{"id":5859,"date":"2024-12-10T08:00:00","date_gmt":"2024-12-09T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=5859"},"modified":"2025-06-10T14:27:26","modified_gmt":"2025-06-10T05:27:26","slug":"cvr-ctr","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/cvr-ctr\/","title":{"rendered":"CVR\u3068CTR\u306e\u95a2\u4fc2\u3092\u7406\u89e3\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u52a0\u901f\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"\n<p class=\"has-text-align-start\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3068CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">1. CVR\u3068CTR\u306e\u57fa\u672c\u6982\u5ff5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">1.1 CVR\u3068\u306f\u4f55\u304b<\/h3>\n\n\n\n<p>CVR\uff08Conversion Rate\uff09\u306f\u3001\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u4f8b\u3048\u3070\u3001\u5546\u54c1\u8cfc\u5165\u3084\u767b\u9332\uff09\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u8a08\u7b97\u3057\u307e\u3059\u3002CVR\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002CVR\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u6b21\u306e\u901a\u308a\u3067\u3059\u3002 [ CVR = frac{text{\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570}}{text{\u8a2a\u554f\u8005\u6570}} times 100 ] CVR\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e2d\u3067\u91cd\u8981\u306a\u65bd\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002\u7279\u306b\u3001CVR\u6539\u5584\u306e\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u56e0\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">1.2 CTR\u3068\u306f\u4f55\u304b<\/h3>\n\n\n\n<p>CTR\uff08Click-Through Rate\uff09\u306f\u3001\u5e83\u544a\u3084\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002CTR\u306f\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u3001\u7279\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002CTR\u306e\u8a08\u7b97\u5f0f\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002 [ CTR = frac{text{\u30af\u30ea\u30c3\u30af\u6570}}{text{\u8868\u793a\u56de\u6570}} times 100 ] CTR\u304c\u9ad8\u3044\u5834\u5408\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001CTR\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u3001\u7d50\u679c\u3068\u3057\u3066CVR\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">2. CVR\u3068CTR\u306e\u95a2\u4fc2\u6027<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">2.1 CVR\u304c\u9ad8\u3044\u3068\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u304b<\/h3>\n\n\n\n<p>CVR\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u8a2a\u554f\u8005\u306e\u4e2d\u304b\u3089\u5b9f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u304c\u9ad8\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u52b9\u679c\u7684\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3084\u5546\u54c1\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u9ad8\u3044CVR\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u826f\u597d\u3067\u3042\u308b\u3053\u3068\u3084\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u9069\u5207\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 CVR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u7528\u3044\u3066\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">2.2 CTR\u304c\u9ad8\u3044\u3068\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u304b<\/h3>\n\n\n\n<p>CTR\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5e83\u544a\u3084\u30ea\u30f3\u30af\u304c\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5e83\u544a\u304c\u76ee\u3092\u5f15\u304f\u3082\u306e\u3067\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u9ad8\u3044CTR\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001\u3055\u3089\u306a\u308b\u6539\u5584\u7b56\u3092\u8b1b\u3058\u308b\u969b\u306e\u51fa\u767a\u70b9\u3068\u306a\u308a\u307e\u3059\u3002 CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u898b\u76f4\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u3063\u305f\u5185\u5bb9\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u5b9a\u3057\u3001SEO\u5bfe\u7b56\u3092\u65bd\u3059\u3053\u3068\u3082CTR\u6539\u5584\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30af\u30ea\u30c3\u30af\u6570\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7406\u89e3\u3057\u3001CVR\u3068CTR\u306e\u95a2\u4fc2\u6027\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u5411\u3051\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001CVR\u306e\u8a08\u7b97\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024x683.jpg\" alt=\"\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024&#215;683.jpg\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30d5\u30a1\u30fc\u30e05\u9078\u30102025\u5e74\u6700\u65b0\u3011\u6226\u7565\u7cfb\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5c02\u9580\u307e\u3067\u5fb9\u5e95\u6bd4\u8f03<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u6025\u901f\u306b\u8907\u96d1\u5316\u3057\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u652f\u63f4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u6226\u7565\u7acb\u6848\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/f3621714-fcd2-49bd-a14e-f1b86cb05769.