b2\u6c34\u6e96\u3084\u5065\u5eb7\u610f\u8b58\u306e\u5909\u5316<\/p>\n\n\n\n

\u793e\u4f1a\u7684\u8981\u56e0\u306e\u5206\u6790\u3067\u306f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u5909\u5316\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u4e16\u4ee3\u9593\u306e\u4fa1\u5024\u89b3\u306e\u9055\u3044\u3084\u3001\u793e\u4f1a\u69cb\u9020\u306e\u5909\u5316\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2.4. \u6280\u8853\u7684\u8981\u56e0\uff08Technological\uff09\u306e\u898b\u65b9<\/h3>\n\n\n\n

\u6280\u8853\u7684\u8981\u56e0\u3067\u306f\u3001\u6280\u8853\u9769\u65b0\u3084\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u4e8b\u696d\u74b0\u5883\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u4e3b\u306a\u5206\u6790\u5bfe\u8c61\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u65b0\u6280\u8853\u306e\u958b\u767a\u3068\u666e\u53ca
\u30fb\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u9032\u5c55
\u30fb\u7814\u7a76\u958b\u767a\u306e\u52d5\u5411
\u30fb\u7279\u8a31\u3084\u77e5\u7684\u8ca1\u7523\u6a29\u306e\u72b6\u6cc1
\u30fb\u6280\u8853\u6a19\u6e96\u306e\u5909\u5316<\/p>\n\n\n\n

\u6280\u8853\u7684\u8981\u56e0\u306e\u5206\u6790\u3067\u306f\u3001\u696d\u754c\u56fa\u6709\u306e\u6280\u8853\u52d5\u5411\u3060\u3051\u3067\u306a\u304f\u3001\u7570\u696d\u7a2e\u304b\u3089\u306e\u6280\u8853\u9769\u65b0\u306b\u3088\u308b\u5f71\u97ff\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u6280\u8853\u306e\u9032\u5316\u30b9\u30d4\u30fc\u30c9\u304c\u52a0\u901f\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u5206\u6790\u306e\u66f4\u65b0\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. PEST\u5206\u6790\u306e\u5b9f\u8df5\u624b\u9806<\/h2>\n\n\n\n

3.1. \u5206\u6790\u306e\u6e96\u5099\u3068\u60c5\u5831\u53ce\u96c6<\/h3>\n\n\n\n

PEST\u5206\u6790\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u9069\u5207\u306a\u6e96\u5099\u3068\u60c5\u5831\u53ce\u96c6\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u9806\u3067\u6e96\u5099\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u306f\u3058\u3081\u306b\u3001\u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306a\u306e\u304b\u3001\u65b0\u898f\u4e8b\u696d\u306e\u691c\u8a0e\u306a\u306e\u304b\u3001\u307e\u305f\u306f\u4e2d\u671f\u7d4c\u55b6\u8a08\u753b\u306e\u7b56\u5b9a\u306a\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u6ce8\u76ee\u3059\u3079\u304d\u74b0\u5883\u8981\u56e0\u306f\u7570\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u6b21\u306b\u3001\u60c5\u5831\u6e90\u306e\u7279\u5b9a\u3068\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3044\u307e\u3059\u3002\u653f\u5e9c\u7d71\u8a08\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u5e02\u5834\u8abf\u67fb\u30c7\u30fc\u30bf\u3001\u5c02\u9580\u5bb6\u306e\u898b\u89e3\u306a\u3069\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u6e90\u304b\u3089\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30de\u30af\u30ed\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u969b\u306f\u3001\u8907\u6570\u306e\u60c5\u5831\u6e90\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

