{"id":7854,"date":"2024-12-22T08:00:00","date_gmt":"2024-12-21T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=7854"},"modified":"2025-06-10T14:25:57","modified_gmt":"2025-06-10T05:25:57","slug":"strategy-planning","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/strategy-planning\/","title":{"rendered":"\u6226\u7565\u306e\u7acb\u3066\u65b9\u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u52b9\u679c\u7684\u306a\u4e8b\u696d\u6226\u7565\u30fb\u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u306f\u3001\u9069\u5207\u306a\u6226\u7565\u306e\u7acb\u6848\u3068\u5b9f\u884c\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. \u6226\u7565\u7acb\u6848\u306e\u57fa\u672c<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. \u6226\u7565\u3068\u306f\u4f55\u304b<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u3001\u307e\u305a\u300c\u6226\u7565\u300d\u306e\u672c\u8cea\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u8a08\u753b\u3068\u884c\u52d5\u6307\u91dd\u3092\u6307\u3057\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u3068\u3044\u3063\u305f\u69d8\u3005\u306a\u6226\u7565\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u3082\u300c\u4f55\u3092\u300d\u300c\u3069\u306e\u3088\u3046\u306b\u300d\u5b9f\u73fe\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u305f\u9053\u7b4b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. \u4e8b\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u7565\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u7565\u306f\u3001\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u306a\u304c\u3089\u3082\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u306f\u4f01\u696d\u5168\u4f53\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u5305\u62ec\u7684\u306a\u8a08\u753b\u3067\u3042\u308a\u3001\u55b6\u696d\u6226\u7565\u306f\u305d\u306e\u5b9f\u73fe\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u9867\u5ba2\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u7acb\u3066\u65b9\u3067\u306f\u3001\u3053\u306e\u4e21\u8005\u3092\u9069\u5207\u306b\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.3. \u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u7acb\u6848\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u3068\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7684\u78ba\u306a\u6226\u7565\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3001\u8a08\u753b\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u306e\u91cd\u8981\u6027\u306f\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.4. \u6226\u7565\u7acb\u6848\u306e\u30d7\u30ed\u30bb\u30b9\u6982\u8981<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u306f\u3001\u6bb5\u968e\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u5e02\u5834\u5206\u6790\u304b\u3089\u59cb\u307e\u308a\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306e\u7b56\u5b9a\u307e\u3067\u30015\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u5404\u6bb5\u968e\u3067\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/518b31e2-59a1-452d-9774-dafede3b9549-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. \u5e02\u5834\u74b0\u5883\u5206\u6790\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u5e02\u5834\u74b0\u5883\u306e\u7dbf\u5bc6\u306a\u5206\u6790\u3067\u3059\u3002\u7af6\u5408\u72b6\u6cc1\u3084\u5e02\u5834\u30c8\u30ec\u30f3\u30c9\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u306f\u3001\u69d8\u3005\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. PEST\u5206\u6790\u306b\u3088\u308b\u5916\u90e8\u74b0\u5883\u306e\u628a\u63e1<\/h3>\n\n\n\n<p>PEST\u5206\u6790\u306f\u3001\u653f\u6cbb\u7684\u3001\u7d4c\u6e08\u7684\u3001\u793e\u4f1a\u7684\u3001\u6280\u8853\u7684\u8981\u56e0\u3092\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u4e8b\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306e\u57fa\u790e\u3068\u306a\u308b\u5916\u90e8\u74b0\u5883\u5206\u6790\u3068\u3057\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5404\u8981\u56e0\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5b9f\u52b9\u6027\u306e\u9ad8\u3044\u6226\u7565\u7acb\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. \u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306e\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306f\u3001\u696d\u754c\u306e\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u65b0\u898f\u53c2\u5165\u306e\u8105\u5a01\u3001\u4ee3\u66ff\u54c1\u306e\u8105\u5a01\u3001\u8cb7\u3044\u624b\u306e\u4ea4\u6e09\u529b\u3001\u58f2\u308a\u624b\u306e\u4ea4\u6e09\u529b\u3001\u65e2\u5b58\u7af6\u5408\u3068\u306e\u7af6\u4e89\u3068\u3044\u30465\u3064\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u4e8b\u696d\u6226\u7565\u306e\u7acb\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. SWOT\u5206\u6790\u306b\u3088\u308b\u73fe\u72b6\u628a\u63e1<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u304a\u3044\u3066\u3001SWOT\u5206\u6790\u306f\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3001\u5916\u90e8\u74b0\u5883\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u6574\u7406\u3059\u308b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306e\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3057\u3001\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.5. \u4e8b\