{"id":7776,"date":"2024-12-20T08:00:00","date_gmt":"2024-12-19T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=7776"},"modified":"2025-06-10T14:26:27","modified_gmt":"2025-06-10T05:26:27","slug":"sales-strategy-framework","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/sales-strategy-framework\/","title":{"rendered":"\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3068\u5b9f\u884c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u306b\u82e6\u5fc3\u3057\u3066\u3044\u308b\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u55b6\u696d\u6226\u7565\u3068\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u57fa\u672c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 \u55b6\u696d\u6226\u7565\u306e\u672c\u8cea\u3068\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u304c\u5e02\u5834\u3067\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u3053\u3068\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u306f\u3001\u5e02\u5834\u306e\u5909\u5316\u304c\u6fc0\u3057\u304f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u3082\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306a\u3057\u3067\u306f\u7af6\u4e89\u306b\u52dd\u3061\u6b8b\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u5e02\u5834\u74b0\u5883\u3001\u7af6\u5408\u72b6\u6cc1\u3001\u81ea\u793e\u306e\u5f37\u307f\u5f31\u307f\u3001\u305d\u3057\u3066\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3057\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 \u6226\u7565\u3068\u6226\u8853\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306e\u9055\u3044\u3092\u660e\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002\u6226\u7565\u3068\u306f\u300c\u4f55\u3092\u300d\u9054\u6210\u3059\u308b\u304b\u3068\u3044\u3046\u5927\u304d\u306a\u65b9\u5411\u6027\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u6226\u8853\u306f\u305d\u306e\u76ee\u6a19\u3092\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u5b9f\u73fe\u3059\u308b\u304b\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u884c\u52d5\u6307\u91dd\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u65b0\u898f\u9867\u5ba2\u5c64\u306e\u958b\u62d3\u306b\u3088\u308a\u58f2\u4e0a\u309230%\u5897\u52a0\u3055\u305b\u308b\u300d\u3068\u3044\u3046\u306e\u304c\u6226\u7565\u3067\u3042\u308c\u3070\u3001\u300c\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u6bce\u6708\u958b\u50ac\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u3092\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3046\u306e\u306f\u6226\u8853\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001\u4e21\u8005\u3092\u9069\u5207\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3 \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u610f\u7fa9<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u8907\u96d1\u306a\u4e8b\u696d\u74b0\u5883\u3092\u4f53\u7cfb\u7684\u306b\u5206\u6790\u3057\u3001\u52b9\u7387\u7684\u306b\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u601d\u8003\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5229\u70b9\u304c\u5f97\u3089\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u5206\u6790\u306e\u6f0f\u308c\u3092\u9632\u304e\u3001\u5305\u62ec\u7684\u306a\u8996\u70b9\u3067\u72b6\u6cc1\u3092\u628a\u63e1\u3067\u304d\u308b<br>2. \u30c1\u30fc\u30e0\u5185\u3067\u306e\u60c5\u5831\u5171\u6709\u3084\u5408\u610f\u5f62\u6210\u304c\u5bb9\u6613\u306b\u306a\u308b<br>3. \u7d4c\u9a13\u3084\u52d8\u306b\u983c\u3089\u306a\u3044\u3001\u5ba2\u89b3\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b<br>4. \u6226\u7565\u7acb\u6848\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u6a19\u6e96\u5316\u3057\u3001\u52b9\u7387\u5316\u3067\u304d\u308b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4 \u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u306e\u30b9\u30c6\u30c3\u30d7<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6bb5\u968e\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u6226\u7565\u306e\u7acb\u3066\u65b9\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u73fe\u72b6\u5206\u6790\uff1a\u5e02\u5834\u74b0\u5883\u3001\u7af6\u5408\u72b6\u6cc1\u3001\u81ea\u793e\u306e\u4f4d\u7f6e\u3065\u3051\u3092\u660e\u78ba\u5316<br>2. \u76ee\u6a19\u8a2d\u5b9a\uff1a\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3068\u9054\u6210\u671f\u9650\u306e\u8a2d\u5b9a<br>3. \u6226\u7565\u7b56\u5b9a\uff1a\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u5927\u304d\u306a\u65b9\u5411\u6027\u306e\u6c7a\u5b9a<br>4. \u6226\u8853\u7acb\u6848\uff1a\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u4f5c\u6210<br>5. \u5b9f\u884c\u7ba1\u7406\uff1aPDCA\u30b5\u30a4\u30af\u30eb\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u6539\u5584<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/e6207a0c-f0df-4e42-8097-83f70753f201-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u5e02\u5834\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 