3.2. \u5404\u8981\u56e0\u306e\u6d17\u3044\u51fa\u3057\u65b9<\/h3>\n\n\n\n

PEST\u5206\u6790\u306b\u304a\u3051\u308b\u5404\u8981\u56e0\u306e\u6d17\u3044\u51fa\u3057\u306f\u3001\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u653f\u6cbb\u7684\u8981\u56e0\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3001\u6280\u8853\u7684\u8981\u56e0\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8996\u70b9\u3067\u5206\u6790\u3092\u9032\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001\u73fe\u5728\u306e\u4e8b\u5b9f\u3068\u89e3\u91c8\u306b\u57fa\u3065\u3044\u3066\u3001\u5404\u8981\u56e0\u3092\u5217\u6319\u3057\u307e\u3059\u3002\u3053\u306e\u969b\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u91cd\u8981\u5ea6\u306e\u9ad8\u3044\u8981\u56e0\u3092\u512a\u5148\u7684\u306b\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u52b9\u7387\u7684\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u898f\u5236\u6539\u6b63\u3084\u5e02\u5834\u52d5\u5411\u306e\u5909\u5316\u306a\u3069\u3001\u4e8b\u696d\u306b\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u304b\u3089\u7740\u624b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u5c06\u6765\u7684\u306a\u5909\u5316\u306e\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30de\u30af\u30ed\u74b0\u5883\u306e\u5909\u5316\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u60f3\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

3.3. \u8981\u56e0\u9593\u306e\u95a2\u9023\u6027\u306e\u5206\u6790<\/h3>\n\n\n\n

PEST\u5206\u6790\u3067\u62bd\u51fa\u3057\u305f\u5404\u8981\u56e0\u306f\u3001\u72ec\u7acb\u3057\u3066\u5b58\u5728\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8981\u56e0\u9593\u306e\u95a2\u9023\u6027\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001\u653f\u6cbb\u7684\u8981\u56e0\u306b\u3088\u308b\u898f\u5236\u5f37\u5316\u304c\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3068\u3057\u3066\u306e\u5e02\u5834\u69cb\u9020\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u305d\u308c\u304c\u793e\u4f1a\u7684\u8981\u56e0\u3068\u3057\u3066\u306e\u6d88\u8cbb\u884c\u52d5\u306e\u5909\u5316\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3063\u305f\u9023\u9396\u7684\u306a\u5f71\u97ff\u3092\u8003\u616e\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8981\u56e0\u9593\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u74b0\u5883\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u3053\u308c\u3089\u306e\u95a2\u9023\u6027\u3092\u56f3\u5f0f\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306a\u8981\u56e0\u9593\u306e\u95a2\u4fc2\u6027\u3092\u8996\u899a\u7684\u306b\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3.4. \u5f71\u97ff\u5ea6\u306e\u8a55\u4fa1\u65b9\u6cd5<\/h3>\n\n\n\n

\u62bd\u51fa\u3057\u305f\u8981\u56e0\u306e\u5f71\u97ff\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u306f\u3001\u6226\u7565\u7acb\u6848\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u5f71\u97ff\u5ea6\u306e\u8a55\u4fa1\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u89b3\u70b9\u304b\u3089\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u767a\u751f\u53ef\u80fd\u6027\uff1a\u305d\u306e\u8981\u56e0\u304c\u5b9f\u969b\u306b\u767a\u751f\u3059\u308b\u78ba\u7387
\u30fb\u5f71\u97ff\u306e\u5927\u304d\u3055\uff1a\u767a\u751f\u3057\u305f\u5834\u5408\u306e\u4e8b\u696d\u3078\u306e\u5f71\u97ff\u5ea6
\u30fb\u6642\u9593\u8ef8\uff1a\u5f71\u97ff\u304c\u9855\u5728\u5316\u3059\u308b\u307e\u3067\u306e\u671f\u9593
\u30fb\u5bfe\u5fdc\u306e\u53ef\u80fd\u6027\uff1a\u81ea\u793e\u3067\u5bfe\u51e6\u53ef\u80fd\u306a\u7bc4\u56f2<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u8a55\u4fa1\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u512a\u5148\u7684\u306b\u5bfe\u5fdc\u3059\u3079\u304d\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. \u696d\u754c\u5225PEST\u5206\u6790\u306e\u5b9f\u4f8b<\/h2>\n\n\n\n

