{"id":7843,"date":"2024-12-22T08:00:00","date_gmt":"2024-12-21T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=7843"},"modified":"2025-06-10T14:25:58","modified_gmt":"2025-06-10T05:25:58","slug":"new-customer-acquisition","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/new-customer-acquisition\/","title":{"rendered":"\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6559\u79d1\u66f8\uff1a\u6226\u7565\u7acb\u6848\u304b\u3089\u5b9f\u8df5\u624b\u6cd5\u307e\u3067\u5b8c\u5168\u89e3\u8aac"},"content":{"rendered":"\n<p>\u4f01\u696d\u306e\u6301\u7d9a\u7684\u306a\u6210\u9577\u306b\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5316\u306e\u9032\u5c55\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u591a\u69d8\u5316\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u7372\u5f97\u306f\u5e74\u3005\u96e3\u3057\u3055\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. 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class=\"wp-block-heading\">1.2. 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class=\"wp-block-heading\">1.3. 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class=\"wp-block-heading\">1.4. \u696d\u754c\u5225\u306e\u9867\u5ba2\u7372\u5f97\u30c8\u30ec\u30f3\u30c9<\/h3>\n\n\n\n<p>\u696d\u754c\u306b\u3088\u3063\u3066\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u7372\u5f97\u306e\u65b9\u6cd5\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002BtoB\u4f01\u696d\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u578b\u306e\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001BtoC\u4f01\u696d\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u5e83\u7bc4\u306a\u30ea\u30fc\u30c1\u3068\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/eaf8cf27-2083-4f72-bcfb-9fcc8b09093d-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6226\u7565\u306e\u7acb\u6848<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. \u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u660e\u78ba\u5316<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3084\u30de\u30fc\u30b1\u30c3\u30c8\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u7684\u306b\u63cf\u304d\u51fa\u3057\u3001\u305d\u306e\u7279\u6027\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u304c\u62b1\u3048\u308b\u554f\u984c\u70b9\u3084\u4e0d\u6e80\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. \u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p>\u9867\u5ba2\u7372\u5f97\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u3001\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u6c7a\u5b9a\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u3001\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u63a5\u70b9\u3092\u6301\u3064\u306e\u304b\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u8a08\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. \u7af6\u5408\u5206\u6790\u3068\u5dee\u5225\u5316\u6226\u7565<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u91cd\u8981\u3067\u3059\u3002\u7af6\u5408\u4f01\u696d\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u3092\u52b9\u679c\u7684\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u6226\u7565\u3092\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u55b6\u696d\u3060\u3051\u3067\u306a\u304f\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u304c\u3067\u304d\u308b\u3088\u3046\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u78e8\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. KPI\u306e\u8a2d\u5b9a\u3068\u6e2c\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002\u7372\u5f97\u6570\u3084\u7372\u5f97\u30b3\u30b9\u30c8\u3001\u6210\u7d04\u7387\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024x683.jpg\" alt=\"\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024&#215;683.jpg\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30d5\u30a1\u30fc\u30e05\u9078\u30102025\u5e74\u6700\u65b0\u3011\u6226\u7565\u7cfb\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5c02\u9580\u307e\u3067\u5fb9\u5e95\u6bd4\u8f03<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u6025\u901f\u306b\u8907\u96d1\u5316\u3057\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u652f\u63f4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u6226\u7565\u7acb\u6848\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/c00f29d6-6bd4-4612-bb09-8b273c69648b-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u9867\u5ba2\u7372\u5f97<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. SEO\/MEO\u6226\u7565<\/h3>\n\n\n\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u57fa\u672c\u3068\u306a\u308b\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u9069\u5207\u306b\u63d0\u4f9b\u3057\u3001\u81ea\u7136\u691c\u7d22\u3067\u306e\u9732\u51fa\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u30d6\u30ed\u30b0\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u52d5\u753b\u306a\u3069\u3001\u69d8\u3005\u306a\u5f62\u5f0f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5c02\u9580\u6027\u3084\u4fa1\u5024\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/6aa63e44-d1fe-4385-a567-db0247f89958-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>SNS\u3092\u6d3b\u7528\u3057\u305f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. \u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/h3>\n\n\n\n<p>\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u3001\u5373\u52b9\u6027\u306e\u3042\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u624b\u6bb5\u3067\u3059\u3002\u9855\u5728\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u52b9\u679c\u7684\u3067\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u306a\u304c\