{"id":8721,"date":"2024-12-28T08:00:00","date_gmt":"2024-12-27T23:00:00","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/?post_type=column&#038;p=8721"},"modified":"2025-06-10T14:25:17","modified_gmt":"2025-06-10T05:25:17","slug":"btob-sales-2","status":"publish","type":"column","link":"https:\/\/open-insight.net\/intersect\/column\/btob-sales-2\/","title":{"rendered":"BtoB\u55b6\u696d\u5b8c\u5168\u30ac\u30a4\u30c9\uff1a\u6210\u7d04\u7387\u3092\u9ad8\u3081\u308b\u6226\u7565\u3068\u5b9f\u8df5\u624b\u6cd5"},"content":{"rendered":"\n<p>BtoB\u55b6\u696d\u306f\u3001\u4f01\u696d\u9593\u53d6\u5f15\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6d3b\u52d5\u3067\u3059\u3002\u5546\u8ac7\u671f\u9593\u304c\u9577\u304f\u3001\u8907\u6570\u306e\u6c7a\u88c1\u8005\u3068\u306e\u8abf\u6574\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001BtoC\u55b6\u696d\u3068\u306f\u7570\u306a\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. BtoB\u55b6\u696d\u306e\u57fa\u790e\u77e5\u8b58<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1. BtoB\u55b6\u696d\u306e\u5b9a\u7fa9\u3068\u7279\u5fb4<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3068\u306f\u3001\u4f01\u696d\u9593\u306e\u53d6\u5f15\u3092\u62c5\u3046\u55b6\u696d\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3059\u308bBtoC\u55b6\u696d\u3068\u306f\u7570\u306a\u308a\u3001\u6cd5\u4eba\u9867\u5ba2\u3092\u5bfe\u8c61\u3068\u3057\u305f\u55b6\u696d\u6d3b\u52d5\u3068\u306a\u308a\u307e\u3059\u3002BtoB\u55b6\u696d\u3067\u306f\u3001\u5546\u6750\u306e\u898f\u6a21\u304c\u5927\u304d\u304f\u3001\u8907\u6570\u306e\u6c7a\u88c1\u8005\u304c\u95a2\u4e0e\u3059\u308b\u305f\u3081\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u671f\u5316\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u4f01\u696d\u306e\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002BtoB\u55b6\u696d\u3067\u306f\u3001\u5358\u306a\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u696d\u52d9\u6539\u5584\u3084\u7d4c\u55b6\u8ab2\u984c\u306e\u89e3\u6c7a\u307e\u3067\u3092\u898b\u636e\u3048\u305f\u63d0\u6848\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/1462ba53-ab04-4ae2-a89e-7a2e51261018-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.2. BtoC\u3068BtoB\u55b6\u696d\u306e\u9055\u3044<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3068BtoC\u55b6\u696d\u306e\u9055\u3044\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u70b9\u306b\u8868\u308c\u307e\u3059\u3002\u307e\u305a\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002BtoC\u55b6\u696d\u3067\u306f\u500b\u4eba\u306e\u5224\u65ad\u3067\u8cfc\u5165\u304c\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u304c\u3001BtoB\u55b6\u696d\u3067\u306f\u8907\u6570\u306e\u6c7a\u88c1\u8005\u3068\u306e\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u5546\u8ac7\u671f\u9593\u3082BtoC\u55b6\u696d\u304c\u6bd4\u8f03\u7684\u77ed\u671f\u9593\u3067\u5b8c\u7d50\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BtoB\u55b6\u696d\u3067\u306f\u6570\u30f6\u6708\u304b\u3089\u5834\u5408\u306b\u3088\u3063\u3066\u306f1\u5e74\u4ee5\u4e0a\u304b\u304b\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5546\u6750\u306e\u5c02\u9580\u6027\u3082\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002BtoB\u55b6\u696d\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6280\u8853\u7684\u306a\u7406\u89e3\u304c\u4e0d\u53ef\u6b20\u3067\u3001\u9867\u5ba2\u306e\u696d\u754c\u77e5\u8b58\u3082\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306b\u306f\u9ad8\u5ea6\u306a\u5c02\u9580\u77e5\u8b58\u3068\u8ab2\u984c\u89e3\u6c7a\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/6945a2e5-7dd7-4434-b6a7-22fe416bbfce-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.3. \u696d\u754c\u5225\u306eBtoB\u55b6\u696d\u306e\u7279\u6027<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u306e\u7279\u6027\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u88fd\u9020\u696d\u3067\u306f\u88fd\u54c1\u306e\u6280\u8853\u7684\u306a\u7406\u89e3\u304c\u91cd\u8981\u3068\u306a\u308a\u3001IT\u696d\u754c\u3067\u306f\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u52b9\u679c\u3084\u904b\u7528\u9762\u3067\u306e\u63d0\u6848\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5c02\u9580\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u9867\u5ba2\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3059\u308b\u80fd\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u696d\u754c\u7279\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u767a\u6398\u304b\u3089\u5546\u8ac7\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u307e\u3067\u306e\u5404\u6bb5\u968e\u3067\u3001\u696d\u754c\u7279\u6709\u306e\u5546\u7fd2\u6163\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/76f287cf-3b60-4f5d-8b56-0214b4ec2360-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