4.1. \u88fd\u9020\u696d\u3067\u306e\u6d3b\u7528\u4f8b<\/h3>\n\n\n\n

\u88fd\u9020\u696d\u306b\u304a\u3051\u308bPEST\u5206\u6790\u3067\u306f\u3001\u7279\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3084\u6280\u8853\u9769\u65b0\u306e\u5f71\u97ff\u3092\u91cd\u70b9\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u56e0\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u653f\u6cbb\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u8cbf\u6613\u898f\u5236\u3084\u74b0\u5883\u898f\u5236\u306e\u5909\u66f4\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u539f\u6750\u6599\u4fa1\u683c\u306e\u5909\u52d5\u3084\u70ba\u66ff\u5909\u52d5\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u307e\u308a\u3084\u50cd\u304d\u65b9\u6539\u9769\u3001\u6280\u8853\u7684\u8981\u56e0\u3068\u3057\u3066\u306fIoT\u3084AI\u306e\u5c0e\u5165\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u81ea\u793e\u306e\u4e8b\u696d\u5c55\u958b\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

4.2. IT\u7523\u696d\u3067\u306e\u6d3b\u7528\u4f8b<\/h3>\n\n\n\n

IT\u7523\u696d\u3067\u306f\u3001\u6025\u901f\u306a\u6280\u8853\u9769\u65b0\u3068\u898f\u5236\u74b0\u5883\u306e\u5909\u5316\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002PEST\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

\u653f\u6cbb\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u3084\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u898f\u5236\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3068\u3057\u3066\u306fIT\u6295\u8cc7\u52d5\u5411\u3084\u30c7\u30b8\u30bf\u30eb\u5316\u9700\u8981\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u306e\u666e\u53ca\u3084\u30c7\u30b8\u30bf\u30eb\u30ea\u30c6\u30e9\u30b7\u30fc\u306e\u5411\u4e0a\u3001\u6280\u8853\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u65b0\u6280\u8853\u306e\u767b\u5834\u3084\u6a19\u6e96\u5316\u52d5\u5411\u306a\u3069\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

4.3. \u5c0f\u58f2\u696d\u3067\u306e\u6d3b\u7528\u4f8b<\/h3>\n\n\n\n

\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308bPEST\u5206\u6790\u3067\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u3068\u6280\u8853\u9769\u65b0\u306e\u5f71\u97ff\u3092\u4e2d\u5fc3\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u4e3b\u8981\u306a\u5206\u6790\u30dd\u30a4\u30f3\u30c8\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u653f\u6cbb\u7684\u8981\u56e0\u3068\u3057\u3066\u6d88\u8cbb\u7a0e\u653f\u7b56\u3084\u52b4\u50cd\u898f\u5236\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3068\u3057\u3066\u53ef\u51e6\u5206\u6240\u5f97\u306e\u5909\u5316\u3084EC\u5e02\u5834\u306e\u6210\u9577\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3068\u3057\u3066\u4eba\u53e3\u52d5\u614b\u3084\u6d88\u8cbb\u8005\u55dc\u597d\u306e\u5909\u5316\u3001\u6280\u8853\u7684\u8981\u56e0\u3068\u3057\u3066\u30ad\u30e3\u30c3\u30b7\u30e5\u30ec\u30b9\u6c7a\u6e08\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u5316\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3057\u3001\u5c0f\u58f2\u6226\u7565\u306e\u7acb\u6848\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

4.4. \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306e\u6d3b\u7528\u4f8b<\/h3>\n\n\n\n

\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u4eba\u53e3\u52d5\u614b\u306e\u5909\u5316\u3084\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306e\u591a\u69d8\u5316\u304c\u91cd\u8981\u306a\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002PEST\u5206\u6790\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u56e0\u3092\u8003\u616e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

\u653f\u6cbb\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u898f\u5236\u3084\u8cc7\u683c\u5236\u5ea6\u306e\u5909\u66f4\u3001\u7d4c\u6e08\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u6d88\u8cbb\u52d5\u5411\u3084\u6240\u5f97\u6c34\u6e96\u306e\u5909\u5316\u3001\u793e\u4f1a\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u4fa1\u5024\u89b3\u306e\u591a\u69d8\u5316\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u3001\u6280\u8853\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u666e\u53ca\u3084AI\u6d3b\u7528\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. PEST\u5206\u6790\u3092\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5<\/h2>\n\n\n\n