3C\u5206\u6790\u306b\u3088\u308b\u5e02\u5834\u628a\u63e1<\/h3>\n\n\n\n<p>3C\u5206\u6790\u306f\u3001Customer\uff08\u9867\u5ba2\uff09\u3001Competitor\uff08\u7af6\u5408\uff09\u3001Company\uff08\u81ea\u793e\uff09\u306e3\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u4f4d\u7f6e\u3065\u3051\u3092\u660e\u78ba\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u9867\u5ba2\u5206\u6790\uff1a\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u7279\u6027\u3001\u30cb\u30fc\u30ba\u3001\u8cfc\u8cb7\u884c\u52d5<br>\u30fb\u7af6\u5408\u5206\u6790\uff1a\u4e3b\u8981\u7af6\u5408\u306e\u5f37\u307f\u5f31\u307f\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u6226\u7565<br>\u30fb\u81ea\u793e\u5206\u6790\uff1a\u72ec\u81ea\u306e\u5f37\u307f\u3001\u6539\u5584\u304c\u5fc5\u8981\u306a\u9818\u57df\u3001\u7af6\u4e89\u512a\u4f4d\u6027<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 PEST\u5206\u6790\u3067\u5916\u90e8\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u30de\u30af\u30ed\u74b0\u5883\u3092 Political\uff08\u653f\u6cbb\uff09\u3001Economic\uff08\u7d4c\u6e08\uff09\u3001Social\uff08\u793e\u4f1a\uff09\u3001Technological\uff08\u6280\u8853\uff09\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3092\u4f53\u7cfb\u7684\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u653f\u6cbb\u7684\u8981\u56e0\uff1a\u6cd5\u898f\u5236\u3001\u653f\u7b56\u5909\u66f4\u3001\u56fd\u969b\u95a2\u4fc2<br>\u30fb\u7d4c\u6e08\u7684\u8981\u56e0\uff1a\u666f\u6c17\u52d5\u5411\u3001\u70ba\u66ff\u5909\u52d5\u3001\u5e02\u5834\u898f\u6a21<br>\u30fb\u793e\u4f1a\u7684\u8981\u56e0\uff1a\u4eba\u53e3\u52d5\u614b\u3001\u4fa1\u5024\u89b3\u306e\u5909\u5316\u3001lifestyle trends<br>\u30fb\u6280\u8853\u7684\u8981\u56e0\uff1a\u6280\u8853\u9769\u65b0\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u3001\u65b0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/c2548689-8d00-4eb5-9b7a-0d1c320cc7b8-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 \u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306e\u5b9f\u8df5<\/h3>\n\n\n\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306f\u3001\u696d\u754c\u306e\u7af6\u4e89\u74b0\u5883\u30925\u3064\u306e\u529b\u304b\u3089\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u5206\u6790\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u65e2\u5b58\u7af6\u5408\u3068\u306e\u7af6\u4e89<br>2. \u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01<br>3. \u4ee3\u66ff\u54c1\u306e\u8105\u5a01<br>4. \u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b<br>5. \u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b<\/p>\n\n\n\n<p>\u5404\u8981\u7d20\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u696d\u754c\u306e\u9b45\u529b\u5ea6\u3084\u81ea\u793e\u306e\u7af6\u4e89\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u660e\u78ba\u5316\u3057\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4 \u5e02\u5834\u6a5f\u4f1a\u306e\u7279\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u5e02\u5834\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e0a\u8a18\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7dcf\u5408\u7684\u306a\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9818\u57df\u3092\u7279\u5b9a<br>2. \u30cb\u30fc\u30ba\u5206\u6790\uff1a\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u672a\u5145\u8db3\u30cb\u30fc\u30ba\u3092\u628a\u63e1<br>3. \u7af6\u5408\u5206\u6790\uff1a\u7af6\u5408\u304c\u624b\u8584\u306a\u9818\u57df\u3084\u65b0\u305f\u306a\u5e02\u5834\u6a5f\u4f1a\u306e\u767a\u898b<br>4. \u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u8a55\u4fa1\uff1a\u7279\u5b9a\u3057\u305f\u6a5f\u4f1a\u306b\u5bfe\u3059\u308b\u81ea\u793e\u306e\u5bfe\u5fdc\u529b\u3092\u8a55\u4fa1<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024x683.jpg\" alt=\"\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024&#215;683.jpg\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30d5\u30a1\u30fc\u30e05\u9078\u30102025\u5e74\u6700\u65b0\u3011\u6226\u7565\u7cfb\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5c02\u9580\u307e\u3067\u5fb9\u5e95\u6bd4\u8f03<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u6025\u901f\u306b\u8907\u96d1\u5316\u3057\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u652f\u63f4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u6226\u7565\u7acb\u6848\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/42d03ca9-cd60-472b-af09-8c813f9caa51-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u81ea\u793e\u5206\u6790\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 SWOT\u5206\u6790\u306e\u6d3b\u7528\u6cd5<\/h3>\n\n\n\n<p>SWOT\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\uff08Strengths\uff09\u3001\u5f31\u307f\uff08Weaknesses\uff09\u3001\u6a5f\u4f1a\uff08Opportunities\uff09\u3001\u8105\u5a01\uff08Threats\uff09\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u7684\u306a\u793a\u5506\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u5e02\u5834\u6a5f\u4f1a\u306e\u7372\u5f97\u65b9\u6cd5<br>\u30fb\u5f31\u307f\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306e\u65bd\u7b56<br>\u30fb\u5916\u90e8\u74b0\u5883\u306e\u5909\u5316\u3078\u306e\u5bfe\u5fdc\u7b56<br>\u30fb\u30ea\u30b9\u30af\u5bfe\u7b56\u306e\u7acb\u6848<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 VRIO\u5206\u6790\u306b\u3088\u308b\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u8a8d<\/h3>\n\n\n\n<p>VRIO\u5206\u6790\u306f\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092 