{"id":3238,"date":"2024-11-21T13:37:24","date_gmt":"2024-11-21T04:37:24","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&p=3238"},"modified":"2025-06-10T14:29:14","modified_gmt":"2025-06-10T05:29:14","slug":"swot-analysis","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/swot-analysis\/","title":{"rendered":"\u6210\u529f\u306b\u5c0e\u304fSWOT\u5206\u6790\u306e\u6d3b\u7528\u6cd5\uff1a\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u306e\u305f\u3081\u306e\u5b9f\u8df5\u30ac\u30a4\u30c9"},"content":{"rendered":"\n

SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6226\u7565\u3092\u8003\u3048\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u7279\u306b\u300130\uff5e40\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u3001\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001SWOT\u5206\u6790\u306e\u57fa\u672c\u304b\u3089\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u5177\u4f53\u4f8b\u3092\u4ea4\u3048\u3066\u5206\u304b\u308a\u3084\u3059\u304f\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1. SWOT\u5206\u6790\u3068\u306f\u4f55\u304b<\/h2>\n\n\n\n

1.1 SWOT\u5206\u6790\u306e\u5b9a\u7fa9<\/h3>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u624b\u6cd5\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u306e4\u3064\u306e\u8981\u7d20\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u8003\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

1.2 SWOT\u5206\u6790\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u7279\u306b\u3001\u4e0a\u5834\u4f01\u696d\u306b\u52e4\u3081\u308b30\u301c40\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u81ea\u793e\u306e\u5f37\u307f\u3092\u518d\u78ba\u8a8d\u3057\u3001\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u6226\u7565\u306b\u5bfe\u3059\u308b\u67d4\u8edf\u6027\u3092\u6301\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SWOT\u5206\u6790\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u4e00\u5143\u7684\u306b\u6574\u7406\u3057\u3001\u6226\u7565\u7b56\u5b9a\u3092\u652f\u63f4\u3059\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. SWOT\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20<\/h2>\n\n\n\n

2.1 \u5f37\u307f\uff08Strengths\uff09<\/h3>\n\n\n\n

\u5f37\u307f\u306f\u3001\u81ea\u793e\u304c\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u512a\u4f4d\u6027\u3092\u6301\u3064\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3001\u6280\u8853\u529b\u3001\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1\u3001\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002SWOT\u5206\u6790\u306b\u304a\u3044\u3066\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3057\u3001\u3055\u3089\u306a\u308b\u6210\u9577\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

2.2 \u5f31\u307f\uff08Weaknesses\uff09<\/h3>\n\n\n\n

\u5f31\u307f\u306f\u3001\u81ea\u793e\u304c\u6539\u5584\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u8cc7\u91d1\u529b\u306e\u4e0d\u8db3\u3001\u6280\u8853\u306e\u9045\u308c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u4f4e\u4e0b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002SWOT\u5206\u6790\u3067\u306f\u3001\u5f31\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u55b6\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u554f\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

2.3 \u6a5f\u4f1a\uff08Opportunities\uff09<\/h3>\n\n\n\n

\u6a5f\u4f1a\u306f\u3001\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u6307\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u6210\u9577\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3001\u65b0\u3057\u3044\u6280\u8853\u306e\u767b\u5834\u306a\u3069\u304c\u6a5f\u4f1a\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u3053\u308c\u3089\u306e\u6a5f\u4f1a\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u5c55\u958b\u3059\u308b\u305f\u3081\u306e\u6307\u91dd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2.4 \u8105\u5a01\uff08Threats\uff09<\/h3>\n\n\n\n

\u8105\u5a01\u306f\u3001\u5916\u90e8\u74b0\u5883\u304b\u3089\u306e\u30ea\u30b9\u30af\u3092\u6307\u3057\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u5897\u52a0\u3001\u7d4c\u6e08\u306e\u4e0d\u6cc1\u3001\u6cd5\u898f\u5236\u306e\u5909\u5316\u306a\u3069\u304c\u8105\u5a01\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u306b\u3088\u308a\u3001\u3053\u308c\u3089\u306e\u8105\u5a01\u3092\u4e8b\u524d\u306b\u8a8d\u8b58\u3057\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3. \u5185\u90e8\u74b0\u5883\u306e\u5206\u6790<\/h2>\n\n\n\n