5.1. \u6a5f\u4f1a\u3068\u8105\u5a01\u306e\u7279\u5b9a<\/h3>\n\n\n\n

PEST\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u3092\u6226\u7565\u306b\u6d3b\u304b\u3059\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u660e\u78ba\u306b\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u304c\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5f71\u97ff\u3092\u3001\u4ee5\u4e0b\u306e\u89b3\u70b9\u304b\u3089\u6574\u7406\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u77ed\u671f\u7684\u306a\u5f71\u97ff\u3068\u9577\u671f\u7684\u306a\u5f71\u97ff
\u30fb\u76f4\u63a5\u7684\u306a\u5f71\u97ff\u3068\u9593\u63a5\u7684\u306a\u5f71\u97ff
\u30fb\u5bfe\u5fdc\u306e\u7dca\u6025\u6027\u3068\u91cd\u8981\u6027
\u30fb\u81ea\u793e\u306e\u5f37\u307f\u3068\u306e\u95a2\u9023\u6027<\/p>\n\n\n\n

5.2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3078\u306e\u53cd\u6620<\/h3>\n\n\n\n

PEST\u5206\u6790\u306e\u7d50\u679c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u76f4\u63a5\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u7acb\u6848\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u6d3b\u7528\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5e02\u5834\u6a5f\u4f1a\u306e\u767a\u898b\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0
\u30fb\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u958b\u767a\u306e\u65b9\u5411\u6027\u691c\u8a0e
\u30fb\u4fa1\u683c\u6226\u7565\u306e\u7acb\u6848
\u30fb\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u306e\u6700\u9069\u5316
\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u7b56\u5b9a<\/p>\n\n\n\n

5.3. \u4e8b\u696d\u8a08\u753b\u3078\u306e\u7d44\u307f\u8fbc\u307f\u65b9<\/h3>\n\n\n\n

PEST\u5206\u6790\u306e\u7d50\u679c\u3092\u4e8b\u696d\u8a08\u753b\u306b\u52b9\u679c\u7684\u306b\u7d44\u307f\u8fbc\u3080\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

\u307e\u305a\u3001\u5206\u6790\u7d50\u679c\u3092\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3001\u5b9f\u884c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u5206\u3092\u691c\u8a0e\u3057\u3001\u5b9f\u884c\u4f53\u5236\u3092\u6574\u5099\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

5.4. \u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u66f4\u65b0\u306e\u4ed5\u65b9<\/h3>\n\n\n\n

PEST\u5206\u6790\u306f\u4e00\u5ea6\u5b9f\u65bd\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u66f4\u65b0\u304c\u5fc5\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5b9a\u671f\u7684\u306a\u74b0\u5883\u8981\u56e0\u306e\u518d\u8a55\u4fa1
\u30fb\u65b0\u305f\u306a\u8981\u56e0\u306e\u8ffd\u52a0\u3068\u65e2\u5b58\u8981\u56e0\u306e\u898b\u76f4\u3057
\u30fb\u5f71\u97ff\u5ea6\u8a55\u4fa1\u306e\u66f4\u65b0
\u30fb\u6226\u7565\u3078\u306e\u53cd\u6620\u72b6\u6cc1\u306e\u78ba\u8a8d<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306a\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u66f4\u65b0\u306b\u3088\u308a\u3001\u74b0\u5883\u5909\u5316\u306b\u5bfe\u3059\u308b\u9069\u5fdc\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. PEST\u5206\u6790\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n

6.1. \u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u5de5\u592b<\/h3>\n\n\n\n

