{"id":16203,"date":"2025-03-14T14:17:46","date_gmt":"2025-03-14T05:17:46","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=16203"},"modified":"2025-06-10T14:20:55","modified_gmt":"2025-06-10T05:20:55","slug":"what-is-kpi-management-guide","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/what-is-kpi-management-guide\/","title":{"rendered":"KPI\u3068\u306f\uff1f\u610f\u5473\u3084\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011"},"content":{"rendered":"\n<p>KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u751f\u7523\u6027\u3001\u54c1\u8cea\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3001\u696d\u754c\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u69d8\u3005\u306aKPI\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. KPI\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n<p>\u4f01\u696d\u3084\u7d44\u7e54\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u6307\u6a19\u306b\u3088\u308b\u9032\u6357\u7ba1\u7406\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304cKPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3067\u3059\u3002\u672c\u7ae0\u3067\u306f\u3001KPI\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u304b\u3089\u3001\u305d\u306e\u91cd\u8981\u6027\u3001KGI\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 KPI\u306e\u5b9a\u7fa9\u3068\u672c\u8cea\u7684\u306a\u610f\u5473<\/h3>\n\n\n\n<p>KPI\u3068\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u3067\u3059\u3002\u5358\u306a\u308b\u76ee\u6a19\u3068\u306f\u7570\u306a\u308a\u3001<strong>KPI\u306f\u5177\u4f53\u7684\u306a\u6570\u5024\u3068\u3057\u3066\u53ef\u8996\u5316\u3055\u308c\u3001\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3067\u304d\u308b\u6307\u6a19<\/strong>\u3068\u3057\u3066\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u58f2\u4e0a\u76ee\u6a191\u5104\u5186\u3068\u3044\u3046\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u306b\u5bfe\u3057\u3066\u3001\u5546\u8ac7\u4ef6\u6570\u3084\u6210\u7d04\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u6307\u6a19\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306eKPI\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306a\u6539\u5584\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 KPI\u3092\u8a2d\u5b9a\u3059\u308b\u76ee\u7684\u3068\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u4e3b\u306a\u76ee\u7684\u306f\u3001\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u3092\u3088\u308a\u78ba\u5b9f\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306e\u76ee\u6a19\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u5168\u5f93\u696d\u54e1\u304c\u540c\u3058\u65b9\u5411\u3092\u5411\u3044\u3066\u696d\u52d9\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6570\u5024\u5316\u3055\u308c\u305f\u6307\u6a19\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u5404\u81ea\u304c\u81ea\u5206\u306e\u5f79\u5272\u3068\u8cac\u4efb\u3092\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001KPI\u306b\u3088\u3063\u3066\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u73fe\u72b6\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8ecc\u9053\u4fee\u6b63\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3 KGI\u3068KPI\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p><strong>KGI\uff08Key Goal Indicator\uff1a\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u306f\u7d44\u7e54\u306e\u6700\u7d42\u76ee\u6a19\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001KPI\u306f\u305d\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u4e2d\u9593\u6307\u6a19<\/strong>\u3067\u3059\u3002\u4e21\u8005\u306e\u95a2\u4fc2\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u52b9\u679c\u7684\u306aKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u9ad8\u3092KGI\u3068\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u9054\u6210\u306b\u5411\u3051\u305fKPI\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u5546\u8ac7\u4ef6\u6570<br>\u30fb\u898b\u7a4d\u63d0\u51fa\u4ef6\u6570<br>\u30fb\u6210\u7d04\u7387<br>\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6<br>\u30fb\u30ea\u30d4\u30fc\u30c8\u7387<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1696\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1.jpg\" alt=\"KPI\u3068\u306f\uff1f\u610f\u5473\u3084\u8a2d\u5b9a\u65b9\u6cd5\u304b\u3089\u696d\u754c\u5225\u306e\u5177\u4f53\u4f8b\u307e\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011\" class=\"wp-image-18139\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1-300x199.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1-1024x678.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1-768x509.