{"id":12797,"date":"2025-02-06T08:00:00","date_gmt":"2025-02-05T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&p=12797"},"modified":"2025-06-10T14:22:44","modified_gmt":"2025-06-10T05:22:44","slug":"4p-analysis-marketing-strategy-guide","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/4p-analysis-marketing-strategy-guide\/","title":{"rendered":"4P\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5fb9\u5e95\u89e3\u8aac\uff01\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u7acb\u6848\u30fb\u5b9f\u884c\u3059\u308b\u3046\u3048\u3067\u3001\u6b20\u304b\u305b\u306a\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c4P\u5206\u6790\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1. 4P\u5206\u6790\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n

1.1. 4P\u5206\u6790\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff09\u3068\u306f<\/h3>\n\n\n\n

4P\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u4e0d\u53ef\u6b20\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u306e4\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u30011960\u5e74\u4ee3\u306bE.Jerome McCarthy\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u3001\u4ee5\u6765\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u6d3b\u7528\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u5c55\u958b\u3059\u308b\u969b\u3001\u3053\u308c\u30894\u3064\u306e\u8981\u7d20\u3092\u3069\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u3001\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u304b\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1.2. 4P\u5206\u6790\u304c\u91cd\u8981\u3068\u306a\u308b\u80cc\u666f<\/h3>\n\n\n\n

\u8fd1\u5e74\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u30014P\u5206\u6790\u306e\u91cd\u8981\u6027\u306f\u4e00\u5c64\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u3001\u5e02\u5834\u7af6\u4e89\u306e\u6fc0\u5316\u3001\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306e\u591a\u69d8\u5316\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5c55\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5e02\u5834\u306b\u6295\u5165\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u5404\u8981\u7d20\u3092\u6226\u7565\u7684\u306b\u691c\u8a0e\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u30014P\u5206\u6790\u306f\u5358\u306a\u308b\u88fd\u54c1\u8ca9\u58f2\u306e\u67a0\u7d44\u307f\u3092\u8d85\u3048\u3001\u9867\u5ba2\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u30014\u3064\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u65bd\u7b56\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\"4P\u5206\u6790\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5fb9\u5e95\u89e3\u8aac\uff01\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u6226\u7565\u7acb\u6848\u306b\u6d3b\u7528\u3059\u308b\u30dd\u30a4\u30f3\u30c8\"<\/figure>\n\n\n\n

2. Product\uff08\u88fd\u54c1\u6226\u7565\uff09<\/h2>\n\n\n\n

2.1. \u88fd\u54c1\u6226\u7565\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n

\u88fd\u54c1\u6226\u7565\u306f\u30014P\u5206\u6790\u306b\u304a\u3051\u308b\u6700\u3082\u57fa\u672c\u7684\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u3053\u3067\u3044\u3046\u88fd\u54c1\u3068\u306f\u3001\u6709\u5f62\u306e\u5546\u54c1\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u3082\u542b\u3080\u6982\u5ff5\u3068\u3057\u3066\u6349\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u88fd\u54c1\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3092\u7dbf\u5bc6\u306b\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u5dee\u5225\u5316\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u88fd\u54c1\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u6226\u7565\u3092\u9078\u629e\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2.2. \u88fd\u54c1\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306e\u628a\u63e1<\/h3>\n\n\n\n

\u88fd\u54c1\u306b\u306f\u5c0e\u5165\u671f\u3001\u6210\u9577\u671f\u3001\u6210\u719f\u671f\u3001\u8870\u9000\u671f\u3068\u3044\u3046\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u5404\u6bb5\u968e\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u88fd\u54c1\u304c\u3069\u306e\u6bb5\u968e\u306b\u3042\u308b\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5c0e\u5165\u671f\u3067\u306f\u5e02\u5834\u8a8d\u77e5\u306e\u5411\u4e0a\u304c\u3001\u6210\u9577\u671f\u3067\u306f\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u304c\u4e3b\u306a\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u3001\u6539\u826f\u3001\u5e02\u5834\u6295\u5165\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. Price\uff08\u4fa1\u683c\u6226\u7565\uff09<\/h2>\n\n\n\n

3.1. \u4fa1\u683c\u6226\u7565\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n