PEST\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u5177\u4f53\u7684\u306a\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u4e8b\u5b9f\u3068\u89e3\u91c8\u3092\u660e\u78ba\u306b\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u74b0\u5883\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u3089\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u3092\u614e\u91cd\u306b\u89e3\u91c8\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u60c5\u5831\u6e90\u306e\u591a\u69d8\u5316\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u653f\u5e9c\u7d71\u8a08\u3084\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u306e\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3001\u5c02\u9580\u5bb6\u306e\u898b\u89e3\u3084\u5e02\u5834\u52d5\u5411\u8abf\u67fb\u306a\u3069\u3001\u8cea\u7684\u306a\u60c5\u5831\u3082\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u3067\u306f\u3001\u8907\u6570\u306e\u8996\u70b9\u304b\u3089\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u5206\u6790\u306e\u6642\u9593\u8ef8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3082\u7cbe\u5ea6\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u77ed\u671f\u7684\u306a\u5909\u5316\u3068\u4e2d\u9577\u671f\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u533a\u5225\u3057\u3066\u6349\u3048\u3001\u305d\u308c\u305e\u308c\u306e\u6642\u9593\u8ef8\u306b\u5fdc\u3058\u305f\u5bfe\u5fdc\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

6.2. \u3088\u304f\u3042\u308b\u5931\u6557\u3068\u305d\u306e\u5bfe\u51e6\u6cd5<\/h3>\n\n\n\n

PEST\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5178\u578b\u7684\u306a\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u74b0\u5883\u8981\u56e0\u306e\u6d17\u3044\u51fa\u3057\u304c\u8868\u9762\u7684\u306b\u306a\u308a\u304c\u3061\u3068\u3044\u3046\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u306f\u3001\u3088\u308a\u6df1\u3044\u5206\u6790\u3068\u5177\u4f53\u7684\u306a\u5f71\u97ff\u306e\u691c\u8a0e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u90fd\u5408\u306e\u826f\u3044\u60c5\u5831\u306e\u307f\u3092\u9078\u629e\u7684\u306b\u53d6\u308a\u4e0a\u3052\u308b\u300c\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9\u300d\u3082\u8981\u6ce8\u610f\u3067\u3059\u3002\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5206\u6790\u3068\u3001\u591a\u69d8\u306a\u8996\u70b9\u304b\u3089\u306e\u691c\u8a3c\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u6226\u7565\u306b\u6d3b\u304b\u305b\u3066\u3044\u306a\u3044\u30b1\u30fc\u30b9\u3082\u591a\u304f\u898b\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u306f\u3001\u5206\u6790\u7d50\u679c\u3092\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u65bd\u7b56\u3068\u3057\u3066\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

6.3. \u7d44\u7e54\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

PEST\u5206\u6790\u3092\u7d44\u7e54\u5168\u4f53\u3067\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u5b9f\u65bd\u4f53\u5236\u306e\u69cb\u7bc9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u5206\u6790\u30c1\u30fc\u30e0\u306e\u7de8\u6210\u306b\u304a\u3044\u3066\u3001\u7570\u306a\u308b\u90e8\u9580\u304b\u3089\u30e1\u30f3\u30d0\u30fc\u3092\u96c6\u3081\u3001\u591a\u69d8\u306a\u8996\u70b9\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u5206\u6790\u4f1a\u8b70\u306e\u958b\u50ac\u3084\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u4f53\u5236\u306e\u6574\u5099\u3082\u5fc5\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u30de\u30af\u30ed\u74b0\u5883\u306e\u5909\u5316\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u7d44\u7e54\u5168\u4f53\u3067\u8a8d\u8b58\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u793e\u5185\u3067\u5171\u6709\u3057\u3001\u5404\u90e8\u9580\u306e\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3065\u304f\u308a\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7d44\u7e54\u5168\u4f53\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u6226\u7565\u7684\u5bfe\u5fdc\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

6.4. \u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n

PEST\u5206\u6790\u306e\u52b9\u7387\u6027\u3068\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001\u69d8\u3005\u306a\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u5206\u6790\u30c4\u30fc\u30eb\u3001\u53ef\u8996\u5316\u30c4\u30fc\u30eb\u3001\u5354\u696d\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3084AI\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81a8\u5927\u306a\u5916\u90e8\u74b0\u5883\u30c7\u30fc\u30bf\u304b\u3089\u91cd\u8981\u306a\u50be\u5411\u3084\u5909\u5316\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30e9\u30a6\u30c9\u30d9\u30fc\u30b9\u306e\u5354\u696d\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u3067\u306e\u60c5\u5831\u5171\u6709\u3068\u5206\u6790\u306e\u52b9\u7387\u5316\u304c\u56f3\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. \u767a\u5c55\u7684\u306aPEST\u5206\u6790<\/h2>\n\n\n\n