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1-1536x1018.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/e8a6e3fe-7122-4e2a-bccb-c30452660182-scaled-1-2048x1357.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. KPI\u306e\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n\n\n\n<p>KPI\u306e\u57fa\u672c\u6982\u5ff5\u3092\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306f\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u52b9\u679c\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b7\u30b9\u30c6\u30de\u30c6\u30a3\u30c3\u30af\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 \u52b9\u679c\u7684\u306aKPI\u8a2d\u5b9a\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5f93\u3063\u3066\u9032\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>1. \u7d44\u7e54\u306e\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u3092\u660e\u78ba\u306b\u3059\u308b<br>2. KGI\u306e\u9054\u6210\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3092\u5206\u89e3\u3059\u308b<br>3. \u6e2c\u5b9a\u53ef\u80fd\u306a\u6307\u6a19\u3092\u9078\u5b9a\u3059\u308b<br>4. \u76ee\u6a19\u5024\u3068\u671f\u9650\u3092\u8a2d\u5b9a\u3059\u308b<br>5. \u6e2c\u5b9a\u65b9\u6cd5\u3068\u983b\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u4e01\u5be7\u306b\u8e0f\u3080\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u52b9\u6027\u306e\u9ad8\u3044KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 SMART\u57fa\u6e96\u3092\u7528\u3044\u305fKPI\u8a2d\u5b9a<\/h3>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001SMART\u57fa\u6e96\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/strong>\u3067\u3059\u3002SMART\u3068\u306f\u4ee5\u4e0b\u306e5\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fbSpecific\uff08\u5177\u4f53\u7684\uff09\uff1a\u6e2c\u5b9a\u5bfe\u8c61\u304c\u660e\u78ba\u3067\u3042\u308b<br>\u30fbMeasurable\uff08\u6e2c\u5b9a\u53ef\u80fd\uff09\uff1a\u6570\u5024\u3068\u3057\u3066\u8a08\u6e2c\u3067\u304d\u308b<br>\u30fbAchievable\uff08\u9054\u6210\u53ef\u80fd\uff09\uff1a\u73fe\u5b9f\u7684\u306b\u9054\u6210\u3067\u304d\u308b<br>\u30fbRelevant\uff08\u95a2\u9023\u6027\uff09\uff1a\u76ee\u6a19\u9054\u6210\u306b\u95a2\u9023\u3057\u3066\u3044\u308b<br>\u30fbTime-bound\uff08\u671f\u9650\uff09\uff1a\u9054\u6210\u671f\u9650\u304c\u660e\u78ba\u3067\u3042\u308b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n\n\n\n<p>KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u306f\u3001\u30d0\u30e9\u30f3\u30b9\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff08BSC\uff09\u3084\u76ee\u6a19\u7ba1\u7406\uff08MBO\uff09\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8ca1\u52d9\u3001\u9867\u5ba2\u3001\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3001\u5b66\u7fd2\u3068\u6210\u9577\u3068\u3044\u30464\u3064\u306e\u8996\u70b9\u304b\u3089\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305fKPI\u8a2d\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u7d44\u7e54\u306e\u968e\u5c64\u3054\u3068\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3001\u4e0a\u4f4d\u76ee\u6a19\u3068\u4e0b\u4f4d\u76ee\u6a19\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u3068\u3057\u3066\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u73fe\u5834\u306e\u5b9f\u614b\u306b\u5373\u3057\u305f\u5b9f\u73fe\u53ef\u80fd\u306a\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u8a55\u4fa1\u3092\u884c\u3044\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u76ee\u6a19\u5024\u3084\u6e2c\u5b9a\u65b9\u6cd5\u306e\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306aKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1562\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1.jpg\" alt=\"\" class=\"wp-image-18143\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1-300x183.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1-1024x625.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1-768x469.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1-1536x937.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/1107d4ce-e94b-436e-bd9f-5f2454630c78-scaled-1-2048x1250.