u3089\u904b\u7528\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u5165\u672d\u7ba1\u7406\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5. \u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/h3>\n\n\n\n<p>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3068\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3067\u304d\u308b\u65bd\u7b56\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u5e83\u544a\u914d\u4fe1\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6. \u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<\/h3>\n\n\n\n<p>\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a\u306f\u3001\u6210\u679c\u5831\u916c\u578b\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9069\u5207\u306a\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u5b9a\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u6b63\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u30aa\u30d5\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. \u30c1\u30e9\u30b7\u30fbDM\u65bd\u7b56<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5316\u304c\u9032\u3080\u4e2d\u3067\u3082\u3001\u30c1\u30e9\u30b7\u3084DM\u306b\u3088\u308b\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5bfe\u3057\u3066\u52b9\u679c\u7684\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u3001\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u8a34\u6c42\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. \u30a4\u30d9\u30f3\u30c8\u30fb\u5c55\u793a\u4f1a\u6d3b\u7528<\/h3>\n\n\n\n<p>\u5bfe\u9762\u3067\u306e\u5546\u8ac7\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3084\u5c55\u793a\u4f1a\u306f\u3001BtoB\u4f01\u696d\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304a\u3044\u3066\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u76f4\u63a5\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/66df1e69-c875-4887-8d2f-93b6609e39ff-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. \u5e97\u8217\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u5b9f\u5e97\u8217\u3092\u6301\u3064\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5e97\u8217\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u91cd\u8981\u306a\u6a5f\u4f1a\u3068\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u3057\u3066\u5b9a\u7740\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. \u30de\u30b9\u5e83\u544a\u306e\u52b9\u679c\u7684\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30c6\u30ec\u30d3\u3084\u30e9\u30b8\u30aa\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a\u306f\u3001\u5e83\u7bc4\u306a\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3068\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30b3\u30b9\u30c8\u304c\u9ad8\u984d\u3068\u306a\u308b\u305f\u3081\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u57fa\u6e96<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u304a\u3044\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a\u306b\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u767a\u4fe1\u5185\u5bb9\u306e\u8cea\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u306e\u30de\u30c3\u30c1\u30f3\u30b0\u5ea6\u5408\u3044\u306a\u3069\u3001\u8907\u6570\u306e\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u89b3\u3068\u5408\u81f4\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u3053\u3068\u3067\u3059\u3002\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u6f5c\u5728\u5c64\u3078\u306e\u30ea\u30fc\u30c1\u3068\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u60c5\u5831\u767a\u4fe1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. \u52b9\u679c\u7684\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u52b9\u679c\u7684\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068\u8a73\u7d30\u306a\u30d6\u30ea\u30fc\u30d5\u30a3\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u5c64\u3001\u671f\u5f85\u3059\u308b\u6210\u679c\u306a\u3069\u3092\u5177\u4f53\u7684\u306b\u5171\u6709\u3057\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u72ec\u81ea\u6027\u3092\u6d3b\u304b\u3057\u305f\u81ea\u7136\u306a\u5f62\u3067\u306e\u60c5\u5831\u767a\u4fe1\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5358\u767a\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u6df1\u3044\u7406\u89e3\u3068\u5171\u611f\u306b\u57fa\u3065\u3044\u305f\u767a\u4fe1\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. ROI\u6700\u5927\u5316\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u52b9\u679c\u6e2c\u5b9a\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002engagement\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u5404\u65bd\u7b56\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3068\u5206\u6790<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. \u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u624b\u6cd5<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u3001\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u53d6\u5f15\u30c7\u30fc\u30bf\u306a\u3069\u3001\u69d8\u3005\u306a\u30bd\u30fc\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u8208\u5473\u95a2\u5fc3\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u9867\u5ba2\u3092\u9069\u5207\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u5c5e\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u884c\u52d5\u7279\u6027\u3084\u8cfc\u8cb7\u50be\u5411\u306a\u3069\u306e\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u7372\u5f97\u306e\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/713638dd-1c5b-4a4f-a34a-058400a472c4-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. \u884c\u52d5\u5206\u6790\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u3084\u8208\u5473\