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">3. CVR\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">3.1 CVR\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p>CVR\uff08Conversion Rate\uff09\u306e\u8a08\u7b97\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002CVR\u306f\u3001\u7279\u5b9a\u306e\u671f\u9593\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u8a2a\u554f\u8005\u6570\u3067\u5272\u308a\u3001\u305d\u306e\u7d50\u679c\u306b100\u3092\u639b\u3051\u308b\u3053\u3068\u3067\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 [ CVR = frac{text{\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570}}{text{\u8a2a\u554f\u8005\u6570}} times 100 ] \u4f8b\u3048\u3070\u3001\u3042\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b1,000\u4eba\u306e\u8a2a\u554f\u8005\u304c\u3042\u308a\u3001\u305d\u306e\u3046\u306150\u4eba\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001CVR\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ CVR = frac{50}{1000} times 100 = 5% ] \u3053\u306e5%\u3068\u3044\u3046\u6570\u5b57\u306f\u3001\u8a2a\u554f\u8005\u306e\u3046\u30615%\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3057\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002CVR\u3092\u8a08\u7b97\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u3069\u308c\u307b\u3069\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">3.2 \u5177\u4f53\u4f8b\u3067\u5b66\u3076CVR\u8a08\u7b97<\/h3>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u4f8b\u3092\u6319\u3052\u3066\u3001CVR\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u6df1\u304f\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002 \u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u65b0\u3057\u3044\u88fd\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u671f\u9593\u4e2d\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u306f2,000\u4eba\u306e\u8a2a\u554f\u8005\u304c\u6765\u8a2a\u3057\u3001\u305d\u306e\u4e2d\u306780\u4eba\u304c\u8cfc\u5165\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u3053\u306e\u5834\u5408\u3001CVR\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ CVR = frac{80}{2000} times 100 = 4% ] \u3053\u306e\u7d50\u679c\u304b\u3089\u3001\u4f01\u696d\u306fCVR\u304c4%\u3067\u3042\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u8a2a\u554f\u8005\u304c\u3088\u308a\u591a\u304f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u5185\u5bb9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/17497cbc-bc8e-4922-8663-b7243044bb9f.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">4. CTR\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">4.1 CTR\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p>CTR\uff08Click-Through Rate\uff09\u306e\u8a08\u7b97\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3001\u7279\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306b\u304a\u3044\u3066\u306f\u6b20\u304b\u305b\u306a\u3044\u6307\u6a19\u3067\u3059\u3002CTR\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 [ CTR = frac{text{\u30af\u30ea\u30c3\u30af\u6570}}{text{\u8868\u793a\u56de\u6570}} times 100 ] \u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u304c10,000\u56de\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u3046\u3061150\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u3001CTR\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ CTR = frac{150}{10000} times 100 = 1.5% ] \u3053\u306e1.5%\u3068\u3044\u3046\u6570\u5b57\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3046\u3061\u306e1.5%\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">4.2 \u5177\u4f53\u4f8b\u3067\u5b66\u3076CTR\u8a08\u7b97<\/h3>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001CTR\u306e\u8a08\u7b97\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002 \u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7528\u306e\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u51fa\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5e83\u544a\u306f5,000\u56de\u8868\u793a\u3055\u308c\u3001100\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u5834\u5408\u3001CTR\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ CTR = frac{100}{5000} times 100 = 2% ] \u3053\u306e\u7d50\u679c\u304b\u3089\u3001\u4f01\u696d\u306fCTR\u304c2%\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002CTR\u304c\u9ad8\u3044\u3053\u3068\u306f\u3001\u5e83\u544a\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002CTR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u306e\u5185\u5bb9\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u898b\u76f4\u3057\u3001\u3055\u3089\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5408\u3063\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/d93ae6a2-83f1-41a0-adb0-a8f0d01f2953.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">5. CVR\u3068CTR\u306e\u6539\u5584\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">5.1 CVR\u6539\u5584\u306e\u305f\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>CVR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u91cd\u8996\u3057\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u304c\u91cd\u8981\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u76f4\u611f\u7684\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u6b21\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u90e8\u5206\u3067\u96e2\u8131\u304c\u591a\u3044\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7279\u5b9a\u306e\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u51fa\u3057\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u3092\u6e1b\u3089\u3059\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u60c5\u5831\u91cf\u3092\u6700\u9069\u5316\u3059\u308b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002 