Value\uff08\u4fa1\u5024\uff09\u3001Rarity\uff08\u5e0c\u5c11\u6027\uff09\u3001Imitability\uff08\u6a21\u5023\u56f0\u96e3\u6027\uff09\u3001Organization\uff08\u7d44\u7e54\uff09\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u8a55\u4fa1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u81ea\u793e\u306e\u6301\u7d9a\u7684\u7af6\u4e89\u512a\u4f4d\u306e\u6e90\u6cc9<br>\u30fb\u91cd\u70b9\u7684\u306b\u5f37\u5316\u3059\u3079\u304d\u7d4c\u55b6\u8cc7\u6e90<br>\u30fb\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u8981\u56e0<br>\u30fb\u7d44\u7e54\u80fd\u529b\u306e\u8a55\u4fa1<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306f\u3001\u4f01\u696d\u306e\u6d3b\u52d5\u3092\u4e3b\u6d3b\u52d5\u3068\u652f\u63f4\u6d3b\u52d5\u306b\u5206\u985e\u3057\u3001\u5404\u6d3b\u52d5\u306e\u4fa1\u5024\u5275\u9020\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u4e3b\u6d3b\u52d5\uff1a<br>\u30fb\u8cfc\u8cb7\u7269\u6d41<br>\u30fb\u88fd\u9020<br>\u30fb\u51fa\u8377\u7269\u6d41<br>\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d<br>\u30fb\u30b5\u30fc\u30d3\u30b9<\/p>\n\n\n\n<p>\u652f\u63f4\u6d3b\u52d5\uff1a<br>\u30fb\u5168\u822c\u7ba1\u7406<br>\u30fb\u4eba\u4e8b\u30fb\u52b4\u52d9\u7ba1\u7406<br>\u30fb\u6280\u8853\u958b\u767a<br>\u30fb\u8abf\u9054\u6d3b\u52d5<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 \u7d4c\u55b6\u8cc7\u6e90\u306e\u8a55\u4fa1\u3068\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u7d4c\u55b6\u8cc7\u6e90\u306e\u8a55\u4fa1\u3068\u6700\u9069\u5316\u306f\u3001\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u5b9f\u65bd\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u73fe\u6709\u8cc7\u6e90\u306e\u68da\u5378\u3057\uff1a\u4eba\u6750\u3001\u8cc7\u91d1\u3001\u6280\u8853\u3001\u77e5\u7684\u8ca1\u7523\u306a\u3069\u306e\u628a\u63e1<br>2. \u8cc7\u6e90\u306e\u8a55\u4fa1\uff1a\u5404\u8cc7\u6e90\u306e\u7af6\u4e89\u529b\u3078\u306e\u8ca2\u732e\u5ea6\u8a55\u4fa1<br>3. \u30ae\u30e3\u30c3\u30d7\u5206\u6790\uff1a\u5fc5\u8981\u8cc7\u6e90\u3068\u73fe\u6709\u8cc7\u6e90\u306e\u30ae\u30e3\u30c3\u30d7\u7279\u5b9a<br>4. \u6700\u9069\u5316\u8a08\u753b\uff1a\u8cc7\u6e90\u914d\u5206\u306e\u898b\u76f4\u3057\u3068\u5f37\u5316\u8a08\u753b\u306e\u7b56\u5b9a<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/ba7526d5-777d-4273-81c1-0fd01ada4b60-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u6226\u7565\u7b56\u5b9a\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 \u6226\u7565\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u6226\u7565\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u81ea\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u8996\u899a\u7684\u306b\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u8981\u56e0\u3092\u660e\u78ba\u5316\u3057\u3001\u65b0\u305f\u306a\u4fa1\u5024\u63d0\u6848\u306e\u6a5f\u4f1a\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u6226\u7565\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u4f5c\u6210\u3057\u307e\u3059\uff1a 1. \u7af6\u4e89\u8981\u56e0\u306e\u7279\u5b9a\uff1a\u696d\u754c\u3067\u91cd\u8981\u8996\u3055\u308c\u308b\u8981\u7d20\u306e\u6d17\u3044\u51fa\u3057 2. \u8a55\u4fa1\u8ef8\u306e\u8a2d\u5b9a\uff1a\u5404\u8981\u7d20\u306e\u6295\u8cc7\u30ec\u30d9\u30eb\u3084\u91cd\u8981\u5ea6\u306e\u5b9a\u7fa9 3. \u7af6\u5408\u5206\u6790\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u4f4d\u7f6e\u3065\u3051\u306e\u53ef\u8996\u5316 4. \u5dee\u5225\u5316\u6226\u7565\u306e\u7acb\u6848\uff1a\u65b0\u305f\u306a\u4fa1\u5024\u66f2\u7dda\u306e\u8a2d\u8a08<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/23997dc3-58e7-4a7a-b23c-3c7d16ff90d6-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 \u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306e\u5c55\u958b<\/h3>\n\n\n\n<p>\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u65e2\u5b58\u5e02\u5834\uff08\u30ec\u30c3\u30c9\u30aa\u30fc\u30b7\u30e3\u30f3\uff09\u3067\u306f\u306a\u304f\u3001\u65b0\u3057\u3044\u5e02\u5834\u7a7a\u9593\uff08\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\uff09\u3092\u5275\u9020\u3059\u308b\u6226\u7565\u7684\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u524a\u6e1b\uff1a\u696d\u754c\u306e\u6a19\u6e96\u3092\u4e0b\u56de\u308b\u8981\u7d20 2. \u6392\u9664\uff1a\u5f53\u305f\u308a\u524d\u3068\u601d\u308f\u308c\u3066\u3044\u308b\u8981\u7d20\u306e\u5ec3\u6b62 3. \u5897\u52a0\uff1a\u696d\u754c\u306e\u6a19\u6e96\u3092\u4e0a\u56de\u308b\u8981\u7d20 4. \u5275\u9020\uff1a\u696d\u754c\u3067\u524d\u4f8b\u306e\u306a\u3044\u65b0\u3057\u3044\u4fa1\u5024<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 \u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306b\u3088\u308b\u6210\u9577\u6226\u7565<\/h3>\n\n\n\n<p>\u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306f\u3001\u5e02\u5834\u3068\u88fd\u54c1\u306e\u89b3\u70b9\u304b\u3089\u6210\u9577\u6226\u7565\u3092\u691c\u8a0e\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u6226\u7565\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8a55\u4fa1\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u5e02\u5834\u6d78\u900f\u6226\u7565\uff1a\u65e2\u5b58\u5e02\u5834\u3067\u306e\u65e2\u5b58\u88fd\u54c1\u306e\u30b7\u30a7\u30a2\u62e1\u5927 