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u696d\u754c\u5225KPI\u306e\u5177\u4f53\u4f8b<\/h2>\n\n\n\n<p>KPI\u306f\u696d\u754c\u3084\u4f01\u696d\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e3b\u8981\u306a\u696d\u754c\u306b\u304a\u3051\u308bKPI\u306e\u5177\u4f53\u4f8b\u3092\u89e3\u8aac\u3057\u3001\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 \u88fd\u9020\u696d\u306eKPI\uff08\u30c8\u30e8\u30bf\u5f0fKPI\u3092\u542b\u3080\uff09<\/h3>\n\n\n\n<p><strong>\u88fd\u9020\u696d\u306b\u304a\u3051\u308b\u91cd\u8981\u306aKPI\u306f\u3001\u751f\u7523\u6027\u3001\u54c1\u8cea\u3001\u30b3\u30b9\u30c8\u3001\u7d0d\u671f\u306b\u95a2\u3059\u308b\u6307\u6a19<\/strong>\u3067\u3059\u3002\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u30c8\u30e8\u30bf\u5f0fKPI\u304c\u3042\u308a\u307e\u3059\u3002\u30c8\u30e8\u30bf\u751f\u7523\u65b9\u5f0f\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u751f\u7523\u6027\uff1a\u52b4\u50cd\u751f\u7523\u6027\u3001\u8a2d\u5099\u7a3c\u50cd\u7387\u3001\u4e00\u4eba\u5f53\u305f\u308a\u751f\u7523\u53f0\u6570<br>\u30fb\u54c1\u8cea\uff1a\u4e0d\u826f\u54c1\u7387\u3001\u9867\u5ba2\u30af\u30ec\u30fc\u30e0\u4ef6\u6570\u3001\u54c1\u8cea\u691c\u67fb\u5408\u683c\u7387<br>\u30fb\u30b3\u30b9\u30c8\uff1a\u88fd\u9020\u539f\u4fa1\u3001\u5728\u5eab\u56de\u8ee2\u7387\u3001\u6750\u6599\u6b69\u7559\u307e\u308a\u7387<br>\u30fb\u7d0d\u671f\uff1a\u30ea\u30fc\u30c9\u30bf\u30a4\u30e0\u3001\u7d0d\u671f\u9075\u5b88\u7387\u3001\u751f\u7523\u8a08\u753b\u9054\u6210\u7387<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 \u5c0f\u58f2\u30fb\u30b5\u30fc\u30d3\u30b9\u696d\u306eKPI<\/h3>\n\n\n\n<p><strong>\u5c0f\u58f2\u30fb\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u304cKPI\u306e\u4e2d\u5fc3<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u58f2\u4e0a\u95a2\u9023\uff1a\u5ba2\u5358\u4fa1\u3001\u58f2\u4e0a\u9ad8\u3001\u7c97\u5229\u7387<br>\u30fb\u9867\u5ba2\u95a2\u9023\uff1a\u6765\u5e97\u5ba2\u6570\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6<br>\u30fb\u904b\u55b6\u52b9\u7387\uff1a\u5728\u5eab\u56de\u8ee2\u7387\u3001\u5f93\u696d\u54e1\u4e00\u4eba\u5f53\u305f\u308a\u58f2\u4e0a\u9ad8<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 Web\u30fbIT\u696d\u754c\u306eKPI<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001Web\u30fbIT\u696d\u754c\u306eKPI\u306f\u7279\u306b\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u6307\u6a19\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u30e6\u30fc\u30b6\u30fc\u95a2\u9023\uff1aMAU\uff08\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\uff09\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<br>\u30fb\u53ce\u76ca\u95a2\u9023\uff1aARPU\uff08\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u5f53\u305f\u308a\u53ce\u76ca\uff09\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09<br>\u30fb\u30b7\u30b9\u30c6\u30e0\u95a2\u9023\uff1a\u30b7\u30b9\u30c6\u30e0\u7a3c\u50cd\u7387\u3001\u5fdc\u7b54\u901f\u5ea6\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30a4\u30f3\u30b7\u30c7\u30f3\u30c8\u6570<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 \u55b6\u696d\u90e8\u9580\u306eKPI<\/h3>\n\n\n\n<p>\u55b6\u696d\u90e8\u9580\u3067\u306f\u3001\u58f2\u4e0a\u76ee\u6a19\u306e\u9054\u6210\u306b\u5411\u3051\u305f\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308bKPI\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u6848\u4ef6\u7ba1\u7406\uff1a\u5546\u8ac7\u4ef6\u6570\u3001\u898b\u7a4d\u63d0\u51fa\u4ef6\u6570\u3001\u6210\u7d04\u7387<br>\u30fb\u9867\u5ba2\u7ba1\u7406\uff1a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u3001\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u7387<br>\u30fb\u55b6\u696d\u52b9\u7387\uff1a\u4e00\u4eba\u5f53\u305f\u308a\u58f2\u4e0a\u9ad8\u3001\u5546\u8ac7\u5316\u7387<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1254\" height=\"836\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/3fe8d839-9aa9-45c1-a1ac-016fba3759b9.jpg\" alt=\"\" class=\"wp-image-18141\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/3fe8d839-9aa9-45c1-a1ac-016fba3759b9.jpg 1254w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/3fe8d839-9aa9-45c1-a1ac-016fba3759b9-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/3fe8d839-9aa9-45c1-a1ac-016fba3759b9-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/3fe8d839-9aa9-45c1-a1ac-016fba3759b9-768x512.jpg 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. KPI\u306e\u7ba1\u7406\u3068\u904b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 KPI\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3068\u983b\u5ea6<\/h3>\n\n\n\n<p><strong>KPI\u306e\u6e2c\u5b9a\u306f\u3001\u65e5\u6b21\u3001\u9031\u6b21\u3001\u6708\u6b21\u306a\u3069\u3001\u6307\u6a19\u306e\u7279\u6027\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u983b\u5ea6\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002\u6e2c\u5b9a\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u3057\u3066\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u306e\u660e\u78ba\u5316<br>\u30fb\u6e2c\u5b9a\u57fa\u6e96\u306e\u7d71\u4e00<br>\u30fb\u6e2c\u5b9a\u62c5\u5f53\u8005\u306e\u6307\u5b9a<br>\u30fb\u6e2c\u5b9a\u7d50\u679c\u306e\u691c\u8a3c\u30d7\u30ed\u30bb\u30b9<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 