3.1 \u81ea\u793e\u306e\u5f37\u307f\u3092\u898b\u3064\u3051\u308b<\/h3>\n\n\n\n

\u5185\u90e8\u74b0\u5883\u306e\u5206\u6790\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u5f37\u307f\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5f93\u696d\u54e1\u306e\u30b9\u30ad\u30eb\u3001\u4f01\u696d\u6587\u5316\u3001\u8cc7\u91d1\u529b\u3001\u6280\u8853\u529b\u306a\u3069\u3001\u69d8\u3005\u306a\u8981\u7d20\u304b\u3089\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u3053\u308c\u3089\u306e\u5f37\u307f\u3092\u6574\u7406\u3057\u3001\u6226\u7565\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

3.2 \u81ea\u793e\u306e\u5f31\u307f\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n\n\n\n

\u6b21\u306b\u3001\u81ea\u793e\u306e\u5f31\u307f\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u696d\u7e3e\u306e\u4f4e\u8ff7\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3092\u901a\u3058\u3066\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u5f31\u307f\u3092\u5177\u4f53\u7684\u306b\u628a\u63e1\u3057\u3001\u6539\u5584\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

4. \u5916\u90e8\u74b0\u5883\u306e\u5206\u6790<\/h2>\n\n\n\n

4.1 \u5e02\u5834\u6a5f\u4f1a\u3092\u63a2\u308b<\/h3>\n\n\n\n

\u5916\u90e8\u74b0\u5883\u306e\u5206\u6790\u3067\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3092\u63a2\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u696d\u754c\u306e\u52d5\u5411\u3001\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u65b0\u305f\u306a\u5e02\u5834\u306e\u958b\u62d3\u304c\u542b\u307e\u308c\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u3053\u308c\u3089\u306e\u6a5f\u4f1a\u3092\u8a55\u4fa1\u3057\u3001\u81ea\u793e\u306e\u6210\u9577\u6226\u7565\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

4.2 \u7af6\u5408\u4ed6\u793e\u306e\u8105\u5a01\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u7af6\u5408\u4ed6\u793e\u304b\u3089\u306e\u8105\u5a01\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u72b6\u6cc1\u3084\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6226\u7565\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u898b\u6975\u3081\u3001\u9069\u5207\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u8105\u5a01\u306b\u5bfe\u3059\u308b\u8a8d\u8b58\u3092\u6df1\u3081\u3001\u6226\u7565\u306e\u67d4\u8edf\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5. SWOT\u5206\u6790\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h2>\n\n\n\n

5.1 SWOT\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3001\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u69cb\u9020\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u56db\u3064\u306e\u8981\u7d20\u3092\u8996\u899a\u7684\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305a\u3001\u5f37\u307f\u3068\u5f31\u307f\u306f\u5185\u90e8\u74b0\u5883\u306b\u95a2\u9023\u3057\u3001\u6a5f\u4f1a\u3068\u8105\u5a01\u306f\u5916\u90e8\u74b0\u5883\u306b\u95a2\u4fc2\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u660e\u78ba\u306b\u5206\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

5.2 SWOT\u5206\u6790\u3092\u884c\u3046\u624b\u9806<\/h3>\n\n\n\n

SWOT\u5206\u6790\u3092\u884c\u3046\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 1. \u60c5\u5831\u53ce\u96c6<\/strong>: \u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u8ca1\u52d9\u30c7\u30fc\u30bf\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002 2. \u8981\u7d20\u306e\u7279\u5b9a<\/strong>: \u96c6\u3081\u305f\u60c5\u5831\u3092\u57fa\u306b\u3001\u81ea\u793e\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u793e\u5185\u306e\u95a2\u4fc2\u8005\u3068\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3084\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u304c\u6709\u52b9\u3067\u3059\u3002 3. \u30de\u30c3\u30d4\u30f3\u30b0<\/strong>: \u7279\u5b9a\u3057\u305f\u8981\u7d20\u3092SWOT\u30de\u30c8\u30ea\u30af\u30b9\u306b\u914d\u7f6e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8996\u899a\u7684\u306b\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 4. \u5206\u6790\u3068\u8a55\u4fa1<\/strong>: \u5404\u8981\u7d20\u306e\u95a2\u9023\u6027\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u304b\u3001\u3069\u306e\u6a5f\u4f1a\u3092\u8ffd\u6c42\u3059\u308b\u304b\u3001\u3069\u306e\u5f31\u307f\u3092\u6539\u5584\u3059\u308b\u304b\u3001\u3069\u306e\u8105\u5a01\u306b\u5bfe\u6297\u3059\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002 5. \u6226\u7565\u306e\u7b56\u5b9a<\/strong>: \u6700\u5f8c\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3084\u3001\u8105\u5a01\u306b\u5bfe\u3059\u308b\u30ea\u30b9\u30af\u7ba1\u7406\u7b56\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

