{"id":3874,"date":"2024-11-27T11:50:51","date_gmt":"2024-11-27T02:50:51","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&p=3874"},"modified":"2025-06-10T14:28:30","modified_gmt":"2025-06-10T05:28:30","slug":"marketing-analysis","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9"},"content":{"rendered":"\n

\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306f\u3001\u6210\u529f\u306e\u9375\u3092\u63e1\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3084\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u307e\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3068\u306f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3084\u9867\u5ba2\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002\u7279\u306b\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u6c42\u3081\u3089\u308c\u308b\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u91cd\u8981\u6027\u306f\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

1.1 \u5b9a\u7fa9\u3068\u91cd\u8981\u6027<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u5e02\u5834\u306e\u5909\u5316\u3092\u628a\u63e1\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u3001\u5916\u90e8\u74b0\u5883\u3084\u5185\u90e8\u8cc7\u6e90\u306e\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u660e\u78ba\u306b\u3057\u3001\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

1.2 \u5206\u6790\u306e\u76ee\u7684<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u4e3b\u8981\u306a\u76ee\u7684\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u95a2\u4fc2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3057\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u5206\u6790\u7d50\u679c\u3092\u5c0e\u304f\u305f\u3081\u306e\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2.1 \u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d39\u4ecb<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u304a\u3044\u3066\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u30015\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

2.2 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u5f8c\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001STP\u5206\u6790\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u660e\u78ba\u306b\u3057\u3001\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001SWOT\u5206\u6790\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3057\u3001\u6226\u7565\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

3. STP\u5206\u6790\u306e\u7406\u89e3<\/h2>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e3\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u304b\u3089\u6210\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u3092\u52b9\u679c\u7684\u306b\u5207\u308a\u5206\u3051\u3001\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u8a2d\u5b9a\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u5dee\u5225\u5316\u3055\u308c\u305f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

3.1 \u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u5e02\u5834\u3092\u7279\u5b9a\u306e\u57fa\u6e96\u3067\u5206\u5272\u3057\u3001\u7570\u306a\u308b\u9867\u5ba2\u7fa4\u3092\u7279\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u3001\u5fc3\u7406\u7684\u8981\u56e0\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u3092\u8003\u616e\u3057\u3066\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u3088\u308a\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u308f\u305b\u305f\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

3.2 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n

\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u7279\u5b9a\u3057\u305f\u9867\u5ba2\u7fa4\u306e\u4e2d\u304b\u3089\u3001\u3069\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4e3b\u8981\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u8003\u616e\u3057\u3066\u3001\u6700\u3082\u9b45\u529b\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u9078\u5b9a\u3057\u3001\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

3.3 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/h3>\n\n\n\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u7af6\u5408\u4ed6\u793e\u3068\u306e\u9055\u3044\u3092\u6253\u3061\u51fa\u3057\u3001\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u6b8b\u308b\u5370\u8c61\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

4. 3C\u5206\u6790\u306e\u6982\u8981<\/h2>\n\n\n\n

3C\u5206\u6790\u306f\u3001\u9867\u5ba2\u3001\u7af6\u5408\u3001\u4f01\u696d\u306e3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

4.1 \u7af6\u5408\u5206\u6790<\/h3>\n\n\n\n

\u7af6\u5408\u5206\u6790\u3067\u306f\u3001\u4e3b\u8981\u306a\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u88fd\u54c1\u306e\u7279\u5fb4\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306a\u3069\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

4.2 \u9867\u5ba2\u5206\u6790<\/h3>\n\n\n\n

\u9867\u5ba2\u5206\u6790\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u7406\u89e3\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u52d5\u6a5f\u3084\u55dc\u597d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u70b9\u3092\u898b\u51fa\u3059\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

4.3 \u81ea\u793e\u5206\u6790<\/h3>\n\n\n\n

\u81ea\u793e\u5206\u6790\u3067\u306f\u3001\u4f01\u696d\u5185\u90e8\u306e\u30ea\u30bd\u30fc\u30b9\u3084\u80fd\u529b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u660e\u78ba\u306b\u3057\u3001\u7af6\u4e89\u74b0\u5883\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

5. SWOT\u5206\u6790\u306e\u6d3b\u7528<\/h2>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u6574\u7406\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u5185\u90e8\u74b0\u5883\u3068\u5916\u90e8\u74b0\u5883\u3092\u7dcf\u5408\u7684\u306b\u7406\u89e3\u3057\u3001\u6226\u7565\u306e\u7acb\u6848\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