\u4fa1\u683c\u6226\u7565\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u91d1\u92ad\u7684\u306b\u8868\u73fe\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u9069\u5207\u306a\u4fa1\u683c\u8a2d\u5b9a\u306f\u3001\u4f01\u696d\u306e\u53ce\u76ca\u6027\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3084\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u3065\u3051\u306b\u3082\u5927\u304d\u304f\u95a2\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u3001\u4fa1\u683c\u306f\u6700\u3082\u67d4\u8edf\u306b\u8abf\u6574\u53ef\u80fd\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u7af6\u4e89\u74b0\u5883\u3084\u5e02\u5834\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u6a5f\u52d5\u7684\u306a\u5bfe\u5fdc\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

3.2. \u4fa1\u683c\u8a2d\u5b9a\u306e\u91cd\u8981\u306a\u8981\u7d20<\/h3>\n\n\n\n

\u4fa1\u683c\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u88fd\u9020\u539f\u4fa1\u3084\u904b\u55b6\u30b3\u30b9\u30c8
\u30fb\u76ee\u6a19\u5229\u76ca\u7387
\u30fb\u7af6\u5408\u4ed6\u793e\u306e\u4fa1\u683c\u8a2d\u5b9a
\u30fb\u9867\u5ba2\u306e\u652f\u6255\u3044\u610f\u601d\u984d
\u30fb\u5e02\u5834\u3067\u306e\u4f4d\u7f6e\u3065\u3051<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8e0f\u307e\u3048\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u6226\u7565\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u304c\u9867\u5ba2\u306e\u77e5\u899a\u4fa1\u5024\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u4fa1\u683c\u304c\u9ad8\u3059\u304e\u3066\u3082\u4f4e\u3059\u304e\u3066\u3082\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3.3. \u4fa1\u683c\u6226\u7565\u306e\u7acb\u6848\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n

\u4fa1\u683c\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u306f\u3001\u307e\u305a\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u7af6\u5408\u72b6\u6cc1\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u8e0f\u307e\u3048\u305f\u4fa1\u683c\u5e2f\u3092\u691c\u8a0e\u3057\u3001\u6700\u7d42\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u6226\u7565\u3001\u5e02\u5834\u6d78\u900f\u4fa1\u683c\u6226\u7565\u3001\u30b9\u30ad\u30df\u30f3\u30b0\u4fa1\u683c\u6226\u7565\u306a\u3069\u3001\u69d8\u3005\u306a\u4fa1\u683c\u6226\u7565\u306e\u4e2d\u304b\u3089\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u629e\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3.4. \u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u4fa1\u683c\u6226\u7565<\/h3>\n\n\n\n

\u6210\u529f\u4f01\u696d\u306e\u4fa1\u683c\u6226\u7565\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u7d1a\u30d6\u30e9\u30f3\u30c9\u306f\u4e00\u8cab\u3057\u3066\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u4fdd\u6301\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u65b0\u898f\u53c2\u5165\u4f01\u696d\u306f\u3001\u5e02\u5834\u6d78\u900f\u4fa1\u683c\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306e\u7372\u5f97\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u4fa1\u683c\u6226\u7565\u306f\u5358\u306a\u308b\u6570\u5024\u306e\u8a2d\u5b9a\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u72b6\u6cc1\u3084\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u3001\u9069\u5207\u306a\u4fa1\u683c\u6226\u7565\u3092\u9078\u629e\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u898b\u76f4\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. Place\uff08\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u6226\u7565\uff09<\/h2>\n\n\n\n

4.1. \u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n

\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u306b\u5c4a\u3051\u308b\u304b\u3092\u5b9a\u3081\u308b\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e00\u3064\u3067\u3059\u3002\u9069\u5207\u306a\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6700\u9069\u5316\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u52b9\u679c\u7684\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u9ad8\u7d1a\u54c1\u3067\u3042\u308c\u3070\u9650\u5b9a\u7684\u306a\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3057\u3001\u5927\u8846\u5546\u54c1\u3067\u3042\u308c\u3070\u5e45\u5e83\u3044\u6d41\u901a\u7db2\u3092\u78ba\u4fdd\u3059\u308b\u306a\u3069\u3001\u88fd\u54c1\u7279\u6027\u306b\u5fdc\u3058\u305f\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