6. SWOT\u5206\u6790\u306e\u5177\u4f53\u4f8b<\/h2>\n\n\n\n

6.1 \u6210\u529f\u4e8b\u4f8b\u306e\u7d39\u4ecb<\/h3>\n\n\n\n

\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u3042\u308bIT\u4f01\u696d\u306eSWOT\u5206\u6790\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u4f01\u696d\u306f\u3001\u5f37\u56fa\u306a\u6280\u8853\u57fa\u76e4\u3068\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u3092\u5f37\u307f\u3068\u3057\u3066\u6301\u3063\u3066\u3044\u307e\u3057\u305f\u3002SWOT\u5206\u6790\u3092\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3001\u6b21\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002 – \u5f37\u307f<\/strong>: \u9ad8\u3044\u6280\u8853\u529b\u3001\u512a\u308c\u305f\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8 – \u5f31\u307f<\/strong>: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e0d\u8db3 – \u6a5f\u4f1a<\/strong>: \u65b0\u8208\u5e02\u5834\u3078\u306e\u9032\u51fa – \u8105\u5a01<\/strong>: \u7af6\u5408\u4ed6\u793e\u306e\u65b0\u88fd\u54c1\u306e\u6295\u5165 \u3053\u306e\u5206\u6790\u3092\u57fa\u306b\u3001\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3057\u3001\u7279\u306b\u65b0\u8208\u5e02\u5834\u306b\u5411\u3051\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3001SWOT\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3057\u3001\u6a5f\u4f1a\u3092\u9003\u3055\u306a\u3044\u6226\u7565\u304c\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

6.2 \u5931\u6557\u4e8b\u4f8b\u306e\u5206\u6790<\/h3>\n\n\n\n

\u4e00\u65b9\u3067\u3001\u5931\u6557\u4e8b\u4f8b\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u3042\u308b\u88fd\u9020\u696d\u306e\u4f01\u696d\u304cSWOT\u5206\u6790\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u6b21\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3057\u305f\u3002 – \u5f37\u307f<\/strong>: \u9ad8\u54c1\u8cea\u306a\u88fd\u54c1 – \u5f31\u307f<\/strong>: \u53e4\u3044\u751f\u7523\u8a2d\u5099 – \u6a5f\u4f1a<\/strong>: \u74b0\u5883\u306b\u512a\u3057\u3044\u88fd\u54c1\u306e\u9700\u8981\u5897\u52a0 – \u8105\u5a01<\/strong>: \u4fa1\u683c\u7af6\u4e89\u306e\u6fc0\u5316 \u3053\u306e\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u904e\u4fe1\u3057\u3001\u5f31\u307f\u306e\u6539\u5584\u306b\u7740\u624b\u3057\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u7af6\u5408\u4ed6\u793e\u304c\u65b0\u3057\u3044\u6280\u8853\u3092\u5c0e\u5165\u3057\u3001\u74b0\u5883\u306b\u512a\u3057\u3044\u88fd\u54c1\u3092\u5e02\u5834\u306b\u6295\u5165\u3057\u305f\u969b\u306b\u3001\u5f7c\u3089\u306f\u5bfe\u5fdc\u3067\u304d\u305a\u3001\u30b7\u30a7\u30a2\u3092\u5931\u3046\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5931\u6557\u304b\u3089\u5b66\u3076\u3079\u304d\u3053\u3068\u306f\u3001SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u5168\u3066\u306e\u8981\u7d20\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8a55\u4fa1\u3057\u3001\u7279\u306b\u5f31\u307f\u3084\u8105\u5a01\u3092\u8efd\u8996\u3057\u3066\u306f\u3044\u3051\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