5.1 \u5f37\u307f\u3068\u5f31\u307f\u306e\u8a55\u4fa1<\/h3>\n\n\n\n

\u5f37\u307f\u306f\u3001\u81ea\u793e\u304c\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u512a\u4f4d\u6027\u3092\u6301\u3064\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306e\u65b9\u5411\u6027\u3092\u793a\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u5f31\u307f\u306f\u6539\u5584\u304c\u5fc5\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308a\u3001\u3053\u308c\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u30ea\u30bd\u30fc\u30b9\u306e\u518d\u914d\u5206\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

5.2 \u6a5f\u4f1a\u3068\u8105\u5a01\u306e\u7279\u5b9a<\/h3>\n\n\n\n

\u6a5f\u4f1a\u306f\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u6307\u3057\u3001\u8105\u5a01\u306f\u7af6\u4e89\u74b0\u5883\u3084\u7d4c\u6e08\u306e\u5909\u52d5\u306a\u3069\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u30ea\u30b9\u30af\u3068\u306a\u308b\u8981\u7d20\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9069\u5207\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

6. 5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306e\u5b9f\u65bd<\/h2>\n\n\n\n

5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306f\u3001\u696d\u754c\u306e\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u7af6\u4e89\u72b6\u6cc1\u3084\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u3092\u7bc9\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6.1 \u696d\u754c\u306e\u7af6\u4e89\u74b0\u5883<\/h3>\n\n\n\n

5\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3067\u306f\u3001\u696d\u754c\u5185\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3001\u6f5c\u5728\u7684\u306a\u65b0\u898f\u53c2\u5165\u8005\u3001\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\u3001\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u3001\u4f9b\u7d66\u8005\u306e\u4ea4\u6e09\u529b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u7af6\u4e89\u512a\u4f4d\u3092\u7bc9\u304f\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

6.2 \u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03<\/h3>\n\n\n\n

\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u7406\u89e3\u3057\u307e\u3059\u3002\u696d\u754c\u5185\u3067\u306e\u30b7\u30a7\u30a2\u3084\u6210\u9577\u7387\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u5dee\u5225\u5316\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5c0e\u304d\u51fa\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

7. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6210\u679c\u3092\u57fa\u306b\u884c\u308f\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6226\u7565\u7b56\u5b9a\u3068\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

7.1 \u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6226\u7565\u7b56\u5b9a<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u304b\u3089\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u3084\u7af6\u5408\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u305f\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

7.2 \u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u5b9f\u884c<\/h3>\n\n\n\n

\u7acb\u6848\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3059\u969b\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3084\u8ca9\u58f2\u6226\u7565\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

8. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u624b\u6cd5\u306e\u7a2e\u985e<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u9069\u5207\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

8.1 \u5b9a\u91cf\u5206\u6790\u3068\u5b9a\u6027\u5206\u6790<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u306f\u4e3b\u306b\u5b9a\u91cf\u5206\u6790\u3068\u5b9a\u6027\u5206\u6790\u306e2\u3064\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u91cf\u5206\u6790\u306f\u3001\u6570\u5024\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3057\u305f\u5206\u6790\u3067\u3001\u7d71\u8a08\u7684\u624b\u6cd5\u3092\u7528\u3044\u3066\u5e02\u5834\u3084\u9867\u5ba2\u306e\u52d5\u5411\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u58f2\u4e0a\u30c7\u30fc\u30bf\u3084\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u50be\u5411\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u5b9a\u6027\u5206\u6790\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u306e\u611f\u60c5\u3084\u610f\u898b\u3092\u7406\u89e3\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e2\u3064\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

8.2 \u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u89b3\u5bdf\u3001\u904e\u53bb\u306e\u8ca9\u58f2\u30c7\u30fc\u30bf\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u306f\u3001\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u306b\u53ce\u96c6\u3067\u304d\u308b\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u904e\u53bb\u306e\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30c8\u30ec\u30f3\u30c9\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

9. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u8a55\u4fa1<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u8a55\u4fa1\u306f\u3001\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002\u8a55\u4fa1\u3092\u901a\u3058\u3066\u3001\u4eca\u5f8c\u306e\u6226\u7565\u3084\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