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d88\u8cbb\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. \u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u306e\u5b9f\u8df5<\/h3>\n\n\n\n<p>\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u5316\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30d7\u30ed\u30d5\u30a1\u30a4\u30ea\u30f3\u30b0\u3067\u306f\u3001\u57fa\u672c\u7684\u306a\u5c5e\u6027\u60c5\u5831\u306b\u52a0\u3048\u3066\u3001\u884c\u52d5\u7279\u6027\u3084\u4fa1\u5024\u89b3\u306a\u3069\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u55b6\u696d\u6d3b\u52d5\u306e\u6700\u9069\u5316<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. \u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u52b9\u7387\u7684\u306a\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u96fb\u8a71\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u6d3b\u52d5\u306b\u3088\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u7279\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3057\u305f\u4e0a\u3067\u3001\u52b9\u7387\u7684\u306a\u5546\u8ac7\u6a5f\u4f1a\u306e\u5275\u51fa\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u30c1\u30fc\u30e0\u306e\u69cb\u7bc9\u306b\u306f\u3001\u9069\u5207\u306a\u6559\u80b2\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u3055\u3089\u306b\u306f\u52b9\u679c\u7684\u306a\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u958b\u767a\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001CRM\u30c4\u30fc\u30eb\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3092\u56f3\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/1eccf9e2-b98a-4cfa-83d9-c4b3f32529c1-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. \u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\u304c\u91cd\u8981\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u3001\u6210\u7d04\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u78ba\u7acb\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u5404\u6bb5\u968e\u3067\u306e\u6210\u529f\u8981\u56e0\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u3092\u518d\u73fe\u53ef\u80fd\u306a\u5f62\u3067\u30d7\u30ed\u30bb\u30b9\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u55b6\u696d\u529b\u5411\u4e0a\u3068\u3001\u5b89\u5b9a\u3057\u305f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. \u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3057\u3001\u6210\u7d04\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3092\u901a\u3058\u3066\u3001\u6bb5\u968e\u7684\u306b\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u5546\u8ac7\u6a5f\u4f1a\u306e\u5275\u51fa\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u691c\u8a0e\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u3068\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8003\u616e\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/1187b3ff-d847-4442-a832-62e529d98669-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. \u5546\u8ac7\u6210\u7d04\u7387\u306e\u5411\u4e0a\u7b56<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u304a\u3044\u3066\u3001\u5546\u8ac7\u6210\u7d04\u7387\u306e\u5411\u4e0a\u306f\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3059\u3002\u63d0\u6848\u5185\u5bb9\u306e\u8cea\u7684\u5411\u4e0a\u3001\u4fa1\u683c\u6226\u7565\u306e\u6700\u9069\u5316\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u660e\u78ba\u5316\u306a\u3069\u3001\u69d8\u3005\u306a\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u7d04\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u5f62\u3067\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u9069\u5207\u306a\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08\u3068\u3001\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u65bd\u7b56\u306e\u5b9f\u65bd\u3082\u3001\u6210\u7d04\u7387\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/7aecdd6d-b5e0-4dc2-a967-025eef1225ee-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306e\u78ba\u7acb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">8.1. \u521d\u671f\u5bfe\u5fdc\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u5f8c\u3001\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u521d\u671f\u5bfe\u5fdc\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u3044\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u57fa\u76e4\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u4e01\u5be7\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u5b9f\u73fe\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u521d\u671f\u5bfe\u5fdc\u306e\u8cea\u306f\u3001\u305d\u306e\u5f8c\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ea\u30d4\u30fc\u30c8\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3092\u8003\u3048\u308b\u3068\u3001\u3053\u306e\u6bb5\u968e\u3067\u306e\u9069\u5207\u306a\u5bfe\u5fdc\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u89b3\u70b9\u304b\u3089\u3082\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2. \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u7528\u65b9\u6cd5\u3001\u6d3b\u7528\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306a\u3069\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3092\u6bb5\u968e\u7684\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7406\u89e3\u5ea6\u3068\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u65e9\u671f\u304b\u3089\u4fa1\u5024\u3092\u5b9f\u611f\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/32c99591-3950-454c-a6ff-4894eb806b9d-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8.3. \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u7b56<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u5f8c\u3001\u7d99\u7d9a\u7684\u306a\u6e80\u8db3\u5