KPI\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306aKPI\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790<br>\u30fb\u76ee\u6a19\u5024\u3068\u306e\u5dee\u7570\u5206\u6790<br>\u30fb\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u7acb\u6848\u3068\u5b9f\u884c<br>\u30fb\u7d4c\u55b6\u5c64\u3078\u306e\u5831\u544a\u3068\u5171\u6709<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 \u76ee\u6a19\u9054\u6210\u5ea6\u306e\u8a55\u4fa1\u65b9\u6cd5<\/h3>\n\n\n\n<p>KPI\u306e\u76ee\u6a19\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u5b9a\u91cf\u7684\u306a\u8a55\u4fa1\uff1a\u6570\u5024\u76ee\u6a19\u306e\u9054\u6210\u7387<br>\u30fb\u5b9a\u6027\u7684\u306a\u8a55\u4fa1\uff1a\u53d6\u308a\u7d44\u307f\u30d7\u30ed\u30bb\u30b9\u306e\u8a55\u4fa1<br>\u30fb\u8907\u5408\u7684\u306a\u8a55\u4fa1\uff1a\u8907\u6570\u306eKPI\u306e\u76f8\u95a2\u5206\u6790<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1852\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1.jpg\" alt=\"\" class=\"wp-image-18142\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1-300x217.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1-1024x741.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1-768x556.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1-1536x1111.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/ad8b178f-d904-40ae-bbc5-f13d3e78de1b-scaled-1-2048x1482.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. KPI\u6d3b\u7528\u306e\u5b9f\u8df5\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 KPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u4f5c\u6210\u65b9\u6cd5<\/h3>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306aKPI\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306f\u3001\u91cd\u8981\u306a\u6307\u6a19\u3092\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u308b\u5f62\u3067\u53ef\u8996\u5316\u3057\u307e\u3059<\/strong>\u3002\u4f5c\u6210\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u5fc5\u8981\u306a\u60c5\u5831\u306e\u9078\u629e\u3068\u6574\u7406<br>\u30fb\u30c7\u30fc\u30bf\u306e\u66f4\u65b0\u983b\u5ea6\u306e\u8a2d\u5b9a<br>\u30fb\u95b2\u89a7\u6a29\u9650\u306e\u7ba1\u7406<br>\u30fb\u30a2\u30e9\u30fc\u30c8\u6a5f\u80fd\u306e\u5b9f\u88c5<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 KPI\u3092\u7528\u3044\u305f\u9032\u6357\u7ba1\u7406\u306e\u5177\u4f53\u4f8b<\/h3>\n\n\n\n<p>\u9032\u6357\u7ba1\u7406\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u9031\u6b21\u3067\u306e\u5b9f\u7e3e\u78ba\u8a8d<br>\u30fb\u6708\u6b21\u3067\u306e\u8a73\u7d30\u5206\u6790<br>\u30fb\u56db\u534a\u671f\u3054\u3068\u306e\u76ee\u6a19\u898b\u76f4\u3057<br>\u30fb\u5e74\u9593\u3067\u306e\u7dcf\u62ec\u8a55\u4fa1<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 KPI\u306e\u898b\u76f4\u3057\u3068\u6539\u5584\u30d7\u30ed\u30bb\u30b9<\/h3>\n\n\n\n<p>KPI\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3068\u6539\u5584\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbKPI\u306e\u6709\u52b9\u6027\u8a55\u4fa1<br>\u30fb\u6e2c\u5b9a\u65b9\u6cd5\u306e\u6539\u5584<br>\u30fb\u76ee\u6a19\u5024\u306e\u8abf\u6574<br>\u30fb\u65b0\u898fKPI\u306e\u8ffd\u52a0\u691c\u8a0e<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001KPI\u3092\u3088\u308a\u52b9\u679c\u7684\u306a\u3082\u306e\u3078\u3068\u9032\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u74b0\u5883\u5909\u5316\u3084\u4e8b\u696d\u6226\u7565\u306e\u5909\u66f4\u306b\u5fdc\u3058\u3066\u3001\u67d4\u8edf\u306bKPI\u3092\u898b\u76f4\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1.jpg\" alt=\"\" class=\"wp-image-18144\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/0eaea2c1-f676-42c0-a821-4ba9fc809de3-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u3088\u304f\u3042\u308b\u8ab2\u984c\u3068\u305d\u306e\u89e3\u6c7a\u65b9\u6cd5<\/h2>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u3084\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u69d8\u3005\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e3b\u8981\u306a\u8ab2\u984c\u3068\u305d\u306e\u89e3\u6c7a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1 