9.1 KPI\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n

KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5177\u4f53\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002KPI\u306f\u3001\u58f2\u4e0a\u9ad8\u3001\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u304b\u3089\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u57fa\u306b\u3001\u65bd\u7b56\u306e\u9032\u6357\u72b6\u6cc1\u3084\u6210\u679c\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u306e\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

9.2 \u6210\u679c\u306e\u6e2c\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3068\u5b9a\u6027\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u4e21\u65b9\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u5206\u6790\u3067\u306f\u3001KPI\u3092\u7528\u3044\u3066\u3001\u6570\u5024\u3067\u6210\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u5b9a\u6027\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3067\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u610f\u898b\u3084\u611f\u60f3\u3092\u96c6\u3081\u3001\u65bd\u7b56\u306e\u6539\u5584\u70b9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6210\u679c\u6e2c\u5b9a\u3092\u901a\u3058\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u6b21\u56de\u306e\u65bd\u7b56\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

10. \u672a\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306f\u3001\u5e38\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u3057\u3044\u6280\u8853\u3084\u30c8\u30ec\u30f3\u30c9\u304c\u767b\u5834\u3059\u308b\u4e2d\u3067\u3001\u4f01\u696d\u306f\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u672a\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u306f\u3001\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u3084AI\uff08\u4eba\u5de5\u77e5\u80fd\uff09\u306e\u6d3b\u7528\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

10.1 \u30c8\u30ec\u30f3\u30c9\u3068\u6280\u8853\u9769\u65b0<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u5206\u91ce\u3067\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3084AI\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30c7\u30fc\u30bf\u5206\u6790\u3084\u4e88\u6e2c\u304c\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4f01\u696d\u306f\u3088\u308a\u8fc5\u901f\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u304c\u9032\u3080\u4e2d\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

10.2 \u65b0\u3057\u3044\u5206\u6790\u624b\u6cd5\u306e\u53ef\u80fd\u6027<\/h3>\n\n\n\n

\u4eca\u5f8c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u304a\u3044\u3066\u65b0\u3057\u3044\u624b\u6cd5\u3084\u6280\u8853\u304c\u3055\u3089\u306b\u767b\u5834\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u9867\u5ba2\u884c\u52d5\u306e\u4e88\u6e2c\u3084\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u3092\u7528\u3044\u305f\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5206\u6790\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u5206\u6790\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3088\u308a\u7684\u78ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u9032\u5316\u306b\u6ce8\u76ee\u3057\u3001\u5e38\u306b\u65b0\u3057\u3044\u77e5\u8b58\u3092\u53d6\u308a\u5165\u308c\u308b\u59ff\u52e2\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

11. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u304c\u52b9\u679c\u7684\u306b\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u67a0\u7d44\u307f\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306a\u60c5\u5831\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

11.1 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5f79\u5272<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3092\u7406\u89e3\u3057\u3001\u7af6\u4e89\u74b0\u5883\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u3092\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u3001\u5206\u6790\u7d50\u679c\u3092\u8996\u899a\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

11.2 \u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d39\u4ecb<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u304a\u3044\u3066\u306f\u3001STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u30015\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5e83\u304f\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306e\u57fa\u790e\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001STP\u5206\u6790\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u660e\u78ba\u306b\u3057\u30013C\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u3001\u7af6\u5408\u3001\u81ea\u793e\u306e\u95a2\u4fc2\u6027\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

12. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3067\u7af6\u4e89\u3059\u308b\u305f\u3081\u306e\u8a08\u753b\u3084\u65b9\u91dd\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5e02\u5834\u306b\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

12.1 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8981\u7d20<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u88fd\u54c1\u3001\u4fa1\u683c\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u6d41\u901a\u306e4P\u304b\u3089\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u306e\u7279\u9577\u3092\u660e\u78ba\u306b\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

12.2 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30d7\u30ed\u30bb\u30b9<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u306f\u3001\u307e\u305a\u5e02\u5834\u5206\u6790\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u5b9a\u3057\u3001\u9069\u5207\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u7b56\u5b9a\u3057\u3001\u5b9f\u884c\u306b\u79fb\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

13. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u9806\u756a\u306f\uff1f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u6226\u7565\u306b\u57fa\u3065\u3044\u3066\u9806\u5e8f\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u6d3b\u7528\u3057\u3001\u52b9\u679c\u7684\u306b\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