.4. BtoB\u55b6\u696d\u306b\u5fc5\u8981\u306a\u57fa\u672c\u30b9\u30ad\u30eb<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u57fa\u672c\u30b9\u30ad\u30eb\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u3067\u3059\u3002\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u8907\u6570\u306e\u6c7a\u88c1\u8005\u3068\u52b9\u679c\u7684\u306a\u5bfe\u8a71\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u9ad8\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8ab2\u984c\u767a\u898b\u30fb\u89e3\u6c7a\u80fd\u529b\u3082\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u306e\u62b1\u3048\u308b\u8ab2\u984c\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u6848\u3067\u304d\u308b\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u3084\u4ea4\u6e09\u529b\u3082\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u30b9\u30ad\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/ab9c8f3a-7ef4-4f15-b3ba-016375362d8a-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. BtoB\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u624b\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1. \u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u307e\u3067\u306e\u6d41\u308c<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u59cb\u307e\u308a\u3001\u5546\u8ac7\u3001\u63d0\u6848\u3001\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3068\u3044\u3046\u6d41\u308c\u3067\u9032\u307f\u307e\u3059\u3002\u5404\u6bb5\u968e\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u9078\u5b9a\u6bb5\u968e\u3067\u306f\u3001\u5546\u8ac7\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u307e\u3067\u306e\u9053\u306e\u308a\u306f\u3001\u4e00\u822c\u7684\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u3089\u308c\u307e\u3059\uff1a \u30fb\u898b\u8fbc\u307f\u5ba2\u306e\u767a\u6398\u3068\u30ea\u30fc\u30c9\u7372\u5f97 \u30fb\u521d\u56de\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u5546\u8ac7\u306e\u8a2d\u5b9a \u30fb\u30cb\u30fc\u30ba\u30d2\u30a2\u30ea\u30f3\u30b0\u3068\u8ab2\u984c\u306e\u7279\u5b9a \u30fb\u63d0\u6848\u66f8\u306e\u4f5c\u6210\u3068\u63d0\u793a \u30fb\u4fa1\u683c\u4ea4\u6e09\u3068\u5951\u7d04\u7de0\u7d50<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/1c41a2a2-c467-4977-a50e-abfaae41fbd0-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2.2. \u898b\u8fbc\u307f\u5ba2\u306e\u767a\u6398\u3068\u9078\u5b9a<\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u5ba2\u306e\u767a\u6398\u3067\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6700\u9069\u306a\u9867\u5ba2\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3001\u5e02\u5834\u8abf\u67fb\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u306e\u7d39\u4ecb\u306a\u3069\u3001\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u3092\u958b\u62d3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u9078\u5b9a\u3067\u306f\u3001\u5546\u8ac7\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u304c\u91cd\u8981\u3067\u3059\u3002\u4e88\u7b97\u3001\u6c7a\u88c1\u6a29\u9650\u3001\u5c0e\u5165\u6642\u671f\u306a\u3069\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/93c683a1-1674-4f23-acce-4d9997670061-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2.3. \u5546\u8ac7\u306b\u304a\u3051\u308b\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a \u30fb\u9867\u5ba2\u306e\u696d\u754c\u3084\u4e8b\u696d\u3078\u306e\u6df1\u3044\u7406\u89e3\u3092\u793a\u3059 \u30fb\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u5bfe\u3059\u308b\u7684\u78ba\u306a\u63d0\u6848\u3092\u884c\u3046 \u30fb\u7d04\u675f\u3057\u305f\u4e8b\u9805\u306f\u5fc5\u305a\u9042\u884c\u3059\u308b \u30fb\u5b9a\u671f\u7684\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u6c7a\u88c1\u8005\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u304a\u3044\u3066\u306f\u3001\u7d4c\u55b6\u7684\u306a\u8996\u70b9\u304b\u3089\u306e\u63d0\u6848\u3084\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u660e\u78ba\u306a\u8aac\u660e\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/f986479a-a2ec-40f6-b60d-343e3e7b51e4-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2.4. \u63d0\u6848\u66f8\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u63d0\u6848\u66f8\u4f5c\u6210\u306b\u306f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u3001\u305d\u306e\u89e3\u6c7a\u7b56\u3092\u5177\u4f53\u7684\u306b\u793a\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u63d0\u6848\u66f8\u306b\u306f\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u542b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a \u30fb\u9867\u5ba2\u306e\u73fe\u72b6\u3068\u8ab2\u984c\u306e\u6574\u7406 \u30fb\u89e3\u6c7a\u7b56\u306e\u5177\u4f53\u7684\u306a\u63d0\u793a \u30fb\u5c0e\u5165\u52b9\u679c\u306e\u6570\u5024\u5316 \u30fb\u5b9f\u65bd\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u4f53\u5236 \u30fb\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u660e\u78ba\u5316<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u63d0\u6848\u5185\u5bb9\u306f\u9867\u5ba2\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u3084\u7d4c\u55b6\u6226\u7565\u3068\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/6c9b5a9b-f91c-4bab-85cb-291a5dc2a534-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2.5. \u4fa1\u683c\u4ea4\u6e09\u306e\u9032\u3081\u65b9<\/h3>\n\n\n\n<p>\u4fa1\u683c\u4ea4\u6e09\u3067\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u660e\u78ba\u306b\u8aac\u660e\u3057\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u793a\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a \u30fb\u4fa1\u5024\u63d0\u6848\u3092\u660e\u78ba\u306b\u3059\u308b \u30fb\u30b3\u30b9\u30c8\u3068\u52b9\u679c\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u793a\u3059 \u30fb\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u5f37\u8abf\u3059\u308b \u30fb\u4ea4\u6e09\u306e\u4f59\u5730\u3092\u6b8b\u3057\u305f\u4fa1\u683c\u8a2d\u5b9a\u3092\u884c\u3046<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u4fa1\u683c\u4ea4\u6e09\u3067\u306f\u3001\u9867\u5ba2\u306e\u4e88\u7b97\u72b6\u6cc1\u3084\u6295\u8cc7\u8a08\u753b\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u3001\u67d4\u8edf\u306a\u5bfe\u5fdc\u3092\u884c\u3046\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. \u5e02\u5834\u5206\u6790\u3068\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>\u52b9\u679c\u7684\u306a\u55b6\u696d\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e02\u5834\u74b0\u5883\u306e\u9069\u5207\u306a\u5206\u6790\u3068\u3001\u660e\u78ba\u306a\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u5206\u6790\u3067\u306f\u3001\u696d\u754c\u52d5\u5411\u3001\u7af6\u5408\u72b6\u6cc1\u3001\u6280\u8853\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u6f5c\u5728\u7684\u306a\u5e02\u5834\u6a5f\u4f1a\u306e\u767a\u898b\u3068\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u305b\u308b\u9818\u57df\u306e\u7279\u5b9a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6700\u3082\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u696d\u7a2e\u3001\u898f\u6a21\u3001\u5730\u57df\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u6761\u4ef6\u306b\u52a0\u3048\u3001\u7d4c\u55b6\u8ab2\u984c\u3084\u5c0e\u5165\u610f\u5411\u306a\u3069\u3082\u8003\u616e\u306b\u5165\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. \u5546\u6750\u5225\u306e\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n<p>\u5546\u6750\u306e\u7279\u6027\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u55b6\u696d\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9ad8\u984d\u306a\u8a2d\u5099\u6295\u8cc7\u304c\u5fc5\u8981\u306a\u5546\u6750\u3067\u306f\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306e\u8a73\u7d30\u306a\u8aac\u660e\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30b5\u30fc\u30d3\u30b9\u7cfb\u306e\u5546\u6750\u3067\u306f\u3001\u8a66\u9a13\u5c0e\u5165\u3084\u30c8\u30e9\u30a4\u30a2\u30eb\u671f\u9593\u306e\u8a2d\u5b9a\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5546\u6750\u306e\u5c0e\u5165\u30b5\u30a4\u30af\u30eb\u3084\u4f7f\u7528\u671f\u9593\u306b\u3088\u3063\u3066\u3082\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u5909\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u4f7f\u7528\u3092\u524d\u63d0\u3068\u3059\u308b\u5546\u6750\u3067\u306f\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u5145\u5b9f\u5ea6\u3082\u91cd\u8981\u306a\u8a34\u6c42\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/0bc9f673-22fd-4667-b177-4feb9f5d7891-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. \u7af6\u5408\u5206\u6790\u3068\u5dee\u5225\u5316\u6226\u7565<\/h3>\n\n\n\n<p>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u306f\u3001BtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u7af6\u5408\u5206\u6790\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u91cd\u70b9\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\uff1a \u30fb\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u6bd4\u8f03 \u30fb\u4fa1\u683c\u6226\u7565\u306e\u9055\u3044 \u30fb\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u5145\u5b9f\u5ea6 \u30fb\u5c0e\u5165\u5b9f\u7e3e\u3084\u9867\u5ba2\u8a55\u4fa1<\/p>\n\n\n\n<p>\u5dee\u5225\u5316\u6226\u7565\u306e\u7acb\u6848\u3067\u306f\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u308c\u3092\u52b9\u679c\u7684\u306b\u8a34\u6c42\u3059\u308b\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u5177\u4f53\u7684\u306b\u793a\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. KPI\u306e\u8a2d\u5b9a\u3068\u7ba1\u7406<\/h3>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\u306e\u8a2d\u5b9a\u3068\u7ba1\u7406\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e3b\u8981\u306aKPI\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\uff1a \u30fb\u5546\u8ac7\u5275\u51fa\u4ef6\u6570 \u30fb\u63d0\u6848\u66f8\u63d0\u51fa\u7387 \u30fb\u6210\u7d04\u7387 \u30fb\u9867\u5ba2\u5358\u4fa1 \u30fb\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u671f\u9593<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3068\u6210\u679c\u306e\u5411\u4e0a\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. CRM\u30b7\u30b9\u30c6\u30e0\u306e\u52b9\u679c\u7684\u306a\u4f7f\u7528\u6cd5<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u306b\u304a\u3044\u3066\u3001CRM\u30b7\u30b9\u30c6\u30e0\u306f\u9867\u5ba2\u7ba1\u7406\u306e\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306aCRM\u306e\u6d3b\u7528\u306b\u3088\u308a\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u767a\u6398\u304b\u3089\u5546\u8ac7\u7ba1\u7406\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u307e\u3067\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u5bfe\u5fdc\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u60c5\u5831\u3092\u6b63\u78ba\u306b\u8a18\u9332\u3057\u3001\u7d44\u7e54\u5168\u4f53\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u7ba1\u7406\u304c\u91cd\u8981\u3067\u3059\uff1a \u30fb\u9867\u5ba2\u57fa\u672c\u60c5\u5831\u3068\u62c5\u5f53\u8005\u60c5\u5831 \u30fb\u5546\u8ac7\u5c65\u6b74\u3068\u9032\u6357\u72b6\u6cc1 \u30fb\u63d0\u6848\u5185\u5bb9\u3068\u898b\u7a4d\u60c5\u5831 \u30fb\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306e\u8a18\u9332 \u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u9069\u5207\u306b\u7ba1\u7406\u3057\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. \u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u306e\u30c6\u30af\u30cb\u30c3\u30af<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u304c\u91cd\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u3092\u5b9f\u65bd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a \u30fb\u753b\u8cea\u3084\u97f3\u58f0\u306e\u54c1\u8cea\u78ba\u4fdd \u30fb\u8cc7\u6599\u306e\u52b9\u679c\u7684\u306a\u753b\u9762\u5171\u6709 \u30fb\u53c2\u52a0\u8005\u5168\u54e1\u306e\u767a\u8a00\u6a5f\u4f1a\u306e\u78ba\u4fdd \u30fb\u975e\u8a00\u8a9e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u69cb\u7bc9\u306b\u304a\u3044\u3066\u306f\u3001\u5bfe\u9762\u3067\u306e\u5546\u8ac7\u3068\u540c\u7b49\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u3001\u304d\u3081\u7d30\u304b\u306a\u914d\u616e\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/5bbd6685-f443-494e-9e69-b2122d38f225-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. SNS\u3092\u6d3b\u7528\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u958b\u62d3<\/h3>\n\n\n\n<p>LinkedIn\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9SNS\u306f\u3001BtoB\u55b6\u696d\u306b\u304a\u3051\u308b\u898b\u8fbc\u307f\u5ba2\u958b\u62d3\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u52b9\u679c\u7684\u306aSNS\u6d3b\u7528\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u6c7a\u88c1\u8005\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1 \u30fb\u696d\u754c\u306b\u95a2\u3059\u308b\u6709\u76ca\u306a\u60c5\u5831\u767a\u4fe1 \u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u69cb\u7bc9 \u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9023\u643a<\/p>\n\n\n\n<p>SNS\u3092\u901a\u3058\u305f\u95a2\u4fc2\u69cb\u7bc9\u3067\u306f\u3001\u4e00\u65b9\u7684\u306a\u55b6\u696d\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u4fa1\u5024\u3042\u308b\u60c5\u5831\u63d0\u4f9b\u3092\u5fc3\u304c\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u80b2\u6210\u304b\u3089\u5546\u8ac7\u5275\u51fa\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u3002\u7279\u306b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a \u30fb\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u306e\u81ea\u52d5\u30d5\u30a9\u30ed\u30fc \u30fb\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u304f\u512a\u5148\u9806\u4f4d\u4ed8\u3051 \u30fb\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u60c5\u5831\u63d0\u4f9b \u30fb\u55b6\u696d\u90e8\u9580\u3078\u306e\u5f15\u304d\u7d99\u304e\u7ba1\u7406<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u81ea\u52d5\u5316\u3068\u4eba\u7684\u5bfe\u5fdc\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u9069\u5207\u306b\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u7d44\u7e54\u7684\u306a\u55b6\u696d\u529b\u306e\u5f37\u5316<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. \u30c1\u30fc\u30e0\u55b6\u696d\u306e\u9032\u3081\u65b9<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u8907\u96d1\u306a\u5546\u6750\u3084\u5927\u898f\u6a21\u6848\u4ef6\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30c1\u30fc\u30e0\u55b6\u696d\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30c1\u30fc\u30e0\u55b6\u696d\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u660e\u78ba\u306a\u5f79\u5272\u5206\u62c5 \u30fb\u60c5\u5831\u5171\u6709\u306e\u4ed5\u7d44\u307f\u4f5c\u308a \u30fb\u30c1\u30fc\u30e0\u76ee\u6a19\u306e\u8a2d\u5b9a \u30fb\u9032\u6357\u7ba1\u7406\u306e\u5fb9\u5e95<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u6280\u8853\u62c5\u5f53\u8005\u3084\u88fd\u54c1\u5c02\u9580\u5bb6\u3068\u306e\u9023\u643a\u3092\u5bc6\u306b\u3057\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u7dcf\u5408\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. \u30eb\u30fc\u30c8\u55b6\u696d\u306e\u78ba\u7acb\u3068\u7dad\u6301<\/h3>\n\n\n\n<p>\u30eb\u30fc\u30c8\u55b6\u696d\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u5b89\u5b9a\u7684\u306a\u53d6\u5f15\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u30eb\u30fc\u30c8\u55b6\u696d\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u5b9a\u671f\u7684\u306a\u8a2a\u554f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u8a2d\u5b9a \u30fb\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u7d99\u7d9a\u7684\u628a\u63e1 \u30fb\u65b0\u5546\u54c1\u60c5\u5831\u306e\u63d0\u4f9b \u30fb\u8ffd\u52a0\u63d0\u6848\u306e\u6a5f\u4f1a\u5275\u51fa<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u6a5f\u4f1a\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/2eb39c2f-942c-40a4-ac3c-be8ba3c84afa.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5.3. \u55b6\u696d\u90e8\u9580\u306e\u751f\u7523\u6027\u5411\u4e0a<\/h3>\n\n\n\n<p>\u55b6\u696d\u90e8\u9580\u306e\u751f\u7523\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a \u30fb\u5546\u8ac7\u30d7\u30ed\u30bb\u30b9\u306e\u6a19\u6e96\u5316 \u30fb\u55b6\u696d\u652f\u63f4\u30c4\u30fc\u30eb\u306e\u6d3b\u7528 \u30fb\u30ca\u30ec\u30c3\u30b8\u5171\u6709\u306e\u4fc3\u9032 \u30fb\u696d\u52d9\u306e\u52b9\u7387\u5316<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u975e\u52b9\u7387\u306a\u696d\u52d9\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4. \u4eba\u6750\u80b2\u6210\u3068\u30b9\u30ad\u30eb\u958b\u767a<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u7d99\u7d9a\u7684\u306a\u4eba\u6750\u80b2\u6210\u3068\u30b9\u30ad\u30eb\u958b\u767a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u5546\u54c1\u77e5\u8b58\u306e\u7fd2\u5f97 \u30fb\u55b6\u696d\u30b9\u30ad\u30eb\u306e\u5411\u4e0a \u30fb\u696d\u754c\u77e5\u8b58\u306e\u84c4\u7a4d \u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u306e\u5f37\u5316<\/p>\n\n\n\n<p>\u7279\u306b\u3001OJT\u3068Off-JT\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u4f53\u7cfb\u7684\u306a\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u5b9f\u65bd\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u65e2\u5b58\u9867\u5ba2\u7ba1\u7406\u3068\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u7b56<\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306f\u3001\u9577\u671f\u7684\u306a\u53d6\u5f15\u95a2\u4fc2\u306e\u7dad\u6301\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u91cd\u8981\u3067\u3059\uff1a \u30fb\u5b9a\u671f\u7684\u306a\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb \u30fb\u8fc5\u901f\u306a\u554f\u984c\u89e3\u6c7a \u30fb\u4ed8\u52a0\u4fa1\u5024\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b \u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u58f0\u306b\u771f\u646f\u306b\u8033\u3092\u50be\u3051\u3001\u6539\u5584\u70b9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. \u30af\u30ed\u30b9\u30bb\u30eb\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u6226\u7565<\/h3>\n\n\n\n<p>\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u306f\u3001\u58f2\u4e0a\u62e1\u5927\u306e\u91cd\u8981\u306a\u6a5f\u4f1a\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u6226\u7565\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a \u30fb\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u6df1\u5800\u308a \u30fb\u95a2\u9023\u5546\u54c1\u306e\u63d0\u6848 \u30fb\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u30d7\u30e9\u30f3\u306e\u63d0\u793a \u30fb\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u306e\u7d39\u4ecb<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u9867\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9\u72b6\u6cc1\u3084\u4e88\u7b97\u3092\u8003\u616e\u3057\u305f\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u63d0\u6848\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/8cccccd3-7042-47b7-806c-5d64f6bfb460.