7. SWOT\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u7d4c\u55b6\u6226\u7565<\/h2>\n\n\n\n

7.1 \u6226\u7565\u306e\u7acb\u6848\u65b9\u6cd5<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u7d4c\u55b6\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u3001\u4f01\u696d\u306f\u6b21\u306e\u3088\u3046\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002 1. \u5f37\u307f\u3092\u6d3b\u304b\u3059\u6226\u7565<\/strong>: \u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u6226\u7565\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9ad8\u54c1\u8cea\u306a\u88fd\u54c1\u3092\u6301\u3064\u4f01\u696d\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u4fa1\u683c\u3067\u306e\u8ca9\u58f2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002 2. \u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u6226\u7565<\/strong>: \u81ea\u793e\u306e\u5f31\u307f\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u53e4\u3044\u8a2d\u5099\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u3084\u3001\u793e\u5185\u6559\u80b2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 3. \u6a5f\u4f1a\u3092\u8ffd\u6c42\u3059\u308b\u6226\u7565<\/strong>: \u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3092\u6349\u3048\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7acb\u3066\u307e\u3059\u3002\u65b0\u3057\u3044\u5e02\u5834\u3078\u306e\u9032\u51fa\u3084\u3001\u65b0\u88fd\u54c1\u306e\u958b\u767a\u304c\u542b\u307e\u308c\u307e\u3059\u3002 4. \u8105\u5a01\u306b\u5bfe\u6297\u3059\u308b\u6226\u7565<\/strong>: \u7af6\u5408\u4ed6\u793e\u3084\u5e02\u5834\u306e\u5909\u5316\u306b\u5bfe\u3059\u308b\u30ea\u30b9\u30af\u7ba1\u7406\u7b56\u3092\u8b1b\u3058\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4fa1\u683c\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u88fd\u54c1\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

7.2 \u6226\u7565\u306e\u5b9f\u884c\u306b\u5411\u3051\u305f\u6ce8\u610f\u70b9<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u969b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u6ce8\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u6226\u7565\u306f\u5177\u4f53\u7684\u304b\u3064\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3079\u304d\u3067\u3059\u3002\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u9032\u6357\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u793e\u5185\u306e\u95a2\u4fc2\u8005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u306a\u304c\u3089\u3001\u6226\u7565\u306e\u5b9f\u884c\u72b6\u6cc1\u3092\u5b9a\u671f\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u74b0\u5883\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u66f4\u65b0\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u5e02\u5834\u3084\u7af6\u4e89\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u5206\u6790\u304c\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

8. \u30af\u30ed\u30b9SWOT\u5206\u6790\u306e\u6d3b\u7528<\/h2>\n\n\n\n

8.1 \u30af\u30ed\u30b9SWOT\u5206\u6790\u3068\u306f<\/h3>\n\n\n\n

\u30af\u30ed\u30b9SWOT\u5206\u6790\u306f\u3001SWOT\u5206\u6790\u3092\u3055\u3089\u306b\u9032\u5316\u3055\u305b\u305f\u624b\u6cd5\u3067\u3059\u3002\u901a\u5e38\u306eSWOT\u5206\u6790\u3067\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u500b\u5225\u306b\u8a55\u4fa1\u3057\u307e\u3059\u304c\u3001\u30af\u30ed\u30b9SWOT\u5206\u6790\u3067\u306f\u3001\u5f37\u307f\u3068\u6a5f\u4f1a\u3001\u5f37\u307f\u3068\u8105\u5a01\u3001\u5f31\u307f\u3068\u6a5f\u4f1a\u3001\u5f31\u307f\u3068\u8105\u5a01\u306e\u95a2\u4fc2\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8003\u5bdf\u3057\u307e\u3059\u3002\u3053\u306e\u624b\u6cd5\u306b\u3088\u308a\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

8.2 \u30af\u30ed\u30b9SWOT\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n

\u30af\u30ed\u30b9SWOT\u5206\u6790\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5f37\u307f\u3068\u6a5f\u4f1a\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3066\u5e02\u5834\u6a5f\u4f1a\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u660e\u78ba\u306b\u793a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5f31\u307f\u3068\u8105\u5a01\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u8003\u3048\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u7af6\u4e89\u74b0\u5883\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u306a\u67d4\u8edf\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

9. SWOT\u5206\u6790\u306e\u5fdc\u7528<\/h2>\n\n\n\n

9.1 \u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3068\u306e\u6bd4\u8f03<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u591a\u304f\u306e\u7d4c\u55b6\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u304c\u3001\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3068\u306e\u4f75\u7528\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001PEST\u5206\u6790\uff08\u653f\u6cbb\u3001\u7d4c\u6e08\u3001\u793e\u4f1a\u3001\u6280\u8853\u306e\u8996\u70b9\u304b\u3089\u306e\u5206\u6790\uff09\u3084\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\uff08\u696d\u754c\u306e\u7af6\u4e89\u69cb\u9020\u3092\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5206\u6790\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