A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7528\u610f\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044CVR\u3092\u5f97\u3089\u308c\u308b\u304b\u3092\u6bd4\u8f03\u691c\u8a3c\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">5.2 CTR\u6539\u5584\u306e\u305f\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>CTR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u753b\u50cf\u3084\u52d5\u753b\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u5de5\u592b\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u9069\u5207\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u5e83\u544a\u306e\u914d\u7f6e\u3084\u6642\u9593\u5e2f\u3082\u8003\u616e\u3059\u3079\u304d\u8981\u7d20\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6642\u9593\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/bce668ab-1384-474b-8dda-10d60b1742c3-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">6. A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">6.1 A\/B\u30c6\u30b9\u30c8\u3068\u306f<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u306f\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3092\u6bd4\u8f03\u3057\u3066\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u7279\u306b\u3001CVR\u3084CTR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u8a55\u4fa1\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u4e00\u5ea6\u306b\u4e00\u3064\u306e\u8981\u7d20\u3060\u3051\u3092\u5909\u66f4\u3057\u3001\u7d50\u679c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u8981\u7d20\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u6700\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">6.2 A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 1. <strong>\u76ee\u7684\u306e\u8a2d\u5b9a<\/strong>: \u4f55\u3092\u6539\u5584\u3057\u305f\u3044\u306e\u304b\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001CVR\u3092\u6539\u5584\u3059\u308b\u306e\u304b\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002 2. <strong>\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4f5c\u6210<\/strong>: \u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e2\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7570\u306a\u308b\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3084\u753b\u50cf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002 3. <strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5206\u5272<\/strong>: \u8a2a\u554f\u8005\u3092\u30e9\u30f3\u30c0\u30e0\u306b2\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u4e00\u3064\u306f\u30d0\u30fc\u30b8\u30e7\u30f3A\u3001\u3082\u3046\u4e00\u3064\u306f\u30d0\u30fc\u30b8\u30e7\u30f3B\u306b\u30a2\u30af\u30bb\u30b9\u3055\u305b\u307e\u3059\u3002 4. <strong>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/strong>: \u30c6\u30b9\u30c8\u671f\u9593\u4e2d\u306b\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002CVR\u3084CTR\u306a\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002 5. <strong>\u7d50\u679c\u306e\u5206\u6790<\/strong>: \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u3069\u3061\u3089\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u51fa\u3057\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002 6. <strong>\u5b9f\u65bd<\/strong>: \u52b9\u679c\u7684\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9078\u629e\u3057\u3001\u4eca\u5f8c\u306e\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/fef72174-b67d-4158-a7d1-2e78b97cf54e-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">7. CTR\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">7.1 CTR\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p>CTR\uff08Click-Through Rate\uff09\u306f\u3001\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002CTR\u306e\u8a08\u7b97\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u6b21\u306e\u8a08\u7b97\u5f0f\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002 [ CTR = frac{text{\u30af\u30ea\u30c3\u30af\u6570}}{text{\u8868\u793a\u56de\u6570}} times 100 ] \u4f8b\u3048\u3070\u3001\u3042\u308b\u5e83\u544a\u304c10,000\u56de\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u3046\u3061200\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5834\u5408\u3001CTR\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ CTR = frac{200}{10000} times 100 = 2% ] \u3053\u306e2%\u3068\u3044\u3046\u6570\u5b57\u306f\u3001\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u3046\u3061\u306e2%\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002CTR\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">7.2 \u5177\u4f53\u4f8b\u3067\u5b66\u3076CTR\u8a08\u7b97<\/h3>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001CTR\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u6df1\u304f\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002 \u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u65b0\u88fd\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u51fa\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u3053\u306e\u5e83\u544a\u306f\u30015,000\u56de\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u3046\u3061150\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u5834\u5408\u3001CTR\u306f\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ CTR = frac{150}{5000} times 100 = 3% ] \u3053\u306e\u7d50\u679c\u304b\u3089\u3001\u4f01\u696d\u306fCTR\u304c3%\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002CTR\u304c\u9ad8\u3044\u3053\u3068\u306f\u3001\u5e83\u544a\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u304a\u308a\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/157e2774-deed-4c40-af85-f6d605cb1cf0-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">8. CVR\u3068CTR\u306e\u6539\u5584\u65b9\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">8.1 CVR\u6539\u5584\u306e\u305f\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>CVR\uff08Conversion Rate\uff09\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u898b\u76f4\u3057\u3001\u76f4\u611f\u7684\u306b\u64cd\u4f5c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u6b21\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u660e\u78ba\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u90e8\u5206\u3067\u96e2\u8131\u304c\u591a\u3044\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u70b9\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u5e83\u544a\u3092\u7528\u610f\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044CVR\u3092\u5f97\u3089\u308c\u308b\u304b\u3092\u6bd4\u8f03\u691c\u8a3c\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7279\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u3001CVR\u6539\u5584\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">8.2 CTR\u6539\u5584\u306e\u305f\u3081\u306e\u65bd\u7b56<\/h3>\n\n\n\n<p>CTR\uff08Click-Through Rate\uff09\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u76f4\u3057\u3001\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u753b\u50cf\u3084\u52d5\u753b\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002 \u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3082\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u304c\u6b63\u3057\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u8208\u5473\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308b\u3053\u3068\u3067\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u95a2\u5fc3\u3092\u6301\u3064\u30c8\u30d4\u30c3\u30af\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002 \u3055\u3089\u306b\u3001\u5e83\u544a\u306e\u914d\u7f6e\u3084\u8868\u793a\u6642\u9593\u3082\u8003\u616e\u3059\u3079\u304d\u8981\u7d20\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u3082\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u6642\u9593\u5e2f\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e83\u544a\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/d328fc86-1ce8-4e86-8250-1605ae9031e8-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">9. A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">9.1 A\/B\u30c6\u30b9\u30c8\u3068\u306f<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u306f\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6bd4\u8f03\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u624b\u6cd5\u306f\u3001\u7279\u306bCVR\u3084CTR\u3092\u6539\u5584\u3059\u308b\u969b\u306b\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306f\u3001\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u8a55\u4fa1\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u4e00\u5ea6\u306b\u4e00\u3064\u306e\u8981\u7d20\u3060\u3051\u3092\u5909\u66f4\u3057\u3001\u7d50\u679c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u8981\u7d20\u304c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u6700\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u306e\u304b\u3092\u7279\u5b9a\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">9.2 A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u624b\u9806\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002 1. <strong>\u76ee\u7684\u306e\u8a2d\u5b9a<\/strong>: \u4f55\u3092\u6539\u5584\u3057\u305f\u3044\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001CVR\u3092\u6539\u5584\u3059\u308b\u306e\u304b\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002 2. <strong>\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4f5c\u6210<\/strong>: \u6bd4\u8f03\u3059\u308b\u305f\u3081\u306e2\u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7528\u610f\u3057\u307e\u3059\u3002 3. <strong>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5206\u5272<\/strong>: \u8a2a\u554f\u8005\u3092\u30e9\u30f3\u30c0\u30e0\u306b2\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u4e00\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u30d0\u30fc\u30b8\u30e7\u30f3A\u3001\u3082\u3046\u4e00\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u30d0\u30fc\u30b8\u30e7\u30f3B\u306b\u30a2\u30af\u30bb\u30b9\u3055\u305b\u307e\u3059\u3002 4. <strong>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/strong>: \u30c6\u30b9\u30c8\u671f\u9593\u4e2d\u306b\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002CVR\u3084CTR\u306a\u3069\u306e\u6307\u6a19\u3092\u8ffd\u8de1\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002 5. <strong>\u7d50\u679c\u306e\u5206\u6790<\/strong>: \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u3069\u3061\u3089\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u51fa\u3057\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002 6. <strong>\u5b9f\u65bd<\/strong>: \u52b9\u679c\u7684\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9078\u629e\u3057\u3001\u4eca\u5f8c\u306e\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/d6bf71dc-cb0c-45cf-ad09-55af93707a23-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">10. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u6226\u7565<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">10.1 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306f<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u6e2c\u308b\u305f\u3081\u306e\u30d9\u30fc\u30b9\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3069\u308c\u307b\u3069\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001CVR\u3068\u3082\u547c\u3070\u308c\u3001\u6b21\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002 [ text{\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387} = frac{text{\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570}}{text{\u8a2a\u554f\u8005\u6570}} times 100 ] \u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b1,000\u4eba\u306e\u8a2a\u554f\u8005\u304c\u3042\u308a\u3001\u305d\u306e\u3046\u306150\u4eba\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f5%\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u7d99\u7d9a\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u52a0\u901f\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">10.2 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u65bd\u7b56<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3092\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002 \u6b21\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u611f\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u7570\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002 \u3055\u3089\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u3082\u91cd\u8981\u3067\u3059\u3002\u8a2a\u554f\u8005\u304c\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30da\u30fc\u30b8\u304c\u9b45\u529b\u7684\u3067\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u306f\u81f3\u308a\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/be19cd91-c38e-4a27-a809-81b37ce1b437.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">11. \u30c7\u30fc\u30bf\u5206\u6790\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">11.1 \u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584\u65bd\u7b56<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002CVR\u3084CTR\u306a\u3069\u306e\u6307\u6a19\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u5f37\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u90e8\u5206\u3067\u96e2\u8131\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u8a2a\u554f\u8005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u96e2\u8131\u3059\u308b\u4e3b\u306a\u7406\u7531\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u65bd\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u60c5\u5831\u3084\u8208\u5473\u95a2\u5fc3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d5e\u3063\u305f\u5e83\u544a\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001CVR\u3084CTR\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">11.2 \u6210\u679c\u6e2c\u5b9a\u306e\u624b\u6cd5<\/h3>\n\n\n\n<p>\u6210\u679c\u6e2c\u5b9a\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002 1. <strong>KPI\u8a2d\u5b9a<\/strong>: \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306eKPI\uff08Key Performance Indicator\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002 2. <strong>\u30c7\u30fc\u30bf\u53ce\u96c6<\/strong>: Google Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u8a2a\u554f\u8005\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002 3. <strong>\u30c7\u30fc\u30bf\u5206\u6790<\/strong>: \u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3042\u3063\u305f\u304b\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002 4. <strong>\u30ec\u30dd\u30fc\u30c8\u4f5c\u6210<\/strong>: \u5b9a\u671f\u7684\u306b\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u6210\u679c\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 5. <strong>\u6539\u5584\u65bd\u7b56\u306e\u5b9f\u65bd<\/strong>: \u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u6539\u5584\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3001\u6b21\u56de\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/c712c6a0-9ec9-43ec-8090-44816962d5f7.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">12. \u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u6210<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">12.1 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u8a2a\u554f\u8005\u304c\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u30da\u30fc\u30b8\u3067\u3042\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u305f\u3081\u306e\u9053\u7b4b\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u5185\u5bb9\u304c\u9b45\u529b\u7684\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u5f97\u305f\u3044\u3068\u601d\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002 \u7279\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8a2a\u554f\u8005\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u7684\u78ba\u306b\u63d0\u4f9b\u3057\u3001\u4fe1\u983c\u611f\u3092\u91b8\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">12.2 \u6210\u529f\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u7279\u5fb4<\/h3>\n\n\n\n<p>\u6210\u529f\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u5171\u901a\u306e\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6319\u3052\u307e\u3059\u3002 