ea6\u5411\u4e0a\u3078\u306e\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3001\u6539\u5584\u8981\u671b\u3078\u306e\u8fc5\u901f\u306a\u5bfe\u5fdc\u3001\u4ed8\u52a0\u4fa1\u5024\u306e\u63d0\u4f9b\u306a\u3069\u3001\u69d8\u3005\u306a\u65bd\u7b56\u3092\u901a\u3058\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6e80\u8db3\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u3001\u81ea\u7136\u3068\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u306a\u308a\u3001\u3055\u3089\u306b\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7d39\u4ecb\u6e90\u3068\u306a\u308b\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4. \u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u306e\u4ed5\u7d44\u307f\u4f5c\u308a<\/h3>\n\n\n\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u8ee2\u63db\u3059\u308b\u3053\u3068\u306f\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5c0e\u5165\u3001\u500b\u5225\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u7279\u5225\u512a\u5f85\u306e\u63d0\u4f9b\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u65bd\u7b56\u3092\u8a08\u753b\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/c19bfc87-e409-4948-b889-3b7d28aead9f-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9. \u30b3\u30b9\u30c8\u6700\u9069\u5316\u3068\u52b9\u7387\u5316<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">9.1. \u9867\u5ba2\u7372\u5f97\u5358\u4fa1\u306e\u524a\u6e1b<\/h3>\n\n\n\n<p>\u52b9\u7387\u7684\u306a\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u306f\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CAC\uff09\u306e\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e83\u544a\u8cbb\u7528\u306e\u52b9\u7387\u5316\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u3001\u69d8\u3005\u306a\u89b3\u70b9\u304b\u3089\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u6700\u3082\u52b9\u7387\u306e\u826f\u3044\u65b9\u6cd5\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u6295\u4e0b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u904b\u7528\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/095a6d78-a348-4d3e-b98c-a090fa57ef3e.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9.2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u914d\u5206<\/h3>\n\n\n\n<p>\u9650\u3089\u308c\u305f\u4e88\u7b97\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u4e88\u7b97\u914d\u5206\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u5404\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306eROI\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3057\u3001\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u91cd\u70b9\u7684\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u52b9\u7387\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5b63\u7bc0\u5909\u52d5\u3084\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3092\u8003\u616e\u3057\u305f\u67d4\u8edf\u306a\u4e88\u7b97\u914d\u5206\u3082\u91cd\u8981\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u4e88\u7b97\u8abf\u6574\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u9867\u5ba2\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.3. \u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3084CRM\u30c4\u30fc\u30eb\u306a\u3069\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u7387\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u5546\u8ac7\u7ba1\u7406\u307e\u3067\u3001\u69d8\u3005\u306a\u5de5\u7a0b\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u5316\u3057\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u6d3b\u52d5\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.4. ROI\u306e\u6700\u5927\u5316\u624b\u6cd5<\/h3>\n\n\n\n<p>\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7d99\u7d9a\u7684\u306a\u6e2c\u5b9a\u3068\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002KPI\u306e\u8a2d\u5b9a\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001PDCA\u30b5\u30a4\u30af\u30eb\u306e\u5b9f\u65bd\u306a\u3069\u3001\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/ad36e2f0-de7f-4ac3-8b3d-54d7c52f8d48.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10. \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">10.1. BtoB\u4f01\u696d\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u52b9\u679c\u7684\u306b\u7d44\u307f\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3048\u308b\u5f62\u3067\u4fa1\u5024\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9ad8\u3044\u6210\u7d04\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10.2. BtoC\u4f01\u696d\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>BtoC\u4f01\u696d\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u52b9\u7387\u7684\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u65bd\u7b56\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u306a\u3069\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9855\u5728\u5c64\u304b\u3089\u6f5c\u5728\u5c64\u307e\u3067\u5e45\u5e83\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/832986d3-55be-46bd-89e8-483909124b07.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">10.3. \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u306e\u4e2d\u3067\u52b9\u679c\u7684\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u5b9f\u73fe\u3057\u3066\u3044\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u4e8b\u4f8b\u3082\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u305f innovative \u306a\u624b\u6cd5\u306b\u3088\u308a\u3001\u6025\u901f\u306a\u9867\u5ba2\u57fa\u76e4\u306e\u62e1\u5927\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f8b\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10.4. \u8001\u8217\u4f01\u696d\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u4f1d\u7d71\u7684\u306a\u5f37\u307f\u3068\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u878d\u5408\u3055\u305b\u3001\u65b0\u305f\u306a\u9867\u5ba2\u5c64\u306e\u958b\u62d3\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u8001\u8217\u4f01\u696d\u306e\u4e8b\u4f8b\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u5411\u3051\u305f\u9769\u65b0\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/975a593f-160f-4277-9653-d75d4c02c46b.