u696d\u6226\u7565\u306e\u65b9\u5411\u6027\u306e\u6c7a\u5b9a<\/h3>\n\n\n\n<p>\u5404\u7a2e\u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u4e8b\u696d\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u5dee\u5225\u5316\u8981\u56e0\u3001\u6210\u9577\u6226\u7565\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u306e\u8981\u7d20\u3092\u5b9a\u7fa9\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u904e\u7a0b\u3067\u306f\u3001\u7d4c\u55b6\u8cc7\u6e90\u306e\u914d\u5206\u3082\u8003\u616e\u306b\u5165\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.6. \u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306e\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u6226\u7565\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002SMART\u57fa\u6e96\uff08Specific, Measurable, Achievable, Relevant, Time-bound\uff09\u306b\u57fa\u3065\u3044\u305f\u76ee\u6a19\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u6226\u7565\u306e\u5b9f\u52b9\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024x683.jpg\" alt=\"\u65e5\u672c\u4eba_\u4f1a\u8b70-1-1024&#215;683.jpg\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30d5\u30a1\u30fc\u30e05\u9078\u30102025\u5e74\u6700\u65b0\u3011\u6226\u7565\u7cfb\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u5c02\u9580\u307e\u3067\u5fb9\u5e95\u6bd4\u8f03<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u8fd1\u5e74\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u6025\u901f\u306b\u8907\u96d1\u5316\u3057\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u652f\u63f4\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff08DX\uff09\u306e\u9032\u5c55\u306b\u3088\u308a\u3001\u5f93\u6765\u306e\u6226\u7565\u7acb\u6848\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b8&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/40fb7c94-7b50-43a2-b88f-2035f1fa4cd5-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. \u55b6\u696d\u6226\u7565\u306e\u57fa\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u306f\u3001\u4f53\u7cfb\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u628a\u63e1\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08\u307e\u3067\u3001\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u7279\u6027\u3084\u81ea\u793e\u306e\u5f37\u307f\u3092\u8003\u616e\u3057\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5206\u6790\u3068\u6d3b\u7528<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5206\u6790\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6700\u9069\u5316\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u306f\u3001\u9069\u5207\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u3092\u7d30\u5206\u5316\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. \u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u6226\u7565<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u306b\u304a\u3044\u3066\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306f\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u72ec\u81ea\u306e\u4fa1\u5024\u63d0\u6848\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5. \u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08<\/h3>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u8a2d\u8a08\u306f\u3001\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3059\u4e0a\u3067\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u9867\u5ba2\u63a5\u70b9\u306e\u6700\u9069\u5316\u304b\u3089\u3001\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316\u307e\u3067\u3001\u8a73\u7d30\u306a\u8a2d\u8a08\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\t<div class=\"related-posts-block\">\n\t\t<h4>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/h4>\n\t\t<ul class=\"related-posts\">\n\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\">\n\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2025\/04\/\u30b0\u30e9\u30d5-8-10.jpg\" alt=\"\u30b0\u30e9\u30d5 (8)\" \/>\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"related_wrap\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/open-insight.net\/intersect\/column\/marketing-consulting-companies-consulting-top5\/\"><span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e5\u9078\uff1a\u7279\u5fb4\u3068\u9078\u3073\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01<\/span><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u3084\u5b9f\u884c\u306b\u304a\u3044\u3066\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30fc\u30e0\u306e\u652f\u63f4\u3092\u691c\u8a0e\u3059\u308b\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5927\u624b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u304b\u3089\u3001\u30c7\u30b8\u30bf&#8230;<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/02aba758-9091-4cae-b8f5-193cd5a498cc-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u6226\u7565\u5b9f\u884c\u306e\u305f\u3081\u306e\u4f53\u5236\u3065\u304f\u308a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. \u7d44\u7e54\u69cb\u9020\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u6226\u7565\u3092\u52b9\u679c\u7684\u306b\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u7d44\u7e54\u69cb\u9020\u304c\u5fc5\u8981\u3067\u3059\u3002\u6226\u7565\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u3001\u7d44\u7e54\u306