4.2. \u30c1\u30e3\u30cd\u30eb\u9078\u629e\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n

\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5168\u4f53\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u9069\u5207\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u9867\u5ba2\u3078\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a
\u30fb\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u6700\u9069\u5316
\u30fb\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u7dad\u6301\u30fb\u5411\u4e0a
\u30fb\u5728\u5eab\u7ba1\u7406\u306e\u52b9\u7387\u5316
\u30fb\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u5411\u4e0a<\/p>\n\n\n\n

4.3. \u6d41\u901a\u6226\u7565\u306e\u7acb\u6848\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u6d41\u901a\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u5e02\u5834\u7279\u6027\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e0a\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u9069\u306a\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3057\u3001\u5b9f\u884c\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u3069\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u304b\u3082\u3001\u91cd\u8981\u306a\u691c\u8a0e\u4e8b\u9805\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. Promotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\uff09<\/h2>\n\n\n\n

5.1. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9<\/h3>\n\n\n\n

\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306f\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3067\u306f\u3001\u5e83\u544a\u3001\u8ca9\u58f2\u4fc3\u9032\u3001\u30d1\u30d6\u30ea\u30c3\u30af\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\u3001\u4eba\u7684\u8ca9\u58f2\u306a\u3069\u3001\u69d8\u3005\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

5.2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30df\u30c3\u30af\u30b9\u306e\u8981\u7d20<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5e83\u544a\u6d3b\u52d5\uff1a\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3084\u30c7\u30b8\u30bf\u30eb\u5a92\u4f53\u3092\u6d3b\u7528\u3057\u305f\u60c5\u5831\u767a\u4fe1
\u30fb\u8ca9\u58f2\u4fc3\u9032\uff1a\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305f\u65bd\u7b56
\u30fb\u30d1\u30d6\u30ea\u30c3\u30af\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\uff1a\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u306e\u5411\u4e0a\u3084\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9
\u30fb\u4eba\u7684\u8ca9\u58f2\uff1a\u76f4\u63a5\u7684\u306a\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. 4P\u5206\u6790\u306e\u5b9f\u8df5\u624b\u9806<\/h2>\n\n\n\n

6.1. \u73fe\u72b6\u5206\u6790\u306e\u9032\u3081\u65b9<\/h3>\n\n\n\n

4P\u5206\u6790\u3092\u5b9f\u8df5\u3059\u308b\u969b\u306b\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u73fe\u72b6\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5404\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u89b3\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u88fd\u54c1\uff1a\u73fe\u5728\u306e\u88fd\u54c1\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306e\u5f37\u307f\u3068\u5f31\u307f
\u30fb\u4fa1\u683c\uff1a\u7af6\u5408\u3068\u306e\u6bd4\u8f03\u3084\u9867\u5ba2\u306e\u4fa1\u683c\u611f\u5fdc\u5ea6
\u30fb\u6d41\u901a\uff1a\u65e2\u5b58\u30c1\u30e3\u30cd\u30eb\u306e\u52b9\u7387\u6027\u3068\u8ab2\u984c
\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff1a\u73fe\u5728\u306e\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a<\/p>\n\n\n\n

6.2. \u6226\u7565\u7acb\u6848\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n

\u5206\u6790\u7d50\u679c\u3092\u8e0f\u307e\u3048\u3066\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u969b\u3001\u5404\u8981\u7d20\u304c\u76f8\u4e92\u306b\u5f71\u97ff\u3057\u5408\u3046\u3053\u3068\u3092\u610f\u8b58\u3057\u306a\u304c\u3089\u3001\u7dcf\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u3057\u3066\u7df4\u308a\u4e0a\u3052\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3064\u3064\u3001\u5e02\u5834\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. \u696d\u754c\u52254P\u5206\u6790\u306e\u6d3b\u7528\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n

