{"id":29453,"date":"2026-02-10T20:44:41","date_gmt":"2026-02-10T11:44:41","guid":{"rendered":"https:\/\/open-insight.net\/intersect\/column4\/cs-marketing-trading-top5\/"},"modified":"2026-02-10T20:44:41","modified_gmt":"2026-02-10T11:44:41","slug":"cs-marketing-trading-top5","status":"publish","type":"column4","link":"https:\/\/open-insight.net\/intersect\/column4\/cs-marketing-trading-top5\/","title":{"rendered":"\u5546\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e5\u9078\u30102026\u5e74\u6700\u65b0\u3011"},"content":{"rendered":"

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\u30c7\u30b8\u30bf\u30eb\u5546\u793e\u5316\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u518d\u7de8\u304c\u6c42\u3081\u3089\u308c\u308b\u80cc\u666f<\/h3>\n

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\u60c5\u5831\u4ef2\u4ecb\u4fa1\u5024\u306e\u5275\u51fa\u3068\u9867\u5ba2\u4f53\u9a13(CX)\u5411\u4e0a\u306e\u91cd\u8981\u6027<\/h3>\n

\u5546\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u60c5\u5831\u4ef2\u4ecb\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u4f53\u9a13(CX)\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u767a\u6398\u304b\u3089\u6226\u7565\u7acb\u6848\u307e\u3067\u5e45\u5e83\u3044\u652f\u63f4\u3092\u63d0\u4f9b<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u306b\u52a0\u3048\u3001\u5c55\u793a\u4f1a\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3082\u7d44\u307f\u5408\u308f\u305b\u305f\u7d71\u5408\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u6848\u3057\u307e\u3059\u3002\u4f01\u696d\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

ESG\u8abf\u9054\u3068\u4e8b\u696d\u6295\u8cc7\u306b\u304a\u3051\u308b\u6226\u7565\u7acb\u6848\u306e\u8907\u96d1\u5316<\/h3>\n

ESG\u8abf\u9054\u3078\u306e\u5bfe\u5fdc\u306f\u3001\u5546\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u4e8b\u696d\u6295\u8cc7\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u5316\u3059\u308b\u4e2d\u3067\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u518d\u7de8\u3068\u30c7\u30b8\u30bf\u30eb\u5546\u793e\u5316\u3092\u540c\u6642\u306b\u63a8\u9032\u3059\u308b\u6226\u7565\u7acb\u6848\u304c\u6c42\u3081\u3089\u308c<\/strong>\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u4f53\u9a13(CX)\u306e\u5411\u4e0a\u3068\u60c5\u5831\u4ef2\u4ecb\u4fa1\u5024\u306e\u5275\u51fa\u3092\u4e21\u7acb\u3055\u305b\u308b\u89e3\u6c7a\u7b56\u3092\u63d0\u6848\u3057\u3001\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u89e3\u6c7a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u3067\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u306b\u57fa\u3065\u3044\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u5546\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f37\u3044\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e5\u9078<\/h2>\n

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\u30c7\u30b8\u30bf\u30eb\u5546\u793e\u5316\u3068ESG\u8abf\u9054\u3078\u306e\u5bfe\u5fdc\u529b\u3092\u898b\u6975\u3081\u308b<\/h3>\n

\u30c7\u30b8\u30bf\u30eb\u5546\u793e\u5316\u3078\u306e\u79fb\u884c\u3068ESG\u8abf\u9054\u306e\u63a8\u9032\u306f\u30012026\u5e74\u73fe\u5728\u306e\u5546\u793e\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u6700\u91cd\u8981\u8ab2\u984c\u306e\u4e00\u3064\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u77e5\u8b58\u3068\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u6301\u7d9a\u53ef\u80fd\u306a\u8abf\u9054\u6226\u7565\u306e\u7acb\u6848\u80fd\u529b\u3092\u4f75\u305b\u6301\u3064\u4f01\u696d\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u6226\u7565\u8a2d\u8a08\u306e\u6bb5\u968e\u304b\u3089ESG\u8981\u7d20\u3092\u7d44\u307f\u8fbc\u307f\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u306f\u3001\u5546\u793e\u306e\u4e2d\u9577\u671f\u7684\u306a\u7af6\u4e89\u529b\u5f37\u5316\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002\u62c5\u5f53\u8005\u30ec\u30d9\u30eb\u3067\u306e\u5c02\u9580\u6027\u3082\u542b\u3081\u3001\u7dcf\u5408\u7684\u306a\u5bfe\u5fdc\u529b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u60c5\u5831\u4ef2\u4ecb\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u8a2d\u8a08\u306e\u63d0\u6848\u529b<\/h3>\n

\u5546\u793e\u306e\u672c\u8cea\u7684\u306a\u4fa1\u5024\u3067\u3042\u308b\u60c5\u5831\u4ef2\u4ecb\u6a5f\u80fd\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u306e\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u306e\u63d0\u6848\u529b\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u767a\u6398\u304b\u3089\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6df1\u5316\u307e\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u5168\u4f53\u3092\u8a2d\u8a08\u3067\u304d\u308b\u80fd\u529b\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u3068\u3057\u306a\u304c\u3089\u3082\u3001\u5546\u793e\u7279\u6709\u306e\u5bfe\u9762\u55b6\u696d\u3084\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u69cb\u7bc9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u7d71\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u6848\u3067\u304d\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u304c\u3001\u81ea\u793e\u306b\u6700\u9069\u306a\u4f9d\u983c\u5148\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u5c55\u793a\u4f1a\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3092\u542b\u3080\u7d71\u5408\u7684\u306a\u6226\u7565\u7acb\u6848\u529b<\/h3>\n