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u57fa\u672c\u7684\u306a\u8cea\u554f<\/h3>\n\n\n\n<p>Q1: \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A1: \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u521d\u3081\u3066\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u3092\u958b\u62d3\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u901a\u3058\u3066\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u5b9f\u969b\u306e\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u542b\u307f\u307e\u3059\u3002<\/p>\n\n\n\n<p>Q2: \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u5e73\u5747\u7684\u306a\u30b3\u30b9\u30c8\u306f\u3069\u306e\u304f\u3089\u3044\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A2: \u696d\u754c\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u306e5\u500d\u4ee5\u4e0a\u304b\u304b\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u52b9\u7387\u7684\u306a\u7372\u5f97\u65b9\u6cd5\u306e\u9078\u629e\u3068\u3001\u7372\u5f97\u5f8c\u306e\u9867\u5ba2\u7dad\u6301\u7b56\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/b1bf9af0-d614-40c2-bf04-a16f9ec2d301-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u306b\u95a2\u3059\u308b\u8cea\u554f<\/h3>\n\n\n\n<p>Q3: \u52b9\u679c\u7684\u306a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>A3: \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08SEO\u3001SNS\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306a\u3069\uff09\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5bfe\u9762\u55b6\u696d\u306a\u3069\u3001\u69d8\u3005\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u5c64\u306b\u5408\u308f\u305b\u3066\u3001\u6700\u9069\u306a\u624b\u6cd5\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>Q4: \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u306e\u30d0\u30e9\u30f3\u30b9\u306f\u3069\u3046\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A4: \u4e21\u8005\u306e\u30d0\u30e9\u30f3\u30b9\u306f\u4f01\u696d\u306e\u6210\u9577\u6bb5\u968e\u3084\u5e02\u5834\u74b0\u5883\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u306f\u58f2\u4e0a\u306e20-30%\u3092\u65b0\u898f\u9867\u5ba2\u304b\u3089\u3001\u6b8b\u308a\u3092\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u72b6\u614b\u304c\u7406\u60f3\u7684\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/d0bb83a3-9db5-4fc6-9ef8-ab2571364318.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9f\u52d9\u7684\u306a\u8cea\u554f<\/h3>\n\n\n\n<p>Q5: \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u6210\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/p>\n\n\n\n<p>A5: \u4e3b\u8981\u306a\u6307\u6a19\u3068\u3057\u3066\u3001\u9867\u5ba2\u7372\u5f97\u6570\u3001\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff08CAC\uff09\u3001\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3001\u6210\u7d04\u7387\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>Q6: BtoB\u3068BtoC\u3067\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u65b9\u6cd5\u306f\u7570\u306a\u308a\u307e\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A6: \u306f\u3044\u3001\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002BtoB\u3067\u306f\u3001\u5546\u8ac7\u671f\u9593\u304c\u9577\u304f\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u304c\u8907\u6570\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u3088\u308a\u4e01\u5be7\u306a\u63d0\u6848\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e00\u65b9\u3001BtoC\u3067\u306f\u3001\u5927\u898f\u6a21\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3068\u52b9\u7387\u7684\u306a\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/e540a83e-9763-4ba5-a5e9-aaafb20b6803.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>Q7: \u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u306e\u6539\u5584\u65b9\u6cd5\u306f\uff1f<\/p>\n\n\n\n<p>A7: \u307e\u305a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u304c\u9069\u5207\u304b\u3001\u63d0\u4f9b\u4fa1\u5024\u304c\u660e\u78ba\u304b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u306e\u898b\u76f4\u3057\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>Q8: \u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u306e\u52b9\u679c\u7684\u306a\u7372\u5f97\u65b9\u6cd5\u306f\uff1f<\/p>\n\n\n\n<p>A8: \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084SNS\u306e\u6d3b\u7528\u3001\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u521d\u671f\u6295\u8cc7\u304c\u6bd4\u8f03\u7684\u5c11\u306a\u304f\u3066\u6e08\u3080\u65b9\u6cd5\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u3067\u3082\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/fca26ebe-8d88-4b77-912a-252abf9c9d0d-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u52b9\u679c\u7684\u306a\u9867\u5ba2\u3078\u306e\u5e83\u544a\u6226\u7565\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u4f01\u696d\u306e\u5546\u54c1\u3092\u52b9\u679c\u7684\u306b\u8a34\u6c42\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u5e83\u544a\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7d71\u5408\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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