7.1. STEEP\u5206\u6790\u3078\u306e\u62e1\u5f35<\/h3>\n\n\n\n

PEST\u5206\u6790\u3092\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u305f\u5f62\u3068\u3057\u3066\u3001STEEP\u5206\u6790\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5f93\u6765\u306ePEST\u5206\u6790\u306e4\u8981\u7d20\u306b\u3001Environmental\uff08\u74b0\u5883\u7684\u8981\u56e0\uff09\u3092\u52a0\u3048\u305f\u3082\u306e\u3067\u3059\u3002\u74b0\u5883\u554f\u984c\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u308b\u4e2d\u3001\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u306e\u89b3\u70b9\u304b\u3089\u3082\u3001\u3053\u306e\u8981\u7d20\u3092\u52a0\u3048\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

STEEP\u5206\u6790\u3067\u306f\u3001\u74b0\u5883\u898f\u5236\u306e\u5f37\u5316\u3001\u518d\u751f\u53ef\u80fd\u30a8\u30cd\u30eb\u30ae\u30fc\u3078\u306e\u79fb\u884c\u3001\u5faa\u74b0\u578b\u7d4c\u6e08\u3078\u306e\u8ee2\u63db\u306a\u3069\u3001\u74b0\u5883\u306b\u95a2\u9023\u3059\u308b\u8981\u56e0\u3092\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

7.2. PESTEL\u5206\u6790\u3078\u306e\u5c55\u958b<\/h3>\n\n\n\n

PESTEL\u5206\u6790\u306f\u3001PEST\u306e4\u8981\u7d20\u306b Environmental\uff08\u74b0\u5883\u7684\u8981\u56e0\uff09\u3068Legal\uff08\u6cd5\u7684\u8981\u56e0\uff09\u3092\u52a0\u3048\u305f\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u7279\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3001\u6cd5\u7684\u8981\u56e0\u3092\u72ec\u7acb\u3057\u305f\u8981\u7d20\u3068\u3057\u3066\u6271\u3046\u3053\u3068\u306e\u91cd\u8981\u6027\u304c\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6cd5\u7684\u8981\u56e0\u306b\u306f\u3001\u5404\u56fd\u306e\u6cd5\u898f\u5236\u3001\u56fd\u969b\u6761\u7d04\u3001\u77e5\u7684\u8ca1\u7523\u6a29\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6cd5\u7684\u5074\u9762\u306b\u95a2\u308f\u308b\u8981\u7d20\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30ea\u30b9\u30af\u7ba1\u7406\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

7.3. \u5c06\u6765\u4e88\u6e2c\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/h3>\n\n\n\n

PEST\u5206\u6790\u3092\u5c06\u6765\u4e88\u6e2c\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b7\u30ca\u30ea\u30aa\u30d7\u30e9\u30f3\u30cb\u30f3\u30b0\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u5c06\u6765\u30b7\u30ca\u30ea\u30aa\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3084\u30db\u30e9\u30a4\u30be\u30f3\u30b9\u30ad\u30e3\u30cb\u30f3\u30b0\u306a\u3069\u306e\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u74b0\u5883\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5c06\u6765\u7684\u306a\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u3088\u308a\u65e9\u671f\u306b\u7279\u5b9a\u3057\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