13.1 \u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d<\/h3>\n\n\n\n

\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u7af6\u4e89\u74b0\u5883\u3001\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u8003\u616e\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u512a\u5148\u9806\u4f4d\u3092\u898b\u76f4\u3059\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u5165\u308c\u3001\u65bd\u7b56\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

13.2 \u65bd\u7b56\u306e\u5b9f\u884c\u3068\u8a55\u4fa1<\/h3>\n\n\n\n

\u5b9f\u884c\u3057\u305f\u65bd\u7b56\u306f\u3001\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3057\u3001\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u8a55\u4fa1\u7d50\u679c\u3092\u57fa\u306b\u6b21\u306e\u65bd\u7b56\u3092\u6539\u5584\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

14. VRIO\u5206\u6790\u3068SWOT\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n\n\n\n

VRIO\u5206\u6790\u3068SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u304c\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u7570\u306a\u308a\u307e\u3059\u3002VRIO\u5206\u6790\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u306e\u4fa1\u5024\u3001\u5e0c\u5c11\u6027\u3001\u6a21\u5023\u56f0\u96e3\u6027\u3001\u7d44\u7e54\u306e\u5074\u9762\u304b\u3089\u7af6\u4e89\u512a\u4f4d\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001SWOT\u5206\u6790\u306f\u3001\u5185\u90e8\u74b0\u5883\uff08\u5f37\u307f\u3001\u5f31\u307f\uff09\u3068\u5916\u90e8\u74b0\u5883\uff08\u6a5f\u4f1a\u3001\u8105\u5a01\uff09\u3092\u6574\u7406\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

14.1 VRIO\u5206\u6790\u306e\u8a73\u7d30<\/h3>\n\n\n\n

VRIO\u5206\u6790\u306f\u3001\u4f01\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u7af6\u4e89\u512a\u4f4d\u306b\u3069\u306e\u3088\u3046\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u5e02\u5834\u3067\u306e\u7af6\u4e89\u306b\u304a\u3044\u3066\u3069\u308c\u3060\u3051\u4fa1\u5024\u304c\u3042\u308b\u304b\uff08V\uff09\u3001\u4ed6\u793e\u304c\u6301\u3063\u3066\u3044\u306a\u3044\u5e0c\u5c11\u6027\uff08R\uff09\u3001\u6a21\u5023\u304c\u96e3\u3057\u3044\u304b\uff08I\uff09\u3001\u305d\u308c\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u7d44\u7e54\u7684\u306a\u80fd\u529b\uff08O\uff09\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u306e\u5206\u6790\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

14.2 SWOT\u5206\u6790\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306f\u3001\u4f01\u696d\u304c\u5185\u90e8\u3068\u5916\u90e8\u306e\u74b0\u5883\u3092\u7dcf\u5408\u7684\u306b\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u7279\u6027\u3092\u660e\u78ba\u306b\u3057\u3001\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5c06\u6765\u306e\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u7bc9\u304d\u307e\u3059\u3002SWOT\u5206\u6790\u306f\u3001\u7279\u306b\u65b0\u305f\u306a\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u969b\u3084\u3001\u65b0\u88fd\u54c1\u3092\u6295\u5165\u3059\u308b\u969b\u306b\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

15. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u9806\u756a\u306f\uff1f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u4e00\u5b9a\u306e\u9806\u756a\u3067\u9032\u3081\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u9806\u756a\u3092\u5b88\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

15.1 \u5206\u6790\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306f\u3001\u307e\u305a\u5e02\u5834\u306e\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u6b21\u306b\u3001\u7af6\u5408\u306e\u5206\u6790\u3092\u884c\u3044\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u6226\u7565\u3092\u7acb\u6848\u3057\u3001\u5b9f\u884c\u306b\u79fb\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

15.2 \u7d50\u679c\u306e\u8a55\u4fa1\u3068\u6539\u5584<\/h3>\n\n\n\n

\u5206\u6790\u7d50\u679c\u3092\u57fa\u306b\u6226\u7565\u3092\u5b9f\u884c\u3057\u305f\u5f8c\u306f\u3001\u5b9a\u671f\u7684\u306b\u7d50\u679c\u3092\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002KPI\u3092\u8a2d\u5b9a\u3057\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5411\u3051\u305f\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30eb\u30fc\u30d7\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u5e38\u306b\u9032\u5316\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

16. \u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\uff1f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u304a\u3044\u3066\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n