\u5546\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u5c55\u793a\u4f1a\u51fa\u5c55\u3084\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u304c\u4f9d\u7136\u3068\u3057\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u306e\u9078\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56\u3092\u7d71\u5408\u3057\u305f\u6226\u7565\u7acb\u6848\u80fd\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb\u30df\u30c3\u30af\u30b9\u3092\u8a2d\u8a08\u3057\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u6f5c\u5728\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3092\u9078\u3076\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u9867\u5ba2\u7372\u5f97\u3068\u95a2\u4fc2\u69cb\u7bc9\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002\u4f1a\u793e\u306e\u898f\u6a21\u3084\u696d\u7a2e\u306b\u5fdc\u3058\u305f\u67d4\u8edf\u306a\u63d0\u6848\u304c\u3067\u304d\u308b\u304b\u3082\u91cd\u8981\u306a\u8a55\u4fa1\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

\u6f5c\u5728\u9867\u5ba2\u306e\u767a\u6398\u304b\u3089\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u5411\u4e0a\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3067\u304d\u308b\u304b<\/h3>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u767a\u6398\u304b\u3089\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u306e\u7d99\u7d9a\u7684\u306a\u5411\u4e0a\u307e\u3067\u3001\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3092\u53d7\u3051\u3089\u308c\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u5546\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7279\u5316\u3057\u305f\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u3001\u5e02\u5834\u8abf\u67fb\u3084\u6226\u7565\u8a2d\u8a08\u304b\u3089\u5b9f\u884c\u6bb5\u968e\u306e\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u4e00\u8cab\u3057\u3066\u62c5\u5f53\u3059\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u4ef2\u4ecb\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u81ea\u793e\u306e\u8ab2\u984c\u3092\u7406\u89e3\u3057\u3001\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u4f01\u696d\u306e\u6210\u9577\u3092\u652f\u63f4\u3067\u304d\u308b\u4f53\u5236\u3092\u6301\u3064\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u304c\u3001\u5546\u793e\u306e\u6301\u7d9a\u7684\u306a\u7af6\u4e89\u512a\u4f4d\u6027\u78ba\u7acb\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u5546\u793e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u306b\u4f9d\u983c\u3059\u308b\u969b\u306e\u8cbb\u7528\u76f8\u5834<\/h2>\n

\u5546\u793e\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u969b\u306e\u8cbb\u7528\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u898f\u6a21\u3084\u652f\u63f4\u5185\u5bb9\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u6226\u7565\u7acb\u6848\u304b\u3089\u5b9f\u884c\u652f\u63f4\u307e\u3067\u542b\u3080\u5305\u62ec\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u306e\u5834\u5408\u3001\u5e74\u9593\u30671000\u4e07\u5186\u304b\u30891\u5104\u5186\u7a0b\u5ea6\u306e\u8cbb\u7528\u76f8\u5834\u3068\u306a\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u81ea\u793e\u306b\u5408\u3063\u305f\u9069\u5207\u306a\u6295\u8cc7\u5224\u65ad\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306a\u652f\u63f4\u5185\u5bb9\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u518d\u7de8\u3068\u4e8b\u696d\u6295\u8cc7\u6226\u7565\u7acb\u6848\u306e\u8cbb\u7528\u76f8\u5834<\/h3>\n

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\u30c7\u30b8\u30bf\u30eb\u5546\u793e\u5316\u3068ESG\u8abf\u9054\u306b\u304a\u3051\u308b\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u6539\u5584\u652f\u63f4\u306e\u8cbb\u7528\u611f<\/h3>\n

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\u4f9d\u983c\u524d\u306e\u6e96\u5099:\u30c7\u30b8\u30bf\u30eb\u5546\u793e\u5316\u3068\u4e8b\u696d\u6295\u8cc7\u306e\u8ab2\u984c\u6574\u7406\u3068\u9867\u5ba2\u30cb\u30fc\u30ba\u306e\u53ef\u8996\u5316<\/h3>\n

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\u63d0\u6848\u4f9d\u983c\u6642\u306e\u30dd\u30a4\u30f3\u30c8:\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u518d\u7de8\u3068ESG\u8abf\u9054\u306e\u6226\u7565\u7acb\u6848\u529b\u3092\u898b\u6975\u3081\u308b<\/h3>\n

\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e\u306b\u63d0\u6848\u3092\u4f9d\u983c\u3059\u308b\u969b\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u518d\u7de8\u3084ESG\u8abf\u9054\u3068\u3044\u3063\u305f\u5546\u793e\u696d\u754c\u7279\u6709\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u7406\u89e3\u5ea6\u3068\u6226\u7565\u7acb\u6848\u529b\u3092\u91cd\u70b9\u7684\u306b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u904e\u53bb\u306e\u5546\u793e\u4f01\u696d\u3078\u306e\u652f\u63f4\u5b9f\u7e3e\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u53ef\u8996\u5316\u624b\u6cd5\u3001ESG\u8abf\u9054\u57fa\u6e96\u306e\u7b56\u5b9a\u7d4c\u9a13\u306a\u3069\u3092\u63d0\u6848\u66f8\u3084\u521d\u56de\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u8cea\u554f\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

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