7.1. BtoB\u4f01\u696d\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u306f\u3001\u7279\u306b\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u3057\u30664P\u5206\u6790\u3092\u6d3b\u7528\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u88fd\u54c1\u6226\u7565\uff1a\u6280\u8853\u7684\u512a\u4f4d\u6027\u3084\u5c0e\u5165\u52b9\u679c\u306e\u660e\u78ba\u5316
\u30fb\u4fa1\u683c\u6226\u7565\uff1a\u9577\u671f\u7684\u306a\u53d6\u5f15\u95a2\u4fc2\u3092\u8003\u616e\u3057\u305f\u4fa1\u683c\u8a2d\u5b9a
\u30fb\u6d41\u901a\u6226\u7565\uff1a\u76f4\u63a5\u8ca9\u58f2\u3068\u4ee3\u7406\u5e97\u8ca9\u58f2\u306e\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b
\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\uff1a\u5c02\u9580\u6027\u306e\u9ad8\u3044\u60c5\u5831\u767a\u4fe1<\/p>\n\n\n\n

7.2. BtoC\u4f01\u696d\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

BtoC\u4f01\u696d\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3084\u884c\u52d5\u7279\u6027\u3092\u8003\u616e\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u91cd\u8981\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u559a\u8d77\u3059\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

7.3. \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u7121\u5f62\u6027\u3068\u3044\u3046\u7279\u5fb4\u3092\u8003\u616e\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3092\u53ef\u8996\u5316\u3057\u3001\u9867\u5ba2\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u4eba\u7684\u8981\u7d20\u304c\u91cd\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u5f93\u696d\u54e1\u6559\u80b2\u3084\u9867\u5ba2\u63a5\u70b9\u306e\u8a2d\u8a08\u306b\u3082\u6ce8\u529b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

7.4. \u88fd\u9020\u696d\u3067\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

\u88fd\u9020\u696d\u3067\u306f\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u6a5f\u80fd\u6027\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u8fd1\u5e74\u3067\u306f\u88fd\u54c1\u305d\u306e\u3082\u306e\u306e\u4fa1\u5024\u306b\u52a0\u3048\u3001\u4ed8\u968f\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u3082\u91cd\u8981\u306a\u5dee\u5225\u5316\u8981\u56e0\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u88fd\u54c1\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u305f\u4fa1\u5024\u63d0\u4f9b\u3092\u8003\u616e\u3057\u305f\u6226\u7565\u7acb\u6848\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

8. 4P\u5206\u6790\u306e\u5fdc\u7528\u3068\u767a\u5c55<\/h2>\n\n\n\n

8.1. \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u5fdc\u7528<\/h3>\n\n\n\n

\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3080\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u30014P\u5206\u6790\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u3082\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u6226\u7565\u3067\u306f\u30c7\u30b8\u30bf\u30eb\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u958b\u767a\u3084\u65e2\u5b58\u88fd\u54c1\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u3092\u691c\u8a0e\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3067\u306fSNS\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d71\u5408\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u69cb\u7bc9\u3067\u3059\u3002\u9867\u5ba2\u63a5\u70b9\u306e\u591a\u69d8\u5316\u306b\u4f34\u3044\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u9069\u5207\u306b\u9023\u643a\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

8.2. \u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3067\u306e\u6d3b\u7528<\/h3>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067\u306e\u5c55\u958b\u3092\u691c\u8a0e\u3059\u308b\u969b\u30014P\u5206\u6790\u306f\u5404\u5e02\u5834\u306e\u7279\u6027\u306b\u5fdc\u3058\u305f\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u73fe\u5730\u5316\u3001\u4fa1\u683c\u8a2d\u5b9a\u306e\u5730\u57df\u5225\u8abf\u6574\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u306e\u69cb\u7bc9\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u306e\u9069\u5fdc\u306a\u3069\u3001\u5305\u62ec\u7684\u306a\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5404\u56fd\u306e\u6587\u5316\u7684\u80cc\u666f\u3084\u5e02\u5834\u7279\u6027\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u306e\u4e00\u8cab\u6027\u3068\u5730\u57df\u3054\u3068\u306e\u9069\u5fdc\u6027\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u53d6\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u63d0\u4f9b\u3092\u3001\u5404\u5e02\u5834\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

8.3. \u65b0\u898f\u4e8b\u696d\u958b\u767a\u3067\u306e\u6d3b\u7528<\/h3>\n\n\n\n

\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u30014P\u5206\u6790\u306f\u5e02\u5834\u53c2\u5165\u6226\u7565\u306e\u7acb\u6848\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u304b\u3089\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u306e\u69cb\u7bc9\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u307e\u3067\u3001\u4f53\u7cfb\u7684\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u65e2\u5b58\u4e8b\u696d\u3068\u306e\u30b7\u30ca\u30b8\u30fc\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u65b0\u898f\u4e8b\u696d\u7279\u6709\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