e\u5f79\u5272\u3084\u8cac\u4efb\u3092\u660e\u78ba\u306b\u3057\u3001\u52b9\u7387\u7684\u306a\u5b9f\u884c\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. \u4eba\u6750\u914d\u7f6e\u3068\u80b2\u6210\u8a08\u753b<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u5b9f\u884c\u306b\u306f\u3001\u9069\u5207\u306a\u4eba\u6750\u306e\u914d\u7f6e\u3068\u80b2\u6210\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3092\u5b9a\u7fa9\u3057\u3001\u8a08\u753b\u7684\u306a\u4eba\u6750\u80b2\u6210\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u5b9f\u52b9\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. KPI\u306e\u8a2d\u5b9a\u3068\u7ba1\u7406\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u5b9f\u52b9\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. PDCA\u30b5\u30a4\u30af\u30eb\u306e\u904b\u7528<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u5b9f\u884c\u306b\u304a\u3044\u3066\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u306e\u9069\u5207\u306a\u904b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002\u8a08\u753b\uff08Plan\uff09\u3001\u5b9f\u884c\uff08Do\uff09\u3001\u8a55\u4fa1\uff08Check\uff09\u3001\u6539\u5584\uff08Act\uff09\u306e\u30b5\u30a4\u30af\u30eb\u3092\u78ba\u7acb\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/531c2777-8989-44b0-b07b-0324fe61b2ea-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u52b9\u679c\u7684\u306a\u6226\u7565\u5b9f\u884c\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. \u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u304a\u3044\u3066\u3001\u52b9\u679c\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u914d\u5206\u306f\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u306f\u3001\u4eba\u6750\u3001\u8cc7\u91d1\u3001\u6642\u9593\u306a\u3069\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u6700\u9069\u306b\u914d\u5206\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u306f\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u306e\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u305f\u914d\u5206\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. \u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u6226\u7565\u306e\u5b9f\u884c\u306b\u306f\u3001\u660e\u78ba\u306a\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3067\u306f\u3001\u77ed\u671f\u30fb\u4e2d\u671f\u30fb\u9577\u671f\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u9054\u6210\u6642\u671f\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u6642\u9593\u8ef8\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. \u30ea\u30b9\u30af\u7ba1\u7406\u3068\u5bfe\u5fdc\u7b56<\/h3>\n\n\n\n<p>\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u4e0a\u3067\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u306f\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u6642\u306b\u306f\u3001\u60f3\u5b9a\u3055\u308c\u308b\u30ea\u30b9\u30af\u3092\u6d17\u3044\u51fa\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u5bfe\u3059\u308b\u5177\u4f53\u7684\u306a\u5bfe\u5fdc\u7b56\u3092\u6e96\u5099\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3084\u7af6\u5408\u306e\u52d5\u5411\u306a\u3069\u3001\u69d8\u3005\u306a\u8981\u56e0\u3092\u8003\u616e\u306b\u5165\u308c\u305f\u8a08\u753b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. \u9032\u6357\u7ba1\u7406\u306e\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u6226\u7565\u5b9f\u884c\u306b\u306f\u3001\u9069\u5207\u306a\u9032\u6357\u7ba1\u7406\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5b9a\u671f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u6226\u7565\u306e\u9032\u6357\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8ecc\u9053\u4fee\u6b63\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u55b6\u696d\u6226\u7565\u306b\u304a\u3044\u3066\u306f\u3001\u6570\u5024\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u5408\u3044\u3092\u968f\u6642\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/b84751b8-3354-4e5c-8e29-97089ad737e2-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u6226\u7565\u306e\u898b\u76f4\u3057\u3068\u6539\u5584<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. \u5b9a\u671f\u7684\u306a\u8a55\u4fa1\u306e\u5b9f\u65bd\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u671f\u7684\u306a\u8a55\u4fa1\u3068\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u304a\u3044\u3066\u3001\u8a55\u4fa1\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3057\u3001\u5ba2\u89b3\u7684\u306a\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u6226\u7565\u3078\u3068\u9032\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u4f53\u7cfb\u7684\u306a\u8a55\u4fa1\u65b9\u6cd5\u306e\u78ba\u7acb\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. \u5e02\u5834\u5909\u5316\u3078\u306e\u5bfe\u5fdc<\/h3>\n\n\n\n<p>\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u5e02\u5834\u306e\u5909\u5316\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u5e02\u5834\u5206\u6790\u3092\u884c\u3044\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u4fee\u6b63\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. \u6226\u7565\u306e\u8ecc\u9053\u4fee\u6b63\u306e\u5224\u65ad\u57fa\u6e96<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u898b\u76f4\u3057\u306b\u306f\u3001\u660