16.1 \u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u89a7<\/h3>\n\n\n\n

\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u30015\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3001VRIO\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

16.2 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e\u57fa\u6e96<\/h3>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3059\u308b\u969b\u306b\u306f\u3001\u76ee\u7684\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u3082\u306e\u3092\u9078\u3076\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u5e02\u5834\u3078\u306e\u53c2\u5165\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u306f\u3001SWOT\u5206\u6790\u304c\u6709\u52b9\u3067\u3059\u3002\u4e00\u65b9\u3001\u65e2\u5b58\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u306f\u3001VRIO\u5206\u6790\u30845\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u7684\u306b\u5fdc\u3058\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

17. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u30e1\u30ea\u30c3\u30c8\u306f\uff1f<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u306f\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u7406\u89e3\u3092\u6df1\u3081\u3001\u6226\u7565\u3092\u660e\u78ba\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

17.1 \u5206\u6790\u306e\u52b9\u7387\u5316<\/h3>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u8996\u899a\u7684\u306b\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5186\u6ed1\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u5f93\u3063\u305f\u5206\u6790\u306f\u3001\u30c7\u30fc\u30bf\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3001\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

17.2 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5fdc\u7528\u6027<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u5fdc\u7528\u53ef\u80fd\u3067\u3059\u3002\u65b0\u305f\u306a\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u969b\u3084\u65e2\u5b58\u306e\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u898b\u76f4\u3059\u969b\u3001\u3055\u3089\u306b\u306f\u7af6\u4e89\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3068\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3084\u9867\u5ba2\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u5206\u6790\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u5e02\u5834\u306e\u5909\u5316\u3092\u628a\u63e1\u3057\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

STP\u5206\u6790\u30683C\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

STP\u5206\u6790\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u5e02\u5834\u306e\u7d30\u5206\u5316\uff09\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u7279\u5b9a\u306e\u9867\u5ba2\u7fa4\u306e\u9078\u5b9a\uff09\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff08\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u5316\uff09\u304b\u3089\u6210\u308a\u307e\u3059\u3002\u4e00\u65b9\u30013C\u5206\u6790\u306f\u3001\u9867\u5ba2\uff08Customer\uff09\u3001\u7af6\u5408\uff08Competitor\uff09\u3001\u81ea\u793e\uff08Company\uff09\u306e3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u53cc\u65b9\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u304a\u3044\u3066\u88dc\u5b8c\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u5206\u6790\u624b\u6cd5\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u5206\u6790\u624b\u6cd5\u306b\u306f\u3001STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u30015\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3001VRIO\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u8996\u70b9\u304b\u3089\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u4f01\u696d\u304c\u7af6\u4e89\u512a\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u3068\u30c7\u30fc\u30bf\u5206\u6790\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306f\u3001\u4e3b\u306b\u5e02\u5834\u3084\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u96c6\u3081\u3066\u5206\u6790\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u6271\u3044\u3001\u30d1\u30bf\u30fc\u30f3\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306f\u30c7\u30fc\u30bf\u5206\u6790\u306e\u4e00\u90e8\u3067\u3042\u308a\u3001\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u76ee\u7684\u3068\u3057\u305f\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e3\u3064\u306b\u306f\u4f55\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u306f\u3001\u4e00\u822c\u7684\u306b3\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u30021\u3064\u76ee\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u300c\u88fd\u54c1\u6226\u7565\u300d\u30022\u3064\u76ee\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u306b\u95a2\u9023\u3059\u308b\u300c\u4fa1\u683c\u6226\u7565\u300d\u30023\u3064\u76ee\u306f\u3001\u9867\u5ba2\u3078\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u8ca9\u58f2\u4fc3\u9032\u306b\u95a2\u3059\u308b\u300c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u300d\u3067\u3059\u3002<\/p>\n\n\n\n