8.4. \u7af6\u5408\u5206\u6790\u3068\u306e\u7d44\u307f\u5408\u308f\u305b<\/h3>\n\n\n\n

4P\u5206\u6790\u306f\u7af6\u5408\u5206\u6790\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e4P\u6226\u7565\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5dee\u5225\u5316\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

9. 4P\u5206\u6790\u306e\u8ab2\u984c\u3068\u5bfe\u7b56<\/h2>\n\n\n\n

9.1. \u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3<\/h3>\n\n\n\n

4P\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u3088\u304f\u898b\u3089\u308c\u308b\u5931\u6557\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5404\u8981\u7d20\u3092\u500b\u5225\u306b\u691c\u8a0e\u3057\u3001\u76f8\u4e92\u306e\u95a2\u9023\u6027\u3092\u8003\u616e\u3057\u3066\u3044\u306a\u3044
\u30fb\u5e02\u5834\u74b0\u5883\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u306a\u3044
\u30fb\u5b9f\u884c\u53ef\u80fd\u6027\u3092\u8003\u616e\u305b\u305a\u306b\u7406\u60f3\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u308b
\u30fb\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3092\u5341\u5206\u306b\u5206\u6790\u3057\u3066\u3044\u306a\u3044<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u5931\u6557\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u6301\u3061\u3001\u73fe\u5b9f\u7684\u306a\u5236\u7d04\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3068\u4fee\u6b63\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u74b0\u5883\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

9.2. \u5206\u6790\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30b3\u30c4<\/h3>\n\n\n\n

4P\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u5e02\u5834\u8abf\u67fb\u30c7\u30fc\u30bf\u306e\u9069\u5207\u306a\u6d3b\u7528
\u30fb\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u7d99\u7d9a\u7684\u306a\u53ce\u96c6\u3068\u5206\u6790
\u30fb\u7af6\u5408\u60c5\u5831\u306e\u5b9a\u671f\u7684\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8
\u30fb\u793e\u5185\u5916\u306e\u5c02\u9580\u5bb6\u3068\u306e\u5354\u8b70<\/p>\n\n\n\n

\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u3001\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u52b9\u6027\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

9.3. \u7d44\u7e54\u3078\u306e\u5b9a\u7740\u5316\u65b9\u6cd5<\/h3>\n\n\n\n

4P\u5206\u6790\u3092\u7d44\u7e54\u306b\u5b9a\u7740\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u793e\u5185\u7814\u4fee\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u65bd
\u30fb\u5206\u6790\u30c4\u30fc\u30eb\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u6574\u5099
\u30fb\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u4f1a\u8b70\u306e\u8a2d\u5b9a
\u30fb\u6210\u529f\u4e8b\u4f8b\u306e\u5171\u6709\u3068\u8868\u5f70<\/p>\n\n\n\n

\u7279\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u3001\u88fd\u54c1\u958b\u767a\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u95a2\u9023\u90e8\u9580\u3092\u5dfb\u304d\u8fbc\u3093\u3060\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059\u3002\u90e8\u9580\u6a2a\u65ad\u7684\u306a\u5354\u529b\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

9.4. \u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3078\u306e\u5bfe\u5fdc<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u30014P\u5206\u6790\u3082\u9032\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n

\u30fb\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u0444\u043e\u0440\u043c\u30fc\u30b7\u30e7\u30f3\u306e\u52a0\u901f
\u30fb\u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u6ce8\u76ee
\u30fb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027
\u30fb\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u767a\u5c55<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7d99\u7d9a\u7684\u306b\u66f4\u65b0\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u4fa1\u5024\u306e\u5275\u9020\u3068\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u4e21\u7acb\u3055\u305b\u308b\u8996\u70b9\u304c\u91cd\u8981\u3067\u3059\u3002\u6700\u65b0\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3084\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u30014P\u5206\u6790\u3092\u9032\u5316\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n