1. <strong>\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8<\/strong>: \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u3001\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u660e\u78ba\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u5fc5\u8981\u3067\u3059\u3002\u8a2a\u554f\u8005\u304c\u3059\u3050\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306a\u8a00\u8449\u3092\u4f7f\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 2. <strong>\u9b45\u529b\u7684\u306a\u30c7\u30b6\u30a4\u30f3<\/strong>: \u30d3\u30b8\u30e5\u30a2\u30eb\u304c\u9b45\u529b\u7684\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u3092\u5f15\u304f\u30c7\u30b6\u30a4\u30f3\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u8272\u4f7f\u3044\u3084\u30d5\u30a9\u30f3\u30c8\u3001\u753b\u50cf\u306e\u9078\u5b9a\u306b\u6ce8\u610f\u3092\u6255\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 3. <strong>\u30b7\u30f3\u30d7\u30eb\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3<\/strong>: \u30e6\u30fc\u30b6\u30fc\u304c\u7c21\u5358\u306b\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u8907\u96d1\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306f\u96e2\u8131\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002 4. <strong>\u884c\u52d5\u3092\u4fc3\u3059\u30dc\u30bf\u30f3<\/strong>: \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u3059\u305f\u3081\u306e\u660e\u78ba\u306aCTA\uff08Call to Action\uff09\u30dc\u30bf\u30f3\u3092\u914d\u7f6e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30dc\u30bf\u30f3\u306e\u8272\u3084\u914d\u7f6e\u3001\u6587\u8a00\u3092\u5de5\u592b\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 5. <strong>\u4fe1\u983c\u6027\u306e\u8a3c\u660e<\/strong>: \u9867\u5ba2\u306e\u58f0\u3084\u5b9f\u7e3e\u3001\u4fdd\u8a3c\u306a\u3069\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u306b\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u7279\u5fb4\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u52b9\u679c\u7684\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u306b\u52aa\u3081\u308b\u3053\u3068\u304c\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/fd6cc41b-b022-4094-a385-fae1c9d5d67a-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">13. \u7d50\u8ad6\u3068\u6b21\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">13.1 CVR\u3068CTR\u6539\u5584\u306e\u307e\u3068\u3081<\/h3>\n\n\n\n<p>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3068CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u3001A\/B\u30c6\u30b9\u30c8\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\u3002 \u307e\u305f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">13.2 \u4eca\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3<\/h3>\n\n\n\n<p>\u4eca\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3068\u3057\u3066\u306f\u3001\u307e\u305a\u306fCVR\u3068CTR\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u306e\u4e0a\u3067\u3001\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u8b1b\u3058\u3001\u6539\u5584\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u5f37\u5316\u3057\u307e\u3059\u3002 \u6b21\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3066\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5e83\u544a\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u6bd4\u8f03\u3057\u3001\u6700\u3082\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/1c588b55-e485-4882-9edc-5362ed69fc68-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">CVR\u3068CTR\u306f\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308a\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"has-text-align-start\">CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u3068CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002CVR\u306f\u3001\u8a2a\u554f\u8005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u8cfc\u5165\u3084\u767b\u9332\uff09\u3092\u5b9f\u884c\u3057\u305f\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001CTR\u306f\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001CTR\u306f\u5e83\u544a\u306e\u9b45\u529b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3042\u308a\u3001CVR\u306f\u6700\u7d42\u7684\u306a\u6210\u679c\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">CVR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"has-text-align-start\">CVR\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u898b\u76f4\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u5411\u4e0a\u3055\u305b\u3001\u4fe1\u983c\u611f\u3092\u7bc9\u304f\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u3055\u3089\u306b\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3069\u306e\u8981\u7d20\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/11\/1cfa3cb5-1c0f-41be-bfa2-4154204da153-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p class=\"has-text-align-start\">CTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u753b\u50cf\u3084\u52d5\u753b\u3092\u4f7f\u7528\u3057\u3001\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u9069\u5316\u3057\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082CTR\u6539\u5584\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u914d\u7f6e\u3084\u8868\u793a\u6642\u9593\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">A\/B\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p 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