KPI\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9<\/h3>\n\n\n\n<p><strong>\u52b9\u679c\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u7279\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\u306b\u3001KPI\u306e\u6570\u304c\u591a\u3059\u304e\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u4e00\u3064\u306e\u90e8\u9580\u3084\u500b\u4eba\u306b\u5bfe\u3057\u3066\u8a2d\u5b9a\u3059\u308bKPI\u306f3\u301c5\u500b\u7a0b\u5ea6\u304c\u9069\u5207\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002KPI\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u91cd\u8981\u306a\u6307\u6a19\u3078\u306e\u6ce8\u529b\u304c\u6563\u6f2b\u306b\u306a\u308a\u3001\u52b9\u679c\u7684\u306a\u7ba1\u7406\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u306b\u3001KPI\u3068\u7d44\u7e54\u306e\u76ee\u6a19\u3068\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u500b\u3005\u306eKPI\u306f\u3001\u5fc5\u305a\u4e0a\u4f4d\u76ee\u6a19\u3067\u3042\u308bKGI\u306e\u9054\u6210\u306b\u5bc4\u4e0e\u3059\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u9054\u6210\u3078\u306e\u95a2\u9023\u6027\u304c\u8584\u3044KPI\u306f\u3001\u3080\u3057\u308d\u7d44\u7e54\u306e\u65b9\u5411\u6027\u3092\u8aa4\u3089\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2 KPI\u9054\u6210\u304c\u56f0\u96e3\u306a\u5834\u5408\u306e\u5bfe\u51e6\u6cd5<\/h3>\n\n\n\n<p>KPI\u306e\u9054\u6210\u306b\u82e6\u6226\u3059\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u554f\u984c\u89e3\u6c7a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u76ee\u6a19\u5024\u306e\u9069\u5207\u6027\u3092\u518d\u691c\u8a0e\u3057\u307e\u3059\u3002\u8a2d\u5b9a\u3055\u308c\u305f\u76ee\u6a19\u304c\u73fe\u5b9f\u7684\u306a\u3082\u306e\u304b\u3069\u3046\u304b\u3001\u5e02\u5834\u74b0\u5883\u3084\u7d44\u7e54\u306e\u80fd\u529b\u3092\u8003\u616e\u3057\u3066\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u3001\u6bb5\u968e\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306b\u4fee\u6b63\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001KPI\u9054\u6210\u306e\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u76f4\u3057\u307e\u3059\u3002\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u518d\u8a2d\u8a08\u3057\u3001\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u306e\u914d\u5206\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u963b\u5bb3\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u89e3\u6c7a\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3 \u7d44\u7e54\u3078\u306eKPI\u6d78\u900f\u65b9\u6cd5<\/h3>\n\n\n\n<p><strong>KPI\u3092\u7d44\u7e54\u5168\u4f53\u306b\u52b9\u679c\u7684\u306b\u6d78\u900f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>\u30fb\u7d4c\u55b6\u5c64\u304b\u3089\u306e\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u767a\u4fe1<br>\u30fb\u5b9a\u671f\u7684\u306a\u9032\u6357\u5171\u6709\u4f1a\u8b70\u306e\u5b9f\u65bd<br>\u30fb\u6210\u529f\u4e8b\u4f8b\u306e\u5171\u6709\u3068\u8868\u5f70\u5236\u5ea6\u306e\u5c0e\u5165<br>\u30fbKPI\u9054\u6210\u306b\u5411\u3051\u305f\u6559\u80b2\u30fb\u7814\u4fee\u306e\u5b9f\u65bd<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001KPI\u306e\u610f\u7fa9\u3068\u76ee\u7684\u3092\u5168\u5f93\u696d\u54e1\u304c\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5358\u306a\u308b\u6570\u5024\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u306e\u6210\u9577\u3084\u500b\u4eba\u306e\u6210\u9577\u306b\u3069\u306e\u3088\u3046\u306b\u7d50\u3073\u3064\u304f\u306e\u304b\u3092\u660e\u78ba\u306b\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u4e3b\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1255\" height=\"835\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/317eb477-6293-4738-903d-e34e8d354e84.jpg\" alt=\"\" class=\"wp-image-18140\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/317eb477-6293-4738-903d-e34e8d354e84.jpg 1255w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/317eb477-6293-4738-903d-e34e8d354e84-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/317eb477-6293-4738-903d-e34e8d354e84-1024x681.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/317eb477-6293-4738-903d-e34e8d354e84-768x511.jpg 768w\" sizes=\"(max-width: 1255px) 100vw, 1255px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u307e\u3068\u3081\uff1a\u52b9\u679c\u7684\u306aKPI\u6d3b\u7528\u306e\u305f\u3081\u306b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1 KPI\u6210\u529f\u306e\u305f\u3081\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u306e\u5185\u5bb9\u3092\u8e0f\u307e\u3048\u3001<strong>KPI\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u4ee5\u4e0b\u306b\u307e\u3068\u3081\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<p>1. \u660e\u78ba\u306a\u76ee\u7684\u610f\u8b58\u3092\u6301\u3063\u305fKPI\u8a2d\u5b9a<br>KPI\u306f\u7d44\u7e54\u306e\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u9054\u6210\u306e\u305f\u3081\u306e\u9053\u5177\u3067\u3042\u308a\u3001\u305d\u306e\u8a2d\u5b9a\u306b\u306f\u660e\u78ba\u306a\u76ee\u7684\u610f\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>2. \u9069\u5207\u306a\u6e2c\u5b9a\u3068\u8a55\u4fa1\u306e\u4ed5\u7d44\u307f\u4f5c\u308a<br>\u5b9a\u671f\u7684\u306a\u6e2c\u5b9a\u3068\u8a55\u4fa1\u3092\u53ef\u80fd\u306b\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u5b9f\u306b\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>3. \u7d44\u7e54\u5168\u4f53\u3067\u306e\u53d6\u308a\u7d44\u307f<br>KPI\u306e\u8a2d\u5b9a\u304b\u3089\u904b\u7528\u307e\u3067\u3001\u7d44\u7e54\u5168\u4f53\u3067\u53d6\u308a\u7d44\u3080\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2 \u4eca\u5f8c\u306eKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u5c55\u671b<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u306b\u4f34\u3044\u3001KPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3082\u65b0\u305f\u306a\u6bb5\u968e\u306b\u5165\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5909\u5316\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306e\u666e\u53ca<br>\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001KPI\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u6e2c\u5b9a\u3068\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbAI\u3092\u6d3b\u7528\u3057\u305f\u4e88\u6e2c\u5206\u6790<br>\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304b\u3089\u5c06\u6765\u306eKPI\u9054\u6210\u5ea6\u3092\u4e88\u6e2c\u3057\u3001\u5148\u624b\u3092\u6253\u3063\u305f\u5bfe\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fb\u975e\u8ca1\u52d9\u6307\u6a19\u306e\u91cd\u8981\u6027\u5897\u5927<br>ESG\u3084SDGs\u306a\u3069\u3001\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u6307\u6a19\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306a\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u306a\u304c\u3089\u3001\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306aKPI\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002KPI\u306f\u5358\u306a\u308b\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u306e\u6210\u9577\u3068\u767a\u5c55\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u57fa\u76e4\u3068\u3057\u3066\u3001\u4eca\u5f8c\u3082\u305d\u306e\u91cd\u8981\u6027\u306f\u5897\u3057\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1981\" height=\"1588\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/add3db1a-a19d-44bd-bdad-e27dbd3b4366.jpg\" alt=\"\" class=\"wp-image-18145\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/add3db1a-a19d-44bd-bdad-e27dbd3b4366.jpg 1981w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/add3db1a-a19d-44bd-bdad-e27dbd3b4366-300x240.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/add3db1a-a19d-44bd-bdad-e27dbd3b4366-1024x821.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/add3db1a-a19d-44bd-bdad-e27dbd3b4366-768x616.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/add3db1a-a19d-44bd-bdad-e27dbd3b4366-1536x1231.jpg 1536w\" sizes=\"(max-width: 1981px) 100vw, 1981px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u3068KGI\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>KGI\u306f\u7d44\u7e54\u306e\u6700\u7d42\u76ee\u6a19\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308a\u3001KPI\u306f\u305d\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u4e2d\u9593\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u5e74\u9593\u58f2\u4e0a\u9ad81\u5104\u5186\u3068\u3044\u3046KGI\u306b\u5bfe\u3057\u3066\u3001\u6708\u9593\u5546\u8ac7\u4ef6\u6570\u3084\u6210\u7d04\u7387\u306a\u3069\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002KPI\u306f\u76ee\u6a19\u9054\u6210\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u7ba1\u7406\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u7684\u306aKPI\u306e\u6570\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u4e00\u822c\u7684\u306b\u3001\u4e00\u3064\u306e\u90e8\u9580\u3084\u500b\u4eba\u306b\u5bfe\u3057\u30663\u301c5\u500b\u7a0b\u5ea6\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002KPI\u304c\u591a\u3059\u304e\u308b\u3068\u7126\u70b9\u304c\u5b9a\u307e\u3089\u305a\u3001\u5c11\u306a\u3059\u304e\u308b\u3068\u5341\u5206\u306a\u7ba1\u7406\u304c\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u6307\u6a19\u306b\u7d5e\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u306e\u898b\u76f4\u3057\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u56db\u534a\u671f\u3054\u3068\u306e\u898b\u76f4\u3057\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u4e8b\u696d\u74b0\u5883\u306e\u5909\u5316\u304c\u6fc0\u3057\u3044\u5834\u5408\u306f\u3001\u6708\u6b21\u3067\u306e\u898b\u76f4\u3057\u3082\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e74\u5ea6\u672b\u306b\u306f\u5305\u62ec\u7684\u306a\u8a55\u4fa1\u3068\u6b21\u5e74\u5ea6\u306b\u5411\u3051\u305f\u6307\u6a19\u306e\u518d\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u304c\u9054\u6210\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