2. \u65b0\u5e02\u5834\u958b\u62d3\u6226\u7565\uff1a\u65e2\u5b58\u88fd\u54c1\u306b\u3088\u308b\u65b0\u5e02\u5834\u3078\u306e\u5c55\u958b 3. \u88fd\u54c1\u958b\u767a\u6226\u7565\uff1a\u65e2\u5b58\u5e02\u5834\u5411\u3051\u306e\u65b0\u88fd\u54c1\u958b\u767a 4. \u591a\u89d2\u5316\u6226\u7565\uff1a\u65b0\u5e02\u5834\u5411\u3051\u306e\u65b0\u88fd\u54c1\u5c55\u958b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4 PPM\u306b\u3088\u308b\u88fd\u54c1\u6226\u7565\u306e\u7acb\u6848<\/h3>\n\n\n\n<p>PPM\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5e02\u5834\u6210\u9577\u7387\u3068\u76f8\u5bfe\u7684\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u8ef8\u306b\u3001\u4ee5\u4e0b\u306e4\u3064\u306b\u5206\u985e\u3057\u3066\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u82b1\u5f62\u5546\u54c1\uff1a\u9ad8\u6210\u9577\u30fb\u9ad8\u30b7\u30a7\u30a2\u88fd\u54c1\u306e\u80b2\u6210\u6226\u7565 \u30fb\u554f\u984c\u5150\uff1a\u9ad8\u6210\u9577\u30fb\u4f4e\u30b7\u30a7\u30a2\u88fd\u54c1\u306e\u9078\u5225\u6226\u7565 \u30fb\u91d1\u306e\u306a\u308b\u6728\uff1a\u4f4e\u6210\u9577\u30fb\u9ad8\u30b7\u30a7\u30a2\u88fd\u54c1\u306e\u53ce\u7a6b\u6226\u7565 \u30fb\u8ca0\u3051\u72ac\uff1a\u4f4e\u6210\u9577\u30fb\u4f4e\u30b7\u30a7\u30a2\u88fd\u54c1\u306e\u64a4\u9000\u6226\u7565<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/90046e03-08d9-4bba-a884-5e1829ca8c16-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u6700\u9069\u5316\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1 \u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u9867\u5ba2\u306b\u306a\u308b\u307e\u3067\u306e\u904e\u7a0b\u3092\u53ef\u8996\u5316\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u3066\u30d5\u30a1\u30cd\u30eb\u3092\u8a2d\u8a08\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u8a8d\u77e5\u6bb5\u968e\uff1a\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a 2. \u8208\u5473\u6bb5\u968e\uff1a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u95a2\u5fc3\u559a\u8d77 3. \u691c\u8a0e\u6bb5\u968e\uff1a\u5177\u4f53\u7684\u306a\u63d0\u6848\u3068\u6bd4\u8f03\u691c\u8a0e 4. \u8cfc\u5165\u6bb5\u968e\uff1a\u6210\u7d04\u306b\u5411\u3051\u305f\u6700\u7d42\u30d7\u30c3\u30b7\u30e5 5. \u80b2\u6210\u6bb5\u968e\uff1a\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3068\u6df1\u8015<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2 AIDMA\/AISAS\u30e2\u30c7\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>AIDMA\/AISAS\u30e2\u30c7\u30eb\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5404\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u691c\u8a0e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>AIDMA\uff1a \u30fbAttention\uff08\u6ce8\u610f\uff09\uff1a\u8a8d\u77e5\u5ea6\u5411\u4e0a\u65bd\u7b56 \u30fbInterest\uff08\u8208\u5473\uff09\uff1a\u8208\u5473\u559a\u8d77\u30b3\u30f3\u30c6\u30f3\u30c4 \u30fbDesire\uff08\u6b32\u6c42\uff09\uff1a\u4fa1\u5024\u63d0\u6848\u306e\u5f37\u5316 \u30fbMemory\uff08\u8a18\u61b6\uff09\uff1a\u30d6\u30e9\u30f3\u30c9\u5370\u8c61\u306e\u5b9a\u7740 \u30fbAction\uff08\u884c\u52d5\uff09\uff1a\u8cfc\u8cb7\u6c7a\u5b9a\u306e\u4fc3\u9032<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/7ff743fb-308e-48c6-94c7-572497a81179-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6.3 \u55b6\u696d\u6d3b\u52d5\u306e\u6570\u5024\u5316\u3068\u53ef\u8996\u5316<\/h3>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u3092\u6570\u5024\u5316\u3057\u3001\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3068\u8cea\u306e\u8a55\u4fa1 2. \u5546\u8ac7\u5316\u7387\u3068\u6210\u7d04\u7387\u306e\u8ffd\u8de1 3. \u9867\u5ba2\u5358\u4fa1\u3068\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u6e2c\u5b9a 4. \u55b6\u696d\u30b5\u30a4\u30af\u30eb\u30bf\u30a4\u30e0\u306e\u77ed\u7e2e 5. \u55b6\u696d\u30b3\u30b9\u30c8\u3068\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u5206\u6790<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4 KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u3068\u904b\u7528<\/h3>\n\n\n\n<p>KPI\u30c4\u30ea\u30fc\u306f\u3001\u55b6\u696d\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6307\u6a19\u3092\u968e\u5c64\u7684\u306b\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u4f5c\u6210\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u6700\u7d42\u76ee\u6a19\u306e\u8a2d\u5b9a\uff08\u4f8b\uff1a\u58f2\u4e0a\u9ad8\uff09 2. \u4e2d\u9593\u6307\u6a19\u306e\u8a2d\u5b9a\uff08\u4f8b\uff1a\u9867\u5ba2\u6570\u00d7\u5358\u4fa1\uff09 3. \u5148\u884c\u6307\u6a19\u306e\u8a2d\u5b9a\uff08\u4f8b\uff1a\u5546\u8ac7\u6570\u3001\u63d0\u6848\u6570\uff09 4. \u6d3b\u52d5\u6307\u6a19\u306e\u8a2d\u5b9a\uff08\u4f8b\uff1a\u8a2a\u554f\u6570\u3001\u30b3\u30fc\u30eb\u6570\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/cdd303dc-8a25-47e9-b757-483927541768-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u5b9f\u884c\u7ba1\u7406\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1 