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. \u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u3067\u306f\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u304c\u52b9\u679c\u7684\u3067\u3059\uff1a \u30fb\u5b9a\u671f\u7684\u306a\u72b6\u6cc1\u78ba\u8a8d \u30fb\u696d\u754c\u60c5\u5831\u306e\u63d0\u4f9b \u30fb\u6226\u7565\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 \u30fb\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u63d0\u6848<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u4f01\u696d\u306e\u6210\u9577\u306b\u8ca2\u732e\u3059\u308b\u59ff\u52e2\u3092\u793a\u3059\u3053\u3068\u304c\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. \u89e3\u7d04\u9632\u6b62\u3068\u8ab2\u984c\u89e3\u6c7a<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u89e3\u7d04\u3092\u9632\u6b62\u3057\u3001\u9577\u671f\u7684\u306a\u53d6\u5f15\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u65e9\u671f\u306e\u8ab2\u984c\u767a\u898b \u30fb\u8fc5\u901f\u306a\u554f\u984c\u5bfe\u5fdc \u30fb\u4ee3\u66ff\u6848\u306e\u63d0\u793a \u30fb\u6539\u5584\u63d0\u6848\u306e\u5b9f\u65bd<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u4e0d\u6e80\u3084\u8ab2\u984c\u3092\u65e9\u671f\u306b\u628a\u63e1\u3057\u3001\u9069\u5207\u306a\u5bfe\u5fdc\u3092\u53d6\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u89e3\u7d04\u306e\u5146\u5019\u304c\u898b\u3089\u308c\u305f\u5834\u5408\u306f\u3001\u901f\u3084\u304b\u306b\u539f\u56e0\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u7b56\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u55b6\u696d\u306e\u5c55\u958b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7.1. \u6d77\u5916\u5e02\u5834\u3067\u306e\u55b6\u696d\u6226\u7565<\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u306aBtoB\u55b6\u696d\u5c55\u958b\u3067\u306f\u3001\u5404\u56fd\u30fb\u5730\u57df\u306e\u5e02\u5834\u7279\u6027\u3092\u5341\u5206\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u6d77\u5916\u5c55\u958b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a \u30fb\u73fe\u5730\u5e02\u5834\u306e\u898f\u6a21\u3068\u6210\u9577\u6027 \u30fb\u7af6\u5408\u72b6\u6cc1\u306e\u5206\u6790 \u30fb\u898f\u5236\u74b0\u5883\u306e\u628a\u63e1 \u30fb\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5354\u529b\u4f53\u5236<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9032\u51fa\u5148\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u6226\u7565\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u73fe\u5730\u306e\u5546\u7fd2\u6163\u3084\u53d6\u5f15\u6163\u884c\u3078\u306e\u9069\u5fdc\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.2. \u6587\u5316\u7684\u5dee\u7570\u3078\u306e\u5bfe\u5fdc<\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u55b6\u696d\u3067\u306f\u3001\u6587\u5316\u7684\u5dee\u7570\u3078\u306e\u9069\u5207\u306a\u5bfe\u5fdc\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u7279\u306b\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u5546\u8ac7\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\u306e\u9055\u3044 \u30fb\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044 \u30fb\u6642\u9593\u611f\u899a\u306e\u9055\u3044 \u30fb\u30d3\u30b8\u30cd\u30b9\u7fd2\u6163\u306e\u9055\u3044<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u3068\u5546\u8ac7\u306e\u5186\u6ed1\u306a\u9032\u884c\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3. \u56fd\u969b\u53d6\u5f15\u306b\u304a\u3051\u308b\u7559\u610f\u70b9<\/h3>\n\n\n\n<p>\u56fd\u969b\u53d6\u5f15\u3067\u306f\u3001\u69d8\u3005\u306a\u6cd5\u7684\u30fb\u5b9f\u52d9\u7684\u306a\u7559\u610f\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u4e3b\u306a\u8003\u616e\u4e8b\u9805\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a \u30fb\u5951\u7d04\u6761\u4ef6\u306e\u56fd\u969b\u6a19\u6e96\u3078\u306e\u6e96\u62e0 \u30fb\u77e5\u7684\u8ca1\u7523\u6a29\u306e\u4fdd\u8b77 \u30fb\u70ba\u66ff\u30ea\u30b9\u30af\u3078\u306e\u5bfe\u5fdc \u30fb\u652f\u6255\u6761\u4ef6\u306e\u8a2d\u5b9a<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u56fd\u969b\u53d6\u5f15\u7279\u6709\u306e\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u3001\u9069\u5207\u306a\u5951\u7d04\u7de0\u7d50\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u56fd\u306e\u6cd5\u898f\u5236\u3084\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u8981\u4ef6\u3078\u306e\u5bfe\u5fdc\u3082\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.4. \u30b0\u30ed\u30fc\u30d0\u30eb\u30a2\u30ab\u30a6\u30f3\u30c8\u7ba1\u7406<\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u3068\u306e\u53d6\u5f15\u3067\u306f\u3001\u7d71\u4e00\u7684\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u7ba1\u7406\u304c\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u7ba1\u7406\u306b\u306f\u4ee5\u4e0b\u306e\u8981\u7d20\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u55b6\u696d\u4f53\u5236\u306e\u69cb\u7bc9 \u30fb\u7d71\u4e00\u7684\u306a\u9867\u5ba2\u5bfe\u5fdc\u306e\u78ba\u7acb \u30fb\u5730\u57df\u9593\u306e\u60c5\u5831\u5171\u6709 \u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u4fa1\u683c\u6226\u7565\u306e\u7b56\u5b9a<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u5404\u5730\u57df\u3067\u306e\u6d3b\u52d5\u3092\u7d71\u5408\u3057\u3001\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/95501906-3c01-41e9-8049-30720231f890-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">8. \u696d\u754c\u7279\u5316\u578b\u306eBtoB\u55b6\u696d\u624b\u6cd5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">8.1. IT\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u696d\u754c<\/h3>\n\n\n\n<p>IT\u30fb\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u696d\u754c\u306eBtoB\u55b6\u696d\u3067\u306f\u3001\u6280\u8853\u7684\u306a\u5c02\u9580\u77e5\u8b58\u3068\u9867\u5ba2\u306e\u696d\u52d9\u30d7\u30ed\u30bb\u30b9\u306e\u7406\u89e3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u306b\u306f\u4ee5\u4e0b\u304c\u91cd\u8981\u3067\u3059\uff1a \u30fb\u6280\u8853\u30c8\u30ec\u30f3\u30c9\u306e\u628a\u63e1 \u30fb\u5c0e\u5165\u52b9\u679c\u306e\u5b9a\u91cf\u5316 \u30fb\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u306e\u691c\u8a0e \u30fb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u8981\u4ef6\u3078\u306e\u5bfe\u5fdc<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u6cbf\u3063\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2. \u88fd\u9020\u696d<\/h3>\n\n\n\n<p>\u88fd\u9020\u696d\u306eBtoB\u55b6\u696d\u3067\u306f\u3001\u88fd\u54c1\u306e\u6280\u8853\u4ed5\u69d8\u3084\u54c1\u8cea\u7ba1\u7406\u306b\u95a2\u3059\u308b\u6df1\u3044\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u7d20\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\uff1a \u30fb\u88fd\u54c1\u306e\u6280\u8853\u7684\u512a\u4f4d\u6027\u306e\u8aac\u660e \u30fb\u54c1\u8cea\u4fdd\u8a3c\u4f53\u5236\u306e\u63d0\u793a \u30fb\u7d0d\u671f\u7ba1\u7406\u306e\u5fb9\u5e95 \u30fb\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5145\u5b9f<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u751f\u7523\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u9069\u3057\u305f\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u6848\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/9ec5a184-7f64-488c-98c1-c9d0b8404f22-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">8.3. \u5c02\u9580\u30b5\u30fc\u30d3\u30b9\u696d<\/h3>\n\n\n\n<p>\u5c02\u9580\u30b5\u30fc\u30d3\u30b9\u696d\u306eBtoB\u55b6\u696d\u3067\u306f\u3001\u9ad8\u5ea6\u306a\u5c02\u9580\u77e5\u8b58\u3068\u8ab2\u984c\u89e3\u6c7a\u80fd\u529b\u304c\u91cd\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u55b6\u696d\u306b\u306f\u4ee5\u4e0b\u304c\u5fc5\u8981\u3067\u3059\uff1a \u30fb\u5c02\u9580\u7684\u77e5\u898b\u306e\u63d0\u4f9b \u30fb\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848 \u30fb\u6210\u529f\u4e8b\u4f8b\u306e\u6d3b\u7528 \u30fb\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u63d0\u4f9b<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u7d4c\u55b6\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4. \u5546\u793e\u30fb\u5378\u58f2\u696d<\/h3>\n\n\n\n<p>\u5546\u793e\u30fb\u5378\u58f2\u696d\u306eBtoB\u55b6\u696d\u3067\u306f\u3001\u5e45\u5e83\u3044\u5546\u54c1\u77e5\u8b58\u3068\u5e02\u5834\u52d5\u5411\u306e\u628a\u63e1\u304c\u5fc5\u8981\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u70b9\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\uff1a \u30fb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u6700\u9069\u5316\u63d0\u6848 \u30fb\u5728\u5eab\u7ba1\u7406\u306e\u52b9\u7387\u5316 \u30fb\u7269\u6d41\u30b5\u30fc\u30d3\u30b9\u306e\u5145\u5b9f \u30fb\u5e02\u5834\u60c5\u5831\u306e\u63d0\u4f9b<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u9867\u5ba2\u306e\u8abf\u9054\u6226\u7565\u3092\u7406\u89e3\u3057\u3001\u6700\u9069\u306a\u5546\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. \u4eca\u5f8c\u306eBtoB\u55b6\u696d\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">9.1. \u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u5f71\u97ff<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u306e\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5909\u5316\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\uff1a \u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u306e\u5e38\u614b\u5316 \u30fb\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u5897\u5927 \u30fb\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u304f\u55b6\u696d\u6d3b\u52d5 \u30fb\u81ea\u52d5\u5316\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u62e1\u5927<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5909\u5316\u306b\u9069\u5fdc\u3057\u3064\u3064\u3001\u4eba\u7684\u306a\u4fa1\u5024\u63d0\u4f9b\u3068\u306e\u6700\u9069\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.2. \u65b0\u3057\u3044\u55b6\u696d\u30b9\u30bf\u30a4\u30eb\u306e\u78ba\u7acb<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u306e\u65b0\u3057\u3044\u30b9\u30bf\u30a4\u30eb\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u3044\u307e\u3059\uff1a \u30fb\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u306e\u5546\u8ac7\u30b9\u30bf\u30a4\u30eb \u30fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u55b6\u696d\u306e\u9ad8\u5ea6\u5316 \u30fb\u9867\u5ba2\u4f53\u9a13\u306e\u91cd\u8996 \u30fb\u30a2\u30b8\u30e3\u30a4\u30eb\u578b\u306e\u55b6\u696d\u30d7\u30ed\u30bb\u30b9<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u5f93\u6765\u306e\u5bfe\u9762\u55b6\u696d\u3068\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/260cc4fe-a099-4fe7-8edc-8292ff0f8da5-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9.3. \u55b6\u696d\u8077\u306e\u5f79\u5272\u5909\u5316<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u62c5\u5f53\u8005\u306e\u5f79\u5272\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\uff1a \u30fb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u7684\u6a5f\u80fd\u306e\u5f37\u5316 \u30fb\u30c7\u30fc\u30bf\u5206\u6790\u30b9\u30ad\u30eb\u306e\u91cd\u8981\u6027\u5897\u5927 \u30fb\u30c7\u30b8\u30bf\u30eb\u30c4\u30fc\u30eb\u6d3b\u7528\u80fd\u529b\u306e\u5fc5\u8981\u6027 \u30fb\u6226\u7565\u7684\u601d\u8003\u306e\u91cd\u8981\u6027<\/p>\n\n\n\n<p>\u7279\u306b\u3001\u5358\u306a\u308b\u5546\u54c1\u8ca9\u58f2\u304b\u3089\u3001\u9867\u5ba2\u306e\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.4. \u9769\u65b0\u7684\u306a\u55b6\u696d\u624b\u6cd5\u306e\u5c55\u671b<\/h3>\n\n\n\n<p>\u4eca\u5f8c\u306eBtoB\u55b6\u696d\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9769\u65b0\u7684\u306a\u624b\u6cd5\u304c\u91cd\u8981\u306b\u306a\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\uff1a \u30fbAI\u3092\u6d3b\u7528\u3057\u305f\u55b6\u696d\u652f\u63f4 \u30fb\u4e88\u6e2c\u5206\u6790\u306b\u3088\u308b\u5546\u8ac7\u6700\u9069\u5316 \u30fb\u30d0\u30fc\u30c1\u30e3\u30eb\u5c55\u793a\u4f1a\u306e\u6d3b\u7528 \u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u62e1\u5927<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u624b\u6cd5\u3092\u52b9\u679c\u7684\u306b\u53d6\u308a\u5165\u308c\u306a\u304c\u3089\u3001\u5f93\u6765\u306e\u55b6\u696d\u6d3b\u52d5\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u4eba\u7684\u4fa1\u5024\u306e\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u304c\u3001\u4eca\u5f8c\u306e\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/c2902c43-0929-43ab-8b43-bf3ab811bd01.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u55b6\u696d\u3068BtoC\u55b6\u696d\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>BtoB\u55b6\u696d\u306f\u4f01\u696d\u9593\u53d6\u5f15\u3092\u6271\u3046\u55b6\u696d\u6d3b\u52d5\u3067\u3001BtoC\u55b6\u696d\u306f\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\u306e\u55b6\u696d\u6d3b\u52d5\u3067\u3059\u3002\u4e3b\u306a\u9055\u3044\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u8907\u96d1\u3055\u3001\u5546\u8ac7\u671f\u9593\u306e\u9577\u3055\u3001\u53d6\u5f15\u91d1\u984d\u306e\u898f\u6a21\u306a\u3069\u306b\u3042\u308a\u307e\u3059\u3002BtoB\u55b6\u696d\u3067\u306f\u3001\u8907\u6570\u306e\u6c7a\u88c1\u8005\u3068\u306e\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3001\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3084\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/0fbeefcc-295d-4326-a48a-345e4318a5e4-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u55b6\u696d\u306b\u5411\u3044\u3066\u3044\u308b\u4eba\u306f\u3069\u3093\u306a\u4eba\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>\u8ad6\u7406\u7684\u601d\u8003\u529b\u304c\u3042\u308a\u3001\u8907\u96d1\u306a\u5546\u6750\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7406\u89e3\u30fb\u8aac\u660e\u3067\u304d\u308b\u4eba\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u7c98\u308a\u5f37\u304f\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3067\u304d\u308b\u4eba\u3001\u8ab2\u984c\u89e3\u6c7a\u5fd7\u5411\u306e\u5f37\u3044\u4eba\u3001\u7d44\u7e54\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u5f97\u610f\u3068\u3059\u308b\u4eba\u3082\u9069\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u672c\u8cea\u3092\u7406\u89e3\u3057\u3001\u9867\u5ba2\u306e\u7d4c\u55b6\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u63d0\u6848\u304c\u3067\u304d\u308b\u80fd\u529b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/b4f00838-93bc-4615-821d-b34b81e69598-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 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src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/0e87512e-601f-41e3-901a-69c40f544d37-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 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src=\"https:\/\/open-insight.net\/intersect\/wp-content\/uploads\/sites\/5\/2024\/12\/996bb581-e8bc-4124-b541-d878e41b63d3-scaled.jpeg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 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