3069\u3046\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u307e\u305a\u3001\u76ee\u6a19\u5024\u306e\u9069\u5207\u6027\u3092\u518d\u691c\u8a0e\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u9054\u6210\u3092\u963b\u5bb3\u3057\u3066\u3044\u308b\u8981\u56e0\u3092\u7279\u5b9a\u3057\u3001\u5fc5\u8981\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u307e\u3059\u3002\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u6bb5\u968e\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306b\u4fee\u6b63\u3057\u305f\u308a\u3001\u65b0\u305f\u306a\u65bd\u7b56\u3092\u5c0e\u5165\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u90e8\u9580\u9593\u3067KPI\u304c\u7af6\u5408\u3059\u308b\u5834\u5408\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u90e8\u9580\u9593\u3067\u76ee\u6a19\u304c\u76f8\u53cd\u3059\u308b\u5834\u5408\u306f\u3001\u7d44\u7e54\u5168\u4f53\u306e\u76ee\u6a19\uff08KGI\uff09\u3092\u57fa\u6e96\u306b\u512a\u5148\u9806\u4f4d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u90e8\u9580\u9593\u306e\u5354\u529b\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u3001\u5168\u4f53\u6700\u9069\u306e\u8996\u70b9\u3067KPI\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u90e8\u9580\u9593\u4f1a\u8b70\u3092\u8a2d\u3051\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1.jpg\" alt=\"\" class=\"wp-image-18146\" srcset=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1.jpg 2560w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1-300x200.jpg 300w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1-1024x683.jpg 1024w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1-768x512.jpg 768w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1-1536x1024.jpg 1536w, https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/03\/4b7ef5ef-d5bd-4b3e-841a-29daf8e9d2d4-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u306e\u57fa\u672c\u7684\u306a\u5b9a\u7fa9\u3068\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>KPI\uff08Key Performance Indicator\uff09\u306f\u3001\u65e5\u672c\u8a9e\u3067\u306f\u300c\u91cd\u8981\u9054\u6210\u5ea6\u6307\u6a19\u300d\u3068\u8a33\u3055\u308c\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u5b9a\u7fa9KPI\u3068\u3057\u3066\u306f\u3001\u7d44\u7e54\u3084\u500b\u4eba\u304c\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19\u3067\u3059\u3002KPI\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306e\u305f\u3081\u306b\u5fc5\u8981\u306a\u6d3b\u52d5\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3057\u3001\u5b9a\u91cf\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u76ee\u6a191\u5104\u5186\u3068\u3044\u3046\u6700\u7d42\u7684\u306a\u76ee\u6a19\uff08KGI\uff09\u306b\u5bfe\u3057\u3066\u3001\u55b6\u696d\u62c5\u5f53\u8005\u4e00\u4eba\u3042\u305f\u308a\u306e\u5546\u8ac7\u6570\u3084\u9867\u5ba2\u8a2a\u554f\u4ef6\u6570\u306a\u3069\u304cKPI\u3068\u306a\u308a\u307e\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3057\u3066\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9053\u7b4b\u3092\u660e\u78ba\u306b\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8ecc\u9053\u4fee\u6b63\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002KPI\u306f\u5358\u306a\u308b\u6570\u5024\u76ee\u6a19\u3067\u306f\u306a\u304f\u3001\u6226\u7565\u306e\u5b9f\u884c\u72b6\u6cc1\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u793a\u3059\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u8a2d\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/h3>\n\n\n\n<p>KPI\u8a2d\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3057\u307e\u3059\u3002\u307e\u305a\u7b2c\u4e00\u306b\u3001\u7d44\u7e54\u306e\u6700\u7d42\u76ee\u6a19\uff08KGI\uff09\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u300c\u5e74\u9593\u58f2\u4e0a30%\u5897\u52a0\u300d\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u3081\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u4e3b\u8981\u306a\u6d3b\u52d5\u3084\u4e2d\u9593\u76ee\u6a19\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u7b2c\u4e09\u306b\u3001\u305d\u308c\u305e\u308c\u306e\u6d3b\u52d5\u306e\u9032\u6357\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u6307\u6a19\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u969b\u3001SMART\u539f\u5247\uff08Specific\uff1a\u5177\u4f53\u7684\u3001Measurable\uff1a\u6e2c\u5b9a\u53ef\u80fd\u3001Achievable\uff1a\u9054\u6210\u53ef\u80fd\u3001Relevant\uff1a\u95a2\u9023\u6027\u304c\u3042\u308b\u3001Time-bound\uff1a\u671f\u9650\u304c\u3042\u308b\uff09\u306b\u57fa\u3065\u3044\u305f\u6307\u6a19\u9078\u3073\u304c\u91cd\u8981\u3067\u3059\u3002\u7b2c\u56db\u306b\u3001\u5404KPI\u306e\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