BSC\u306b\u3088\u308b\u6226\u7565\u7ba1\u7406<\/h3>\n\n\n\n<p>\u30d0\u30e9\u30f3\u30b9\u30b9\u30b3\u30a2\u30ab\u30fc\u30c9\uff08BSC\uff09\u306f\u3001\u8ca1\u52d9\u7684\u8996\u70b9\u3060\u3051\u3067\u306a\u304f\u3001\u975e\u8ca1\u52d9\u7684\u306a\u8996\u70b9\u3082\u542b\u3081\u3066\u7dcf\u5408\u7684\u306b\u6226\u7565\u3092\u7ba1\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4ee5\u4e0b\u306e4\u3064\u306e\u8996\u70b9\u304b\u3089\u76ee\u6a19\u3068\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u8ca1\u52d9\u306e\u8996\u70b9\uff1a\u53ce\u76ca\u6027\u3001\u6210\u9577\u6027\u3001\u751f\u7523\u6027 2. \u9867\u5ba2\u306e\u8996\u70b9\uff1a\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u5e02\u5834\u30b7\u30a7\u30a2 3. \u5185\u90e8\u30d7\u30ed\u30bb\u30b9\u306e\u8996\u70b9\uff1a\u696d\u52d9\u52b9\u7387\u3001\u54c1\u8cea 4. \u5b66\u7fd2\u3068\u6210\u9577\u306e\u8996\u70b9\uff1a\u4eba\u6750\u80b2\u6210\u3001\u7d44\u7e54\u529b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2 OKR\u3092\u6d3b\u7528\u3057\u305f\u76ee\u6a19\u7ba1\u7406<\/h3>\n\n\n\n<p>OKR\uff08Objectives and Key Results\uff09\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u3068\u9032\u6357\u7ba1\u7406\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. Objectives\uff08\u76ee\u6a19\uff09\uff1a\u9054\u6210\u3057\u305f\u3044\u5b9a\u6027\u7684\u306a\u76ee\u6a19 2. Key Results\uff08\u4e3b\u8981\u306a\u7d50\u679c\uff09\uff1a\u6e2c\u5b9a\u53ef\u80fd\u306a\u5b9a\u91cf\u7684\u6307\u6a19 3. \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\uff1a\u5177\u4f53\u7684\u306a\u5b9f\u884c\u65bd\u7b56 4. \u9032\u6357\u7ba1\u7406\uff1a\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3068\u8abf\u6574<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3 PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u8df5<\/h3>\n\n\n\n<p>PDCA\u30b5\u30a4\u30af\u30eb\u306f\u3001\u55b6\u696d\u6226\u7565\u306e\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u5b9f\u52b9\u6027\u3092\u9ad8\u3081\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fbPlan\uff08\u8a08\u753b\uff09\uff1a\u6226\u7565\u3068\u76ee\u6a19\u306e\u8a2d\u5b9a \u30fbDo\uff08\u5b9f\u884c\uff09\uff1a\u65bd\u7b56\u306e\u5c55\u958b\u3068\u5b9f\u884c \u30fbCheck\uff08\u8a55\u4fa1\uff09\uff1a\u7d50\u679c\u306e\u6e2c\u5b9a\u3068\u5206\u6790 \u30fbAct\uff08\u6539\u5584\uff09\uff1a\u6539\u5584\u7b56\u306e\u7acb\u6848\u3068\u5b9f\u65bd<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.4 \u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u7b56\u5b9a\u3068\u4fee\u6b63<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3057\u3001\u9069\u5207\u306b\u4fee\u6b63\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u660e\u78ba\u5316\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u5177\u4f53\u7684\u306a\u5b9f\u884c\u9805\u76ee\u306e\u8a2d\u5b9a 2. \u62c5\u5f53\u8005\u3068\u671f\u9650\u306e\u660e\u78ba\u5316 3. \u5fc5\u8981\u30ea\u30bd\u30fc\u30b9\u306e\u5272\u308a\u5f53\u3066 4. \u9032\u6357\u7ba1\u7406\u306e\u65b9\u6cd5\u3068\u983b\u5ea6 5. \u8ab2\u984c\u5bfe\u5fdc\u306e\u30d7\u30ed\u30bb\u30b9<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/64fa0c16-611a-4a84-bab1-4140b1855a62-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d71\u5408\u3068\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">8.1 \u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e\u57fa\u6e96\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u5206\u6790\u306e\u76ee\u7684\u3068\u5fc5\u8981\u306a\u6df1\u5ea6 \u30fb\u5229\u7528\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3068\u60c5\u5831\u306e\u8cea\u30fb\u91cf \u30fb\u6642\u9593\u7684\u5236\u7d04\u3068\u30ea\u30bd\u30fc\u30b9 \u30fb\u7d44\u7e54\u306e\u6210\u719f\u5ea6\u3068\u5b9f\u884c\u80fd\u529b \u30fb\u5e02\u5834\u74b0\u5883\u306e\u8907\u96d1\u6027<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u65b0\u898f\u5e02\u5834\u3078\u306e\u53c2\u5165\u3092\u691c\u8a0e\u3059\u308b\u5834\u5408\u306f\u3001PEST\u5206\u6790\u3084\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u5305\u62ec\u7684\u306a\u5e02\u5834\u7406\u89e3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2 \u8907\u6570\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d44\u307f\u5408\u308f\u305b\u65b9<\/h3>\n\n\n\n<p>\u5358\u4e00\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3051\u3067\u306f\u5341\u5206\u306a\u5206\u6790\u304c\u96e3\u3057\u3044\u5834\u5408\u3001\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u7d44\u307f\u5408\u308f\u305b\u4f8b\u3068\u3057\u3066\uff1a<\/p>\n\n\n\n<p>1. \u5916\u90e8\u74b0\u5883\u5206\u6790\uff1aPEST\u5206\u6790 \uff0b \u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790 2. \u5185\u90e8\u74b0\u5883\u5206\u6790\uff1aSWOT\u5206\u6790 \uff0b VRIO\u5206\u6790 3. \u6226\u7565\u7acb\u6848\uff1a\u30a2\u30f3\u30be\u30d5\u30de\u30c8\u30ea\u30c3\u30af\u30b9 \uff0b PPM 4. \u5b9f\u884c\u7ba1\u7406\uff1aBSC \uff0b OKR<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/ad3a61f4-6120-4a77-b964-b8cd60002d87-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8.3 \u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u7a2e\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3068\u3057\u3066\uff1a<\/p>\n\n\n\n<p>\u30fbCRM\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408\u7ba1\u7406 \u30fbBI\u30c4\u30fc\u30eb\u3092\u7528\u3044\u305f\u5206\u6790\u306e\u81ea\u52d5\u5316 \u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u306e\u9032\u6357\u7ba1\u7406 \u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u306b\u3088\u308b\u60c5\u5831\u5171\u6709 \u30fbAI\u3092\u6d3b\u7528\u3057\u305f\u4e88\u6e2c\u5206\u6790\u306e\u5b9f\u65bd<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4 \u904b\u7528\u4e0a\u306e\u6ce8\u610f\u70b9\u3068\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u52b9\u679c\u7684\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n<p>1. \u30c7\u30fc\u30bf\u306e\u8cea\u3068\u66f4\u65b0\u983b\u5ea6\u306e\u7ba1\u7406 2. \u30c1\u30fc\u30e0\u5168\u4f53\u3067\u306e\u7406\u89e3\u3068\u6d3b\u7528 3. \u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3068\u6539\u5584 4. \u73fe\u5834\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53cd\u6620 5. \u74b0\u5883\u5909\u5316\u3078\u306e\u67d4\u8edf\u306a\u5bfe\u5fdc<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/f8dd2bfc-657c-4a24-a745-b73dc334c376-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9. \u5b9f\u8df5\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">9.1 B2B\u55b6\u696d\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n\n\n\n<p>B2B\u55b6\u696d\u306b\u304a\u3051\u308b\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6210\u529f\u4f8b\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u88fd\u9020\u696dA\u793e\uff1aSWOT\u5206\u6790\u3068\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u6210\u529f \u30fbIT\u4f01\u696dB\u793e\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u3001\u5546\u8ac7\u6210\u7d04\u7387\u304c30%\u5411\u4e0a \u30fb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f01\u696dC\u793e\uff1a\u6226\u7565\u30ad\u30e3\u30f3\u30d0\u30b9\u3092\u7528\u3044\u3066\u5dee\u5225\u5316\u8981\u56e0\u3092\u660e\u78ba\u5316\u3057\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u62e1\u5927<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.2 B2C\u55b6\u696d\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n\n\n\n<p>B2C\u55b6\u696d\u306b\u304a\u3051\u308b\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4e8b\u4f8b\u3068\u3057\u3066\uff1a<\/p>\n\n\n\n<p>\u30fb\u5c0f\u58f2\u696dD\u793e\uff1aAIDMA\/AISAS\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3057\u3001\u8cfc\u8cb7\u8ee2\u63db\u7387\u3092\u6539\u5584 \u30fb\u30b5\u30fc\u30d3\u30b9\u696dE\u793e\uff1a\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u306e\u6700\u9069\u5316\u306b\u3088\u308a\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u309220%\u524a\u6e1b \u30fbEC\u4f01\u696dF\u793e\uff1aPPM\u3092\u6d3b\u7528\u3057\u305f\u5546\u54c1\u6226\u7565\u306b\u3088\u308a\u3001\u58f2\u4e0a\u9ad8\u304c50%\u5897\u52a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.3 \u65b0\u898f\u5e02\u5834\u958b\u62d3\u3067\u306e\u6210\u529f\u4f8b<\/h3>\n\n\n\n<p>\u65b0\u898f\u5e02\u5834\u958b\u62d3\u306b\u304a\u3051\u308b\u55b6\u696d\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u4f8b\uff1a<\/p>\n\n\n\n<p>1. \u5e02\u5834\u8abf\u67fb\u30d5\u30a7\u30fc\u30ba\uff1aPEST\u5206\u6790\u306b\u3088\u308b\u6a5f\u4f1a\u3068\u30ea\u30b9\u30af\u306e\u7279\u5b9a 2. \u7af6\u4e89\u5206\u6790\u30d5\u30a7\u30fc\u30ba\uff1a\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306b\u3088\u308b\u53c2\u5165\u969c\u58c1\u306e\u8a55\u4fa1 3. \u6226\u7565\u7acb\u6848\u30d5\u30a7\u30fc\u30ba\uff1a\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306b\u3088\u308b\u5dee\u5225\u5316\u8981\u56e0\u306e\u5275\u51fa 4. \u5b9f\u884c\u30d5\u30a7\u30fc\u30ba\uff1aOKR\u306b\u3088\u308b\u76ee\u6a19\u7ba1\u7406\u3068\u9032\u6357\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.4 \u65e2\u5b58\u9867\u5ba2\u6df1\u8015\u3067\u306e\u6d3b\u7528\u4f8b<\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u53d6\u5f15\u62e1\u5927\u306b\u5411\u3051\u305f\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u4e8b\u4f8b\uff1a<\/p>\n\n\n\n<p>\u30fb\u91d1\u878d\u6a5f\u95a2G\u793e\uff1a\u9867\u5ba2\u4fa1\u5024\u5206\u6790\u306b\u3088\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u6a5f\u4f1a\u3092\u7279\u5b9a \u30fb\u901a\u4fe1\u4f01\u696dH\u793e\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3057\u3001\u89e3\u7d04\u7387\u3092\u4f4e\u6e1b \u30fb\u88fd\u9020\u696dI\u793e\uff1a\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u306b\u3088\u308a\u3001\u65b0\u305f\u306a\u4ed8\u52a0\u4fa1\u5024\u63d0\u6848\u3092\u5b9f\u73fe<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/fc138b1c-f4f0-4aea-a0ce-1db30befd594-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10. \u55b6\u696d\u6226\u7565\u306e\u9ad8\u5ea6\u5316\u3068\u767a\u5c55<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">10.1 \u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u6226\u7565\u7acb\u6848<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u6642\u4ee3\u306b\u304a\u3051\u308b\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u30c7\u30b8\u30bf\u30eb\u30c1\u30e3\u30cd\u30eb\u306e\u7d71\u5408\u6d3b\u7528 \u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316 \u30fb\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u306e\u6d3b\u7528 \u30fb\u30a2\u30b8\u30e3\u30a4\u30eb\u306a\u6226\u7565\u7acb\u6848\u30d7\u30ed\u30bb\u30b9 \u30fb\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u5316<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10.2 \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u55b6\u696d\u3078\u306e\u8ee2\u63db<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u55b6\u696d\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u5b9f\u65bd\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u30c7\u30fc\u30bf\u53ce\u96c6\u57fa\u76e4\u306e\u6574\u5099 2. \u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u78ba\u7acb 3. KPI\u306e\u8a2d\u5b9a\u3068\u6e2c\u5b9a 4. PDCA\u30b5\u30a4\u30af\u30eb\u306e\u9ad8\u901f\u5316 5. \u4e88\u6e2c\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u3068\u6d3b\u7528<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10.3 \u55b6\u696dDX\u306e\u63a8\u9032\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059\uff1a<\/p>\n\n\n\n<p>\u30fb\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u3068\u6a19\u6e96\u5316 \u30fb\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3068\u5c0e\u5165 \u30fb\u30c7\u30fc\u30bf\u5206\u6790\u57fa\u76e4\u306e\u69cb\u7bc9 \u30fb\u4eba\u6750\u80b2\u6210\u3068\u30b9\u30ad\u30eb\u958b\u767a \u30fb\u7d44\u7e54\u6587\u5316\u306e\u5909\u9769<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10.4 \u6301\u7d9a\u53ef\u80fd\u306a\u55b6\u696d\u4f53\u5236\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u9577\u671f\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u55b6\u696d\u4f53\u5236\u306e\u69cb\u7bc9\u306b\u5411\u3051\u3066\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<p>1. \u74b0\u5883\u5909\u5316\u3078\u306e\u9069\u5fdc\u529b\u5f37\u5316 2. \u4eba\u6750\u80b2\u6210\u3068\u77e5\u8b58\u7d99\u627f\u306e\u4ed5\u7d44\u307f\u4f5c\u308a 3. \u52b9\u7387\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u914d\u5206 4. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u78ba\u7acb 5. \u7d44\u7e54\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u78ba\u4fdd<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u8003\u616e\u3057\u3001\u74b0\u5883\u5909\u5316\u306b\u5f37\u3044\u55b6\u696d\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001\u4eca\u5f8c\u306e\u7af6\u4e89\u529b\u7dad\u6301\u306b\u4e0d\u53ef\u6b20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/0522aae8-b30e-4788-b71c-7ba8aac42209-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u6226\u7565\u306e\u57fa\u672c\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u55b6\u696d\u6226\u7565\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u55b6\u696d\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u8a08\u753b\u7acb\u6848\u3068\u5b9f\u884c\u306e\u3053\u3068\u3067\u3059\u3002\u5e02\u5834\u5206\u6790\u3001\u7af6\u5408\u5206\u6790\u3001\u81ea\u793e\u306e\u5f37\u307f\u5f31\u307f\u306e\u5206\u6790\u3092\u884c\u3044\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u5b9f\u884c\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/a0a2fa11-ce01-4ffd-a5d4-78f0011374e3-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u521d\u3081\u3066\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u5834\u5408\u3001\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u307e\u305a\u306fSWOT\u5206\u6790\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3067\u304d\u3001\u6bd4\u8f03\u7684\u53d6\u308a\u7d44\u307f\u3084\u3059\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u305d\u306e\u5f8c\u30013C\u5206\u6790\u3084PEST\u5206\u6790\u306a\u3069\u3001\u3088\u308a\u8a73\u7d30\u306a\u5206\u6790\u306b\u9032\u3080\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/5621ceb6-c02b-48f6-9112-871d8cd36e37.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u3068\u6226\u8853\u306e\u9055\u3044\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u55b6\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u8853\u306e\u9055\u3044\u304c\u3088\u304f\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u3069\u3046\u533a\u5225\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u55b6\u696d\u6226\u7565\u306f\u300c\u4f55\u3092\u9054\u6210\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u5927\u304d\u306a\u65b9\u5411\u6027\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001\u55b6\u696d\u6226\u8853\u306f\u300c\u3069\u306e\u3088\u3046\u306b\u9054\u6210\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u65b0\u898f\u9867\u5ba2\u309220%\u5897\u3084\u3059\u300d\u304c\u6226\u7565\u306a\u3089\u3001\u300c\u90313\u56de\u306e\u5c55\u793a\u4f1a\u51fa\u5c55\u300d\u306f\u6226\u8853\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/1e204de6-95f2-492d-b886-b118a7f67536.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u6a19\u8a2d\u5b9a\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u55b6\u696d\u6226\u7565\u306b\u304a\u3051\u308b\u9069\u5207\u306a\u76ee\u6a19\u8a2d\u5b9a\u306e\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>A: SMART\u57fa\u6e96\uff08Specific\uff1a\u5177\u4f53\u7684\u3001Measurable\uff1a\u6e2c\u5b9a\u53ef\u80fd\u3001Achievable\uff1a\u9054\u6210\u53ef\u80fd\u3001Relevant\uff1a\u95a2\u9023\u6027\u3001Time-bound\uff1a\u671f\u9650\u4ed8\u304d\uff09\u306b\u5f93\u3063\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u77ed\u671f\u30fb\u4e2d\u671f\u30fb\u9577\u671f\u306e\u76ee\u6a19\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/acf57265-a008-41b9-a50e-58572a83db67.