7.4. \u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3067\u306e\u5fdc\u7528<\/h3>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001PEST\u5206\u6790\u3092\u3088\u308a\u5e83\u7bc4\u306a\u8996\u70b9\u3067\u9069\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5404\u56fd\u30fb\u5730\u57df\u306e\u7279\u6027\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30de\u30af\u30ed\u74b0\u5883\u306e\u5909\u5316\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001\u5730\u653f\u5b66\u7684\u30ea\u30b9\u30af\u3001\u56fd\u969b\u7d4c\u6e08\u306e\u76f8\u4e92\u4f9d\u5b58\u95a2\u4fc2\u3001\u6587\u5316\u7684\u5dee\u7570\u3001\u6280\u8853\u6a19\u6e96\u306e\u9055\u3044\u306a\u3069\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u8996\u70b9\u3067\u306e\u5206\u6790\u304c\u5fc5\u8981\u306a\u8981\u7d20\u304c\u591a\u6570\u5b58\u5728\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u56e0\u3092\u9069\u5207\u306b\u5206\u6790\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u4e8b\u696d\u5c55\u958b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u5404\u56fd\u30fb\u5730\u57df\u56fa\u6709\u306e\u74b0\u5883\u8981\u56e0\u3068\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5171\u901a\u3059\u308b\u8981\u56e0\u3092\u533a\u5225\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3068\u30ed\u30fc\u30ab\u30eb\u306e\u4e21\u65b9\u306e\u8996\u70b9\u3092\u8003\u616e\u3057\u305f\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n

PEST\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

PEST\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u3092\u53d6\u308a\u5dfb\u304f\u5916\u90e8\u74b0\u5883\u3092\u653f\u6cbb\u7684\uff08Political\uff09\u3001\u7d4c\u6e08\u7684\uff08Economic\uff09\u3001\u793e\u4f1a\u7684\uff08Social\uff09\u3001\u6280\u8853\u7684\uff08Technological\uff09\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u304c\u81ea\u793e\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u3068SWOT\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

PEST\u5206\u6790\u306f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306b\u7279\u5316\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308a\u3001\u5916\u90e8\u74b0\u5883\u306e\u307f\u3092\u5206\u6790\u5bfe\u8c61\u3068\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001SWOT\u5206\u6790\u306f\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u30fb\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u306e\u4e21\u65b9\u3092\u5206\u6790\u3057\u307e\u3059\u3002PEST\u5206\u6790\u306fSWOT\u5206\u6790\u306e\u5916\u90e8\u74b0\u5883\u5206\u6790\u3092\u8a73\u7d30\u306b\u884c\u3046\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306a\u6642\u306b\u4f7f\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u65b0\u898f\u4e8b\u696d\u306e\u691c\u8a0e\u3001\u5e02\u5834\u53c2\u5165\u306e\u5224\u65ad\u3001\u4e2d\u671f\u7d4c\u55b6\u8a08\u753b\u306e\u7b56\u5b9a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306a\u3069\u3001\u4e8b\u696d\u74b0\u5883\u306e\u5305\u62ec\u7684\u306a\u7406\u89e3\u304c\u5fc5\u8981\u306a\u5834\u9762\u3067\u6d3b\u7528\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u74b0\u5883\u5909\u5316\u304c\u6fc0\u3057\u3044\u696d\u754c\u3084\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u306e\u5177\u4f53\u7684\u306a\u9032\u3081\u65b9\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/h3>\n\n\n\n

1. \u5206\u6790\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b 2. 4\u3064\u306e\u8981\u7d20\u3054\u3068\u306b\u95a2\u9023\u3059\u308b\u74b0\u5883\u8981\u56e0\u3092\u6d17\u3044\u51fa\u3059 3. \u5404\u8981\u56e0\u304c\u81ea\u793e\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u8a55\u4fa1\u3059\u308b 4. \u8981\u56e0\u9593\u306e\u95a2\u9023\u6027\u3092\u5206\u6790\u3059\u308b 5. \u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7279\u5b9a\u3059\u308b 6. \u5206\u6790\u7d50\u679c\u3092\u6226\u7565\u306b\u53cd\u6620\u3059\u308b \u3068\u3044\u3046\u624b\u9806\u3067\u9032\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u306e\u7d50\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u5206\u6790\u7d50\u679c\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u306e\u65b9\u5411\u3067\u6d3b\u7528\u3057\u307e\u3059\uff1a 1. \u6226\u7565\u7acb\u6848\u306e\u57fa\u790e\u60c5\u5831\u3068\u3057\u3066 2. \u30ea\u30b9\u30af\u7ba1\u7406\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066 3. \u65b0\u898f\u4e8b\u696d\u6a5f\u4f1a\u306e\u767a\u898b\u30c4\u30fc\u30eb\u3068\u3057\u3066 \u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u5206\u6790\u7d50\u679c\u3092\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