9.2 SWOT\u5206\u6790\u306e\u9650\u754c\u3068\u514b\u670d\u6cd5<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306b\u306f\u9650\u754c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u306b\u4f9d\u5b58\u3059\u308b\u305f\u3081\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304b\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5206\u6790\u7d50\u679c\u304c\u4e0d\u5341\u5206\u3067\u3042\u3063\u305f\u308a\u3001\u504f\u3063\u305f\u8996\u70b9\u304b\u3089\u306e\u5206\u6790\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u5165\u308c\u305f\u308a\u3001\u5916\u90e8\u306e\u5c02\u9580\u5bb6\u306e\u610f\u898b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001SWOT\u5206\u6790\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u74b0\u5883\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u5206\u6790\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

10. \u307e\u3068\u3081\u3068\u4eca\u5f8c\u306e\u5c55\u671b<\/h2>\n\n\n\n

10.1 SWOT\u5206\u6790\u3092\u901a\u3058\u305f\u6210\u9577\u306e\u53ef\u80fd\u6027<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u76ee\u6307\u3059\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u3092\u628a\u63e1\u3057\u3001\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308bSWOT\u5206\u6790\u306f\u3001\u7279\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u6a5f\u4f1a\u3092\u6349\u3048\u3001\u8105\u5a01\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u3092\u7b56\u5b9a\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u65b0\u88fd\u54c1\u306e\u6295\u5165\u3084\u3001\u6a5f\u4f1a\u306b\u5bfe\u3059\u308b\u8fc5\u901f\u306a\u5bfe\u5fdc\u304c\u3001\u4f01\u696d\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001SWOT\u5206\u6790\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u9069\u5fdc\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u7279\u306b\u300130\uff5e40\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u3068\u3063\u3066\u3001SWOT\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

11. SWOT\u5206\u6790\u306e\u5b9f\u8df5\u306b\u5411\u3051\u305f\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n

11.1 \u6e96\u5099\u6bb5\u968e<\/h3>\n\n\n\n

SWOT\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u524d\u306b\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u6e96\u5099\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u5206\u6790\u306e\u7bc4\u56f2\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u5206\u6790\u5bfe\u8c61\u3068\u306a\u308b\u4e8b\u696d\u90e8\u9580\u3084\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u30c7\u30fc\u30bf\u3084\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u3001\u793e\u5185\u306e\u95a2\u4fc2\u8005\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3001\u610f\u898b\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u6b21\u306b\u3001SWOT\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u30c1\u30fc\u30e0\u3092\u7de8\u6210\u3057\u307e\u3059\u3002\u7570\u306a\u308b\u90e8\u9580\u304b\u3089\u30e1\u30f3\u30d0\u30fc\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u3001\u591a\u89d2\u7684\u306a\u8996\u70b9\u304b\u3089\u306e\u610f\u898b\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u5206\u6790\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u6226\u7565\u306e\u8cea\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

11.2 \u5206\u6790\u306e\u5b9f\u65bd<\/h3>\n\n\n\n

\u6e96\u5099\u304c\u6574\u3063\u305f\u3089\u3001\u5b9f\u969b\u306bSWOT\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u8ca1\u52d9\u72b6\u6cc1\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u6280\u8853\u529b\u3001\u30d6\u30e9\u30f3\u30c9\u529b\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u6b21\u306b\u3001\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3001\u6280\u8853\u9769\u65b0\u3001\u6cd5\u5f8b\u3084\u898f\u5236\u306e\u5909\u5316\u306a\u3069\u304c\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002 \u5404\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u306e\u610f\u898b\u3092\u96c6\u3081\u3001\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u6df1\u6398\u308a\u3057\u3066\u3044\u304d\u307e\u3059\u3002SWOT\u5206\u6790\u306e\u76ee\u7684\u306f\u3001\u5358\u306b\u8981\u7d20\u3092\u5217\u6319\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3089\u306e\u76f8\u4e92\u95a2\u4fc2\u3092\u7406\u89e3\u3057\u3001\u6226\u7565\u306e\u7acb\u6848\u306b\u7e4b\u3052\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