u3066\u3001\u3044\u3064\u307e\u3067\u306b\u4f55\u3092\u3069\u308c\u3060\u3051\u9054\u6210\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001KPI\u3092\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002KGI\u3092\u8a2d\u5b9a\u3057\u3066\u304b\u3089KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3046\u9806\u5e8f\u3092\u5b88\u308b\u3053\u3068\u3067\u3001\u672c\u5f53\u306b\u5fc5\u8981\u306a\u6307\u6a19\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8a2d\u5b9a\u3057\u305fKPI\u306f\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u306e\u9032\u6357\u7ba1\u7406\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>KPI\u306e\u9032\u6357\u7ba1\u7406\u306f\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u9032\u6357\u7ba1\u7406\u306e\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6e2c\u5b9a\u983b\u5ea6\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6307\u6a19\u306e\u6027\u8cea\u306b\u5fdc\u3058\u3066\u3001\u65e5\u6b21\u3001\u9031\u6b21\u3001\u6708\u6b21\u306a\u3069\u7570\u306a\u308b\u5468\u671f\u3067\u6e2c\u5b9a\u3059\u308b\u4f53\u5236\u3092\u6574\u3048\u307e\u3057\u3087\u3046\u3002\u6b21\u306b\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u65b9\u6cd5\u3092\u6a19\u6e96\u5316\u3057\u3001\u6e2c\u5b9a\u7d50\u679c\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3084\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001KPI\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u76ee\u6a19\u5024\u3068\u6bd4\u8f03\u3057\u3066\u9054\u6210\u7387\u3092\u7b97\u51fa\u3057\u3001\u8996\u899a\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u30b0\u30e9\u30d5\u5316\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u4f1a\u8b70\u3092\u8a2d\u3051\u3066\u3001KPI\u306e\u9054\u6210\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u672a\u9054\u306e\u5834\u5408\u306f\u305d\u306e\u539f\u56e0\u5206\u6790\u3068\u5bfe\u7b56\u7acb\u6848\u3092\u884c\u3044\u307e\u3059\u3002\u7279\u306b\u6ce8\u610f\u3059\u3079\u304d\u306f\u3001\u6570\u5024\u3060\u3051\u3092\u8ffd\u3044\u304b\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001KPI\u306e\u80cc\u5f8c\u306b\u3042\u308b\u8981\u56e0\u3084\u884c\u52d5\u306e\u6539\u5584\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u9032\u6357\u72b6\u6cc1\u306e\u5171\u6709\u3082\u91cd\u8981\u3067\u3042\u308a\u3001\u95a2\u4fc2\u8005\u5168\u54e1\u304cKPI\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u5168\u4f53\u306e\u65b9\u5411\u6027\u3092\u63c3\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u90e8\u9580\u3067\u6709\u52b9\u306aKPI\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u55b6\u696d\u90e8\u9580\u3067\u306f\u3001\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u3068\u3044\u3046KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u69d8\u3005\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3066\u6d3b\u52d5\u306e\u8cea\u3068\u91cf\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u4ee3\u8868\u7684\u306aKPI\u3068\u3057\u3066\u306f\u3001\u300c\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u300d\u3001\u300c\u5546\u8ac7\u4ef6\u6570\u300d\u3001\u300c\u5546\u8ac7\u6210\u7d04\u7387\u300d\u3001\u300c\u9867\u5ba2\u8a2a\u554f\u4ef6\u6570\u300d\u3001\u300c\u5e73\u5747\u53d7\u6ce8\u91d1\u984d\u300d\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u300d\u3001\u300c\u9867\u5ba2\u5358\u4fa1\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u9032\u6357\u3092\u53ef\u8996\u5316\u3057\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6708\u9593\u58f2\u4e0a\u76ee\u6a191,000\u4e07\u5186\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3001\u300c\u5546\u8ac7\u4ef6\u6570\uff1a\u903120\u4ef6\u300d\u300c\u6210\u7d04\u7387\uff1a20%\u300d\u300c\u5e73\u5747\u53d7\u6ce8\u91d1\u984d\uff1a50\u4e07\u5186\u300d\u3068\u3044\u3046KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306a\u6d3b\u52d5\u304c\u5fc5\u8981\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u306e\u5404\u6bb5\u968e\uff08\u30ea\u30fc\u30c9\u7372\u5f97\u2192\u5546\u8ac7\u2192\u63d0\u6848\u2192\u6210\u7d04\uff09\u3054\u3068\u306bKPI\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u6bb5\u968e\u306b\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304c\u3042\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u52b9\u7387\u7684\u306a\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002KPI\u306f\u55b6\u696d\u30c1\u30fc\u30e0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u6570\u5024\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30f3\u30d0\u30fc\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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