\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u4ee3\u8868\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u30015\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3001VRIO\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3092\u5206\u6790\u3057\u3001\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u305f\u3081\u306e\u69cb\u9020\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3057\u3001\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u8907\u96d1\u306a\u60c5\u5831\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u9806\u756a\u306f\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u6226\u7565\u306b\u57fa\u3065\u3044\u3066\u9806\u5e8f\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u6d3b\u7528\u3057\u3001\u52b9\u679c\u7684\u306b\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3057\u3001\u5b9f\u884c\u3057\u305f\u65bd\u7b56\u306f\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u6b21\u56de\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u89e3\u8aac \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30ec\u30fc\u30e0 \u30ef\u30fc\u30af\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u306e \u5206\u6790\u3084\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3067\u3059\u3002\u5916\u90e8 \u74b0\u5883 \u306e \u5909\u5316\u3084 \u9867\u5ba2 \u304c \u6c42\u3081\u308b\u4fa1\u5024\u3092\u7406\u89e3\u3057\u3001\u5546\u54c1 \u3084 \u30b5\u30fc\u30d3\u30b9 \u3092 \u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3057\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30ec\u30fc\u30e0 \u30ef\u30fc\u30af \u3092 \u6d3b\u7528 \u3057 \u3066\u30014 \u3064 \u306e \u5206\u6790\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2 \u304c \u671b\u3080\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u300c\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u300d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f8b\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e \u30d5\u30ec\u30fc\u30e0 \u30ef\u30fc\u30af \u3067\u306f\u3001\u3055 \u308c\u308b \u30d5\u30ec\u30fc\u30e0 \u30ef\u30fc\u30af \u306e \u4ee3\u8868\u4f8b\u3068\u3057\u3066\u300cSTP\u5206\u6790\u300d\u3084\u300c3C\u5206\u6790\u300d\u306a\u3069\u3001\u306e \u982d\u6587\u5b57 \u3092 \u53d6 \u3063 \u305f \u30e2\u30c7\u30eb\u304c\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/h3>\n\n\n\n

\u5916\u90e8 \u74b0\u5883 \u306e \u52d5\u5411\u3092\u628a\u63e1\u3057\u3001\u9867\u5ba2 \u306e \u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d5\u30ec\u30fc\u30e0 \u30ef\u30fc\u30af \u3068 \u3057\u3066\u300cSWOT\u5206\u6790\u300d\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1 \u3084 \u30b5\u30fc\u30d3\u30b9 \u3092 \u3088\u308a\u5177\u4f53\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ab\u30b9\u30bf\u30de\u30fc\u5206\u6790\u3092\u542b\u3080\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u5f79\u5272\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n