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b8\u30bf\u30eb\u5316\u3078\u306e\u5bfe\u5fdc\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u30c7\u30b8\u30bf\u30eb\u5316\u6642\u4ee3\u306e\u55b6\u696d\u6226\u7565\u3067\u7279\u306b\u6ce8\u610f\u3059\u3079\u304d\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30c1\u30e3\u30cd\u30eb\u7d71\u5408\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u9069\u5316\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001CRM\u30c4\u30fc\u30eb\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u3082\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/864ffdb2-00e5-4fb9-bbd7-4d09cd222995-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u6e2c\u5b9a\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q: \u55b6\u696d\u6226\u7565\u306e\u52b9\u679c\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A: \u4e3b\u8981\u306aKPI\uff08\u58f2\u4e0a\u9ad8\u3001\u5229\u76ca\u7387\u3001\u9867\u5ba2\u7372\u5f97\u6570\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001BSC\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u8ca1\u52d9\u7684\u30fb\u975e\u8ca1\u52d9\u7684\u306a\u6307\u6a19\u3092\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u6226\u7565\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3068\u5b9f\u884c\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001SWOT\u5206\u6790\u30014P\u5206\u6790\u3001PEST\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u5e02\u5834\u5206\u6790\u3084\u6226\u7565\u7acb\u6848\u306e\u969b\u306b\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3069\u306e\u3088\u3046\u306b\u55b6\u696d\u6226\u7565\u306b\u6d3b\u7528\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u73fe\u72b6\u5206\u6790\u3092\u884c\u3044\u3001\u6b21\u306b\u76ee\u6a19\u8a2d\u5b9a\u3001\u305d\u3057\u3066\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306e\u7acb\u6848\u3068\u3044\u3046\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u307e\u3059\u3002\u5404\u6bb5\u968e\u3067\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u6226\u7565\u306b\u304a\u3051\u308b4\u3064\u306e\u8981\u7d20\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306b\u304a\u3051\u308b4\u3064\u306e\u8981\u7d20\u306f\u3001\u300c\u5e02\u5834\u5206\u6790\u300d\u300c\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u300d\u300c\u7af6\u5408\u5206\u6790\u300d\u300c\u81ea\u793e\u306e\u5f37\u307f\u5206\u6790\u300d\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5206\u6790\u3068\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u5206\u6790\u306f\u3001\u5e02\u5834\u52d5\u5411\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u3001\u7af6\u5408\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u3001\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7d39\u4ecb\u55b6\u696d\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u7d39\u4ecb\u55b6\u696d\u6226\u7565\u3067\u306f\u3001\u300c\u9867\u5ba2\u7ba1\u7406\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u300d\u3084\u300c\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30c3\u30d4\u30f3\u30b0\u300d\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u7528\u3044\u3066\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3001\u52b9\u679c\u7684\u306a\u7d39\u4ecb\u7372\u5f97\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u3073\u65b9\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044<\/h3>\n\n\n\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e\u306f\u3001\u4f01\u696d\u898f\u6a21\u3001\u696d\u754c\u7279\u6027\u3001\u76ee\u6a19\u3001\u73fe\u72b6\u306e\u8ab2\u984c\u306b\u5fdc\u3058\u3066\u884c\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u7d44\u7e54\u306e\u5206\u6790\u80fd\u529b\u3084\u5229\u7528\u53ef\u80fd\u306a\u30ea\u30bd\u30fc\u30b9\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n","protected":false},"author":4,"featured_media":24556,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_metadesc":"\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u304b\u3089\u5b9f\u884c\u307e\u3067\u3001\u5b9f\u8df5\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3002\u52b9\u679c\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u69cb\u7bc9\u306b\u5f79\u7acb\u3064\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3068\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002","content-type":"","footnotes":""},"categories":[3],"tags":[190,629,440],"bana_industry":[1141],"bana_cat":[1149],"class_list":["post-7776","column","type-column","status-publish","has-post-thumbnail","hentry","category-new_business_development","tag-190","tag-629","tag-440","bana_industry-smb","bana_cat-bizdev"],"acf":{"h2_1":"","h2_2":"","h2_3":"","h2_4":"","h2_5":"","h2_end":""},"yoast_head":"<!-- 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