e\u78ba\u306a\u5224\u65ad\u57fa\u6e96\u304c\u5fc5\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306e\u9054\u6210\u72b6\u6cc1\u3084\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u3092\u8e0f\u307e\u3048\u3001\u3069\u306e\u3088\u3046\u306a\u5834\u5408\u306b\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b\u306e\u304b\u3001\u305d\u306e\u57fa\u6e96\u3092\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. \u7d99\u7d9a\u7684\u306a\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u6539\u5584\u306f\u3001\u4e00\u5ea6\u304d\u308a\u3067\u306f\u306a\u304f\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u6349\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u52b9\u679c\u7684\u306b\u56de\u3057\u3001\u5e38\u306b\u3088\u308a\u826f\u3044\u6226\u7565\u3078\u3068\u9032\u5316\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/9d6d5f40-b5eb-4da7-9bf7-50b18d384782-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u5b9f\u8df5\u7684\u306a\u6226\u7565\u7acb\u6848\u4e8b\u4f8b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. B2B\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<p>B2B\u4f01\u696d\u306b\u304a\u3051\u308b\u6226\u7565\u306e\u7acb\u3066\u65b9\u306b\u306f\u3001\u7279\u6709\u306e\u8003\u616e\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3092\u91cd\u8996\u3057\u305f\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u304c\u5fc5\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5206\u6790\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. \u88fd\u9020\u696d\u306e\u6226\u7565\u8ee2\u63db\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u88fd\u9020\u696d\u306b\u304a\u3051\u308b\u4e8b\u696d\u6226\u7565\u306e\u7acb\u3066\u65b9\u3067\u306f\u3001\u751f\u7523\u6027\u5411\u4e0a\u3068\u5e02\u5834\u30cb\u30fc\u30ba\u3078\u306e\u5bfe\u5fdc\u304c\u91cd\u8981\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u306a\u304c\u3089\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. \u30b5\u30fc\u30d3\u30b9\u696d\u306e\u5dee\u5225\u5316\u6226\u7565<\/h3>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u9867\u5ba2\u4fa1\u5024\u306e\u5275\u9020\u304c\u91cd\u8981\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u6df1\u3044\u7406\u89e3\u3068\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30b5\u30fc\u30d3\u30b9\u8a2d\u8a08\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u5dee\u5225\u5316\u8981\u56e0\u3092\u660e\u78ba\u306b\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. \u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u6210\u9577\u6226\u7565<\/h3>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306e\u6226\u7565\u7acb\u6848\u3067\u306f\u3001\u6025\u901f\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u6d3b\u7528\u3057\u3001\u5e02\u5834\u3067\u306e\u5b58\u5728\u611f\u3092\u9ad8\u3081\u3066\u3044\u304f\u305f\u3081\u306e\u6226\u7565\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/7ce47dcc-0b75-4022-93f8-f65120abd3f8-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u6226\u7565\u7acb\u6848\u306e\u5b9f\u8df5\u6f14\u7fd2<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">8.1. \u6226\u7565\u7acb\u6848\u30ef\u30fc\u30af\u30b7\u30fc\u30c8<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u7acb\u3066\u65b9\u3092\u5b9f\u8df5\u3059\u308b\u305f\u3081\u306b\u3001\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u6d3b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002\u4e8b\u696d\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u306b\u304a\u3044\u3066\u3001\u5177\u4f53\u7684\u306a\u624b\u9806\u3092\u793a\u3057\u305f\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f53\u7cfb\u7684\u306a\u6226\u7565\u7b56\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2. \u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u6d3b\u7528\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u6226\u7565\u7acb\u6848\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u5b9f\u306b\u9032\u3081\u308b\u305f\u3081\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u6d3b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u304b\u3089\u5177\u4f53\u7684\u306a\u65bd\u7b56\u306e\u691c\u8a0e\u307e\u3067\u3001\u5fc5\u8981\u306a\u8981\u7d20\u3092\u6f0f\u308c\u306a\u304f\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.3. \u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u306e\u4f5c\u6210<\/h3>\n\n\n\n<p>\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3059\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u6642\u7cfb\u5217\u3067\u6574\u7406\u3057\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u8a08\u753b\u3068\u3057\u3066\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4. \u8a55\u4fa1\u6307\u6a19\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u6226\u7565\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u8a55\u4fa1\u6307\u6a19\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u55b6\u696d\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u306e\u9054\u6210\u5ea6\u3092\u5b9a\u671f\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u5b9f\u52b9\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/c815113b-eeb6-4f27-8acc-002e2e10c25b-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u7acb\u6848\u306e\u57