11.3 \u6226\u7565\u306e\u7b56\u5b9a\u3068\u5b9f\u884c<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u57fa\u306b\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u5f37\u307f\u3092\u6d3b\u304b\u3059\u6226\u7565\u3001\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3001\u6a5f\u4f1a\u3092\u8ffd\u6c42\u3059\u308b\u6226\u7565\u3001\u8105\u5a01\u306b\u5bfe\u6297\u3059\u308b\u305f\u3081\u306e\u30ea\u30b9\u30af\u7ba1\u7406\u7b56\u3092\u7acb\u3066\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u6226\u7565\u304c\u5b9f\u884c\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u6226\u7565\u3092\u7b56\u5b9a\u3057\u305f\u3089\u3001\u5b9f\u884c\u306b\u79fb\u3057\u307e\u3059\u3002\u5b9f\u884c\u6bb5\u968e\u3067\u306f\u3001\u6226\u7565\u306e\u9032\u6357\u3092\u5b9a\u671f\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u5fc5\u8981\u306a\u8abf\u6574\u3092\u884c\u3044\u307e\u3059\u3002SWOT\u5206\u6790\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057\u3001\u74b0\u5883\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

12. \u6700\u5f8c\u306b<\/h2>\n\n\n\n

12.1 SWOT\u5206\u6790\u306e\u91cd\u8981\u6027\u3092\u518d\u8a8d\u8b58\u3059\u308b<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u304c\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3057\u3001\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u7dad\u6301\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u9053\u7b4b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u3084\u7d44\u7e54\u304c\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u8a55\u4fa1\u3057\u3001\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u300c\u5f37\u307f\uff08Strengths\uff09\u300d\u3001\u300c\u5f31\u307f\uff08Weaknesses\uff09\u300d\u3001\u300c\u6a5f\u4f1a\uff08Opportunities\uff09\u300d\u3001\u300c\u8105\u5a01\uff08Threats\uff09\u300d\u306e4\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u306e4\u8981\u7d20\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306e4\u3064\u306e\u8981\u7d20\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002
– \u5f37\u307f\uff08Strengths\uff09\uff1a\u81ea\u793e\u304c\u6301\u3064\u7af6\u4e89\u512a\u4f4d\u6027\u3084\u8cc7\u6e90
– \u5f31\u307f\uff08Weaknesses\uff09\uff1a\u6539\u5584\u304c\u5fc5\u8981\u306a\u5185\u90e8\u306e\u554f\u984c\u3084\u6b20\u70b9
– \u6a5f\u4f1a\uff08Opportunities\uff09\uff1a\u5916\u90e8\u74b0\u5883\u306b\u304a\u3051\u308b\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9
– \u8105\u5a01\uff08Threats\uff09\uff1a\u5916\u90e8\u74b0\u5883\u304b\u3089\u306e\u30ea\u30b9\u30af\u3084\u7af6\u4e89\u306e\u5727\u529b<\/p>\n\n\n\n

SWOT\u5206\u6790\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3046\u306e\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u307e\u305a\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3044\u3001\u305d\u306e\u5f8c\u3001\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u6b21\u306b\u3001SWOT\u30de\u30c8\u30ea\u30af\u30b9\u306b\u8981\u7d20\u3092\u914d\u7f6e\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u95a2\u9023\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u3001\u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u30c1\u30fc\u30e0\u3067\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u3092\u884c\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3044\u3064\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u958b\u59cb\u6642\u3084\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u306e\u898b\u76f4\u3057\u6642\u3001\u307e\u305f\u306f\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u304c\u3042\u3063\u305f\u969b\u306b\u884c\u3046\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u5b9a\u671f\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u72b6\u6cc1\u306e\u5909\u5316\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u6226\u7565\u306e\u7b56\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u3069\u3046\u6d3b\u7528\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306e\u7d50\u679c\u306f\u3001\u7d4c\u55b6\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3084\u3001\u5f31\u307f\u306e\u6539\u5584\u7b56\u3092\u5177\u4f53\u7684\u306b\u7acb\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u6a5f\u4f1a\u3092\u8ffd\u6c42\u3059\u308b\u6226\u7565\u3084\u8105\u5a01\u306b\u5bfe\u3059\u308b\u30ea\u30b9\u30af\u7ba1\u7406\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u3068\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u540c\u6642\u306b\u8a55\u4fa1\u3067\u304d\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3001\u4f8b\u3048\u3070PEST\u5206\u6790\u306f\u5916\u90e8\u74b0\u5883\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001SWOT\u5206\u6790\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3088\u308a\u5305\u62ec\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

SWOT\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u6ce8\u610f\u70b9\u306f\u3001\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u306b\u983c\u3089\u305a\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u5168\u3066\u306e\u8981\u7d20\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8a55\u4fa1\u3057\u3001\u7279\u306b\u5f31\u307f\u3084\u8105\u5a01\u3092\u8efd\u8996\u3057\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

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