PEST\u5206\u6790\u306f\u3001\u4f01\u696d\u3092\u53d6\u308a\u5dfb\u304f\u30de\u30af\u30ed\u74b0\u5883\u3092\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3057\u3001\u5c06\u6765\u6027\u306e\u3042\u308b\u6226\u7565\u7acb\u6848\u306b\u6d3b\u304b\u3059\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3092\u6a5f\u4f1a\u3068\u8105\u5a01\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u7b56\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3048\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

PEST\u5206\u6790\u306e\u3084\u308a\u65b9\u306f\u3001\u307e\u305a\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\u306e4\u3064\u306e\u8981\u7d20\u306b\u5206\u985e\u3057\u3001\u5404\u9805\u76ee\u306b\u3064\u3044\u3066\u73fe\u72b6\u3068\u5c06\u6765\u306e\u5c55\u671b\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u305d\u308c\u3089\u306e\u8981\u56e0\u3092\u6a5f\u4f1a\u3068\u8105\u5a01\u306b\u632f\u308a\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3067\u304d\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u30683C\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

PEST\u5206\u6790\u306f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u5916\u90e8\u74b0\u5883\u3092\u5e83\u304f\u5206\u6790\u3059\u308b\u306e\u306b\u5bfe\u3057\u30013C\u5206\u6790\u306f\u3088\u308a\u30df\u30af\u30ed\u74b0\u5883\u5206\u6790\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u81ea\u793e\u30fb\u7af6\u5408\u30fb\u9867\u5ba2\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u4e21\u8005\u306f\u88dc\u5b8c\u7684\u306a\u95a2\u4fc2\u306b\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

PEST\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u60c5\u5831\u306f\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

PEST\u5206\u6790\u3067\u7279\u5b9a\u3055\u308c\u305f\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\u306e\u5404\u8981\u56e0\u306f\u3001\u6a5f\u4f1a\u3068\u8105\u5a01\u306b\u5206\u985e\u3057\u3066\u6574\u7406\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u5c06\u6765\u6027\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3092\u4f53\u7cfb\u7684\u306b\u7406\u89e3\u3057\u3001\u305d\u308c\u3089\u3092\u8003\u616e\u3057\u305f\u6226\u7565\u306e\u7acb\u6848\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":4,"featured_media":24546,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"PEST\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u7d4c\u55b6\u6226\u7565\u306e\u89b3\u70b9\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac\u3002\u74b0\u5883\u5206\u6790\u306e\u624b\u6cd5\u3068\u3057\u3066\u306e\u7279\u5fb4\u3084\u3001\u30d3\u30b8\u30cd\u30b9\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u8aac\u660e\u3002\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u305f\u3081\u306e\u5b8c\u5168\u30ac\u30a4\u30c9\u3068\u3057\u3066\u3001\u57fa\u790e\u304b\u3089\u5fdc\u7528\u307e\u3067\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002","content-type":"","footnotes":""},"categories":[5],"tags":[502,962,147],"bana_industry":[1141],"bana_cat":[1149],"class_list":["post-12762","column","type-column","status-publish","has-post-thumbnail","hentry","category-corporate_planning","tag-502","tag-962","tag-147","bana_industry-smb","bana_cat-bizdev"],"acf":{"h2_1":"","h2_2":"","h2_3":"","h2_4":"","h2_5":"","h2_end":""},"yoast_head":"\nPEST\u5206\u6790\u3068\u306f\uff1f\u30de\u30af\u30ed\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u5916\u90e8\u74b0\u5883\u3092\u6226\u7565\u306b\u6d3b\u304b\u3059\u5b8c\u5168\u30ac\u30a4\u30c9<\/title>\n<meta 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