\u30ab\u30b9 \u30bf\u30de \u30fc \u5206\u6790\u3092\u7d44\u307f\u8fbc\u3080 \u30d5\u30ec\u30fc\u30e0 \u30ef\u30fc\u30af \u3092 \u6d3b\u7528 \u3057 \u3066\u3001\u9867\u5ba2 \u306e \u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u7406\u89e3\u3057\u3001\u5546\u54c1 \u3084 \u30b5\u30fc\u30d3\u30b9 \u306e \u63d0\u4f9b\u65b9\u6cd5\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"author":4,"featured_media":24544,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002","content-type":"","footnotes":""},"categories":[30],"tags":[],"bana_industry":[1141],"bana_cat":[1146],"class_list":["post-3874","column","type-column","status-publish","has-post-thumbnail","hentry","category-marketing","bana_industry-smb","bana_cat-marketing"],"acf":{"h2_1":"","h2_2":"","h2_3":"","h2_4":"","h2_5":"","h2_end":""},"yoast_head":"\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9 - INTERSECT<\/title>\n<meta name=\"description\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9 - INTERSECT\" \/>\n<meta property=\"og:description\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"INTERSECT\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T05:28:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\"},\"author\":{\"name\":\"\u30b3\u30cd\u30af\u30bf\u30d6\u30eb\u30fc\",\"@id\":\"https:\/\/open-insight.net\/intersect\/#\/schema\/person\/42a2bff0e60d6397009227f740269b7a\"},\"headline\":\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9\",\"datePublished\":\"2024-11-27T02:50:51+00:00\",\"dateModified\":\"2025-06-10T05:28:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\"},\"wordCount\":64,\"image\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg\",\"articleSection\":[\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\",\"url\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\",\"name\":\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9 - INTERSECT\",\"isPartOf\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg\",\"datePublished\":\"2024-11-27T02:50:51+00:00\",\"dateModified\":\"2025-06-10T05:28:30+00:00\",\"description\":\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage\",\"url\":\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg\",\"contentUrl\":\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\/\/open-insight.net\/intersect\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u30b3\u30e9\u30e0\",\"item\":\"https:\/\/open-insight.net\/intersect\/column\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/open-insight.net\/intersect\/#website\",\"url\":\"https:\/\/open-insight.net\/intersect\/\",\"name\":\"INTERSECT\",\"description\":\"\u4fe1\u983c\u3067\u304d\u308b\u767a\u6ce8\u5148\u63a2\u3057\u3092\u30c8\u30fc\u30bf\u30eb\u3067\u30b5\u30dd\u30fc\u30c8\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/open-insight.net\/intersect\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/open-insight.net\/intersect\/#\/schema\/person\/42a2bff0e60d6397009227f740269b7a\",\"name\":\"\u30b3\u30cd\u30af\u30bf\u30d6\u30eb\u30fc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/open-insight.net\/intersect\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f6a231928da9498eaa7a7a52c857e44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f6a231928da9498eaa7a7a52c857e44?s=96&d=mm&r=g\",\"caption\":\"\u30b3\u30cd\u30af\u30bf\u30d6\u30eb\u30fc\"},\"url\":\"https:\/\/open-insight.net\/intersect\/author\/sales-support\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9 - INTERSECT","description":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/","og_locale":"ja_JP","og_type":"article","og_title":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9 - INTERSECT","og_description":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002","og_url":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/","og_site_name":"INTERSECT","article_modified_time":"2025-06-10T05:28:30+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593":"1\u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#article","isPartOf":{"@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/"},"author":{"name":"\u30b3\u30cd\u30af\u30bf\u30d6\u30eb\u30fc","@id":"https:\/\/open-insight.net\/intersect\/#\/schema\/person\/42a2bff0e60d6397009227f740269b7a"},"headline":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9","datePublished":"2024-11-27T02:50:51+00:00","dateModified":"2025-06-10T05:28:30+00:00","mainEntityOfPage":{"@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/"},"wordCount":64,"image":{"@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg","articleSection":["\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/","url":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/","name":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9 - INTERSECT","isPartOf":{"@id":"https:\/\/open-insight.net\/intersect\/#website"},"primaryImageOfPage":{"@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage"},"image":{"@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg","datePublished":"2024-11-27T02:50:51+00:00","dateModified":"2025-06-10T05:28:30+00:00","description":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002STP\u5206\u6790\u30013C\u5206\u6790\u3001SWOT\u5206\u6790\u306a\u3069\u306e\u624b\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#primaryimage","url":"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg","contentUrl":"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/05\/common_08-1.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/open-insight.net\/intersect\/column\/marketing-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"","item":"https:\/\/open-insight.net\/intersect\/"},{"@type":"ListItem","position":2,"name":"\u30b3\u30e9\u30e0","item":"https:\/\/open-insight.net\/intersect\/column\/"},{"@type":"ListItem","position":3,"name":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u6975\u610f\uff1a\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c0e\u304f\u305f\u3081\u306e\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9"}]},{"@type":"WebSite","@id":"https:\/\/open-insight.net\/intersect\/#website","url":"https:\/\/open-insight.net\/intersect\/","name":"INTERSECT","description":"\u4fe1\u983c\u3067\u304d\u308b\u767a\u6ce8\u5148\u63a2\u3057\u3092\u30c8\u30fc\u30bf\u30eb\u3067\u30b5\u30dd\u30fc\u30c8","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/open-insight.net\/intersect\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Person","@id":"https:\/\/open-insight.net\/intersect\/#\/schema\/person\/42a2bff0e60d6397009227f740269b7a","name":"\u30b3\u30cd\u30af\u30bf\u30d6\u30eb\u30fc","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/open-insight.net\/intersect\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f6a231928da9498eaa7a7a52c857e44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f6a231928da9498eaa7a7a52c857e44?s=96&d=mm&r=g","caption":"\u30b3\u30cd\u30af\u30bf\u30d6\u30eb\u30fc"},"url":"https:\/\/open-insight.net\/intersect\/author\/sales-support\/"}]}},"_links":{"self":[{"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/column\/3874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/types\/column"}],"author":[{"embeddable":true,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":1,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/column\/3874\/revisions"}],"predecessor-version":[{"id":19931,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/column\/3874\/revisions\/19931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/media\/24544"}],"wp:attachment":[{"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/media?parent=3874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/categories?post=3874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/tags?post=3874"},{"taxonomy":"bana_industry","embeddable":true,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/bana_industry?post=3874"},{"taxonomy":"bana_cat","embeddable":true,"href":"https:\/\/open-insight.net\/intersect\/wp-json\/wp\/v2\/bana_cat?post=3874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}