fa\u672c\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q\uff1a\u6226\u7565\u3068\u6226\u8853\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A\uff1a\u6226\u7565\u306f\u9577\u671f\u7684\u306a\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u5305\u62ec\u7684\u306a\u8a08\u753b\u3067\u3042\u308a\u3001\u6226\u8853\u306f\u305d\u306e\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u3084\u55b6\u696d\u6226\u7565\u306a\u3069\u306e\u6226\u7565\u306f\u3001\u4f01\u696d\u306e\u65b9\u5411\u6027\u3092\u793a\u3059\u7f85\u91dd\u76e4\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u6226\u7565\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q\uff1a\u55b6\u696d\u6226\u7565\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A\uff1a\u55b6\u696d\u6226\u7565\u306f\u76f4\u63a5\u7684\u306a\u9867\u5ba2\u63a5\u70b9\u3067\u306e\u6d3b\u52d5\u8a08\u753b\u3092\u6307\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u5e02\u5834\u5168\u4f53\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8a08\u753b\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u4e21\u8005\u306f\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u306a\u304c\u3089\u3082\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q\uff1a\u6226\u7565\u7acb\u6848\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3069\u306e\u3088\u3046\u306a\u9806\u5e8f\u3067\u4f7f\u7528\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A\uff1a\u4e00\u822c\u7684\u306b\u306f\u3001PEST\u5206\u6790\u306b\u3088\u308b\u5916\u90e8\u74b0\u5883\u5206\u6790\u304b\u3089\u59cb\u3081\u3001\u6b21\u306b\u30d5\u30a1\u30a4\u30d6\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u3067\u696d\u754c\u69cb\u9020\u3092\u628a\u63e1\u3057\u3001SWOT\u5206\u6790\u3067\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u30013C\u5206\u6790\u3084STP\u306a\u3069\u306e\u5177\u4f53\u7684\u306a\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/05e80534-313a-4cbf-a2ab-b63aba4755fe-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u6a19\u8a2d\u5b9a\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q\uff1a\u52b9\u679c\u7684\u306a\u76ee\u6a19\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>A\uff1aSMART\u57fa\u6e96\uff08Specific\uff1a\u5177\u4f53\u7684\u3001Measurable\uff1a\u6e2c\u5b9a\u53ef\u80fd\u3001Achievable\uff1a\u9054\u6210\u53ef\u80fd\u3001Relevant\uff1a\u95a2\u9023\u6027\u3001Time-bound\uff1a\u671f\u9650\u4ed8\u304d\uff09\u306b\u57fa\u3065\u3044\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u7279\u306b\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u306f\u3001\u6570\u5024\u76ee\u6a19\u306e\u5177\u4f53\u5316\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u306e\u898b\u76f4\u3057\u306b\u3064\u3044\u3066<\/h3>\n\n\n\n<p>Q\uff1a\u6226\u7565\u306e\u898b\u76f4\u3057\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\u3079\u304d\u3067\u3059\u304b\uff1f<\/p>\n\n\n\n<p>A\uff1a\u57fa\u672c\u7684\u306b\u306f\u56db\u534a\u671f\u3054\u3068\u306e\u898b\u76f4\u3057\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u304c\u3001\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u304c\u6fc0\u3057\u3044\u5834\u5408\u306f\u3001\u3088\u308a\u983b\u7e41\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e8b\u696d\u6226\u7565\u306e\u5834\u5408\u306f\u5e74\u6b21\u3067\u306e\u898b\u76f4\u3057\u3001\u55b6\u696d\u6226\u7565\u306e\u5834\u5408\u306f\u3088\u308a\u77ed\u671f\u3067\u306e\u898b\u76f4\u3057\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u55b6\u696d\u6226\u7565\u3068\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u6307\u3057\u307e\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u55b6\u696d\u6226\u7565\u3068\u306f\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u8a08\u753b\u306e\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u958b\u62d3\u304b\u3089\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u3001\u55b6\u696d\u7d44\u7e54\u306e\u69cb\u7bc9\u307e\u3067\u3001\u5305\u62ec\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u306e\u6307\u91dd\u3068\u306a\u308b\u3082\u306e\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e8b\u696d\u6226\u7565\u3068\u55b6\u696d\u6226\u7565\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u4e8b\u696d\u6226\u7565\u3068\u306f\u4f01\u696d\u5168\u4f53\u306e\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u5305\u62ec\u7684\u306a\u8a08\u753b\u3067\u3042\u308a\u3001\u55b6\u696d\u6226\u7565\u306f\u305d\u306e\u4e00\u90e8\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002\u4e8b\u696d\u6226\u7565\u304c\u5168\u4f53\u50cf\u3092\u793a\u3059\u306e\u306b\u5bfe\u3057\u3001\u55b6\u696d\u6226\u7565\u306f\u58f2\u4e0a\u9054\u6210\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u5b9f\u884c\u8a08\u753b\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306b\u5fc5\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u6226\u7565\u7acb\u6848\u306b\u306f\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u307e\u3059\u3002SWOT\u5206\u6790\u30013C\u5206\u6790\u30015\u30d5\u30a9\u30fc\u30b9\u5206\u6790\u306a\u3069\u304c\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u3082\u306e\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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