4P\u5206\u6790\u306e\u57fa\u672c\u7684\u306a\u7591\u554f<\/h3>\n\n\n\n

Q: 4P\u5206\u6790\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: 4P\u5206\u6790\u306f\u3001\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u306e4\u3064\u306e\u8981\u7d20\u304b\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5305\u62ec\u7684\u306b\u5206\u6790\u30fb\u7acb\u6848\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u6700\u9069\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

Q: 3C\u5206\u6790\u30684P\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: 3C\u5206\u6790\u306f\u5e02\u5834\u74b0\u5883\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001\u81ea\u793e\uff08Company\uff09\u3001\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u306e3\u3064\u306e\u8996\u70b9\u304b\u3089\u73fe\u72b6\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u4e00\u65b9\u30014P\u5206\u6790\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u901a\u5e38\u30013C\u5206\u6790\u3067\u73fe\u72b6\u3092\u628a\u63e1\u3057\u305f\u5f8c\u30014P\u5206\u6790\u3067\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u5b9f\u8df5\u306b\u95a2\u3059\u308b\u7591\u554f<\/h3>\n\n\n\n

Q: 4P\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306a\u9806\u5e8f\u3067\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u4e00\u822c\u7684\u306b\u306f\u3001Product\u2192Price\u2192Place\u2192Promotion\u306e\u9806\u3067\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u305a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u629e\u3057\u3001\u6700\u5f8c\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306f\u76f8\u4e92\u306b\u95a2\u9023\u3059\u308b\u305f\u3081\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u898b\u76f4\u3057\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Q: \u5c0f\u898f\u6a21\u4f01\u696d\u3067\u30824P\u5206\u6790\u306f\u6709\u52b9\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u306f\u3044\u3001\u4f01\u696d\u898f\u6a21\u306b\u95a2\u4fc2\u306a\u304f\u6709\u52b9\u3067\u3059\u3002\u3080\u3057\u308d\u3001\u7d4c\u55b6\u8cc7\u6e90\u304c\u9650\u3089\u308c\u308b\u5c0f\u898f\u6a21\u4f01\u696d\u3053\u305d\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u304c\u91cd\u8981\u3067\u3059\u30024P\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u5fdc\u7528\u306b\u95a2\u3059\u308b\u7591\u554f<\/h3>\n\n\n\n

Q: \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30824P\u5206\u6790\u306f\u4f7f\u3048\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u306f\u3044\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u5341\u5206\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u88fd\u54c1\u306e\u958b\u767a\uff08Product\uff09\u3001\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fa1\u683c\u8a2d\u5b9a\uff08Price\uff09\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\uff08Place\uff09\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\uff08Promotion\uff09\u306a\u3069\u3001\u5404\u8981\u7d20\u3092\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u89e3\u91c8\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

Q: 4P\u5206\u6790\u306e\u898b\u76f4\u3057\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n

A: \u5e02\u5834\u74b0\u5883\u3084\u7af6\u5408\u72b6\u6cc1\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u56db\u534a\u671f\u307e\u305f\u306f\u534a\u671f\u3054\u3068\u306e\u898b\u76f4\u3057\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u304c\u3001\u696d\u754c\u306e\u5909\u5316\u304c\u6fc0\u3057\u3044\u5834\u5408\u306f\u3088\u308a\u983b\u7e41\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

4P\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3069\u306e\u3088\u3046\u306a\u6982\u5ff5\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h3>\n\n\n\n

4p \u3068 \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u306e\u57fa\u672c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3067\u3059\u3002\u4f01\u696d \u5074\u304c\u5546\u54c1 \u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u6d3b\u7528\u3059\u308b4\u3064\u306e\u8981\u7d20\uff08Product\u3001Price\u3001Place\u3001Promotion\uff09\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

4P\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u5546\u54c1\u6226\u7565\u3092\u7acb\u3066\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u5546\u54c1 \u30b5\u30fc\u30d3\u30b9 \u3092\u5305\u62ec\u7684\u306b\u5206\u6790\u3067\u304d\u308b\u3053\u3068\u304c\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u4fa1\u5024 \u3092 \u63d0\u4f9b\u3059\u308b\u969b\u306e\u91cd\u8981\u306a\u8981\u7d20\u3092\u6f0f\u308c\u306a\u304f\u691c\u8a0e\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

4P\u5206\u6790\u306e\u5b9f\u8df5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/h3>\n\n\n\n

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